--- title: SpyFu Reviews meta_title: 'SpyFu Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 518 reviews by the users' company size, role or industry to find out how SpyFu works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 518 scale: '5' date_modified: '2026-08-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SpyFu Reviews **Vendor:** SpyFu **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.6/5.0 **Total Reviews:** 518 ## About SpyFu SpyFu is a competitive intelligence tool for SEO and PPC. You can search a domain to see all of the keywords it ranks for, their individual pages that rank, the ads it buys on Google, and its strongest competitors. What Does SpyFu Do? \* Uncovers any website’s SEO and Google Ads strategies, including keywords, backlinks, and content. \* Shows every keyword your competitors rank for—both paid and organic. \* Offers deep keyword research with more individual keyword results than Semrush or Ahrefs. \*Tracks historical data (19+ years) to reveal trends, wins, and missteps in search marketing. \*Builds custom reports for SEO and PPC insights to improve or launch campaigns. SpyFu's self-serve features make it a widely-used keyword and domain research resource for digital marketers, SEO managers, entrepreneurs, in-house teams, and affiliates. SpyFu is a solid tool for people who are starting a campaign and those who are improving what is already in motion. \*Keyword Research\* People behave differently on search engine results pages, and SpyFu keyword tools help you keep up with those trends. Find the competition's SEO and PPC activity on any keyword, and get next-generation metrics that can help guide your campaigns. \*SEO Research\* Find a domain's top pages on the SERP. Track your rankings alongside your competitor's ranks on organic top keywords. \*Paid Search Intelligence\* Browse competitors' Google Ads and how they evolved so that tested, high-converting ads rise to the top. \*Custom Reporting\* PDF exports to download or send automatically \*History\* SpyFu's 19+ years of historic data is built into your results so you can see trends over time. Move on keyword trends, uncover ad copy changes, and learn content ideas that create successful search marketing campaigns. History also gives useful insights into what caused their rankings to grow (or fall). Mimic their best practices and avoid past mistakes. You can use this knowledge to build a better unique position in the market for your own brand. ## SpyFu Pros & Cons **What users like:** - Users appreciate the **competitor analysis features** of SpyFu, finding it invaluable for SEO and paid search strategies. (6 reviews) - Users value the **competitor research features** of SpyFu, enabling effective comparison and strategic insights for success. (5 reviews) - Users value the **keyword research features** of SpyFu for their effectiveness and ease of competitive analysis. (5 reviews) - Users find SpyFu to be a **cost-effective tool** that delivers valuable insights without breaking the bank. (4 reviews) - Users find SpyFu to be **super easy to use** , with a user-friendly interface and valuable data visualization. (4 reviews) - Keyword Ranking (3 reviews) - User-Friendly (3 reviews) - Competitor Comparison (2 reviews) - Pricing (2 reviews) - Business Growth (1 reviews) **What users dislike:** - Some users note **data inaccuracy** issues in niche markets, potentially missing important information about competitors' ads. (3 reviews) - Users experience **incomplete data** with SpyFu, often missing recent competitor ads that aren't yet reported. (1 reviews) - Users find the **keyword information presentation** in SpyFu lacking, requiring extra clicks for essential data. (1 reviews) - Users find the **limited data** for some keywords frustrating and it affects their marketing strategies. (1 reviews) - Users feel that **limited data access** in SpyFu makes keyword research slower and less efficient compared to competitors. (1 reviews) - Time-Consuming (1 reviews) ## SpyFu Reviews ### 1. I use spfyu to analyze accounts in attempt to find new prospects **Rating:** 4.5/5.0 stars **Reviewed by:** Gabriel M. | Associate Account Executive, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2017 **What do you like best about SpyFu?** The ppc reports. I think they give great insight into an account and shows the areas needed for improvment. **What do you dislike about SpyFu?** The organization of the AdWords history section **What problems is SpyFu solving and how is that benefiting you?** I use it to improve my accounts I’m working on. ### 2. Great tool for our business. **Rating:** 4.0/5.0 stars **Reviewed by:** Rajabali R. | Director, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2017 **What do you like best about SpyFu?** I like the simplicity of the reporting structure, and yet it gives us great depth for analysing PPC, keywords and competitor analysis. **What do you dislike about SpyFu?** its probably not as comprehensive as AHref and Moz in terms of its data. **What problems is SpyFu solving and how is that benefiting you?** We use as part of the mix for competitor analysis and enable us to move our clients forward. **Official Response from Sidra Condron:** > Thank you for taking the time to share your experience with SpyFu. Glad to hear that it's made its way into your tool set. ### 3. SpyFU is all you need to improve SEO and more **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** September 15, 2017 **What do you like best about SpyFu?