--- title: SplitMetrics Acquire Reviews meta\_title: 'SplitMetrics Acquire Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 48 reviews by the users' company size, role or industry to find out how SplitMetrics Acquire works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 48 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # SplitMetrics Acquire Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by SplitMetrics Acquire but has limited features. Are you part of the SplitMetrics Acquire team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! SplitMetrics Acquire is an advanced data-driven platform to optimize, automate and scale Apple Ads with unmatched efficiency. Designed for app and game developers, the combination of advanced technology, AI-powered optimization and deep automation, and market intelligence, enables teams to streamline campaign management and boost ROI faster. An Apple Ads Partner, SplitMetrics was the 1st company to build the Apple Ads management platform (early in 2017). SplitMetrics Acquire is trusted by top global publishers to drive sustainable app growth. - $730M+ ad spend managed annually through the platform - 8M+ automated campaign changes done monthly - 10M+ bid changes done monthly - 4X productivity boost - 2X ROAS growth - 10X Apple Ads campaign results * * * Seller [SplitMetrics, Inc.](https://www.g2.com/sellers/splitmetrics-inc) Discussions [SplitMetrics Acquire Community](https://www.g2.com/products/splitmetrics-acquire/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Max Kamenkov (CEO & Co-founder at SplitMetrics) Show More ## Top-Rated Alternatives [ ![Similarweb](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Similarweb") Similarweb 4.4/5(1,179) ](https://www.g2.com/products/similarweb/reviews) [ ![Facebook for Business](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Facebook for Business") Facebook for Business 4.2/5(1,457) ](https://www.g2.com/products/facebook-for-business/reviews) [ ![Serpstat](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Serpstat") Serpstat 4.6/5(465) ](https://www.g2.com/products/serpstat/reviews) [ View All Alternatives ](https://www.g2.com/products/splitmetrics-acquire/competitors/alternatives) ## User Insights Average based on 48 real user reviews. [Log in to unlock pricing and user insights](/login) ## SplitMetrics Acquire Integrations (4) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apphud ](https://www.g2.com/products/apphud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apple Search Ads ](https://www.g2.com/products/apple-search-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AppsFlyer ](https://www.g2.com/products/appsflyer/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Singular ](https://www.g2.com/products/singular/reviews) Show More ![Vasilii Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vasilii Z.") VZ Vasilii Z. User Acquisition Manager Mid-Market (51-1000 emp.) 7/28/2026 "SplitMetrics Acquire Transformed Our Apple Search Ads with Smart Automation" 4.5/5 What do you like best about SplitMetrics Acquire? SplitMetrics Acquire completely transformed our Apple Search Ads management. The automation features and smart bidding rules save our team hours of manual work every week, allowing us to scale our campaigns efficiently and focus on high-level UA strategy. Review collected by and hosted on G2.com. What do you dislike about SplitMetrics Acquire? There are no major downsides or critical issues with the platform. It fully delivers on its promises, but like any complex enterprise software, it occasionally experiences minor UI lags during heavy data loading. Review collected by and hosted on G2.com. What problems is SplitMetrics Acquire solving and how is that benefiting you? It solves the problem of time-consuming manual campaign management in Apple Search Ads. Before using it, making bid adjustments took hours. Now, automation and smart rules handle routine tasks, allowing us to focus on strategic growth and drastically reducing our CPA. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Utilities](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Utilities") UU Verified User in Utilities Small-Business (50 or fewer emp.) 7/14/2026 "SplitMetrics Acquire: Powerful and Time-Saving Platform for Apple Ads Management" 5/5 What do you like best about SplitMetrics Acquire? SplitMetrics Acquire has become an essential tool for managing Apple Search Ads campaigns efficiently. The interface makes it easy to monitor performance across multiple apps and campaigns, and to see real results thanks to the conversion and revenue integrations. I also love the automated rules and the flexibility to set them up for different needs, which saves a lot of time. The platform works stable, looks intuitive, and the support team is responsive and helpful. It also offers free access; although it's limited in functionality, it's still very useful for smaller accounts or getting started. While the paid plans offer additional usefull options and insights. AI features are also a nice addition. They provide helpful insights, assist with performance analysis, and make it easier to identify optimization opportunities. Review collected by and hosted on G2.com. What do you dislike about SplitMetrics Acquire? One improvement I'd suggest is adding more app-level functionality for teams managing dozens of apps. Features such as labels, reporting, filters, and other management tools are currently available only at the campaign level and below. Bringing more of these capabilities to the app level would make it much easier to organize large portfolios, monitor performance, and streamline workflows. Review collected by and hosted on G2.com. What problems is SplitMetrics Acquire solving and how is that benefiting you? It reduces the time spent on manual campaign management, provides better visibility for campaign