# Top 10 Smarketing Cloud Alternatives & Competitors
**Average Rating:** 4.5/5
**Total Number of Reviews:** 1
Smarketing Cloud is not the only option for Marketing Automation Software. Explore other competing options and alternatives. Marketing Automation Software is a widely used technology, and many people are seeking high quality, popular software solutions with event / webinar marketing, budgeting, and social media advertising. Other important factors to consider when researching alternatives to Smarketing Cloud include reliability and ease of use. The best overall Smarketing Cloud alternative is ActiveCampaign. Other similar apps like Smarketing Cloud are Thryv, Ortto, Braze, and Klaviyo. Smarketing Cloud alternatives can be found in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) but may also be in [CRM Software](https://www.g2.com/categories/crm) or [Push Notification Software](https://www.g2.com/categories/push-notification).


## Best Paid & Free Alternatives to Smarketing Cloud
  - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
  - [Thryv](https://www.g2.com/products/thryv/reviews)
  - [Ortto](https://www.g2.com/products/ortto/reviews)
  - [Braze](https://www.g2.com/products/braze/reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  - [Omnisend](https://www.g2.com/products/omnisend/reviews)
  - [Freshsales](https://www.g2.com/products/freshsales/reviews)
  - [Dotdigital](https://www.g2.com/products/dotdigital/reviews)
  - [GetResponse](https://www.g2.com/products/getresponse/reviews)
  - [LocaliQ](https://www.g2.com/products/localiq/reviews)

## Top 10 Alternatives to Smarketing Cloud Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how Smarketing Cloud stacks up to the competition, check reviews from current & previous users in industries like Capital Markets, and find the best product for your business.


  ### 1. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
By ActiveCampaign
**Average Rating:** 4.4/5
**Total Reviews:** 14,780
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster.


Categories in common with Smarketing Cloud: [Lead Scoring](https://www.g2.com/categories/lead-scoring), [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Marketing Automation](https://www.g2.com/categories/marketing-automation)

**Compare:** [Smarketing Cloud vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-smarketing-cloud)
**Compare ActiveCampaign with other alternatives:**
- [ActiveCampaign vs Thryv](https://www.g2.com/compare/activecampaign-vs-thryv)
- [ActiveCampaign vs Ortto](https://www.g2.com/compare/activecampaign-vs-ortto)
- [ActiveCampaign vs Braze](https://www.g2.com/compare/activecampaign-vs-braze)
- [ActiveCampaign vs Klaviyo](https://www.g2.com/compare/activecampaign-vs-klaviyo)
- [ActiveCampaign vs Omnisend](https://www.g2.com/compare/activecampaign-vs-omnisend)
- [ActiveCampaign vs Freshsales](https://www.g2.com/compare/activecampaign-vs-freshsales)
- [ActiveCampaign vs Dotdigital](https://www.g2.com/compare/activecampaign-vs-dotdigital)
- [ActiveCampaign vs GetResponse](https://www.g2.com/compare/activecampaign-vs-getresponse)
- [ActiveCampaign vs LocaliQ](https://www.g2.com/compare/activecampaign-vs-localiq)

  ### 2. [Thryv](https://www.g2.com/products/thryv/reviews)
By Thryv
**Average Rating:** 4.3/5
**Total Reviews:** 2,014
Thryv’s AI-powered sales and marketing platform gives you the tools you need to market smarter, sell more, and grow your business faster. Built on a powerful growth framework, Thryv helps you get found online, capture and convert new leads, and turn happy customers into repeat business.


Categories in common with Smarketing Cloud: [Lead Scoring](https://www.g2.com/categories/lead-scoring), [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Marketing Automation](https://www.g2.com/categories/marketing-automation)

**Compare:** [Smarketing Cloud vs Thryv](https://www.g2.com/compare/smarketing-cloud-vs-thryv)
**Compare Thryv with other alternatives:**
- [Thryv vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-thryv)
- [Thryv vs Ortto](https://www.g2.com/compare/ortto-vs-thryv)
- [Thryv vs Braze](https://www.g2.com/compare/braze-vs-thryv)
- [Thryv vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-thryv)
- [Thryv vs Omnisend](https://www.g2.com/compare/omnisend-vs-thryv)
- [Thryv vs Freshsales](https://www.g2.com/compare/freshsales-vs-thryv)
- [Thryv vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-thryv)
- [Thryv vs GetResponse](https://www.g2.com/compare/getresponse-vs-thryv)
- [Thryv vs LocaliQ](https://www.g2.com/compare/localiq-vs-thryv)