** SpyFu's competitive insights on google adwords is what made us make the change and keeps us around. **What do you dislike about SpyFu?** SpyFu could improve recommendations about keyword usage and be more specific, sometimes it feels like it's just a dump out of google Adwords. **Recommendations to others considering SpyFu:** Check the price! **What problems is SpyFu solving and how is that benefiting you?** Our SEO has improved by 5% this year along using SpyFu, we were previously using another vendor whose cost was 100x and it did not improve our SEO traffic at all ### 4. SpyFu is powerful but simple **Rating:** 5.0/5.0 stars **Reviewed by:** John W. | SENIOR CONSULTANT, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2017 **What do you like best about SpyFu?** Quickly understand your competition - both SEO & SEM. **What do you dislike about SpyFu?** Things outside of SpyFu - SEO improvement requires patience. **What problems is SpyFu solving and how is that benefiting you?** Improve our SEO and make intelligent decisions for SEM. Both have improved and are easily tracked with SpyFu. ### 5. Valuable Knowledge **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2017 **What do you like best about SpyFu?** The ability to see what keywords are being used. **What do you dislike about SpyFu?** You have to subscribe for more than a month to get your custom keywords. **Recommendations to others considering SpyFu:** Don't start an online PPC without assistance of tools like SpyFU. **What problems is SpyFu solving and how is that benefiting you?** Starting an online advertising campaign. ### 6. SpyFu is great! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 11, 2017 **What do you like best about SpyFu?** I use SpyFu to gauge how active my customers and prospects are with promoting their site online. SpyFu has an awesome analysis tool that is easy to read and understand. **What do you dislike about SpyFu?** Explaining the name!! Spy for u Spy F U, I mean it can just come across wrong. **What problems is SpyFu solving and how is that benefiting you?** We use SpyFu as a prospecting tool. Having a better understanding of what our prospects have done helps us to tailor our message. **Official Response from Sidra Condron:** > Awesome work turning it into a prospecting tool. We had head that a lot of people were using it this way, and that's actually how we found one of our current employees. He had been a fan of it for leads. Sorry our name has put you in a tough spot. I have been there! Word is that it was inspired by an imagined pairing of Spy vs. Spy and kung fu. Spying with action! ### 7. Excellent source for SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2017 **What do you like best about SpyFu?** The reporting and insights provided are an amazing tool to help navigate our current and future SEO planing **What do you dislike about SpyFu?** Sometimes some of the reports do not produce any results. **What problems is SpyFu solving and how is that benefiting you?** Spyfu has been very helpful with helping me plan our SEO strategy and PPC strategy. It has helped identify quality keywords and keyword phrases and has helped strengthen our overall SEO and ppc marketing plans. ### 8. The product has endless potential **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2017 **What do you like best about SpyFu?** Personal support is knowledgeable beyond what I will ever know but I'm trying to get it. The videos go a long way to making it understandable. **What do you dislike about SpyFu?** I wish I had more time to comprehend the information presented. **Recommendations to others considering SpyFu:** The product is designed fulfill certain purposes and not every feaure related to search engine optimization **What problems is SpyFu solving and how is that benefiting you?** My company is never organically ranked in the SERPS. It definitely is now as we from massage the keywords over the months. ### 9. Good if you want a general idea if they advertise (PPC) **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2018 **What do you like best about SpyFu?** Can quickly see if they are spending anything on PPC **What do you dislike about SpyFu?** The estimated monthly PPC budget is not even close to accurate **What problems is SpyFu solving and how is that benefiting you?** Qualifying target prospects ### 10. Awesome Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2017 **What do you like best about SpyFu?** I like the ease of use of the platform and how easy it is to keep track of keywords and see what my competitors are doing **What do you dislike about SpyFu?** Can’t save websites to re pull for reporting and query **What problems is SpyFu solving and how is that benefiting you?** SEO services - keyword tracking - and link building it’s my go to resource for helping my company stay on top. ### 11. SpyFu is a tool all agencies can benefit from **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2017 **What do you like best about SpyFu?** The thing I like best about Spyfu is how easy it is to navigate competitive keyword sets to see competitive overlap in strategic keywords and quickly see which keywords to focus the strategy on. **What do you dislike about SpyFu?** I dislike that I can't have the full analysis on a subdomain **What problems is SpyFu solving and how is that benefiting you?