--- title: SpyFu Reviews meta_title: 'SpyFu Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 518 reviews by the users' company size, role or industry to find out how SpyFu works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 518 scale: '5' date_modified: '2026-08-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SpyFu Reviews **Vendor:** SpyFu **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.6/5.0 **Total Reviews:** 518 ## About SpyFu SpyFu is a competitive intelligence tool for SEO and PPC. You can search a domain to see all of the keywords it ranks for, their individual pages that rank, the ads it buys on Google, and its strongest competitors. What Does SpyFu Do? \* Uncovers any website’s SEO and Google Ads strategies, including keywords, backlinks, and content. \* Shows every keyword your competitors rank for—both paid and organic. \* Offers deep keyword research with more individual keyword results than Semrush or Ahrefs. \*Tracks historical data (19+ years) to reveal trends, wins, and missteps in search marketing. \*Builds custom reports for SEO and PPC insights to improve or launch campaigns. SpyFu's self-serve features make it a widely-used keyword and domain research resource for digital marketers, SEO managers, entrepreneurs, in-house teams, and affiliates. SpyFu is a solid tool for people who are starting a campaign and those who are improving what is already in motion. \*Keyword Research\* People behave differently on search engine results pages, and SpyFu keyword tools help you keep up with those trends. Find the competition's SEO and PPC activity on any keyword, and get next-generation metrics that can help guide your campaigns. \*SEO Research\* Find a domain's top pages on the SERP. Track your rankings alongside your competitor's ranks on organic top keywords. \*Paid Search Intelligence\* Browse competitors' Google Ads and how they evolved so that tested, high-converting ads rise to the top. \*Custom Reporting\* PDF exports to download or send automatically \*History\* SpyFu's 19+ years of historic data is built into your results so you can see trends over time. Move on keyword trends, uncover ad copy changes, and learn content ideas that create successful search marketing campaigns. History also gives useful insights into what caused their rankings to grow (or fall). Mimic their best practices and avoid past mistakes. You can use this knowledge to build a better unique position in the market for your own brand. ## SpyFu Pros & Cons **What users like:** - Users appreciate the **competitor analysis features** of SpyFu, finding it invaluable for SEO and paid search strategies. (6 reviews) - Users value the **competitor research features** of SpyFu, enabling effective comparison and strategic insights for success. (5 reviews) - Users value the **keyword research features** of SpyFu for their effectiveness and ease of competitive analysis. (5 reviews) - Users find SpyFu to be a **cost-effective tool** that delivers valuable insights without breaking the bank. (4 reviews) - Users find SpyFu to be **super easy to use** , with a user-friendly interface and valuable data visualization. (4 reviews) - Keyword Ranking (3 reviews) - User-Friendly (3 reviews) - Competitor Comparison (2 reviews) - Pricing (2 reviews) - Business Growth (1 reviews) **What users dislike:** - Some users note **data inaccuracy** issues in niche markets, potentially missing important information about competitors' ads. (3 reviews) - Users experience **incomplete data** with SpyFu, often missing recent competitor ads that aren't yet reported. (1 reviews) - Users find the **keyword information presentation** in SpyFu lacking, requiring extra clicks for essential data. (1 reviews) - Users find the **limited data** for some keywords frustrating and it affects their marketing strategies. (1 reviews) - Users feel that **limited data access** in SpyFu makes keyword research slower and less efficient compared to competitors. (1 reviews) - Time-Consuming (1 reviews) ## SpyFu Reviews ### 1. Competitor analysis for keyword, ppc and ad copy research is first rate. **Rating:** 5.0/5.0 stars **Reviewed by:** Steven Lusby, V. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2019 **What do you like best about SpyFu?** I liked the competitor analysis of every keyword that I am considering buying in the PPC market. It allows me to see top competitors, their ads, their volume, their backlinks. It's an incredible tool. **What do you dislike about SpyFu?** I would like to see them get a better keyword research tool. One that is comparable to the Google adwords tool. **Recommendations to others considering SpyFu:** Yes, I would recommend that you utilize the tools provided to defeat your competition. **What problems is SpyFu solving and how is that benefiting you?** I solved the problems of knowing all of my competitors, knowing what ads they are running, how many keywords they are currently bidding on and much more. ### 2. Great Product **Rating:** 5.0/5.0 stars **Reviewed by:** Jay Cameron J. | Director of Marketing Consulting, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2019 **What do you like best about SpyFu?** The Komat tool as well as the grouping tool is the only way I stay sain. **What do you dislike about SpyFu?** I wish it had more data like AHREFS, I would love to actually have a single platform that does it all. **What problems is SpyFu solving and how is that benefiting you?** Nothing at all ### 3. Nice Website to do site analysis **Rating:** 4.0/5.0 stars **Reviewed by:** error4 h. | Mr Abhi, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2019 **What do you like best about SpyFu?** The way it shows & compares one website with other competitive websites. **What do you dislike about SpyFu?** It doesn't have proper keyword research tool facilities like others in the market. **What problems is SpyFu solving and how is that benefiting you?** It does not have a proper keyword research facility like others. ### 4. Good value, but confusing Ux **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2019 **What do you like best about SpyFu?** The price. Much more affordable than a lot of options in the marketplace. **What do you dislike about SpyFu?** Difficult to know whether you are looking at UK or US data. Undermines confidence a bit The Ux is confusing and I struggle to navigate. However this is not unusual for SEM tools. **What problems is SpyFu solving and how is that benefiting you?