[ SplitMe... Reviews ](https://www.g2.com/products/splitmetrics-acquire/reviews) [ SplitMe... Reviews ](https://www.g2.com/products/splitmetrics-acquire/reviews) # SplitMetrics Acquire Features ##### ## Mobile Functionality (1) Mobile Functionality Overall product functionality for mobile advertising. Show More ##### ## Campaign Management (13) Campaign Dashboard Overview of all media purchases and campaigns in a single interface. Campaign Optimization Enables marketer to set metrics by which their campaigns are automatically optimized. Reach Amount and quality of inventory partner sites on which ads can be placed. Bulk Editing Enables marketers to edit campaigns in bulk as opposed to one piece at a time. Batch Uploading Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. Brand Safety Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. Fraud Protection Ensures marketer's ad reach and performance is not inflated by bots or spam websites. Frequency Capping Allows marketer to set a limit on how many times a consumer sees their ad. Budget Pacing Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. Creative Optimization Tools offered for creating and optimizing creative components of campaigns. Rich Media Capabilties Supports rich media display and video ads that involve user interaction. In-App Ads Allows for ads to be placed in mobile apps. Mobile Rich Media Capabilities Supports rich media mobile ads that involve user interaction. Show More ##### ## Targeting (4) Targeting Able to target desired audiences based on demographics and behavior variables. Retargeting Able to retarget previous impressions to your site across the web to increase conversion rates. Geo-Targeting Able to tailor ads based on consumer general region, state or designated market area (DMA). Contextual Targeting Able to match the marketer's ad with specific content on a site or page. Show More ##### ## Mobile (3) Mobile Tracking Able to track consumers on their mobile devices where cookies do not apply. In-App Ads Allows for ads to be placed in mobile apps. Mobile Rich Media Capabilities Supports rich media mobile ads that involve user interaction. Show More ##### ## Platform (17) API / Integrations Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. Custom Reports Able to create custom reports to cater to specific metrics and key performance indicators. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Enterprise Scalability Provides features to allow scaling for large organizations. Customization Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. Internationalization Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. Notifications Alerts marketer of the performance of particular campaigns. APIs Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. Notifications Able to set custom alerts to notify you of changes to key performance indicators. Customization Able to customize metrics and other platform features based on personalized needs. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Enterprise Scalability Provides features to allow scaling for large organizations. Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. Internationalization Enables users to view and transact business with the same content in multiple languages and currencies. Show More ##### ## Campaign Management & Optimization (9) Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. Bid Rules Able to set rules to minimize pay per click cost or maximize conversions from your keywords. Ad Creation and Editing Can manage and bulk upload changes to multiple platforms. Ad and Landing Page Scheduling Automate copy changes by scheduling changes in advance. Portfolio Bid Optimization Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return. Advanced Targeting Options Target customers by options beyond keywords such as location, time of day or week, or by devices. Offline Capabilities Able to quickly make bulk changes through a desktop editor. Extensions Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads. Budget Execution & Monitoring Set a budget plan and automate it’s execution with monitoring capabilities. Show More ##### ## Analytics & Administration (3) Ad and Conversion Tracking Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions. Attribution Able to track click path of users that come to your site via paid search and if they convert to customers. Reports Reports created by the user to cater to specific metrics and key performance indicators. Show More ##### ## Platform Basics (2) Centralized Platform Provides a centralized platform for all competitive intelligence for teams to review and analyze. Web Tracking Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc. Show More ##### ## Platform Data (3) Product Details Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals. Customer Feedback & Reviews Provides competitive intelligence around unfiltered customer feedback and reviews. Channel Acquisition Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels. Show More ##### ## Platform Content (1) Battlecards Ability to create battlecards to showcase comparison of your products or services