** Creating content strategies, audits, content gap analysis, competitive landscape studies ### 12. Love Spyfu! **Rating:** 5.0/5.0 stars **Reviewed by:** Mary F. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2017 **What do you like best about SpyFu?** It helped us create a powerful keyword in an industry where keywords are hard to find. We also used it to confirm that our competitors weren't actually as strong as we thought they were. **What do you dislike about SpyFu?** There's a lot there. It's not entirely clear what it all does. **Recommendations to others considering SpyFu:** Use it! Start with the trial and you won't be able to shut it off. **What problems is SpyFu solving and how is that benefiting you?** User acquisition. More specifically, AdWords optimization and keyword selection. ### 13. Love SpyFu **Rating:** 4.0/5.0 stars **Reviewed by:** Eric L. | CEO & Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2017 **What do you like best about SpyFu?** Great way to do competitive analysis and keyword generation. **What do you dislike about SpyFu?** Data doesn't match real (Google Analytics) data and cost estimates aren't 100% accurate. **What problems is SpyFu solving and how is that benefiting you?** Used preliminary for competitive and keyword research. ### 14. Great SEO Research Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2017 **What do you like best about SpyFu?** All of my research is saved in one space, and the software has great recommendations for new keywords. **What do you dislike about SpyFu?** The software is continually being updated, so look out for constant menu/function changes. **What problems is SpyFu solving and how is that benefiting you?** We're able to set online marketing strategy with the data and insight provided by Spyfu. ### 15. Spyfu is the best way to find similar sites online! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2017 **What do you like best about SpyFu?** I enjoy being able to find sites similar to the ones I'm on and determining what they're doing on AdWords spend so I can compete. **What do you dislike about SpyFu?** I don't have anything I dislike on spyfu. **What problems is SpyFu solving and how is that benefiting you?** Prospecting, and finding similar people to sell my platform to. ### 16. SpyFu Rawks **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2017 **What do you like best about SpyFu?** As a digital marketer. I work with SEO and PPC each day. I love that SPyfu helps me perform analysis on my competition. **What do you dislike about SpyFu?** There is not much about spyfu that i dont like, i like it alot **Recommendations to others considering SpyFu:** use it everyday **What problems is SpyFu solving and how is that benefiting you?** keyword analysis **Official Response from Sidra Condron:** > Rock on! Competitive analysis is our heart and soul. We love hearing that SpyFu is a part of your daily toolset. Go get 'em! ### 17. great software app for keywords research **Rating:** 5.0/5.0 stars **Reviewed by:** Mir Imad A. | CEO, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2017 **What do you like best about SpyFu?** The most I like about this application is the project distribution and management. **What do you dislike about SpyFu?** I don't like that the data is only available for two countries i.e. USA/UK. **What problems is SpyFu solving and how is that benefiting you?** Keywords research for my blog: www.mirimad.com ### 18. Easy to use competitive tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2017 **What do you like best about SpyFu?** It's a useful tool for getting high level insights. **What do you dislike about SpyFu?** The UI is a bit clunky and the data is national only **What problems is SpyFu solving and how is that benefiting you?** Competitive intel. Benchmarking. Keyword expansion ideas. ### 19. They are rock **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2017 **What do you like best about SpyFu?** I used a lot of seo services bu they are near the best.especially keyword analysis and competitor analysis. **What do you dislike about SpyFu?** it can be the desktop edition,more usefull **What problems is SpyFu solving and how is that benefiting you?** Competitor analysis and keyword density. ### 20. Good competitive insight **Rating:** 4.0/5.0 stars **Reviewed by:** Dan D. | Senior Inbound Marketing Manager, Media Production, Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2016 **What do you like best about SpyFu?** Spyfu is very easy to use. To get started all you need to do is type in a url and instantly you get insight into paid and organic search terms. This is often a tool we'll use to see how we hold up against our competitors. **What do you dislike about SpyFu?** Sometimes it identifies possible competitors and I wished there was a way to elliminate sites that are completely irrelevant. For example I work in B2B and I think it would be great if I could filter for those types of sites. **Recommendations to others considering SpyFu:** It's very easy to get excited by the data you'll gain access to but before signing up, it's important to have a clear sense of what your end game is and how you want to use the information **What problems is SpyFu solving and how is that benefiting you?