** None. I changed to another vendor. ### 5. Great for Keyword Research **Rating:** 4.5/5.0 stars **Reviewed by:** Drew T. | Marketing Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2019 **What do you like best about SpyFu?** I like seeing search volumes and what my compeititors are doing **What do you dislike about SpyFu?** It's hard to know where the data is coming from. Spyfu like Moz, SEMRush, and even Google Analytics don't match up their data very well. **Recommendations to others considering SpyFu:** The free version gets you a lot of good information that will let you assess whether it's for you or not. Once you pay, the unlocked info is exactly what they promise it to be. Overall it's definitely worth the upgrade. **What problems is SpyFu solving and how is that benefiting you?** We like using it to explore keywords that we would like to rank for. It has been helpful in conducting internal websites on our websites for keyword rank. ### 6. Excellent Tool for Digital Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Tiffany H. | Director of Paid Search and Social Media, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2019 **What do you like best about SpyFu?** I love being able to check out competitor's campaigns, including their most profitable ads and keywords. **What do you dislike about SpyFu?** I dislike being unable to find data on some keywords. **What problems is SpyFu solving and how is that benefiting you?** SpyFu helps me create successful SEO and PPC campaigns that fit into my clients' budget right from the start without a lot of trial and error. ### 7. Love SpyFu! It helps me every day with keyword research, even for PPC. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Defense & Space | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2019 **What do you like best about SpyFu?** Seeing estimated competitor spend, and just in general seeing if our competitors are spending on PPC or not. **What do you dislike about SpyFu?** The search limit for their free to use feature. **What problems is SpyFu solving and how is that benefiting you?** Execs wanting to spend a lot/focus on competitors and being able to prove/show them that certain things might not be worth it. ### 8. The best platform for SEO, PPC research and display of stats I've seen **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2019 **What do you like best about SpyFu?** We use SpyFu to access our clients competitors. One of the best things about SpyFu is how quickly and easily you can access data and reports to get to your clients fast. **What do you dislike about SpyFu?** It was unclear that you were not able to track actual traffic behavior, unless you use the paid Nacho service. I also couldnt tell sometimes if I was solely researching a competitor **What problems is SpyFu solving and how is that benefiting you?** I've only scratched the surface, but I think a robot guided tool, when you're needing basics would be useful. ### 9. SpyFu Review **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle A. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2019 **What do you like best about SpyFu?** I love all the reporting options that are available and the blog topics that are there to support me. **What do you dislike about SpyFu?** There really isn't anything I dislike about this product so far. **Recommendations to others considering SpyFu:** If you are looking for a great tool to assist you in your SEO and PPC roles, this is it. Use the free trial first to test it out. **What problems is SpyFu solving and how is that benefiting you?** SpyFu has helped me with Keyword Search, Competitor Analysis and Recon. ### 10. Best Tool For Digital Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Juan J. | Digital marketing specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2018 **What do you like best about SpyFu?** I like that SpyFu gives you soo much information and everything is then broken down even more. You get to see the big picture and all the details in between. **What do you dislike about SpyFu?** The only thing which is a minor is that some unique niche keywords are not available....but SpyFu takes care of that by having you add them.. which eliminates the problem. **Recommendations to others considering SpyFu:** This is a really good investment to focus and polish your digital marketing. SpyFu can help you with finding out the organic keywords that you should be using. It can also help you with the PPC keywords you should be using, along to the ones that your competition is using. They even have a way to help you set up your Google Adwords ads. This a a truly amazing software to have if you want to take your digital marketing efforts to the next level. **What problems is SpyFu solving and how is that benefiting you?** We have found truly reliable keywords for our niche and have had great success. Most of the time we used Google to find our keywords but didn't get much results. SpyFu just took our digital marketing to another level. ### 11. Best Competitive Intelligence SEO Software **Rating:** 5.0/5.0 stars **Reviewed by:** William H. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2019 **What do you like best about SpyFu?** The data it provides is useful for auditing, prospecting and tracking performance on Advertising and SEO projects. **What do you dislike about SpyFu?** Could be organized a little better. The Keyword Tracking for specific accounts can be difficult to navigate to. **Recommendations to others considering SpyFu:** Check it out and experience it for yourself. I love the competitive insights the software is able to pull. Also assists in ad copy by seeing what language competitors are using. **What problems is SpyFu solving and how is that benefiting you?** Advertising services and analytics ### 12. SpyFu gets the job done **Rating:** 5.0/5.0 stars **Reviewed by:** Jack C. | Marketing Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2018 **What do you like best about SpyFu?** One of the best things about SpyFu is it gives you all the information that you need on any website you look at. It is easy to use and provides concise correct information the first time. Whether you are looking at good keywords that your industry use or you just want to have a look at how much traffic you are getting it can do all sorts of different things. **What do you dislike about SpyFu?