---
title: Shopware Reviews
meta_title: 'Shopware Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 198 reviews by the users' company size, role or industry
  to find out how Shopware works for a business like yours.
aggregate_rating:
  rating_value: 4.2
  review_count: 198
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: E-Commerce
  url: https://www.g2.com/categories/e-commerce
---

# Shopware Reviews
**Vendor:** Shopware  
**Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 198
## About Shopware
Shopware is the open and intelligent commerce platform built for the era of Agentic, Complex, and B2B Commerce. With Agentic Commerce, Shopware is shaping the next stage of intelligent retail - where AI amplifies creativity, automates routine tasks, and enhances discovery and personalization by delivering intelligent experiences and giving you full control of your brand and data. Complex Commerce defines how Shopware handles scale, architecture, and adaptability. Whether you operate in SaaS, PaaS, your cloud, or through our Community Edition, Shopware gives you unmatched freedom to innovate. Its modular, API-first foundation simplifies integrations, multi-store management, and global growth. Trusted by 55,000+ brands, Shopware delivers the freedom and power for businesses to innovate fast and scale confidently and to adapt to what’s next.



## Shopware Pros & Cons
**What users like:**

- Users value the **extensive customizability** of Shopware, enjoying its flexibility and ease of integration for their needs. (10 reviews)
- Users appreciate the **ease of use** with Shopware, benefiting from its simple UI and customization features. (10 reviews)
- Users praise Shopware for its **exceptional customer support** and **intuitive, adaptable features** enhancing online store management. (10 reviews)
- Users value the **easy customization** capabilities of Shopware, enhancing their experience with seamless integration and personalization. (9 reviews)
- Users value the **easy integration** features of Shopware, enhancing efficiency and streamlining online store management. (8 reviews)
- Easy Integrations (8 reviews)
- Users praise Shopware&#39;s **exceptional customer support** , which is attentive and provides tailored solutions for business needs. (7 reviews)
- Customization Options (7 reviews)
- Efficiency (7 reviews)
- User Interface (7 reviews)

**What users dislike:**

- Users find Shopware **expensive** due to additional costs for plugins and complex features needed for effective use. (5 reviews)
- Users often face **update issues** that can cause incompatibilities and require extensive adjustments, complicating the experience. (5 reviews)
- Users find the **complex setup** of Shopware challenging, often needing developer help for advanced features and integrations. (4 reviews)
- Users find the **learning curve steep** due to complex setups and reliance on developer resources for advanced features. (4 reviews)
- Users find the **slow performance** of Shopware frustrating, especially when working with large datasets and after cleaning devices. (4 reviews)
- Complex Usability (3 reviews)
- Developer Dependency (3 reviews)
- Difficult Setup (3 reviews)
- Pricing Issues (3 reviews)
- Complexity (2 reviews)

## Shopware Reviews
  ### 1. very flexible system to realize your own wishes

**Rating:** 5.0/5.0 stars

**Reviewed by:** Peter B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 17, 2024

**What do you like best about Shopware?**

Shopware can be individually adapted to our needs, can be further developed and grow as the company grows

**What do you dislike about Shopware?**

The new pricing model is not foreseeable for us in the future, which poses a risk

**What problems is Shopware solving and how is that benefiting you?**

The individual representation of the products after configuration by the customer in real images

**Official Response from Team Shopware:**

> Hi Peter,

thank you for your feedback.

Great to hear, that Shopware is addressing your needs like representing your products after configuration.
Thank you also for your open feedback regarding your concerns. It truly helps us to constantly improve our product and to evaluate valuable feedback, like yours, to develop improvements. 

Best,
Your Shopware-Team

  ### 2. Not happy with the new shopware

**Rating:** 1.5/5.0 stars

**Reviewed by:** Alexandra H. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 12, 2024

**What do you like best about Shopware?**

I'm sorry I can't find anything positive to say about Shopware. I pay much more per month for much less service and therefore quality, so I don't see how I could be happy.

**What do you dislike about Shopware?**

everything takes much longer, lots of features that were integrated before are only available with expensive and non-performing plug ins. 
working with shopware 5/6 has become an everyday chore: checking payments, changing an invoice, downloading the month's invoices, updating the site, changing the 1st banner on the homepage.  Everything has become complicated and expensive.
Unfortunately, I don't enjoy working with Shopware at all.

**What problems is Shopware solving and how is that benefiting you?**

I sell my products through Shopware.

**Official Response from Team Shopware:**

> Hi Alexandra,

thank you for taking the time to share your honest feedback with us. 