** We're using the tool to do keyword research and competitive analysis. I've realized that we have to think differently about how we build our keyword strategy. This tool can be beneficial when combined with Google Analytics. ### 21. Provides unique insight on competitors **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle K. J. | Digital Marketing Manager | Recruiting Coordinator, Automotive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2016 **What do you like best about SpyFu?** The free version of Spyfu is extremely useful, especially for people that are established on adwords but still have plenty of room to improve. The information is very accurate when I look at my websites profile and compare it to our Google Adwords account. There are several other similar tools out there that provide bits and pieces of this information but I find that Spyfu is the most comprehensive. **What do you dislike about SpyFu?** I would not recommend Spyfu to people beginning with adwords that are not familiar with the technical terms. It can be a lot of information to look at unless you know what you are looking for. **Recommendations to others considering SpyFu:** Spyfu is most useful to people who have a thorough understanding of SEO and their Google Adwords account. If you are very serious about your campaigns I would recommend investing in a paid plan. **What problems is SpyFu solving and how is that benefiting you?** Better understanding our competitors SEO profile. We are also able to research keywords that we may be missing out on or where we may be overspending on our budget. ### 22. Very helpful **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2017 **What do you like best about SpyFu?** The keyword tools, the competitive annalist **What do you dislike about SpyFu?** the ad console is hard to understand and use **Recommendations to others considering SpyFu:** Know what you want to get out of it because cost does add up. **What problems is SpyFu solving and how is that benefiting you?** adword stategy ### 23. Great, super useful tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2017 **What do you like best about SpyFu?** I use SpyFu data regularly to plan and support our digital strategy. **What do you dislike about SpyFu?** Keywords that we are looking for are often missing. **What problems is SpyFu solving and how is that benefiting you?** Keyword research as applied to different areas of our marketing strategy. **Official Response from Sidra Condron:** > Thanks for taking the time to share a review about SpyFu. I'm sorry to hear that you've run into trouble with some keywords that weren't there. I hope that you were able to take advantage of our customer perk: You can add any keywords that you'd like to our database, and we will start searching them going forward. That helps to cover the data that you need to find. If you need help finding where to add keywords, drop us a note on SpyFu's live chat, and we can walk you through it. ### 24. Great KW tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2017 **What do you like best about SpyFu?** The view of SEO and PPC keywords is critical feature. **What do you dislike about SpyFu?** Monthly refresh of main dashboard is very limiting. **What problems is SpyFu solving and how is that benefiting you?** tracking page 1 keywords, leveraging lists for related keyword terms. ### 25. Great product lots of competitive insights **Rating:** 5.0/5.0 stars **Reviewed by:** Dave M. | Independent Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2017 **What do you like best about SpyFu?** the keyword universe is really useful in PPC **What do you dislike about SpyFu?** There really isn't anything I dislike, the bids being off sometimes but that is really a function of adwords not spyfu **Recommendations to others considering SpyFu:** A great insight tool for keyword and ad research on your competitors **What problems is SpyFu solving and how is that benefiting you?** I can have a clean line of sight into competitive keywords and PPC ads, really helps me understand the landscape. ### 26. SpyFu Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2017 **What do you like best about SpyFu?** Being able to pull competitors information **What do you dislike about SpyFu?** No info for smaller websites/lower traffic **What problems is SpyFu solving and how is that benefiting you?** Competitor analysis, keyword research ### 27. Very Disappointed **Rating:** 0.0/5.0 stars **Reviewed by:** Lynford U. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2017 **What do you like best about SpyFu?** Easy navigation. The site is pretty straight forward. **What do you dislike about SpyFu?** The data is pretty much useless and very inaccurate. Not worth a subscription since you see all the available data in the first five minutes. Would not recommend. **What problems is SpyFu solving and how is that benefiting you?** It does provide some useful data on competitors. ### 28. SpyFu **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2017 **What do you like best about SpyFu?** User friendly interface to manage multiple projects **What do you dislike about SpyFu?** It's not completely free, but don't we want that of everything :) and of course nothing good can operate without a budget **What problems is SpyFu solving and how is that benefiting you?** SEO, SEM, design ### 29. SpyFu is a top five must-have tools for SEO/SEM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2017 **What do you like best about SpyFu?