performance, making it easier to optimize ad spend. Review collected by and hosted on G2.com. Show More 7/16/2026 Current UserValidated ReviewerSource: Organic ![Octave D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Octave D.") OD Octave D. Small-Business (50 or fewer emp.) 7/29/2026 "A Game-Changer for Apple Search Ads Management" 5/5 What do you like best about SplitMetrics Acquire? I use SplitMetrics Acquire to manage and optimize our Apple Search Ads campaigns, and it has been incredibly valuable for tracking cost per trial converted at the keyword level, which is a game changer for our subscription apps. This feature lets us see which keywords generate paying users, not just installs. I also appreciate the automated bid adjustments through automation rules, significantly reducing the time spent on manual monitoring. The initial setup was very straightforward, which made getting started a breeze. Review collected by and hosted on G2.com. What do you dislike about SplitMetrics Acquire? The bid optimization strategies did not deliver the expected results when we first tried them. We also used Iris Agent, which sometimes gave generic answers that were not fully tailored to our specific situation. Review collected by and hosted on G2.com. What problems is SplitMetrics Acquire solving and how is that benefiting you? SplitMetrics Acquire provides visibility into performance, allowing us to track cost per trial at the keyword level, identify budget-wasting keywords, and automate bid adjustments, reducing manual work. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Valeriia S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Valeriia S.") VS Valeriia S. ASO-manager Mid-Market (51-1000 emp.) 4/24/2026 "Generous Free Plan and a Smooth Iris AI Interface" 5/5 What do you like best about SplitMetrics Acquire? Free plan for small projects. Full trial. Iris AI interface. Review collected by and hosted on G2.com. What do you dislike about SplitMetrics Acquire? Intergations, A little more explanation is needed about conversion settings, with examples But maybe I personally didn't read the instructions carefully. Review collected by and hosted on G2.com. What problems is SplitMetrics Acquire solving and how is that benefiting you? Having little experience launching advertising campaigns, I asked for help from support, as well as from artificial intelligence, which is authored and built into SplitMetrix. I got perfect ideas for planning. I used an additional AI tool to format it into a presentation. Perfect. It is also very convenient to track details for each launched campaign and group. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Small-Business (50 or fewer emp.) 7/8/2026 "Streamlined Apple Search Ads with Responsive Support" 5/5 What do you like best about SplitMetrics Acquire? I use SplitMetrics Acquire to optimize Apple Search Ads, and I really like its user interface because it's very easy to understand, especially since Apple's own interface is not very intuitive. The support via Slack is very responsive, which makes things much easier. The initial setup was very easy, which I find to be a big advantage. Review collected by and hosted on G2.com. What do you dislike about SplitMetrics Acquire? The automated rules are key, but it's a bit hard to keep an overview of all active rules. Also, sometimes the change history doesn't seem to capture all historic changes for CPT bid changes. Review collected by and hosted on G2.com. What problems is SplitMetrics Acquire solving and how is that benefiting you? I use SplitMetrics Acquire to optimize Apple Search Ads, managing thousands of keywords semi-automated. The UI is easy to understand, and support via Slack is very responsive, making the setup and usage straightforward. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games") AC Verified User in Computer Games Enterprise (\> 1000 emp.) 7/13/2026 "Straightforward Automations and Bulk Updates with Helpful CSM Support" 5/5 What do you like best about SplitMetrics Acquire? Automations, bulk updates, and campaign launches are straightforward, and the support from the CSM has been helpful. Review collected by and hosted on G2.com. What do you dislike about SplitMetrics Acquire? No issues, sometimes it happens the changes are not synced to Apple Ads but it happens rarely Review collected by and hosted on G2.com. What problems is SplitMetrics Acquire solving and how is that benefiting you? Doing any changes or launching new campaigns in Apple Ads is very slow and ineffective. Also looking at charts and trend, doing visual comparisons between campaigns is unusable in Apple Ads and that's exactly where Splitmetrics excel. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") AI Verified User in Internet Mid-Market (51-1000 emp.) 6/25/2026 "Strong Optimization Capabilities for Growth" 5/5 What do you like best about SplitMetrics Acquire? Easy campaign management & insights Strong optimization and scaling tools Reliable UA performance and support Intuitive platform with great results Efficient user acquisition at scale Powerful targeting and optimization Excellent support and transparency Data-driven growth and automation Review collected by and hosted on G2.com. What do you dislike about SplitMetrics Acquire? I would like to have the same option we have on ASA about demographics and gener analysis ! This would be really helpful for the analysis Review collected by and hosted on G2.com. What problems is SplitMetrics Acquire solving and how is that benefiting you? During the past year we worked together a lot of issue has been solved on daily basis with the support team especially integration or syncronizaztion issue and recently thy just integrate the Max conversion startegy Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") AF Verified User in Food & Beverages Enterprise (\> 1000 emp.) 7/7/2026 "Helpful ASA