--- title: SplitMetrics Acquire Reviews meta_title: 'SplitMetrics Acquire Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 44 reviews by the users' company size, role or industry to find out how SplitMetrics Acquire works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 44 scale: '5' date_modified: '2026-07-14' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # SplitMetrics Acquire Reviews **Vendor:** SplitMetrics, Inc. **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.8/5.0 **Total Reviews:** 44 ## About SplitMetrics Acquire SplitMetrics Acquire is an advanced data-driven platform to optimize, automate and scale Apple Ads with unmatched efficiency. Designed for app and game developers, the combination of advanced technology, AI-powered optimization and deep automation, and market intelligence, enables teams to streamline campaign management and boost ROI faster. An Apple Ads Partner, SplitMetrics was the 1st company to build the Apple Ads management platform (early in 2017). SplitMetrics Acquire is trusted by top global publishers to drive sustainable app growth. - $730M+ ad spend managed annually through the platform - 8M+ automated campaign changes done monthly - 10M+ bid changes done monthly - 4X productivity boost - 2X ROAS growth - 10X Apple Ads campaign results ## SplitMetrics Acquire Pros & Cons **What users like:** - Users love SplitMetrics Acquire for its **ease of use** and intuitive interface, enhancing their workflow efficiency. (7 reviews) - Users commend the **fantastic customer support** of SplitMetrics Acquire, noting their proactivity and dedication to user success. (6 reviews) - Users value the **intuitive interface and powerful features** of SplitMetrics Acquire, enhancing their campaign management efficiency. (6 reviews) - Users value the **time-saving automation** features of SplitMetrics Acquire, enhancing efficiency and allowing focus on strategy. (6 reviews) - Users value the **automation features** in SplitMetrics Acquire, significantly reducing manual tasks and enhancing campaign management efficiency. (5 reviews) - Users admire the **quick value delivery** from SplitMetrics Acquire, appreciating its efficiency in scaling campaigns effortlessly. (5 reviews) - Users benefit from the **time-saving automation** features of SplitMetrics Acquire, streamlining Apple Ads campaign management significantly. (5 reviews) - User Interface (5 reviews) - Campaign Management (3 reviews) - Data Accuracy (3 reviews) **What users dislike:** - Users note that some features, like **Keyword Discovery** , lack depth and refinement, limiting their overall effectiveness. (3 reviews) - Users experience **data inaccuracy** with SplitMetrics Acquire, particularly with the relevance of keywords in Keyword Discovery. (2 reviews) - Users find the **ineffective recommendations** of the Keyword Discovery tool limits its overall value for keyword research. (2 reviews) - Users note a **lack of detail** in some features, with room for improvement in reporting and tool depth. (2 reviews) - Users desire better **control over bid strategies** to prevent exceeding budget limits and ensure effective execution. (1 reviews) - Users note a serious issue with **data overload** , as irrelevant keywords hinder effective optimization efforts with SplitMetrics Acquire. (1 reviews) - Inaccurate Data (1 reviews) - Users note that the **ineffective advertising** leads to missed opportunities for optimizing automation processes in SplitMetrics Acquire. (1 reviews) - Inefficient Reporting (1 reviews) - Users find the **inefficient search functionality** in SplitMetrics Acquire limits the value of its Keyword Discovery tool. (1 reviews) - [View SplitMetrics Acquire pricing details and edition comparison](https://www.g2.com/products/splitmetrics-acquire/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-14+16%3A38%3A00+-0500&secure%5Bsession_id%5D=5702cdce-7d15-4ae2-bbeb-01f87e71f48b&secure%5Btoken%5D=48d69d510b50910f9d076d4b5941e30949eeb38412f6d308d6b8b1f6be79abcd&format=llm_user) ## SplitMetrics Acquire Integrations - [Singular](https://www.g2.com/products/singular/reviews) ## SplitMetrics Acquire Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Budget Execution & Monitoring **Platform Basics** - Centralized Platform - Web Tracking **Platform Interoperability** - Close Ecosystem API **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Platform Content ** - Battlecards **Mobile Functionality** - Mobile Functionality **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top SplitMetrics Acquire Alternatives - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,159 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) - 4.6/5.0 (453 reviews)