--- title: SplitMetrics Optimize Reviews meta_title: 'SplitMetrics Optimize Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 18 reviews by the users' company size, role or industry to find out how SplitMetrics Optimize works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 18 scale: '5' date_modified: '2026-08-07' parent_category: name: Mobile Analytics url: https://www.g2.com/categories/mobile-analytics --- # SplitMetrics Optimize Reviews **Vendor:** SplitMetrics, Inc. **Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 18 ## About SplitMetrics Optimize SplitMetrics Optimize is an advanced mobile optimization platform for data-driven decision making, validation of ideas, concepts, and features via fully transparent A/B tests for iOS and Android on the product, search and category pages. - Launched in 2015 at the dawn of a/b tests - We track behavior data for 100M users for benchmarks - Up to 63% increase in conversion rate Benefits: ● Solution trusted by the world top mobile app & game publishers including Kwalee, Mytona, Sybo, IGG, Etermax, Rockbite Games and others. ● Smart and user-friendly platform that provides an opportunity to set up and run 30.000+ types of tests easily. ● Continuous app validation from basic idea research and hypothesis development to test interpretation, evaluation with benchmarks, and getting actionable insights. ● Instant results received from real users gathered on a single report page. ● Transparent analytics with detailed qualitative and quantitative metrics on user behavior (including but not limited with: conversion, engagement & bounce rates, in-depth installs analytics, exploration analytics). ● Ability to choose between various core statistical methods for checking concepts and hypotheses. The platform users can take advantage of Bayesian method, multi-armed bandit, or sequential depending on their experiment goal. ● Secured app rank and testing privacy with the tests running in an isolated environment. ● Dedicated expert team support on every stage ensuring onboarding, forearming with test ideas, helping with result analysis and hypothesis development. ● Priority access to industry benchmarks and knowledge base of best ASO and A/B testing practices based on 1M+ users tracked. ● Ability to get additional support or simply delegate app store optimization and design tasks to a team of SplitMetrics Agency experts. ## SplitMetrics Optimize Reviews ### 1. Good Tool for a/b testing store listings **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2023 **What do you like best about SplitMetrics Optimize?** I think it is a great toll if you are going to launch a product soon and you need to know how is going to work your product store listing. So it's great in order to now the best way to optimize your store listing **What do you dislike about SplitMetrics Optimize?** We don't use the tool anymore because it was a test that we did a few months ago, but at the beggining I didnt find so user friendly the main dashboard, it was a little bit confusing. **What problems is SplitMetrics Optimize solving and how is that benefiting you?** it is great if you want to test first some store listing and do optimization before the global launch of a product. As it is not live yet, you can't do store optimizations and SplitMetrics is great for that ### 2. Split metrics review **Rating:** 2.5/5.0 stars **Reviewed by:** kelly g. | Member Services Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2022 **What do you like best about SplitMetrics Optimize?** Very user friendly, safe and secure, feedback is fast from real users. **What do you dislike about SplitMetrics Optimize?** Nothing at the moment. All is running great. **What problems is SplitMetrics Optimize solving and how is that benefiting you?** We get to test our products with reduced cost. We get to find a profitable audience without a risk of churning users. - [View SplitMetrics Optimize pricing details and edition comparison](https://www.g2.com/products/splitmetrics-optimize/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+16%3A58%3A58+-0500&secure%5Bsession_id%5D=c056bbbf-d0a5-47e4-af89-671a8a6b018f&secure%5Btoken%5D=e7298d68cce7d36ee0653b6be7992258847b2f8bfe22c9b9687cfbcaae8fc56a&format=llm_user) ## SplitMetrics Optimize Features **User Identification** - User Segmentation - Geolocation - Predictive Analytics **Optimization** - Icon Testing - A/B Testing - App Store Page Design & Preview - Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Tracking & Reporting** - Custom Event Tracking - Activity Dashboard - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Featured App Alerts - Alert Delivery - ASO Reporting **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications **Competition Monitoring** - Timeline - Store Performance - Financial Analysis - Category Ranking - Sentiment Analysis **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Engagement** - Coupons and Promotions - Social Promotion **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Competitor Monitoring - Keyword Rank Tracking - Benchmarking - AI Copilot - Generative AI - Reviews Management **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - Performance and Reliability - User, Role, and Access Management ## Top SplitMetrics Optimize Alternatives - [Smartlook](https://www.g2.com/products/smartlook/reviews) - 4.6/5.0 (837 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,585 reviews)