Hearing that the service feels more expensive and less effective, with essential tasks becoming burdensome and plug-ins not meeting your needs, is concerning. We take this feedback very seriously, as it's the opposite of the streamlined and user-friendly experience we strive to provide.

I want you to know that we're here to support you and would love the opportunity to address your concerns directly. It's important to us to understand specific areas where we can improve and make your daily operations smoother. If you're open to it, I'd like to invite you to a conversation with our team to explore how we can make things right for you and enhance your experience with Shopware. https://www.shopware.com/en/contact/

Best regards,
Your Shopware Team

  ### 3. Shopware 5 Product Review

**Rating:** 3.5/5.0 stars

**Reviewed by:** Katharina L. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Shopware?**

Very professional tool that offers many possibilities.

**What do you dislike about Shopware?**

Unfortunately, it's just a basic framework. Standard e-commerce features like fabric sold by the meter in increments, vouchers with remaining balance, i.e., credit as well as discount promotions on categories, etc., always require third-party plugins, which can quickly render the shop unusable.

**What problems is Shopware solving and how is that benefiting you?**

Shopware offers us a clear and well-structured sales platform that allows us to easily comply with European data protection standards.

**Official Response from Team Shopware:**

> Hello Katharina,

Thank you for your feedback on Shopware 5.

We are pleased to hear that Shopware provides you with a clear and well-structured sales platform.

We understand your disappointment that some features are only available through third-party plugins. In such cases, you can best contact the manufacturer of the plugin so that they can assist you as quickly as possible. Meanwhile, both extensions are also available for Shopware 6.

Best regards,
Your Shopware Team

  ### 4. Happy Shopware user since 2015

**Rating:** 5.0/5.0 stars

**Reviewed by:** Simon T. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 12, 2024

**What do you like best about Shopware?**

Active community, many helpful plugins, German support and a large partner network. We have been working with Shopware and the enterprise agency elio GmbH since 2015 and are really happy

**What do you dislike about Shopware?**

Nothing really, we have all the functions we need, and if not our agency helps us with development of plugins.

**What problems is Shopware solving and how is that benefiting you?**

For us, Shopware is both a store system and a content management system. The experience worlds make it relatively easy to design your own landing pages and launch corresponding marketing campaigns. The system is also very intuitive and new colleagues can familiarize themselves with it very quickly.

**Official Response from Team Shopware:**

> Hi Simon,

It's wonderful to hear your positive feedback as a Shopware user since 2015! We're glad that our active community, extensive plugin options, support, and partner network have been instrumental in your success.

Thank you for your continued support and trust in Shopware.

Best wishes,
Your Shopware-Team


  ### 5. perfect solution for us

**Rating:** 4.0/5.0 stars

**Reviewed by:** Willy H. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 15, 2024

**What do you like best about Shopware?**

Support and documentation ist very good. Updates and upgrades working straight and perfect

**What do you dislike about Shopware?**

Migration path from shopware 5 to shopware 6. Support and documentation is not good and very complicated. 
Is is eayier to setup a new system with shopware 6 instead of migrating an existing shopware 5 to 6

**What problems is Shopware solving and how is that benefiting you?**

Onlineshop

**Official Response from Team Shopware:**

> Hi Willy,

Thank you very much for your feedback, it's great that Shopware is the perfect solution for your business!
We also take your feedback regarding the migration from Shopware 5 to 6 seriously and would like to emphasize that our support team is working hard every day to document all processes and procedures in a comprehensible manner in order to provide our customers with the best possible support during the migration. If you have any specific ideas on how we can simplify the processes and documentation even further, please let us know at any time (https://www.shopware.com/en/#contact-sales). Because your success is also our success!

All the best,
Your Shopware team

  ### 6. Good system and great and simple to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Uwe L. | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 09, 2023

**What do you like best about Shopware?**

The programm is good and you can make easy a mulitlanguage shop and show your products. We test in the last years many other system and also XT-Commerce was was having a few shops over the past year. they was always better to place in the searchengines. but on the end we belive shopware 6 ist the best system we can use for us. Also you can do most updates by your own where you need to pay 2500 bucks by XT-commerce every time.

**What do you dislike about Shopware?**

To take a higher licence then the community edition makes after one year of expierence no sence. Because most of the cases i would say 8 from 10 they close the case without that we have a solution. Verry sad. from all cases druing 12 month mostly  only 2-3 was answert that we cut solve it. Support shut be better then its the best system in the world.

**What problems is Shopware solving and how is that benefiting you?**

very good question

**Official Response from Team Shopware:**

> Hello Uwe,
Thank you so much for the great review, your feedback and time.