** There's not much that I dislike about SpyFu other than you can't search for specific pages for example if you want to look at one page, in particular, you can't do this you can only really look at the main page of whichever website you are trying to look at. this can be a problem if you want specific information about one page in particular. **What problems is SpyFu solving and how is that benefiting you?** It helps me to look at other companies websites in my field and helps me to ensure my webpage is performing to its max. ### 13. Great value for the money **Rating:** 5.0/5.0 stars **Reviewed by:** Buddy R. | Digital Marketing Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2019 **What do you like best about SpyFu?** I like that SpyFu allows me to look organic rankings and ppc keywords for any website, including my client's websites. They have a ton of data and the entry price point is low compared to similar solutions. **What do you dislike about SpyFu?** I wish I was able to start by searching a keyword rather than just putting in a website. **Recommendations to others considering SpyFu:** Give it a try and you'll love it. **What problems is SpyFu solving and how is that benefiting you?** I use SpyFu to do keyword research and competitive analysis for digital marketing campaigns as well as for creating proposals for digital marketing prospects. ### 14. SpyFu has the SEO metrics you need to make good decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Fritz T. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2019 **What do you like best about SpyFu?** All of the metrics that you provide and the ability to look up competitor sites for my clients. **What do you dislike about SpyFu?** Some of the keyword clicks differ from google analytics. **What problems is SpyFu solving and how is that benefiting you?** I help my clients improve the websites and there marketing strategies. ### 15. Fast research to put together quality relevant keywords **Rating:** 4.5/5.0 stars **Reviewed by:** Tommy N. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2019 **What do you like best about SpyFu?** You can organize each keyword into groups. And come back later and start implementing them. As well as what your competitors are rank for. And expand on those **What do you dislike about SpyFu?** Theres not much to dislike. Maybe add more features like find influencers as well as trending topics. And audit influencers and reach out to various influencers on social media **What problems is SpyFu solving and how is that benefiting you?** The analytical tools is accurate and painless ### 16. incredible product **Rating:** 5.0/5.0 stars **Reviewed by:** Benny A. | Resort general manager , Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2019 **What do you like best about SpyFu?** Finding better and new keywords to advertise and optimize for! **What do you dislike about SpyFu?** The tie in to nacho analytics is a little too in thor face. **What problems is SpyFu solving and how is that benefiting you?** New ad ideas. New keywords. New revenue streams. Insight into differences between competition ### 17. Great for keyword research and competitor analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2019 **What do you like best about SpyFu?** I like how it shows keywords and competitor analysis. It allows you to see what key words are trending and it allows you to see what keywords you and your competitors share. **What do you dislike about SpyFu?** I can't think of anything I dislike. I haven't had any problems. **Recommendations to others considering SpyFu:** If you're looking to expand your knowledge on the keywords of various websites and canalize competitor information, SpyFu is a great option. **What problems is SpyFu solving and how is that benefiting you?** Allows us to determine what content is best to write about. Lets us see where we rank with our competitors. ### 18. Extremely useful and so much more **Rating:** 5.0/5.0 stars **Reviewed by:** Terry M. | President, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2019 **What do you like best about SpyFu?** The ease of dropping in a url and getting a quick snapshot of what's going on with a site. **What do you dislike about SpyFu?** The time I need to dedicate to learning all that's available. I have had an account for years and still have not gotten around to using most of what's available. **Recommendations to others considering SpyFu:** Great tool in the search industry to look at prospects and build links. **What problems is SpyFu solving and how is that benefiting you?** Usually I am looking for an idea if a site has been optimized or not and if they are spending anything on PPC. I can quickly see if there is an opportunity for me to sell into. ### 19. A Plethora of Useful Features in an Industry Full of Noise **Rating:** 5.0/5.0 stars **Reviewed by:** Joe F. | Web Developer / SEO Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2019 **What do you like best about SpyFu?** I like how so many great tools can be found in one place. I like looking at the SEO of a site then moving right over to the PPC aspect of it and what my competitors are doing about my choice keywords. Very easy and powerful. **What do you dislike about SpyFu?** Not much. I was made aware of the training of tools but I would like a full library of best practices for desired outcomes. Like if I want to find better keywords for my website. What are the best practices that can be done to exhaust all the features of Spyfu. I know many of these are mentioned in video format but it would be nice to have Goal Oriented Best Practices. Regardless, everything is amazing! **Recommendations to others considering SpyFu:** Definitely Try it. It's the umbrella software of digital marketing. **What problems is SpyFu solving and how is that benefiting you?** SEO and getting copy from competitors easily to see what is working and to get a jumpstart into the PPC game right away. ### 20. Definitely a benefit for our company. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2019 **What do you like best about SpyFu?** I utilize the Kombat feature the most. I look at the keywords that our competitors are using, what is working for them and then implement those words into our website. The number of users on our site almost doubled in the few months after we started using Kombat. **What do you dislike about SpyFu?** Nothing with spyfu so far. Was excited about Nacho Analyitics and signed up the first day, then it crashed and I didn't like the fix. Too much time involved to set up my account so cancelled. **Recommendations to others considering SpyFu:** Definitely a great tool for SEO. **What problems is SpyFu solving and how is that benefiting you?