** I like the ease of use and information it provides for SEO and SEM marketing efforts. With creative approach it can be used for content development as well. **What do you dislike about SpyFu?** Nothing worth mentioning here. I am overall very satisfied. **Recommendations to others considering SpyFu:** n/a **What problems is SpyFu solving and how is that benefiting you?** I use SpyFu for research and competitive analysis. It helped improve SEO and SEM ROI. ### 30. Spyfu automates complex tasks to better inform marketers and key decision makers. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2017 **What do you like best about SpyFu?** My favorite aspect of Spyfu is it's overall approach to automating marketing research. **What do you dislike about SpyFu?** I currently don't have any dislikes of Spyfu. **What problems is SpyFu solving and how is that benefiting you?** There are so many problems SpyFu solves. But one general principle is how they research, digest and communicate the market caps and average spending / estimated ROI. ### 31. Good for Marketing Managers **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2017 **What do you like best about SpyFu?** Good quality actionable data for SEO/SEM. **What do you dislike about SpyFu?** The site seem to be geared toward agency managers vs. in-house manager. Its still good and useful data either way. **Recommendations to others considering SpyFu:** Best for agency users. **What problems is SpyFu solving and how is that benefiting you?** Realized keywords to target and based on a response plan was able to increase rankings. ### 32. Excellent SEO Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2017 **What do you like best about SpyFu?** PPC reports for my competition and the keyword tool are my favorite items. **What do you dislike about SpyFu?** The metrics tools and reporting can be confusing. **What problems is SpyFu solving and how is that benefiting you?** PPC and onsite SEO. Both have become much more efficient. ### 33. SpyFu has helped our company gain insight on competitor performance and optimize our current clients **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica D. | Director of Paid Media, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2016 **What do you like best about SpyFu?** SpyFu has an amazing report on SEO, SEM and dives deep into our competitors' data to gain an upperhand on the industry performance. The Adwords review with ad reviews from our current clients shows the current trend over the last few years of best performance to optimize in the right season. **What do you dislike about SpyFu?** I don't have any dislikes for SpyFu other than wanting the estimated advertising cost/spend for our competitors' spend to be more accurate. **Recommendations to others considering SpyFu:** SpyFu will open doors for your company to gain the upper-hand in the digital advertising world! Get to know how your website performs along with the top competitors in the area. **What problems is SpyFu solving and how is that benefiting you?** We have been able to increase performance on our current clients based on the reports that SpyFu offers on our competitors as well as our clients individual performance. ### 34. Use it for keyword and spending research **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan I. | Senior Account Executive, Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2016 **What do you like best about SpyFu?** It's very simple and quick to use. As a sales person who sells into multiple verticals, the info I get through Spyfu helps me with pre-call prep and prospecting significantly. **What do you dislike about SpyFu?** Sometimes the data doesn't match up once I start speaking with companies, but it gives me a ballpark to work with. **Recommendations to others considering SpyFu:** It's useful for researching keywords and what other businesses are doing. **What problems is SpyFu solving and how is that benefiting you?** I help companies generate valuable, verified UGC that supports thei AdWords spending and ROI. As a vendor, buyers aren't always keen on sharing that information until I can demonstrate my knowledge of their business. Spyfu helps me do that. ### 35. SpyFu review **Rating:** 4.5/5.0 stars **Reviewed by:** Alexandre R. | Digital Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2016 **What do you like best about SpyFu?** Keyword research and intelligence on competitors keyword cloud is great. It provides info on keywords your competition is ranking organically and which once are they targeting with paid campaigns. **What do you dislike about SpyFu?** Just like with any tool in this area have to be careful with the date they provide. It is there to give you general idea but don't take it as 100% accurate. **What problems is SpyFu solving and how is that benefiting you?** SEO, SEM, and competitive intelligence. ### 36. SpyFu has made an impact on our business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2016 **What do you like best about SpyFu?** SpyFu allows us to compare and evaluate our numbers to our competitors', while also tracking their organic and paid traffic. **What do you dislike about SpyFu?** There's not much to dislike here, as this is a very useful tool that can affect online business immediately. **Recommendations to others considering SpyFu:** SpyFu has been a great addition. **What problems is SpyFu solving and how is that benefiting you?