  ### 3. [Ortto](https://www.g2.com/products/ortto/reviews)
By Ortto
**Average Rating:** 4.4/5
**Total Reviews:** 624
Ortto is easy and visual marketing software for automating the customer journey. Marketers use Ortto to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.


Categories in common with Smarketing Cloud: [Lead Scoring](https://www.g2.com/categories/lead-scoring), [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Marketing Automation](https://www.g2.com/categories/marketing-automation)

**Compare:** [Smarketing Cloud vs Ortto](https://www.g2.com/compare/ortto-vs-smarketing-cloud)
**Compare Ortto with other alternatives:**
- [Ortto vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-ortto)
- [Ortto vs Thryv](https://www.g2.com/compare/ortto-vs-thryv)
- [Ortto vs Braze](https://www.g2.com/compare/braze-vs-ortto)
- [Ortto vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-ortto)
- [Ortto vs Omnisend](https://www.g2.com/compare/omnisend-vs-ortto)
- [Ortto vs Freshsales](https://www.g2.com/compare/freshsales-vs-ortto)
- [Ortto vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-ortto)
- [Ortto vs GetResponse](https://www.g2.com/compare/getresponse-vs-ortto)
- [Ortto vs LocaliQ](https://www.g2.com/compare/localiq-vs-ortto)

  ### 4. [Braze](https://www.g2.com/products/braze/reviews)
By Braze
**Average Rating:** 4.5/5
**Total Reviews:** 1,689
Create powerful customer engagement with ease, at any scale


Categories in common with Smarketing Cloud: [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Marketing Automation](https://www.g2.com/categories/marketing-automation)

**Compare:** [Smarketing Cloud vs Braze](https://www.g2.com/compare/braze-vs-smarketing-cloud)
**Compare Braze with other alternatives:**
- [Braze vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-braze)
- [Braze vs Thryv](https://www.g2.com/compare/braze-vs-thryv)
- [Braze vs Ortto](https://www.g2.com/compare/braze-vs-ortto)
- [Braze vs Klaviyo](https://www.g2.com/compare/braze-vs-klaviyo)
- [Braze vs Omnisend](https://www.g2.com/compare/braze-vs-omnisend)
- [Braze vs Freshsales](https://www.g2.com/compare/braze-vs-freshsales)
- [Braze vs Dotdigital](https://www.g2.com/compare/braze-vs-dotdigital)
- [Braze vs GetResponse](https://www.g2.com/compare/braze-vs-getresponse)
- [Braze vs LocaliQ](https://www.g2.com/compare/braze-vs-localiq)

  ### 5. [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
By Klaviyo
**Average Rating:** 4.6/5
**Total Reviews:** 1,360
Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.


Categories in common with Smarketing Cloud: [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Marketing Automation](https://www.g2.com/categories/marketing-automation)

**Compare:** [Smarketing Cloud vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-smarketing-cloud)
**Compare Klaviyo with other alternatives:**
- [Klaviyo vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-klaviyo)
- [Klaviyo vs Thryv](https://www.g2.com/compare/klaviyo-vs-thryv)
- [Klaviyo vs Ortto](https://www.g2.com/compare/klaviyo-vs-ortto)
- [Klaviyo vs Braze](https://www.g2.com/compare/braze-vs-klaviyo)
- [Klaviyo vs Omnisend](https://www.g2.com/compare/klaviyo-vs-omnisend)
- [Klaviyo vs Freshsales](https://www.g2.com/compare/freshsales-vs-klaviyo)
- [Klaviyo vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-klaviyo)
- [Klaviyo vs GetResponse](https://www.g2.com/compare/getresponse-vs-klaviyo)
- [Klaviyo vs LocaliQ](https://www.g2.com/compare/klaviyo-vs-localiq)