** I utilize Kombat once a month and analyze which keywords our competitors are using and add those to our site. Have seen an increase in traffic since we started this last May. I look at certain keywords to see how they are performing for the competition and used that information when creating our Google Ads campaigns. Have looked at backlinks but definitely need to spend more time with this. Definite possibilities here but no time to dig into it. ### 21. I have been using Spyfu scene it was in Beta **Rating:** 4.5/5.0 stars **Reviewed by:** Robert O. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2019 **What do you like best about SpyFu?** I think it is very innovative. It is very inciteful when it comes to competitive analysis. It allows you to save your company thousands of dollars by allowing you to stand on the shoulders of your competitors and have a good Idea of what to target instead of spending tons of money testing. **What do you dislike about SpyFu?** Database not having the keyword or website data. Data accuracy needs improvement. If you approach the data knowing this, it still provides useful information to point you in the right direction. I feel the need more awareness of there tools and how to use them there is a lot of tools I have not used and would like to understand what is available and how to use them. **Recommendations to others considering SpyFu:** I would highly recommend this toll it is worth the money and I have bearly scratch the surface on its capabilities. **What problems is SpyFu solving and how is that benefiting you?** approach From both a paid Advertising and SEO standpoint it is amazing utilizing Keyword combat to see the targeting commonalities and being able to find new keywords phrases you did not thank of before. using this tool has allowed my clients to benefit in many ways. ### 22. SpyFu is better than I expected it to be **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2019 **What do you like best about SpyFu?** I like how I'm able to get a sense of other people are doing in the marketplace with their Adwords accounts. It is fairly accurate and has gotten me out of jams with my boss a few times because I've been able to show how much more others are paying comparison to what we are paying. **What do you dislike about SpyFu?** Hmm... Well, I'd like to know with greater accuracy what they are actually spending but I know it's pretty close from when I draw up our account on SpyFu. **Recommendations to others considering SpyFu:** More accuracy, but that might not be possible at all. You do have another product that does that but I haven't upgraded to it yet. I've been very happy about the features in your program including how the Adwords show in the program. I've also used it to track how much we are growing since Analytics can be confusing for people to understand. **What problems is SpyFu solving and how is that benefiting you?** Competitive analysis has been extremely helpful. The biggest benefit is that I've been able to show why a big company has more space than us because they are spending more than us. It's probably saved my bacon more than once. ### 23. SpyFu has a very intuitive interface and it's great for competitive intelligence. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** June 18, 2019 **What do you like best about SpyFu?** What I really like best about SpyFu is it's ability to pull organic and paid search keywords of our competitors. **What do you dislike about SpyFu?** I would say it would be nice to get more granular keyword data even for those terms that have only a few clicks. Possible you have this and I didn't see it. **What problems is SpyFu solving and how is that benefiting you?** Really helps to deconstruct our competitors URL structure. **Official Response from Sidra Condron:** > Thank you for your review! We appreciate your kind words and your suggestions of what you'd like to see. I think you'll be happy to see an upcoming development we're working on with keywords and more granular data. Stay tuned! ### 24. SpyFu **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2019 **What do you like best about SpyFu?** I like that I can search for any competitor &download their keywords. **What do you dislike about SpyFu?** Some data produced is not always accurate. **What problems is SpyFu solving and how is that benefiting you?** Like the a user-friendly interface. ### 25. SpyFu Reporting Rocks **Rating:** 4.0/5.0 stars **Reviewed by:** Michael R. C. | president, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2019 **What do you like best about SpyFu?** The depth of the site reports that we run every month. **What do you dislike about SpyFu?** The site's navigation is confusing sometimes and I don't want to put in competitors all the time. I just want to do research on my clients' sites most of the time. **What problems is SpyFu solving and how is that benefiting you?** I have a baseline of my results and can see improvement or where we need to improve. ### 26. Great insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2019 **What do you like best about SpyFu?** I love being able to walk into a meeting knowing approximate budget and whether or not the company is the right size for my services. **What do you dislike about SpyFu?** As someone fairly new to Internet marketing, I still have a lot to learn about the terminology and so I am still finding the information a little hard to digest. The tutorials however are helpful and I look forward to learning more so that I can make the most of this resource. **What problems is SpyFu solving and how is that benefiting you?** I love knowing if I’m barking up the right tree. These insights enable me to know if the prospect I am going after is spending money in this way. ### 27. Spyfu is very easy to use and it is full of very inciteful information. **Rating:** 5.0/5.0 stars **Reviewed by:** Araceli P. | Marketing Director, Automotive, Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2018 **What do you like best about SpyFu?** Wow, I guess my favorite feature is Kombat. It's the first thing I do when I start a new campaign. I like to see how we measure up to a competitor, where they're putting a lot of their money, what common and unique keywords they have. Checking out a competitors backlinks is great too, keeps my SEO busy and our company relevant LOL! Spyfu reports are great too. Hand them off to the bosses, they understand and they're happy. **What do you dislike about SpyFu?