** This tool has helped us with competitor analysis and has helped us improve our digital marketing processes. ### 37. Review of SpyFu **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2016 **What do you like best about SpyFu?** It complete list of SEO & Paid keywords related to Google search ranking. It allows us to identify what people are searching on internet and what keywords they tend to use while doing online search. **What do you dislike about SpyFu?** It doesn't cover all the keywords, we have to add keywords into observation list. We can't relay on SpyFu to get instantaneous data for any keyword. It some times create problem as you can't promise to your client that you will present analysis of desired keyword list. **Recommendations to others considering SpyFu:** If you want analyze SEO and Google ad results for your firm or client then its the best tool in the industry. Its a value for money tool. **What problems is SpyFu solving and how is that benefiting you?** It helped us in identifying what keywords people tend to use while doing online search. It also help in knowing generic / paid visitors count of a particular page for a website. ### 38. Exactly what we need for quick overviews **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2016 **What do you like best about SpyFu?** SpyFu is really easy to use and navigate around. When we consult with our customers, I always recommend SpyFu as an easy tool to use that doesn't take a lot of industry know-how to get the information they need. **What do you dislike about SpyFu?** Nothing! I usually go to SpyFu first for high-level overviews before I even open up our enterprise level software. **Recommendations to others considering SpyFu:** If you want something easy, intuitive and packed full of the information you need..SpyFu is it! It's great for high-level data and quick updates on keywords and websites. **What problems is SpyFu solving and how is that benefiting you?** Competitor research is easy and very intuitive. ### 39. That's the wepage you want to use if you want to improve value in internet advertising **Rating:** 4.5/5.0 stars **Reviewed by:** Alberto B. | Software Architect, Telecommunications, Enterprise (> 1000 emp.) **Reviewed Date:** March 29, 2016 **What do you like best about SpyFu?** You can just search the webpage you want know which keywords you want to put if starting a project. In general is a brutal tool to improve SEO in your project, what ever you are doing. Didn't know it existed and now i have a valuable tool. **What do you dislike about SpyFu?** I don't dislike nothing really, i just checked if pricing was bad and i believe it is more than reasonable. **Recommendations to others considering SpyFu:** As I said before, it is a tool just made for people who want to improve profit with their webpage. Probably most people can not get any kind of value out of it. But if you own a wepage, or you are creating a project, or even if you are designing a marketing plan it is the perfect tool. If I had time i would like to try its API, but I definitely don't have that time. But if the project i am starting keeps going on I will be definitely using this tool. **What problems is SpyFu solving and how is that benefiting you?** SEO, choose correct keywords, check competitors. You get a lot of information you couldn't get otherwise it is a great webpage. ### 40. Good Keyword Help **Rating:** 4.0/5.0 stars **Reviewed by:** Kristi K. | Owner, Copywriter, and Marketing Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2016 **What do you like best about SpyFu?** If they don't already have the keyword, you can make a suggestion and they add it within about 2 weeks. **What do you dislike about SpyFu?** Sometimes the keyword suggestions don't make sense. **What problems is SpyFu solving and how is that benefiting you?** We want strong keywords for our website's SEO. Knowing how strong certain words are helps us to know what we are doing well and what we can do better. ### 41. Great resource for SEM/SEO research and competitor analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Alin G. | Sr. Digital Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about SpyFu?** I liked them before they rolled out new interface and I like them more now. They have tons of competitor information and keyword universe stuff is super informative. I like how you can choose to see shared or unique to you and few competitor keywords. **What do you dislike about SpyFu?** It has limitations to number of sites you can compare to simultaneously, and that is a bummer. I'd love for it to be expandable to maybe 5 or so. **Recommendations to others considering SpyFu:** I'd just like to see more informative and accurate data, they are already doing great job but there is no limit to perfection I suppose. **What problems is SpyFu solving and how is that benefiting you?** It helps identify potential opportunities and learn from the competitors wins or mistakes be it keywords expansion or ad copy. Helps you see what others in the industry are doing and identify new trends in both paid and organic, depending on what your specialization is. ### 42. Very useful and essential for competitor analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Premna J. | Digital Marketing Analyst, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2016 **What do you like best about SpyFu?** The easily accessible and detailed reports. **What do you dislike about SpyFu?