SplitMetrics Acquire Features
Mobile Functionality (1)
Mobile Functionality
Overall product functionality for mobile advertising.
Campaign Management (13)
Campaign Dashboard
Based on 13 SplitMetrics Acquire reviews. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
As reported in 13 SplitMetrics Acquire reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
As reported in 11 SplitMetrics Acquire reviews. Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 12 reviewers of SplitMetrics Acquire have provided feedback on this feature.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. 11 reviewers of SplitMetrics Acquire have provided feedback on this feature.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 11 SplitMetrics Acquire reviews.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 10 SplitMetrics Acquire reviews.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction.
Targeting (4)
Targeting
Able to target desired audiences based on demographics and behavior variables. 11 reviewers of SplitMetrics Acquire have provided feedback on this feature.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates. This feature was mentioned in 10 SplitMetrics Acquire reviews.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). 11 reviewers of SplitMetrics Acquire have provided feedback on this feature.
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page.
Mobile (3)
Mobile Tracking
Based on 10 SplitMetrics Acquire reviews. Able to track consumers on their mobile devices where cookies do not apply.
In-App Ads
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction.
Platform (17)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. This feature was mentioned in 10 SplitMetrics Acquire reviews.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 10 SplitMetrics Acquire reviews.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Based on 10 SplitMetrics Acquire reviews. Provides features to allow scaling for large organizations.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Alerts marketer of the performance of particular campaigns. 10 reviewers of SplitMetrics Acquire have provided feedback on this feature.
APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. 14 reviewers of SplitMetrics Acquire have provided feedback on this feature.
Notifications
Able to set custom alerts to notify you of changes to key performance indicators. 16 reviewers of SplitMetrics Acquire have provided feedback on this feature.
Customization
Able to customize metrics and other platform features based on personalized needs. 15 reviewers of SplitMetrics Acquire have provided feedback on this feature.
User, Role, and Access Management
Based on 16 SplitMetrics Acquire reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 15 reviewers of SplitMetrics Acquire have provided feedback on this feature.
Enterprise Scalability
Based on 13 SplitMetrics Acquire reviews. Provides features to allow scaling for large organizations.
Workflow Capability
Based on 12 SplitMetrics Acquire reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Based on 12 SplitMetrics Acquire reviews. Enables users to view and transact business with the same content in multiple languages and currencies.
Campaign Management & Optimization (9)
Paid Keyword Optimization
As reported in 17 SplitMetrics Acquire reviews. Helps find the right keywords to drive relevant traffic to your website.
Bid Rules
Able to set rules to minimize pay per click cost or maximize conversions from your keywords. 18 reviewers of SplitMetrics Acquire have provided feedback on this feature.
Ad Creation and Editing
Can manage and bulk upload changes to multiple platforms. This feature was mentioned in 16 SplitMetrics Acquire reviews.
Ad and Landing Page Scheduling
Automate copy changes by scheduling changes in advance. This feature was mentioned in 14 SplitMetrics Acquire reviews.
Portfolio Bid Optimization
Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return. 14 reviewers of SplitMetrics Acquire have provided feedback on this feature.
Advanced Targeting Options
Based on 13 SplitMetrics Acquire reviews. Target customers by options beyond keywords such as location, time of day or week, or by devices.
Offline Capabilities
As reported in 13 SplitMetrics Acquire reviews. Able to quickly make bulk changes through a desktop editor.
Extensions
Based on 14 SplitMetrics Acquire reviews. Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.
Budget Execution & Monitoring
Set a budget plan and automate it’s execution with monitoring capabilities. 16 reviewers of SplitMetrics Acquire have provided feedback on this feature.
Analytics & Administration (3)
Ad and Conversion Tracking
As reported in 15 SplitMetrics Acquire reviews. Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.
Attribution
As reported in 15 SplitMetrics Acquire reviews. Able to track click path of users that come to your site via paid search and if they convert to customers.
Reports
Based on 16 SplitMetrics Acquire reviews. Reports created by the user to cater to specific metrics and key performance indicators.
Platform Basics (2)
Centralized Platform
Provides a centralized platform for all competitive intelligence for teams to review and analyze.
Web Tracking
Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc.
Platform Data (3)
Product Details
Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals.
Customer Feedback & Reviews
Provides competitive intelligence around unfiltered customer feedback and reviews.
Channel Acquisition
Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels.
Platform Content (1)
Battlecards
Ability to create battlecards to showcase comparison of your products or services against multiple competitors.
Platform Reporting (2)
Customizable Dashboard
Allows users to create a customizable dashboard to curate and highlight specific competitive data.
Benchmark Reporting
Provides competitive benchmarking and monitors growth and market share over time.
Platform Interoperability (1)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Platform Insights (7)
Ad Creatives
Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser.
Buying Strategies
Ability to showcase where and how advertisers are buying (direct vs. programmatic).
Publisher Data
Provides data on which publishers competitors are buying the most traffic from.
Advertising Spend
Provides data on ad spend and ranking reports of top competitive ad spenders.
Websites and Social Channels
Provides data on which websites and social channels advertisers are spending the most.
Device Insights
Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile).
Ad Intelligence Reporting
Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc.
Platform Additional Functionality (2)
Ad Competitive Benchmarking
Ability to benchmark competitor's ad spend, share of voice, and ad creatives.
Alerts
Provides alerts, or automated notifications, to when advertisers launch new campaigns.
Agentic AI - Competitive Intelligence (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - Mobile Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Advertising Intelligence (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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