Structured Reviews & Product Details

Structured is the leading AI-first channel marketing platform, built to help global enterprises and their partners collaborate, market, and grow together. Trusted by IBM, Google, Zoom, Dell, and ServiceNow, Structured’s platform combines the creative power of Generative AI with the action-oriented intelligence of Agentic AI. With more than 20 specialized AI agents working in concert, Structured enables personalized, compliant, and results-driven partner campaigns at global scale.

Product Website

Seller

Structured

Discussions

Structured Community

Languages Supported

German, English, French, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Russian, Spanish, Thai, Turkish, Vietnamese, Chinese (Simplified), Chinese (Traditional)

Overview by

Christopher Spann

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Structured Integrations

(3)

Verified by Structured

Structured Media

Deliver a unique channel partner experience that’s aligned with your brand and adaptable to channel partner segments to help maximize adoption and engagement

Structured Demo - Lead & Opportunity Management

Enable partners to configure and manage the lead flow process through rule-based lead scoring and nurturing while providing pipeline visibility and improving conversion.

Define and customize dashboards and reports to provide partners with insights into their campaigns and tactics to help them improve and optimize performance.

Official Downloads

(5)

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Rachel T.

VP, Global Channels

Computer Software

Enterprise (> 1000 emp.)

9/14/2021

"Industry leading Innovation"

5/5

What do you like best about Structured?

I've been working with StructuredWeb for years, across multiple organizations. Their market-leading offerings are fueled by the unwavering passion their leaders and teams have for our channel industry. Constant, relevant and enterprise-level innovation combined with some of best humans on the planet are their recipe for success.

I would be happy to speak to anyone considering their solutions and share my experience with their products, teams and offerings. Review collected by and hosted on G2.com.

What do you dislike about Structured?

Nada, zilch, nothing. World class company. Review collected by and hosted on G2.com.

What problems is Structured solving and how is that benefiting you?

We needed an agile, flexible solution that optimized our through, with and for partner marketing efforts. With limited Human Resources, we also needed intuitive and content-rich solutions that gave our partner community choice, ease of use and variety of offerings.

StructuredWeb answers the call every single time: AI-enabled content, multi-modal campaign framework and highly customizable templates minimizes the effort and time to market on our side. Review collected by and hosted on G2.com.

Response from steven kellam of Structured

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Rachel, thanks for the great review, looking forward to working with you again - for the 3rd time!

Verified User in Construction

Enterprise (> 1000 emp.)

8/21/2024

"Good collaboration, quick pivots, knowledgeable experts"

4.5/5

What do you like best about Structured?

StructuredWeb has a lot of very robust features and modules that allow us to customize how we want to use their solution and ramp up to full capacity. Front end functionality very easy to use. Review collected by and hosted on G2.com.

What do you dislike about Structured?

Occasional slow response on ticket times, some functional confusion around roles and responsibilities. Backend UX/UI could be simplified to remove redundant and non-functional buttons. Review collected by and hosted on G2.com.

What problems is Structured solving and how is that benefiting you?

StructuredWeb helps us deploy robust marketing campaigns to channel partners with lots of customizability both on the front and back end, interesting features and functions and an organized project management module to simplify tracking and reporting. Lead generation really allows us to consider but not rely on a sometimes incomplete eCommerce journey. Review collected by and hosted on G2.com.

Response from steven kellam of Structured

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Thanks for the great review, very much appreciated! We are working hard to improve the response times, clear up any confusion on roles and simplify the backend. We plan on doing this step by step over the next two quarters.

Verified User in Computer Software

Enterprise (> 1000 emp.)

6/30/2024

"Strong, good quality collaboration with StructuredWeb"

4.5/5

What do you like best about Structured?

- The fact that they keep up the pace with latest trends in the industry.

- A dedicated team that syncs with you regularly and addresses your needs on many levels, such as UX issues/improvements, reporting, bugs and technical issues, new features, strategy for increasing partners' adoption of the platform Review collected by and hosted on G2.com.

What do you dislike about Structured?

Some features/UX items can not be personalized or applied to one client only. Or, if they do, implementation can take long time. But luckily, these features are most of the times the "nice-to-have", not the critical ones. Review collected by and hosted on G2.com.

Response from steven kellam of Structured

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Thanks for the great review, very much appreciated! Also appreciate the constructive critique. We are working hard to simplify our backend and make implementation more streamlined.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

9/17/2024

"Great platform that continues to improve"

5/5

What do you like best about Structured?

I’m not only impressed with StructuredWeb's advanced features but also for their effort to innovate and consistently improve their platform. The platform is incredibly versatile and also very multifaceted. I’ve had such a positive experience overall with the platform and working with their team and would highly recommend. Review collected by and hosted on G2.com.