against multiple competitors. Show More ##### ## Platform Reporting (2) Customizable Dashboard Allows users to create a customizable dashboard to curate and highlight specific competitive data. Benchmark Reporting Provides competitive benchmarking and monitors growth and market share over time. Show More ##### ## Platform Interoperability (1) Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Show More ##### ## Platform Insights (7) Ad Creatives Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser. Buying Strategies Ability to showcase where and how advertisers are buying (direct vs. programmatic). Publisher Data Provides data on which publishers competitors are buying the most traffic from. Advertising Spend Provides data on ad spend and ranking reports of top competitive ad spenders. Websites and Social Channels Provides data on which websites and social channels advertisers are spending the most. Device Insights Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile). Ad Intelligence Reporting Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc. Show More ##### ## Platform Additional Functionality (2) Ad Competitive Benchmarking Ability to benchmark competitor's ad spend, share of voice, and ad creatives. Alerts Provides alerts, or automated notifications, to when advertisers launch new campaigns. Show More ##### ## Agentic AI - Competitive Intelligence (1) Autonomous Task Execution Capability to perform complex tasks without constant human input Show More ##### ## Agentic AI - Mobile Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Advertising Intelligence (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More [ ![SmartSites](https://images.g2crowd.com/uploads/product/hd_favicon/1e03dca49ac689c16e6a3c7bb3d3c032/smartsites.svg "SmartSites") Sponsored SmartSites 4.8/5 (253) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Marin Software](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9ceb3be88c55dc8f1ae37cdc493f5aac/marin-software.png "Marin Software") Marin Software 3.8/5 (442) ](https://www.g2.com/products/marin-software/reviews) [ ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb") Similarweb 4.4/5 (1,151) ](https://www.g2.com/products/similarweb/reviews) [ ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") Facebook for Business 4.2/5 (1,392) ](https://www.g2.com/products/facebook-for-business/reviews) [ View All Alternatives ](https://www.g2.com/products/splitmetrics-acquire/competitors/alternatives) SplitMetrics Acquire Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f3605c82376886ea1d17046e90174298/mobileaction.png "Product Avatar Image") MobileAction 4.4/5 (113) [ Compare Now ](https://www.g2.com/compare/mobileaction-vs-splitmetrics-acquire) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_51413490de5673d85b7a8c55ee813a6f/luna-g2.png "Product Avatar Image") Luna from Unity 4.4/5 (81) [ Compare Now ](https://www.g2.com/compare/luna-g2-vs-splitmetrics-acquire) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fb40a139e002fce7623ed4233dadf291/apptweak.png "Product Avatar Image") AppTweak 4.6/5 (207) [ Compare Now ](https://www.g2.com/compare/apptweak-vs-splitmetrics-acquire) ##### Categories on G2 [ Competitive Intelligence ](https://www.g2.com/categories/competitive-intelligence)[ Mobile Advertising ](https://www.g2.com/categories/mobile-advertising)[ Paid Search Advertising ](https://www.g2.com/categories/paid-search-advertising) [ Digital Advertising Intelligence ](https://www.g2.com/categories/digital-advertising-intelligence) Show More ##### Explore More [ What is the best-rated software for handling social media? ](https://www.g2.com/discussions/what-is-the-best-rated-software-for-handling-social-media)[ Best cloud-based automated testing solutions ](https://www.g2.com/discussions/best-cloud-based-automated-testing-solutions)[ Top-rated affiliate marketing platforms ](https://www.g2.com/discussions/top-rated-affiliate-marketing-platforms) [ Best email tracking platforms for marketing campaigns ](https://www.g2.com/discussions/what-are-the-best-email-tracking-platforms-for-marketing-campaigns)[ Top-rated platforms for hosting online conferences ](https://www.g2.com/discussions/top-rated-platforms-for-hosting-online-conferences)[ Pros and Cons Details ](https://www.g2.com/products/splitmetrics-acquire/reviews?qs=pros-and-cons) Show More [ What is the best-rated software for handling social media? ](https://www.g2.com/discussions/what-is-the-best-rated-software-for-handling-social-media)[ Best cloud-based automated testing solutions ](https://www.g2.com/discussions/best-cloud-based-automated-testing-solutions)[ Top-rated affiliate marketing platforms ](https://www.g2.com/discussions/top-rated-affiliate-marketing-platforms) [ Best email tracking platforms for marketing campaigns ](https://www.g2.com/discussions/what-are-the-best-email-tracking-platforms-for-marketing-campaigns)[ Top-rated platforms for hosting online conferences ](https://www.g2.com/discussions/top-rated-platforms-for-hosting-online-conferences)[ Pros and Cons Details ](https://www.g2.com/products/splitmetrics-acquire/reviews?qs=pros-and-cons)