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SpyFu

By SpyFu

4.6 out of 5 stars

How would you rate your experience with SpyFu?

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SpyFu Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find SpyFu to be an affordable tool for diverse SEO and PPC insights, making it invaluable for agencies. (6 mentions)
Users value the effective competitor analysis tools in SpyFu, enhancing their SEO and PPC strategies significantly. (6 mentions)
Users appreciate the comprehensive competitor insights from SpyFu, aiding in research and strategic decision-making. (6 mentions)
Users value the cost-effective keyword research capabilities of SpyFu, enhancing SEO and competitor analysis efficiency. (6 mentions)
Users highlight the ease of use of SpyFu, making daily SEO tasks manageable and accessible for everyone. (5 mentions)
Users highlight the exceptional customer support of SpyFu, noting its quick responses and effective solutions. (4 mentions)
Users report data inaccuracy in SpyFu, particularly in SEO click counts compared to Google Analytics. (3 mentions)
Users often face accuracy issues, particularly with SEO clicks being significantly lower than actual results from Google Analytics. (1 mentions)
Users report credit issues due to unauthorized charges and lack of communication from SpyFu regarding billing concerns. (1 mentions)
Users find difficult navigation a challenge initially, but support helps ease the learning curve over time. (1 mentions)
Users face email/notification issues with SpyFu, struggling to resolve unauthorized charges and lack of communication. (1 mentions)
Users complain about the inaccuracy of SpyFu's data, affecting reliability and utility for effective analysis. (1 mentions)

Top Pros or Advantages of SpyFu

1. Affordable
Users find SpyFu to be an affordable tool for diverse SEO and PPC insights, making it invaluable for agencies.
See 6 mentions

See Related User Reviews

annie v.
AV

annie v.

Small-Business (50 or fewer emp.)

4.0/5

"Excellent summary reports for search queries and seo"

What do you like about SpyFu?

Cost effective suite of tools providing search query research, SEO and competitor benchmarks, PPC analysis and more. Some additional UK updates req

David H.
DH

David H.

Small-Business (50 or fewer emp.)

5.0/5

"Eight Years of Satisfaction …and Counting"

What do you like about SpyFu?

Perhaps the best testimony is that my agency has used SpyFu since 2017. Every year our team reviews similar applications and every year they demand t

2. Competitor Analysis
Users value the effective competitor analysis tools in SpyFu, enhancing their SEO and PPC strategies significantly.
See 6 mentions

See Related User Reviews

annie v.
AV

annie v.

Small-Business (50 or fewer emp.)

4.0/5

"Excellent summary reports for search queries and seo"

What do you like about SpyFu?

Cost effective suite of tools providing search query research, SEO and competitor benchmarks, PPC analysis and more. Some additional UK updates req

David H.
DH

David H.

Small-Business (50 or fewer emp.)

5.0/5

"Eight Years of Satisfaction …and Counting"

What do you like about SpyFu?

Perhaps the best testimony is that my agency has used SpyFu since 2017. Every year our team reviews similar applications and every year they demand t

3. Competitor Research
Users appreciate the comprehensive competitor insights from SpyFu, aiding in research and strategic decision-making.
See 6 mentions

See Related User Reviews

Anthony J.
AJ

Anthony J.

Small-Business (50 or fewer emp.)

5.0/5

"SpyFu is OnPoint!"

What do you like about SpyFu?

I like that I can see the ad spend of major companies on specific things. I like the price. I like that I can see what PPC will be for certaint word

David H.
DH

David H.

Small-Business (50 or fewer emp.)

5.0/5

"Eight Years of Satisfaction …and Counting"

What do you like about SpyFu?

Perhaps the best testimony is that my agency has used SpyFu since 2017. Every year our team reviews similar applications and every year they demand t

4. Keyword Research
Users value the cost-effective keyword research capabilities of SpyFu, enhancing SEO and competitor analysis efficiency.
See 6 mentions

See Related User Reviews

annie v.
AV

annie v.

Small-Business (50 or fewer emp.)

4.0/5

"Excellent summary reports for search queries and seo"

What do you like about SpyFu?

Cost effective suite of tools providing search query research, SEO and competitor benchmarks, PPC analysis and more. Some additional UK updates req

Anthony J.
AJ

Anthony J.

Small-Business (50 or fewer emp.)

5.0/5

"SpyFu is OnPoint!"