  ### 6. [Omnisend](https://www.g2.com/products/omnisend/reviews)
By Omnisend
**Average Rating:** 4.6/5
**Total Reviews:** 1,270
Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their audience and sales faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for online merchants of any size to sell more — all without the exaggerated cost. Join more than 115,000 ecommerce brands that use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly relevant emails & texts. Send newsletters and targeted email campaigns Create beautiful, shoppable emails in minutes using our drag-and-drop email builder and 350+ ready-made email templates. Add coupon codes, automatically pick & insert products, and automatically resend campaigns to non-openers – all without any tedious manual work! Drive sales on autopilot with ecommerce-focused automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails, and more. Get pre-built, revenue-generating automations running in minutes, or easily build your custom workflows using our no-code, drag-and-drop Automations Editor. Improve your targeting with smart segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers, or those that need to be re-engaged and personalize your messaging. Combine email with SMS and more channels Add SMS push notifications, and product reviews right next to your emails using Omnisend’s all-in-one platform to provide a consistent, omnichannel customer experience. Save time and costs – there’s no need to pay for separate email, SMS, product reviews, and push apps anymore! Grow your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. Collect & highlight customer feedback with Product Reviews With Omnisend, your customers' reviews can live right where they can do the most good – alongside your own words in emails, texts, and popups, adding a perspective that only your customers can provide. Award-winning 24/7 support We give you stellar support and helpful advice anytime you need it, and we answer in under 4 minutes on average. We’re available 24/7/365. Start using Omnisend for free today. Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/


Categories in common with Smarketing Cloud: [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Marketing Automation](https://www.g2.com/categories/marketing-automation)

**Compare:** [Smarketing Cloud vs Omnisend](https://www.g2.com/compare/omnisend-vs-smarketing-cloud)
**Compare Omnisend with other alternatives:**
- [Omnisend vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-omnisend)
- [Omnisend vs Thryv](https://www.g2.com/compare/omnisend-vs-thryv)
- [Omnisend vs Ortto](https://www.g2.com/compare/omnisend-vs-ortto)
- [Omnisend vs Braze](https://www.g2.com/compare/braze-vs-omnisend)
- [Omnisend vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-omnisend)
- [Omnisend vs Freshsales](https://www.g2.com/compare/freshsales-vs-omnisend)
- [Omnisend vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-omnisend)
- [Omnisend vs GetResponse](https://www.g2.com/compare/getresponse-vs-omnisend)
- [Omnisend vs LocaliQ](https://www.g2.com/compare/localiq-vs-omnisend)

  ### 7. [Freshsales](https://www.g2.com/products/freshsales/reviews)
By Freshworks
**Average Rating:** 4.5/5
**Total Reviews:** 1,236
Freshsales is a sales CRM built to help you stop juggling between multiple tools. It’s ideal for small businesses and refreshing for enterprises.


Categories in common with Smarketing Cloud: [Lead Scoring](https://www.g2.com/categories/lead-scoring), [Marketing Automation](https://www.g2.com/categories/marketing-automation)

**Compare:** [Smarketing Cloud vs Freshsales](https://www.g2.com/compare/freshsales-vs-smarketing-cloud)
**Compare Freshsales with other alternatives:**
- [Freshsales vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-freshsales)
- [Freshsales vs Thryv](https://www.g2.com/compare/freshsales-vs-thryv)
- [Freshsales vs Ortto](https://www.g2.com/compare/freshsales-vs-ortto)
- [Freshsales vs Braze](https://www.g2.com/compare/braze-vs-freshsales)
- [Freshsales vs Klaviyo](https://www.g2.com/compare/freshsales-vs-klaviyo)
- [Freshsales vs Omnisend](https://www.g2.com/compare/freshsales-vs-omnisend)
- [Freshsales vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-freshsales)
- [Freshsales vs GetResponse](https://www.g2.com/compare/freshsales-vs-getresponse)
- [Freshsales vs LocaliQ](https://www.g2.com/compare/freshsales-vs-localiq)

  ### 8. [Dotdigital](https://www.g2.com/products/dotdigital/reviews)
By Dotdigital
**Average Rating:** 4.4/5
**Total Reviews:** 1,237
Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands.