Management with Powerful Automations and MMP Event Integrations" 4.5/5 What do you like best about SplitMetrics Acquire? I think the tool is helpful for ASA management. The automations and the possibility to integrate with MMP events are my favorite features. Review collected by and hosted on G2.com. What do you dislike about SplitMetrics Acquire? I wish there were more rule features that allow intraday optimizations. Review collected by and hosted on G2.com. What problems is SplitMetrics Acquire solving and how is that benefiting you? Keyword level optimization focused on performance Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 11/6/2025 "Makes managing ASA simpler and smarter" 4.5/5 What do you like best about SplitMetrics Acquire? SplitMetrics provides clear visibility across campaigns and competitors. You can easily see which keywords perform best, where you might be losing share, and make data-driven decisions faster. It’s a big help when you want to test and scale efficiently. Another huge plus is the easy integration with BI systems and automation features. A lot of the manual work we used to do is now automated, which saves time and makes campaign management much smoother. Review collected by and hosted on G2.com. What do you dislike about SplitMetrics Acquire? Nothing significant — SplitMetrics covers most of our needs. Still, some features, like Keyword Discovery, aren’t as useful. It sometimes shows too many irrelevant or low-volume keywords and misses a few important ones Review collected by and hosted on G2.com. What problems is SplitMetrics Acquire solving and how is that benefiting you? SplitMetrics Acquire helps us save time on campaign management and optimization. It automates routine tasks, gives better visibility into performance, and makes it easier to scale Apple Search Ads effectively. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic TC Taylor C. Digital Marketing Manager Enterprise (\> 1000 emp.) 9/25/2025 "SplitMetrics is a great platform to manage your Apple Ads campaigns." 5/5 What do you like best about SplitMetrics Acquire? Splitmetrics offers a very user-friendly interface and provides more data for managing Apple Ads campaigns. The automated bidding feature has saved me a significant amount of time, and the platform delivers competitor insights that I haven't found elsewhere. Since switching from manual campaign management, we've seen a noticeable increase in revenue. Additionally, their representatives and customer service have been excellent. Review collected by and hosted on G2.com. What do you dislike about SplitMetrics Acquire? The user interface does have a few minor bugs scattered throughout, but they usually aren't a significant problem. Review collected by and hosted on G2.com. What problems is SplitMetrics Acquire solving and how is that benefiting you? Managing bids and campaigns manually within Apple Ads can be quite tedious. Additionally, the Apple Ads platform itself feels rather basic, offering limited support when it comes to reporting and data visibility. SplitMetrics addresses these issues effectively. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/splitmetrics-acquire/pricing) SplitMetrics Acquire Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f3605c82376886ea1d17046e90174298/mobileaction.png "Product Avatar Image") MobileAction 4.4/5(113) [ Compare Now ](https://www.g2.com/compare/mobileaction-vs-splitmetrics-acquire) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_51413490de5673d85b7a8c55ee813a6f/luna-g2.png "Product Avatar Image") Luna from Unity 4.4/5(81) [ Compare Now ](https://www.g2.com/compare/luna-g2-vs-splitmetrics-acquire) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fb40a139e002fce7623ed4233dadf291/apptweak.png "Product Avatar Image") AppTweak 4.6/5(207) [ Compare Now ](https://www.g2.com/compare/apptweak-vs-splitmetrics-acquire) ##### ##### SplitMetrics Acquire Features Platform APIs Notifications Customization Campaign Management & Optimization Paid Keyword Optimization Bid Rules Ad Creation and Editing Analytics & Administration Ad and Conversion Tracking Attribution Reports [ View More Features ](https://www.g2.com/products/splitmetrics-acquire/features) ##### Categories on G2 [Competitive Intelligence](https://www.g2.com/categories/competitive-intelligence)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising) [Competitive Intelligence](https://www.g2.com/categories/competitive-intelligence)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising)[Digital Advertising Intelligence](https://www.g2.com/categories/digital-advertising-intelligence) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What visitor analytics software has the best multi-venue reporting and customer support?](https://www.g2.com/discussions/what-visitor-analytics-software-has-the-best-multi-venue-reporting-and-customer-support%20)[Which community association management systems offer integrated document management and digital record storage?](https://www.g2.com/discussions/which-community-association-management-systems-offer-integrated-document-management-and-digital-record-storage)[Best restaurant POS system for small business](https://www.g2.com/discussions/best-restaurant-pos-system-for-small-business) [What is the best asset leasing software for a small equipment rental business that wants something powerful enough to grow with them without a huge learning curve from day one?](https://www.g2.com/discussions/what-s-the-best-asset-leasing-software-for-a-small-equipment-rental-business-that-wants-something-powerful-enough-to-grow-with-them-without-a-huge-learning-curve-from-day-one)[Is Blytheco worth it for Acumatica consulting?](https://www.g2.com/discussions/is-blytheco-worth-it-for-acumatica-consulting)[Pros and Cons Details](https://www.g2.com/products/splitmetrics-acquire/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)