** I wish there was more local research. The company I work for has 72 stores across the country. I need a lot of keyword information on cities and regions, Spyfu seems to fall short with this. Only really big cities seem to be covered. I do really like that I can request keywords. This helps me with local research for our local campaigns, but it takes a while and when I get the results there isn't as much insight as with others. For example, I had added "car window repair hot springs". What I was really interested were related keywords for that area, maybe "windshield repair hot springs ar" is a better keyword to target, but I didn't get that only got the same list of global keywords. So again, if you guys could do something amazing for local PPC Research that would be awesome! **Recommendations to others considering SpyFu:** If you need to know what your competition is up to, or you want to know where to start in your industry, Spyfu is a great tool to have in your arsenal. It identifies trends, pulls up competitors you might not have known about and shows you who is up and coming too. Spyfu helps you stay a step ahead of your competition, never behind. **What problems is SpyFu solving and how is that benefiting you?** PPC campaign problems, like budget. I am able to calculate budgets for each campaign a lot better with Spyfu. Also, which keywords are worth bidding on and new keyword suggestions are so helpful. It has helped grow a lot of our PPC campaigns. They convert a lot better now that we are using keywords that are targeting the right customers. ### 28. A comprehensive competitive SEM analysis in one place **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2019 **What do you like best about SpyFu?** Researching new keywords has always been an important step when improving our organic SEO rank and SpyFu allows us to research keywords directly from the console. **What do you dislike about SpyFu?** The free tool has limited data that mainly show vague feedback on your competitors. **What problems is SpyFu solving and how is that benefiting you?** Our marketing team has been using SpyFu for keyword research, competitor analysis and webpage traffic to better analyze how our organic website and PPC ads stack up against our competitors. SpyFu also allows us to research new keywords to use for our PPC campaigns. ### 29. Great software with awesome resources **Rating:** 3.5/5.0 stars **Reviewed by:** Dan O. | Digital Operation Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2019 **What do you like best about SpyFu?** Spyfu has very clear guides and articles to use their software and it makes it enjoyable to use them. **What do you dislike about SpyFu?** Spyfu doesnt have data for Canada and other countries. PPC data is also not accurate at times. **What problems is SpyFu solving and how is that benefiting you?** Keyword research and spying on similar companies campaigns and ads. ### 30. Very useful, lots of info to optimize AdWords **Rating:** 5.0/5.0 stars **Reviewed by:** Istvan E. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2018 **What do you like best about SpyFu?** - Lots of info - Companies would naturally want their choices hidden but SpyFu uncovers them - Affordable pricing and the introductory offer is very SME friendly **What do you dislike about SpyFu?** - User interface can be overwhelming for starters - Sometimes the amount of info seems too much, it's hard to choose what you should choose to rely on - Would've wanted to save keywords with click estimates from competitors' data but was unable to do so due to predefined columns (when saving keyword for a competitor I want to save their cost and CTR as well but I can only save a general overview of the keyword, I had to use a spreadsheet to overcome this) **Recommendations to others considering SpyFu:** Get an idea of what you want from the tool or you will spend hours looking at different types of data without proceeding with your task. **What problems is SpyFu solving and how is that benefiting you?** We are building a new product and wanted to be able to compete with competitors (incumbents) on the advertisement front. SpyFu is perfect for that. I managed to find out what paid keywords bring the largest number of visitors to my competitors. I was also able to evaluate how much they spend on those keywords and figured out which ones I should pay for to get max value with a limited budget. ### 31. Cool tool, I use it - but... **Rating:** 3.0/5.0 stars **Reviewed by:** Sylvia F. | Chief Marketing Officer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2018 **What do you like best about SpyFu?** For competitive analysis as a branding and marketing leader, it's a great tool to see how competition is spending, their keywords, the tools they are using (when applicable), their traffic stats, etc. I think SpyFu is on the right path and when their technology advances, we'll all be the smarter for it. **What do you dislike about SpyFu?** The print to a pdf reporting tool is not very good - actually, the reporting tool, in general, could use an upgrade for better UX. I've also found discrepancies in data within the same report - I realize this is the code, or algorithmic, but I think it could vastly be improved. **Recommendations to others considering SpyFu:** For visual presentations, screenshotting or building your own presentations vs. using their reporting is best. Their reports in a PDF for example, will at times completely cut off in the wrong spot, so you are losing half of your report off page somewhere. **What problems is SpyFu solving and how is that benefiting you?** I have used this tool for multiple clients to give them the reality of their online competition, vs. their perceived competition. Also, showing what kind of digital spending is taking place is helpful when arguing for a larger spend on behalf of the client. ### 32. Great, simple tool to use **Rating:** 5.0/5.0 stars **Reviewed by:** Tamara C. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2018 **What do you like best about SpyFu?** It's very simple and intuitive to use, yet surprisingly deep, detailed and accurate when compared with sample data. Reporting automation is a great addon - quite intuitive and can be shared with less savvy individuals with minimal effort to explain various elements. **What do you dislike about SpyFu?