** Some more features could be made available in the free trial period **Recommendations to others considering SpyFu:** Use this product to analyse and understand what you can do and are not doing yet when compared to your competitors. It also gives you a self analysis **What problems is SpyFu solving and how is that benefiting you?** Analysing competitors and their targets to know where we fare in comparison to them. ### 43. Review of SpyFu **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2016 **What do you like best about SpyFu?** Provides insight into competitors adwords bids and keywords **What do you dislike about SpyFu?** The cost is somewhat high - it has increased significantly over the years. **What problems is SpyFu solving and how is that benefiting you?** SpyFu provides my business with valuable data on our competition - so that we can optimize our PPC campaigns accordingly to try to beat them out for keywords. ### 44. Great tool to find out Google Ad Spend for prospects/competition **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2015 **What do you like best about SpyFu?** I really like the fact that you can put in a search criteria and find the people that are currently spending in Google AdWords. I've used SpyFu for 2 different digital marketing agencies as a sales prospecting tool. It's definitely valuable information to gather to tailor your pitch to prospects. I know that prospects that are already spending the money will be good prospects to reach out too. I owe SpyFu credit for multiple sales that I brought in. As a user, you can see estimated monthly clicks, spend, and paid keywords. With a paid subscription you can see all of their keywords that they are buying. I also like the Chrome extension that you can click on when you're on any website to see if that domain is spending on AdWords. **What do you dislike about SpyFu?** I dislike the competitive analysis aspect. In my opinion, it doesn't clearly show analysis of competitors in terms of search and spend. I use SEMRush to gather competitive information, but I parlay it with the information from SpyFu. **What problems is SpyFu solving and how is that benefiting you?** It solves the issue of finding domains that are spending money on AdWords. I realized that I reach out to prospects who are already spending the money, so they see value in online advertising. ### 45. A very powerful tool for SEO **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2015 **What do you like best about SpyFu?** Spyfu has a lot of data to help you make decisions around your SEO or PPC strategy. It is easy to see your own keywords as well as keywords for your competitors. A lot of the output is very actionable, for example Spyfu's Kombat feature is a great way to analyze yourself against your competitors. **What do you dislike about SpyFu?** I wish that it were easier to define a keyword grouping, then track the overall ranking of that group over time. There is not a straightforward way to do that with the current interface. The tool has a lot of functionality so the interface can be very overwhelming. It takes some time to figure out what to do with all the data available. **Recommendations to others considering SpyFu:** The interface can be overwhelming so I recommend watching their series of support videos to help you get started. **What problems is SpyFu solving and how is that benefiting you?** We have used this tool to gather data around our organic strategy, understand which keywords are performing well, and which keywords could be improved. We also use this to measure ourselves against our competition to find opportunities. ### 46. SpyFu fo Inbound Marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2016 **What do you like best about SpyFu?** I like that SpyFu is fairly accurate in terms of keywords cost and that you get a lot of information for free that others do not. **What do you dislike about SpyFu?** I wished they give you the option to just download the pdf rather than waiting for the email to come in. **What problems is SpyFu solving and how is that benefiting you?** I am solving competition keyword research without having the actually a google analytics. ### 47. Spyfu: My ultimate keyword research hack tool that I use hourly **Rating:** 5.0/5.0 stars **Reviewed by:** Bethany B. | #1 Digital Marketing Agency, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2015 **What do you like best about SpyFu?** I use the competitor analysis portion of Spyfu daily/ hourly/ minutely. Anytime I have to start a keyword research, I don't waste my time using Google's Keyword Planner. I just go right to SpyFu, harvest my competitors keywords, sort through high volumes of keywords instantly, which makes identifying the best ones VERY EFFICIENT. I honestly have never used something so efficient and so complimentary to my everyday work. **What do you dislike about SpyFu?** I'd say the only thing I dislike is when I can't find any volume research on keywords that I type in but then when I go to other keyword planners I can get metrics. I also want to be able to search popular keywords by geographic area and all I get is local or global research. But when I work in PA and I'm working on a client in Vancouver Canada, I know the keywords will be different and I have a hard time finding that data within Spyfu. **Recommendations to others considering SpyFu:** It's expensive but if you do a lot of keyword research for clients and you spend a lot of time digging for the best keywords; this tool will simplify your life! **What problems is SpyFu solving and how is that benefiting you?