What do you dislike about Structured?

I have not encountered any negative features with StructuredWeb in my experience. Review collected by and hosted on G2.com.

Response from steven kellam of Structured

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thank you for a great review, very much appreciated

David S.

Director, Global Partner Marketing

Enterprise (> 1000 emp.)

9/12/2024

"Powerful tool with lots of potential to change the partner marketing engagement experience"

5/5

What do you like best about Structured?

Robust functionality in terms of engaging with partners actively vs. a simple repository approach. Time and cost savings for localization, branding and refreshing content. Review collected by and hosted on G2.com.

What do you dislike about Structured?

Process to upload existing assets/campaigns could be more streamlined. Review collected by and hosted on G2.com.

Response from steven kellam of Structured

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David, thanks for the great review, we are working on streamlining that process as we speak, thanks for the feedback

James H.

SVP, Ecosystems

Mid-Market (51-1000 emp.)

6/11/2024

"Best in Class Enterprise Platform"

5/5

What do you like best about Structured?

The level of capabilities to support different campaign approaches (ranging from simple low touch to multi step campaign orchestration). Also very excited about the AI capabilities and how this roadmap is evolving. Review collected by and hosted on G2.com.

What do you dislike about Structured?

Requires good planning and execution to get optimal results (not necessarily a downside just an observation!) Review collected by and hosted on G2.com.

Response from steven kellam of Structured

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James, thanks for the great review, looking forward to working with your team!

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

8/26/2024

"Structured Web is all you need"

5/5

What do you like best about Structured?

The variety of applications they have to offer, the level of customer service they offer in learning, knowing and engaging with all that their product has to offer. Not to mention the value it holds for our partners to be able to leverage tools like this that assist them in our GTM strategy. Review collected by and hosted on G2.com.

What do you dislike about Structured?

Nothing comes to mind, perhaps that I didn't think of it. :) Review collected by and hosted on G2.com.

Response from steven kellam of Structured

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Thanks for the great review, very much appreciated!

Brooke L.

Enterprise (> 1000 emp.)

8/15/2023

"Extremely robust system, rapid growth for a small team, some quirks"

4/5

What do you like best about Structured?

I was just thinking today, "StructuredWeb offers SO MUCH" - their platform does more than what meets the eye. On the surface it's a place to share campaign collateral.

Dive deeper and you will see it sends emails, links to social media to schedule social posts, captures event registration and sends confirmation emails, has a lead managment portal, has a huge admin backend to build assets and see reports on campaign performance, and the list goes on.

Platform UX:

- They are always looking to improve the platform and have built custom pages for our instance.

- Their new drag-and-drop landing page and email editors make customization for partners so much easier than their old editor!

Working together:

- Friendly and approachable team! I know I can ask them anything and share any platform ideas and they will be considered.

- Really kind and responsive customer support. Review collected by and hosted on G2.com.

What do you dislike about Structured?

Platform UX:

- Error messages and glitches. These often resolve when I click the same item again.

- Strict limitations to create banner images and co-branded PDFs (which do not currentlyuse a drag and drop editor)

- Backend reporting overwhelming and confusing.

Working together:

- Missing a clear customer content-delivery system + way to communicate platform limitations and possibilities (i.e. for campaign tactics/assets, page lay-out, platform feature add-ons). Review collected by and hosted on G2.com.

What problems is Structured solving and how is that benefiting you?

StructuredWeb enables us to share co-branded marketing content with our users using customized pages. They have merge fields that give users a head start in adding their unique touch, and then finally SW allows the user to deloy the asset within the platform or to download it to use in the user's preferred platform. Review collected by and hosted on G2.com.

Verified User in Government Administration

Mid-Market (51-1000 emp.)

11/27/2023

"Our partners' cooperation increased greatly with StructuredWeb"

4.5/5

What do you like best about Structured?

Content cooperation increased among our teams and other partners. Also go to market tools allows for far better lead tracking and processing.

The user interface is super simple to use which proves great while implementing the solution. Review collected by and hosted on G2.com.

What do you dislike about Structured?

Sometimes we felt over overwhelmed with the sheer amount of features, many of which we did not necessarily need. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

8/14/2023

"StructuredWeb is a Valued Partner"

4.5/5

What do you like best about Structured?

The StructuredWeb team is the best! From leadership to account management to the development team to the support team, everyone in incredibly knowledgeable and responsive. Review collected by and hosted on G2.com.

What do you dislike about Structured?

What do I dislike about StructuredWeb? If I have to dislike something, I guess it is the change in approach with support pricing. But I understand why those changes were made. Review collected by and hosted on G2.com.