** There is limited data for certain industries, and for some (e.g. niche sport or life sciences) it took a bit of time to submit keywords and start aggregating data for them. I love the reports, but there is some limitation in how the data is served and aggregated. A bit more flexibility in the future would be awesome. **Recommendations to others considering SpyFu:** It's a great balance between price, ease of use and features that make a great package for anyone counting on quality information to use in their competitive research and positioning. **What problems is SpyFu solving and how is that benefiting you?** In my work, understanding the competitor landscape is extremely important. SpyFu allowed me to have an easy insight into their SEO, highest ranking keywords and even ad spent, giving a realistic overview of all competitors in one simple dashboard. Plus the reports are awesome and easy to share with clients with little input. ### 33. I tried four different SEO services, this is the only one I stuck with **Rating:** 5.0/5.0 stars **Reviewed by:** Lee C. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2018 **What do you like best about SpyFu?** The user experience is clean and intuitive - I'm not an SEO expert (yet) but I was able to learn a lot based on just their information architecture. Being able to view competitor's actual Google Ads is extremely useful. The tutorials are great and I even took them up on a live tutorial session with someone on the customer service team, which was beneficial. **What do you dislike about SpyFu?** I have a client in Asia and would like to be able to access a data set outside of the US/UK, which is the only data set currently available. **Recommendations to others considering SpyFu:** Do the free trial to see if it's right for you. A few days after signing up you should get an email offering you a free tutorial session with one of the customer service people - take them up on it. I found it very useful to help me get started. **What problems is SpyFu solving and how is that benefiting you?** Analyzing competitors SEO and PPC campaigns, identifying what keywords to focus on. ### 34. A Powerful Tool **Rating:** 4.5/5.0 stars **Reviewed by:** kirsten j. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2018 **What do you like best about SpyFu?** I Like feeling like the decisions I make, and the work that I am doing are well educated. I feel confident when explaining our strategy to my team for both SEO and PPC keywords **What do you dislike about SpyFu?** There are limited results for my specific industry and area, sometimes the keywords and other insights don't seem to be as valuable to my business personally as others are. **Recommendations to others considering SpyFu:** The information provided is vital to making educated business decisions. I would recommend running reports often and using that information to inform the way that you are allocating your spend for PPC and the way that you are designing your approach to SEO. Also I highly recommend the competitive analysis. Keeping up to date with the market that you are doing business in is very important and SPYFU makes it easy to keep track of what your competition is doing. I have not used the Social Media features of the site, but I am excited to get into those and see what they are all about. **What problems is SpyFu solving and how is that benefiting you?** We want to be making smart purchasing decisions in ppc, and work towards beneficial seo keywords. Also the competition reports are very important in our very competitive market. They show us what areas we are competitively priced and what areas we can add or cut back on. We use that feature probably most often, and it is the most impressive part to show the members of our team outside of the marketing department. ### 35. SpyFu for PPC Clients **Rating:** 4.5/5.0 stars **Reviewed by:** Eric A. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2018 **What do you like best about SpyFu?** This is absolutely essential software for Border West, my digital marketing company. Not only does it provide invaluable information for creating PPC accounts, we utilize this information to sell to potential clients. They are amazed by the amount of knowledge we have, not only on their website, but on their competitors. It makes my job infinitely easier. **What do you dislike about SpyFu?** Some keywords and websites don't register with their PPC spend, but SpyFu is trying to constantly update this issue. The Leads tab on the list builder is impossible to search with. I feel like the search options could be much more efficient. **Recommendations to others considering SpyFu:** If you're in the SEO or PPC industry, it is essential. Between SpyFu and SEM Rush, I think SpyFu is better, and less expensive. Even if you are working on your own SEO or PPC campaign as a novice, SpyFu can save you from making costly mistakes. **What problems is SpyFu solving and how is that benefiting you?** Keyword research, comparing PPC accounts for different companies. I've realized that many PPC management companies are either incompetent, lazy, or outright dishonest, which makes my job that much easier. ### 36. Clever insights into your competitors **Rating:** 5.0/5.0 stars **Reviewed by:** Russell D. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2019 **What do you like best about SpyFu?** I like the way I can analyse my clients competitors to see what phrases they're targeting and then use this information to create my own campaigns **What do you dislike about SpyFu?** At first use it was a bit confusing to see how to create projects and add keywords. **Recommendations to others considering SpyFu:** SpyFu is more affordably priced than other competitors and offers a lot for the money so definitely worth checking out **What problems is SpyFu solving and how is that benefiting you?** SpyFu offers me the chance to impress my clients with the research I can do and gives me confidence that the campaigns I design for them are going to be successful ### 37. Very useful tool for backlinks and keyword analysis. **Rating:** 4.5/5.0 stars **Reviewed by:** Zack Mikaloff S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2019 **What do you like best about SpyFu?** The insight on where your competitors get most of their traffic from. **What do you dislike about SpyFu?** The user interface is sometimes confusing. **Recommendations to others considering SpyFu:** Watch the training videos prior to use, to make the most of it. **What problems is SpyFu solving and how is that benefiting you?