** PPC Keyword Research, Consulting on SEO on-site Keywords, Competitor research, Adcopy spying & understanding competitor budgets. ### 48. Helpful Tool for Advertising Professionals **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2015 **What do you like best about SpyFu?** SpyFu provides incredibly useful insight into the SEO and PPC activity and estimated spend of your competitors and potential clients. I use this tool daily to generate qualified leads for sales representatives on my team, which then turn into sales for the company and improved business for the new client. I especially find the PPC spend estimate feature beneficial. **What do you dislike about SpyFu?** This doesn't happen often, but SpyFu is unable to find some of the websites I plug in to the search. I'm not sure if this is an issue with their database, but because of this, I'm forced to use other tools for lead research. Aside from that, I find that SpyFu is very user-friendly and provides beneficial information for me as an advertising professional. **Recommendations to others considering SpyFu:** My recommendation is - USE SPYFU. It's incredibly invaluable for your business, especially if you're in the business of selling advertising to HELP other businesses. It's an easy way to see what your potential clients and competitors are spending on PPC and how they're doing with SEO. **What problems is SpyFu solving and how is that benefiting you?** My goal while using SpyFu is to increase revenue for the company I work for. SpyFu is a great tool that I use to discover sales opportunities for our sales representatives. Being able to see how much a company is spending on PPC is invaluable, and certainly provides our sales representatives an easy opening for how advertising can improve a potential client's business. ### 49. Good Tool for Work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Enterprise (> 1000 emp.) **Reviewed Date:** February 19, 2015 **What do you like best about SpyFu?** I like searching potential customer's websites to see what they are spending on their SEM campaigns if they are spending anything. I like that it's easy and quick to load results when I submit a url. **What do you dislike about SpyFu?** I dislike that sometimes there are loading errors and a blank page is displayed when I search a url. **Recommendations to others considering SpyFu:** It has gotten easier and looks a little nicer/more user friendly than when I first started using it. **What problems is SpyFu solving and how is that benefiting you?** I'm finding out if potential new clients are spending what they need to be spending on SEM ads. If they are not spending anything or not spending enough, our company sees a clear need in the potential new company for our SEM management services. By approaching potential customers and showing that their competition is spending money, it's an easier sale for our company. ### 50. Spyfu- very helpful software! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 11, 2015 **What do you like best about SpyFu?** I used Spyfu when I worked for a digital marketing agency and it was always a good reference to check when prospecting. I liked how Spyfu let me know what my prospects were currently doing for marketing purposes, giving me insight into their most profitable keyword searches. **What do you dislike about SpyFu?** No dislikes are coming to mind, other than the branding of the software. I would recommend the software be revamped to be more modern and user friendly. The logo and web interface seem a little outdated and could use a makeover. **Recommendations to others considering SpyFu:** Good software! **What problems is SpyFu solving and how is that benefiting you?** I used Spyfu to prospecting/qualifying because I sold SEO campaigns. Spyfu allowed me to see how my prospect is currently utilizing SEO technologies. ## SpyFu Discussions - [How do I sort keywords by location?](https://www.g2.com/discussions/43314-how-do-i-sort-keywords-by-location) - 1 comment, 1 upvote - [How to be a software developer for SpyFu?](https://www.g2.com/discussions/31295-how-to-be-a-software-developer-for-spyfu) - 1 comment, 1 upvote - [What’s the best way to use competitor research for SEO?](https://www.g2.com/discussions/what-s-the-best-way-to-use-competitor-research-for-seo) - 1 comment, 1 upvote - [What is SpyFu used for?](https://www.g2.com/discussions/what-is-spyfu-used-for) - 1 comment - [How do you check what keywords a website ranks for?](https://www.g2.com/discussions/how-do-you-check-what-keywords-a-website-ranks-for) - 1 comment - [View SpyFu pricing details and edition comparison](https://www.g2.com/products/spyfu/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+09%3A06%3A11+-0500&secure%5Bsession_id%5D=0142bf87-5410-4f88-95ef-f702518ecb8d&secure%5Btoken%5D=43847d55403b7e3f7585473ca4116a15fc9429aec91fe5dd07357ae1fbe074a9&format=llm_user) ## SpyFu Integrations - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) ## SpyFu Features **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Operational Risk Management** - Proactive Assistance ## Top SpyFu Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,919 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.7/5.0 (1,508 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,163 reviews)