What do you like about SpyFu?

I like that I can see the ad spend of major companies on specific things. I like the price. I like that I can see what PPC will be for certaint word

5. Ease of Use
Users highlight the ease of use of SpyFu, making daily SEO tasks manageable and accessible for everyone.
See 5 mentions

See Related User Reviews

David H.
DH

David H.

Small-Business (50 or fewer emp.)

5.0/5

"Eight Years of Satisfaction …and Counting"

What do you like about SpyFu?

Perhaps the best testimony is that my agency has used SpyFu since 2017. Every year our team reviews similar applications and every year they demand t

Joshua H.
JH

Joshua H.

Small-Business (50 or fewer emp.)

5.0/5

"SpyFu - Sneaky Good SEO Tools"

What do you like about SpyFu?

Spyfu is one of the most complete SEO softwares in the game today. What really sets them apart is ease of use and pricing. We used other products li

6. Customer Support
Users highlight the exceptional customer support of SpyFu, noting its quick responses and effective solutions.
See 4 mentions

See Related User Reviews

annie v.
AV

annie v.

Small-Business (50 or fewer emp.)

4.0/5

"Excellent summary reports for search queries and seo"

What do you like about SpyFu?

Cost effective suite of tools providing search query research, SEO and competitor benchmarks, PPC analysis and more. Some additional UK updates req

Tony P.
TP

Tony P.

Small-Business (50 or fewer emp.)

5.0/5

"Everything I need for our business, clients, and our competition."

What do you like about SpyFu?

The best things about SpyFu are the ability to send automated reports to our team, and our clients, the number of features, the ability to implement s

Top Cons or Disadvantages of SpyFu

1. Data Inaccuracy
Users report data inaccuracy in SpyFu, particularly in SEO click counts compared to Google Analytics.
See 3 mentions

See Related User Reviews

Oliver H.
OH

Oliver H.

Small-Business (50 or fewer emp.)

4.5/5

"Extremely useful tool for planning, site development, and post-launch SEO"

What do you dislike about SpyFu?

There's nothing I really dislike about it, except that some of my clients operate in such niche categories that even SpyFu can't track them. Complaint

Joshua H.
JH

Joshua H.

Small-Business (50 or fewer emp.)

5.0/5

"SpyFu - Sneaky Good SEO Tools"

What do you dislike about SpyFu?

Reporting isn't great for what current clients prefer so most of it can't be used. The issues are mostly aesthetic. The other issue is the accuracy

2. Accuracy Issues
Users often face accuracy issues, particularly with SEO clicks being significantly lower than actual results from Google Analytics.
See 1 mentions

See Related User Reviews

Joshua H.
JH

Joshua H.

Small-Business (50 or fewer emp.)

5.0/5

"SpyFu - Sneaky Good SEO Tools"

What do you dislike about SpyFu?

Reporting isn't great for what current clients prefer so most of it can't be used. The issues are mostly aesthetic. The other issue is the accuracy

3. Credit Issues
Users report credit issues due to unauthorized charges and lack of communication from SpyFu regarding billing concerns.
See 1 mentions

See Related User Reviews

Eran E.
EE

Eran E.

Small-Business (50 or fewer emp.)

0.0/5

"They charge me for services I never approved be careful"

What do you dislike about SpyFu?

They cahrged us 99$ without getting our permmision for 3 months. Never the less, they didnt even sent invoices for the charge and We decovered it from

4. Difficult Navigation
Users find difficult navigation a challenge initially, but support helps ease the learning curve over time.
See 1 mentions

See Related User Reviews

Tony P.
TP

Tony P.

Small-Business (50 or fewer emp.)

5.0/5

"Everything I need for our business, clients, and our competition."

What do you dislike about SpyFu?

The only thing I dislike is not so much a dislike as a challenge; The ease of use is a little difficult for a novice, but between working with the sys

5. Email/Notification Issues
Users face email/notification issues with SpyFu, struggling to resolve unauthorized charges and lack of communication.
See 1 mentions

See Related User Reviews

Eran E.
EE

Eran E.

Small-Business (50 or fewer emp.)

0.0/5

"They charge me for services I never approved be careful"

What do you dislike about SpyFu?

They cahrged us 99$ without getting our permmision for 3 months. Never the less, they didnt even sent invoices for the charge and We decovered it from

6. Inaccuracy
Users complain about the inaccuracy of SpyFu's data, affecting reliability and utility for effective analysis.
See 1 mentions

See Related User Reviews

Joshua H.
JH

Joshua H.