Categories in common with Smarketing Cloud: [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Marketing Automation](https://www.g2.com/categories/marketing-automation)

**Compare:** [Smarketing Cloud vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-smarketing-cloud)
**Compare Dotdigital with other alternatives:**
- [Dotdigital vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-dotdigital)
- [Dotdigital vs Thryv](https://www.g2.com/compare/dotdigital-vs-thryv)
- [Dotdigital vs Ortto](https://www.g2.com/compare/dotdigital-vs-ortto)
- [Dotdigital vs Braze](https://www.g2.com/compare/braze-vs-dotdigital)
- [Dotdigital vs Klaviyo](https://www.g2.com/compare/dotdigital-vs-klaviyo)
- [Dotdigital vs Omnisend](https://www.g2.com/compare/dotdigital-vs-omnisend)
- [Dotdigital vs Freshsales](https://www.g2.com/compare/dotdigital-vs-freshsales)
- [Dotdigital vs GetResponse](https://www.g2.com/compare/dotdigital-vs-getresponse)
- [Dotdigital vs LocaliQ](https://www.g2.com/compare/dotdigital-vs-localiq)

  ### 9. [GetResponse](https://www.g2.com/products/getresponse/reviews)
By GetResponse
**Average Rating:** 4.3/5
**Total Reviews:** 1,140
GetResponse is the email, automation, and AI platform that helps you grow your business across the channels you own - like email, SMS, landing pages, and popups. From solo founders to scaling ecommerce brands, we make it easier to launch campaigns, drive revenue, and keep customers coming back – all in one affordable, scalable platform. No send limits. No rented reach. Just owned growth that scales


Categories in common with Smarketing Cloud: [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Marketing Automation](https://www.g2.com/categories/marketing-automation)

**Compare:** [Smarketing Cloud vs GetResponse](https://www.g2.com/compare/getresponse-vs-smarketing-cloud)
**Compare GetResponse with other alternatives:**
- [GetResponse vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-getresponse)
- [GetResponse vs Thryv](https://www.g2.com/compare/getresponse-vs-thryv)
- [GetResponse vs Ortto](https://www.g2.com/compare/getresponse-vs-ortto)
- [GetResponse vs Braze](https://www.g2.com/compare/braze-vs-getresponse)
- [GetResponse vs Klaviyo](https://www.g2.com/compare/getresponse-vs-klaviyo)
- [GetResponse vs Omnisend](https://www.g2.com/compare/getresponse-vs-omnisend)
- [GetResponse vs Freshsales](https://www.g2.com/compare/freshsales-vs-getresponse)
- [GetResponse vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-getresponse)
- [GetResponse vs LocaliQ](https://www.g2.com/compare/getresponse-vs-localiq)

  ### 10. [LocaliQ](https://www.g2.com/products/localiq/reviews)
By USA TODAY Co.
**Average Rating:** 4.5/5
**Total Reviews:** 1,087
Guided Marketing Solution for Small Business Owners


Categories in common with Smarketing Cloud: [Lead Scoring](https://www.g2.com/categories/lead-scoring), [Marketing Automation](https://www.g2.com/categories/marketing-automation)

**Compare:** [Smarketing Cloud vs LocaliQ](https://www.g2.com/compare/localiq-vs-smarketing-cloud)
**Compare LocaliQ with other alternatives:**
- [LocaliQ vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-localiq)
- [LocaliQ vs Thryv](https://www.g2.com/compare/localiq-vs-thryv)
- [LocaliQ vs Ortto](https://www.g2.com/compare/localiq-vs-ortto)
- [LocaliQ vs Braze](https://www.g2.com/compare/braze-vs-localiq)
- [LocaliQ vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-localiq)
- [LocaliQ vs Omnisend](https://www.g2.com/compare/localiq-vs-omnisend)
- [LocaliQ vs Freshsales](https://www.g2.com/compare/freshsales-vs-localiq)
- [LocaliQ vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-localiq)
- [LocaliQ vs GetResponse](https://www.g2.com/compare/getresponse-vs-localiq)


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