** SEO. Learned how my competitors use PPC. ### 38. Great Customer Service and Help **Rating:** 3.5/5.0 stars **Reviewed by:** Michael S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2019 **What do you like best about SpyFu?** I like how SpyFu provides fast responses to our help inquiries, and guidance and expertise in using their software to help our customers improve their SEO. The tool is easy to understand overall and we are looking forward to leveraging it for our clients. **What do you dislike about SpyFu?** We would like to see more information on the steps for modifying our customer on-page SEO using data from SpyFu reporting. Much like a recommendation process with action items. **Recommendations to others considering SpyFu:** Utilize the Help section and video tutorials! They are well written. **What problems is SpyFu solving and how is that benefiting you?** Baselining and Competitive analysis ### 39. Great for compiling research on competitors, fast and reliable **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2019 **What do you like best about SpyFu?** I like the simplicity of the site, all you have to do is enter the competitors website then everything is labeled clearly with tabs. The ability to export all that information into a pdf is fantastic and saves a large amount of time. **What do you dislike about SpyFu?** I wish you could add more than allotted competitors to do more comparisons. I also no not like how much it is combined with nacho analytics now almost forcing you to buy both memberships. **What problems is SpyFu solving and how is that benefiting you?** The amount of time it saves in competitor analysis is huge and well worth the monthly fee to have all the information in one spot. The ability to look at ad groupings and export from the platform is fabulous as well. It really can help in avoiding double bidding. ### 40. I used spyfu as a way to evaluate the different keywords in industries. **Rating:** 4.5/5.0 stars **Reviewed by:** Wayde H. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2019 **What do you like best about SpyFu?** The competitor analysis and keyword recommendations. **What do you dislike about SpyFu?** it was very user friendly. I would have liked to seen more videos though. **What problems is SpyFu solving and how is that benefiting you?** The problems I solved with spyfu are what people were paying most for keywords and which ones were undervalued based on the metrics provided. ### 41. Very Good Tool For The SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2019 **What do you like best about SpyFu?** I like the information of the Competetiors Keywords Whether it is PPC OR SEO. The tool gives the information what are the areas and Keywords that our Competetiors are Targeting. It givest the information of Most valuable Keywords of the Competetiors and other factors like Age of the Domain and so many other things. **What do you dislike about SpyFu?** It does'nt give the information of Page Authority and Domain Authority Like Information. **Recommendations to others considering SpyFu:** I strongly Recommend to use the Spyfu Tool **What problems is SpyFu solving and how is that benefiting you?** I have realized Potential Opportunities for the business with the various Keywords information of the Competetiors. ### 42. One of the Best Keyword Research Tools I Have Ever Used. **Rating:** 5.0/5.0 stars **Reviewed by:** Jay P. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2018 **What do you like best about SpyFu?** The easy to use and understand interface is beyond helpful. Right out of the gate I was able to analyze and interpret essential keywords and phrases used by specific competitors of ours. Not only did they target specific companies I chose but their competitors as well. **What do you dislike about SpyFu?** I have yet to find a feature that I have not found useful yet. My only complaint would be pricing but it is no where near as high as some other sites out there. **Recommendations to others considering SpyFu:** If you are serious about correcting your SEO and visibility and want to maximize your Adword campaigns then I suggest you use SpyFu **What problems is SpyFu solving and how is that benefiting you?** Correcting my company's Local SEO as well as planning a paid marketing. ### 43. An invaluable tool for content creators **Rating:** 5.0/5.0 stars **Reviewed by:** Robin B. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2018 **What do you like best about SpyFu?** What I like best is a little bit different. I love the ranking links at the bottom when I'm researching keywords. It helps me formulate ideas for my clients even if those links are from a different industry. I also LOVE that for what I pay, I can track 5,000 (!!) keywords. **What do you dislike about SpyFu?** The only thing I don't like is that words that I would presume would be tracked aren't tracked and I have to request them or get the message that SpyFu will start tracking them next month. That's a bummer because there are times when I would really like to see the stats ASAP. **Recommendations to others considering SpyFu:** Give it a go. Watch the video when you first sign up on how to use it. You get 5k keywords to "add" to save them for later. So, don't be afraid to do that. You'll love the reports. You can customize them and remove the SpyFu logo if you want. **What problems is SpyFu solving and how is that benefiting you?** I can track the keywords working best on several of my clients' domains. The main benefit I realized is that I can look at sites that I believe are competing sites and see the words they rank with (organically). I can also see the links performing best with that keyword (and the content) so that I can add similar steps to our strategy. ### 44. SpyFu has been a great resource. **Rating:** 5.0/5.0 stars **Reviewed by:** David Y. | Film Producer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2019 **What do you like best about SpyFu?** I love that SpyFu makes it possible to analyze my competitors' uses of SEO keyword terms in a fruitful way - it helps me develop my strategy as well. **What do you dislike about SpyFu?** I of course would like to pay less. However, even the price is worth the value you're receiving from SpyFu. **What problems is SpyFu solving and how is that benefiting you?