Small-Business (50 or fewer emp.)

5.0/5

"SpyFu - Sneaky Good SEO Tools"

What do you dislike about SpyFu?

Reporting isn't great for what current clients prefer so most of it can't be used. The issues are mostly aesthetic. The other issue is the accuracy

SpyFu Reviews (516)

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Reviews

SpyFu Reviews (516)

View 2 Video Reviews
4.6
516 reviews
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David H.
DH
Marketing Consultant
Small-Business (50 or fewer emp.)
"Eight Years of Satisfaction …and Counting"
What do you like best about SpyFu?

Perhaps the best testimony is that my agency has used SpyFu since 2017. Every year our team reviews similar applications and every year they demand to keep using SpyFu. My agency uses SpyFu for both SEO and Paid Search and especially for research and spying on competitors Ads. We also send reports to our clients, which they greatly appreciate and helps with retainage. All of the tools are useful. Plus, they introduce new tools all the time. Strongly suggest you try it for a year. Easy to use and the best price out there. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

To be honest my team and I like everything. Review collected by and hosted on G2.com.

William N.
WN
President
Small-Business (50 or fewer emp.)
"SpyFu User Since March of 2022"
What do you like best about SpyFu?

I joined SpyFu in March of 2022. The thing that attracted me to your service, and has kept me a customer for the past 3 years, is the usefulness of your data. I run multiple businesses in different niches; however, I can use SpyFu to watch my domain rankings, spy on the competition, perform keyword research, reverse engineer competitors' ads, and so much more. Thanks for providing and maintaining such an awesome resource. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

Sometimes data is missing. For example, I know a competitor s running ads, but the results aren't in SpyFu. My guess is the ad is too new, and SpyFu hasn't found it yet. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market (51-1000 emp.)
"Digital Marketer"
What do you like best about SpyFu?

Bang for buck, SpyFu is a great option. While SpyFu does not give you nearly as much information and insight as Ahrefs and SEMrush (which are pricey). SpyFu is a great option for lower budgets. SpyFu is very user friendly and has a great dashboard display. It is great at giving you organic keywords that you can easily rank for and a great foundation for paid keywords. Another one of my favorite features of SpyFu is it makes it easy to compare yourself to competitors and learn from them. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

One thing I wish SpyFu did better is their presentation of keyword information upfront. For example, both Ahrefs and SEMrush give you search volume, keyword difficulty, traffic potential, clicks, CPC, and parent topics. Upfront, SpyFu gives you search volume. It takes a few more clicks to get more data about the keyword. I find slightly frustrating. When doing a high level of keyword research, those clicks can take a lot of time. All in all, SpyFu is a great tool in my opinion if you're looking for a cheaper SEO tool. You’ll get your money’s worth from SpyFu. Review collected by and hosted on G2.com.

Oliver H.
OH
Owner/Designer/Developer
Small-Business (50 or fewer emp.)
"Extremely useful tool for planning, site development, and post-launch SEO"
What do you like best about SpyFu?

SpyFu provides insight into the keywords, trending search terms, and associated landing pages from top-ranking competitors in every category. I use this for SEO, but also for new client research, site development, and for development of my own business. It's a fantastic bargain compared to other available tools and an equalizer for smaller agencies. I also like that it provides leading KPI's for website performance long before GA-4 picks them up because it tracks search results to 100 places. This allows me to show results earlier than server-side analytics can track. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

There's nothing I really dislike about it, except that some of my clients operate in such niche categories that even SpyFu can't track them. Complaints I've read about inaccuracy have not been evident to me. Review collected by and hosted on G2.com.

Anthony J.
AJ
Digital Marketing Specialist and Marketing Funnel Consultant
Small-Business (50 or fewer emp.)
"SpyFu is OnPoint!"
What do you like best about SpyFu?

I like that I can see the ad spend of major companies on specific things.

I like the price.

I like that I can see what PPC will be for certaint words that I may be interested in.

I also like that I can see alot of my competitions information.

I also like that I can see questions that people ahve asked about specific topics. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

As of 10-30-2024 I have not found any dislikes yet. Review collected by and hosted on G2.com.

Joshua H.
JH
Small-Business (50 or fewer emp.)
"SpyFu - Sneaky Good SEO Tools"
What do you like best about SpyFu?

