--- title: SplitMetrics Optimize Reviews meta_title: 'SplitMetrics Optimize Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 18 reviews by the users' company size, role or industry to find out how SplitMetrics Optimize works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 18 scale: '5' date_modified: '2026-08-07' parent_category: name: Mobile Analytics url: https://www.g2.com/categories/mobile-analytics --- # SplitMetrics Optimize Reviews **Vendor:** SplitMetrics, Inc. **Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 18 ## About SplitMetrics Optimize SplitMetrics Optimize is an advanced mobile optimization platform for data-driven decision making, validation of ideas, concepts, and features via fully transparent A/B tests for iOS and Android on the product, search and category pages. - Launched in 2015 at the dawn of a/b tests - We track behavior data for 100M users for benchmarks - Up to 63% increase in conversion rate Benefits: ● Solution trusted by the world top mobile app & game publishers including Kwalee, Mytona, Sybo, IGG, Etermax, Rockbite Games and others. ● Smart and user-friendly platform that provides an opportunity to set up and run 30.000+ types of tests easily. ● Continuous app validation from basic idea research and hypothesis development to test interpretation, evaluation with benchmarks, and getting actionable insights. ● Instant results received from real users gathered on a single report page. ● Transparent analytics with detailed qualitative and quantitative metrics on user behavior (including but not limited with: conversion, engagement & bounce rates, in-depth installs analytics, exploration analytics). ● Ability to choose between various core statistical methods for checking concepts and hypotheses. The platform users can take advantage of Bayesian method, multi-armed bandit, or sequential depending on their experiment goal. ● Secured app rank and testing privacy with the tests running in an isolated environment. ● Dedicated expert team support on every stage ensuring onboarding, forearming with test ideas, helping with result analysis and hypothesis development. ● Priority access to industry benchmarks and knowledge base of best ASO and A/B testing practices based on 1M+ users tracked. ● Ability to get additional support or simply delegate app store optimization and design tasks to a team of SplitMetrics Agency experts. ## SplitMetrics Optimize Reviews ### 1. Great tool for ASO optimisation **Rating:** 5.0/5.0 stars **Reviewed by:** Paul D. | Senior Mobile Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2022 **What do you like best about SplitMetrics Optimize?** Splitmetrics Optimize has provided a great structure for our ASO A/B testing. Simple to setup, easy to understand results, and very well supported. **What do you dislike about SplitMetrics Optimize?** You'll want to start running even more tests given how easy it is, so important you have supporting resources to get the experiments created. **What problems is SplitMetrics Optimize solving and how is that benefiting you?** By A/B testing across all elements of ASO, we have been able to improve the quality & performance of our app store presence to deliver more installs. ### 2. Great support, prompt responding, always there to help with anything and give insights **Rating:** 5.0/5.0 stars **Reviewed by:** Jana . | Growth Marketing Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2022 **What do you like best about SplitMetrics Optimize?** We get insights into what the potential customers are looking for when they stumble upon our store. Also, when we have a question and need help with something, the response always comes within a few minutes and is always constructive and helpful. **What do you dislike about SplitMetrics Optimize?** Nothing that comes to mind right now. We were pleased with the whole cooperation with SplitMetrics. **What problems is SplitMetrics Optimize solving and how is that benefiting you?** We get to perform A/B tests and get a lot more knowledge about the results than other platforms could give us. ### 3. A useful and simple A/B testing platform, and a very high quality service from the Splitmetrics team **Rating:** 4.5/5.0 stars **Reviewed by:** Maryia S. | ASO Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2022 **What do you like best about SplitMetrics Optimize?** A very simple and straightforward platform to use. The test results are easy to understand and interpret. Possibility to customise counting features (multi-arm bandit and Bayesian model) **What do you dislike about SplitMetrics Optimize?** Nothing comes to mind, the platform is good! **What problems is SplitMetrics Optimize solving and how is that benefiting you?** The Splitmetrics team is always on hand to help if you have any questions about the test, as well as advice on how to solve the problem. And also helps to interpret controversial points in the test ### 4. it is a good service **Rating:** 5.0/5.0 stars **Reviewed by:** Sohaib S. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2022 **What do you like best about SplitMetrics Optimize?** optimization is excellent and i loved the layout **What do you dislike about SplitMetrics Optimize?** some lagging in screeb display and few ads **What problems is SplitMetrics Optimize solving and how is that benefiting you?** search engine optimisation is biggest tool now a days which i required ### 5. Very good tool to conduct your ASO experiments **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Photography | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about SplitMetrics Optimize?** Quite a comfortable way of running ASO experiments. It is pretty easy to integrate with Facebook and TikTok channels. The customer support team is really helpful with any questions from our side. **What do you dislike about SplitMetrics Optimize?** Would be awesome to have the feature of dynamic placement rotation in Search page tests, that would be an awesome way to exclude users biase to the rank in the Appstore Store **What problems is SplitMetrics Optimize solving and how is that benefiting you?** To decide what AppStore page updates should be published we run many experiments every month. SplitMetrics allows dynamic experiment creating and easy integration with different web tracking pixels. ### 6. The best A/B testing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Alejandro R. | Marketing, Computer Games, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2022 **What do you like best about SplitMetrics Optimize?** It's very friendly, easy to use and it offers all the necessary data to make a decision. **What do you dislike about SplitMetrics Optimize?** If you can afford the price, I think there aren't any negative aspects. **What problems is SplitMetrics Optimize solving and how is that benefiting you?** It's very useful not only for conversion experiments but also to test new prototypes and aesthetics. ### 7. Great platform for ASO experiments **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2022 **What do you like best about SplitMetrics Optimize?** SplitMetrics helps to set up experiments and to get the best of them. All the essential information is provided and you are always supported by a well-qualified SM Team. **What do you dislike about SplitMetrics Optimize?** Nothing, it's a good platform that is useful for ASO specialists. **What problems is SplitMetrics Optimize solving and how is that benefiting you?** SplitMetrics gives a good piece of advice while setting up experiments as well as their evaluation. The team is responsive and is eager to help you, and share the last ASO tendencies. - [View SplitMetrics Optimize pricing details and edition comparison](https://www.g2.com/products/splitmetrics-optimize/reviews?filters%5Bnps_score%5D%5B%5D=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-08+18%3A00%3A56+-0500&secure%5Bsession_id%5D=2c6b85fb-5b85-4318-ae8f-69d6c1be2ffb&secure%5Btoken%5D=bc6c3b7157fd5cbf3166d6f5b14128f7ceef35214409068f8034116e3aa50e6c&format=llm_user) ## SplitMetrics Optimize Features **User Identification** - User Segmentation - Geolocation - Predictive Analytics **Optimization** - Icon Testing - A/B Testing - App Store Page Design & Preview - Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Tracking & Reporting** - Custom Event Tracking - Activity Dashboard - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Featured App Alerts - Alert Delivery - ASO Reporting **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications **Competition Monitoring** - Timeline - Store Performance - Financial Analysis - Category Ranking - Sentiment Analysis **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Engagement** - Coupons and Promotions - Social Promotion **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Competitor Monitoring - Keyword Rank Tracking - Benchmarking - AI Copilot - Generative AI - Reviews Management **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - Performance and Reliability - User, Role, and Access Management ## Top SplitMetrics Optimize Alternatives - [Smartlook](https://www.g2.com/products/smartlook/reviews) - 4.6/5.0 (837 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,584 reviews)