** I'm able to find solutions for clients as well as keep myself afloat in the ever changing digital milieu. I've realized that SpyFu also has a way to access other traffic indicators, and I'm curious to see their effect. ### 45. Spyfu Opens Doors **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2019 **What do you like best about SpyFu?** I have been toying with the free abilities of Spyfu for years now, and finally decided to pull the trigger and purchase the program to see what my competitors have been using as keywords. I used these lists and created my own beta campaign and Yes, there has been conversions. Great value if you ask me. **What do you dislike about SpyFu?** The Key Word Lists I used are very detailed, but only seem to be provided in exact match so you get EVERY typo and plurality on the KW list. I would say that is unnecessary. **What problems is SpyFu solving and how is that benefiting you?** Knowledge of what is successful with my competitors helps my campaigns. ### 46. SpyFu provides answers **Rating:** 5.0/5.0 stars **Reviewed by:** ⚡️Erik C. | CTO, Lead Conversation Orchestrator at Molly Duggan Associates, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2019 **What do you like best about SpyFu?** SpyFu quickly gives you answers to keep a competitive edge. **What do you dislike about SpyFu?** It works exactly as you would expect it to. **Recommendations to others considering SpyFu:** To stay competitive in advertising, you must have information. SpyFu is the answer. **What problems is SpyFu solving and how is that benefiting you?** Advertising is a must. Knowing what your competition is doing is absolutely necessary. ### 47. We use and love Spyfu **Rating:** 5.0/5.0 stars **Reviewed by:** Laurie S. | Head of Marketing, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2018 **What do you like best about SpyFu?** We are able to get great competitor insights by using SpyFu. **What do you dislike about SpyFu?** I haven't found anything I dislike yet. We started out on a trial to make sure we would use the tool and found that I was using it for all our clients. It's been extremely helpful with competitive data online. **Recommendations to others considering SpyFu:** Do the trial first and make sure this is a product you are interested in. We did trial and then converted to a subscriber pretty quickly. **What problems is SpyFu solving and how is that benefiting you?** We do competitive reports for our clients and use SpyFu to give us insights on their competitors and also help us build out our content marketing plans based on competitive intel. ### 48. Excellent Keyword and Competition Discovery **Rating:** 5.0/5.0 stars **Reviewed by:** Kate P. | Digital Marketing Consultant, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2018 **What do you like best about SpyFu?** I love that I can see present the competition to my clients that they wouldn't imagine are clients based on their keyword lists. **What do you dislike about SpyFu?** I wish the pdf's came out a bit more clear and maybe even an option to include summary for presentation. **Recommendations to others considering SpyFu:** I always highlight all of the data included and the ability to request for new urls to be included for tracking. I like that anyone on the team could use it because it is so easy to manage. **What problems is SpyFu solving and how is that benefiting you?** It is a huge timesaver. The ability to send reports via email or export including .csv that can be manipulated and inluded in other documents. I can capture complete campaign competition without have to go to multiple different tools. ### 49. The definitive dash for efficient marketing **Rating:** 5.0/5.0 stars **Reviewed by:** David C. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2019 **What do you like best about SpyFu?** Hard to choose just one thing, great to see where your competition resides as well as to buildout more KW's & grow DA....the possibilities really are immense with this powerful technology. Really enjoy the speed & ability to make decisions quickly based on the data provided **What do you dislike about SpyFu?** Nothing to dislike as of yet. There may be some areas, Like backlinks that could continue to mature. **What problems is SpyFu solving and how is that benefiting you?** Keeping a close eye on important KW's as well as competitive analysis ### 50. Awesome Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Galen D. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2019 **What do you like best about SpyFu?** Spyfu makes us a strategic SEO partner. It gives us a depth of analysis that's really hard to find at their price point and there are additional training and biz dev nuggets that are really valuable for agencies. **What do you dislike about SpyFu?** Nothing really. It's a really broad tool set that we use for a bunch of difference use cases so there is a learning curve but their resources are really helpful. **Recommendations to others considering SpyFu:** Buy it! **What problems is SpyFu solving and how is that benefiting you?** SEO, keyword and topic generation. ## SpyFu Discussions - [How do I sort keywords by location?](https://www.g2.com/discussions/43314-how-do-i-sort-keywords-by-location) - 1 comment, 1 upvote - [How to be a software developer for SpyFu?](https://www.g2.com/discussions/31295-how-to-be-a-software-developer-for-spyfu) - 1 comment, 1 upvote - [What’s the best way to use competitor research for SEO?](https://www.g2.com/discussions/what-s-the-best-way-to-use-competitor-research-for-seo) - 1 comment, 1 upvote - [What is SpyFu used for?](https://www.g2.com/discussions/what-is-spyfu-used-for) - 1 comment - [How do you check what keywords a website ranks for?](https://www.g2.com/discussions/how-do-you-check-what-keywords-a-website-ranks-for) - 1 comment - [View SpyFu pricing details and edition comparison](https://www.g2.com/products/spyfu/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+08%3A57%3A38+-0500&secure%5Bsession_id%5D=2156146d-e7ad-4445-8202-ed82ba191921&secure%5Btoken%5D=bd8969016b2a5a6088a1214cc2a2967478f4b06b0e98482728877d1a55f378b9&format=llm_user) ## SpyFu Integrations - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) ## SpyFu Features **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Operational Risk Management** - Proactive Assistance ## Top SpyFu Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,919 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.7/5.0 (1,506 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,163 reviews)