Spyfu is one of the most complete SEO softwares in the game today. What really sets them apart is ease of use and pricing. We used other products like SEMrush for a lot of the functionality that Spyfu provides. The competitor tools may simply be the best in the game. The ability to track your competition easily and quickly can give any business or agency a huge leg up. The program is easy to use on a daily if not hourly basis. Customer support is quick to answer but also provide solutions. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

Reporting isn't great for what current clients prefer so most of it can't be used. The issues are mostly aesthetic. The other issue is the accuracy of SEO clicks. It is almost always about 1/10th of the actual results when compared to Google Analytics. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Thank you for your 5-star review of SpyFu! We're happy to hear that the ease of use stands out, as well as the pricing. I'm happy that it's such a big part of your regular competitive research. We'd be curious to hear more about what your current clients prefer and would like to see. Thanks again!

Tony P.
TP
Owner
Design
Small-Business (50 or fewer emp.)
"Everything I need for our business, clients, and our competition."
What do you like best about SpyFu?

The best things about SpyFu are the ability to send automated reports to our team, and our clients, the number of features, the ability to implement strategies and integrate it into our daily methods, and the high level of customer support. We use SpyFu almost daily for both our clients and us. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

The only thing I dislike is not so much a dislike as a challenge; The ease of use is a little difficult for a novice, but between working with the system and customer support, anybody can do well with it in a short amount of time. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Thank you for your 5-star review of SpyFu! It's great to hear that customer support has been a stand-out for you. We're happy to be part of your toolset.

Tim V.
TV
Small-Business (50 or fewer emp.)
"Straight shooter style SEM platform that doesn't overwhelm with analysis paralysis"
What do you like best about SpyFu?

I really like Spyfu over their competitors like SEMRush because it's much easier to understand the data and less busy on the dashboard. I also love their reports and tutorials as it makes it easy to understand how to create comparative reports for keyword analysis. The best thing about SpyFu is their customer support. Just very easy to deal with and they are very fast at helping you out. I spoke to Danielle recently and was simply blown away by the no-nonsense, straight to resolving issue approach and very friendly. I really think their biggest strength outside of being a comprehensive and robust SEM and SEO tool is their level of support. TOTAL GAME CHANGER. Really appreciate your help Danielle !! Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

There's actually not a whole lot I don't like about it. The platform as I said before is very easy to use and it does take some time to get through all theiir different things that they offer so I think the best approach is to consume their content over a few weeks but using their platform regularly to get well acquainted. Best bang for buck platform in my opinion. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

"Best bang for buck platform" -- love this! Thank you for your 5-star review Tim! Hearing that the data is clear and easy to understand is music to our ears. That's our clear goal every time to bring something new to the tool.

Shobhit G.
SG
Digital Marketing Strategist & Automation Specialist
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Best tool for spying on your competitors to find which keywords your competitors are targeting"
What do you like best about SpyFu?

the best thing about spyfu is its gives you fast access to ranking histories, backlink strategies, and SEO analysis. In addition, you can get a brief overview of the top organic keywords, top paid keywords, estimated monthly SEO clicks, expected monthly PPC clicks, top pages, backlinks, and other relevant information about the domain. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

The least helpful thing about spyfu is inaccurate data sometimes SpyFu's data is inaccurate.

Lack of search engine distinction sometimes SpyFu doesn't differentiate between traffic from Google and other search engines. No keyword trend data spyfu keyword research tool doesn't include trend data, which can help identify seasonal and trendy keywords. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Thank you, Shobhit, for taking the time to leave such a detailed review of SpyFu! We're glad to see it being such a valuable part of your SEO keyword research.

Eran E.
EE
CEO
Small-Business (50 or fewer emp.)
"They charge me for services I never approved be careful"
What do you like best about SpyFu?

The way they marketing themselfs is great Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

They cahrged us 99$ without getting our permmision for 3 months. Never the less, they didnt even sent invoices for the charge and We decovered it from our credit card charges.

When trying to contact them I accountered with chatbot that doesnt understand what I want and there is no human to speak with. Still waiting for them to reply my email and I will update as soon as we suttle this matter. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Thank you for sharing your experience with us, Eran. I see that our support team refunded those charges for you. I can definitely understand your frustration with the after-hours chat bot. I will pass that along to our team to see if we can find a way to make it more helpful when our support staff is unavailable.