We are happy to hear that you are satisfied with the simplicity of Shopware and that you have find the right fit for your business.
Please feel free to contact us here (https://www.shopware.com/en/#contact-sales) if you would be interested sometime in migrating in a different plan, we are happy to help you out, support you with that and answer all your questions.

Best regards,
Your Shopware team

  ### 7. Shopware is a great CMS system

**Rating:** 5.0/5.0 stars

**Reviewed by:** Patrick H. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 18, 2024

**What do you like best about Shopware?**

The simple operation and endless possibilities for extensions without expensive programmers.

**What do you dislike about Shopware?**

An onboard staging would be great as well as a direct marketplace connection.

**What problems is Shopware solving and how is that benefiting you?**

Shopware, through Pickware, provides an easy integration of our branch and thus connects both channels, in-store and online shop, with one system. The checkout solution also works great.

**Official Response from Team Shopware:**

> Hi Patrick,

Thanks for your positive feedback and trust in Shopware.

We're thrilled to hear you find Shopware to be an excellent CMS, appreciating its ease of use and the endless possibilities for extensions without needing expensive developers. We'll take your suggestion for onboard staging and direct marketplace integration to heart as we aim to enhance our platform further.

Best,
Your Shopware Team

  ### 8. Shopware Rise

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mürsel Can G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 18, 2023

**What do you like best about Shopware?**

The Shopware SaaS Rise Edition is suitable for companies that do not need to worry about maintenance or hosting. The backend is very quick to learn.

**What do you dislike about Shopware?**

In the meantime, we had problems with communication with Shopware Support, but this was resolved in the meantime.

**What problems is Shopware solving and how is that benefiting you?**

Shopware is a modern shop system that immediately incorporates all important innovations such as AI. With the various AI tools, product descriptions and other good things can be done.

**Official Response from Team Shopware:**

> Hi Mürsel,

Thank you very much for sharing your feedback.

We are pleased that you are satisfied and happy with Shopware Rise.
Great to hear that you are already using Shopware's innovative AI tools - we are sure that these tools are very beneficial for even more business success.

Best,
Your Shopware team

  ### 9. Shopware as an e-commerce solution

**Rating:** 5.0/5.0 stars

**Reviewed by:** Benedikt T. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Shopware?**

Easy to handle, good overview, good price-performance. Easy implementation, high number of features, and easy to integrate. Also nice support through our agency.

**What do you dislike about Shopware?**

Sometimes difficult to install new tools without help

**What problems is Shopware solving and how is that benefiting you?**

Good and fast transfer through our ERP to the frontend. Easy to use with many different designs/templates.

**Official Response from Team Shopware:**

> Hi Benedikt,

Thanks for your feedback!

We are pleased that you like our products good overview, the good performance, the simple implementation and the wide range of extensions. 

Perhaps this link can help you install extensions: https://docs.shopware.com/en/shopware-6-en/saas/extensions?category=shopware-6-en/saas

If you have any further questions or feedback, feel free to reach out.

Best regards,
Your Shopware-Team

  ### 10. Shopware 6 - Perfect Shop Basis

**Rating:** 5.0/5.0 stars

**Reviewed by:** Florian Z. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Shopware?**

userfriedly backend, programmer friendly frontend. Easy to implement new features. Customer support for plugins is good via ticket system. We are an angency and we use over 30 instances of shopware

**What do you dislike about Shopware?**

not many new features in new versions, many bugs in the last few updates

**What problems is Shopware solving and how is that benefiting you?**

bugs

**Official Response from Team Shopware:**

> Hi Florian,

Thank you so much for the positive feedback!

Great to hear from an agency that you can benefit from Shopware's features, the customer support and the user experience for users and developers. we We really appreciate your feedback.

Best regards,
Your Shopware-Team 


  ### 11. Easy handling

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Shopware?**

It offers businesses the ability to create and manage online stores tailored to their branding and requirements, with features such as customizable templates, order processing, and marketing tools.

**What do you dislike about Shopware?**

complex to configure and customize, requiring technical expertise for certain advanced functionalities. Additionally, the cost of licensing and additional plugins/extensions can be a concern for smaller businesses with limited budgets

**What problems is Shopware solving and how is that benefiting you?**

Shopware's scalability and customization options likely allows us to tailor our online platform to our specific needs, accommodating potential growth and evolving requirements over time.

**Official Response from Team Shopware:**

> Hi there,

Thank you for your feedback!

We're glad you value Shopware's ability to create customized online stores that fit businesses' branding and needs. 

We understand that some customizations may seem complex. For technical questions, our detailed end user documentation (https://docs.shopware.com/en)  may help you. For developer-related topics, you can also take a look at our dev documentation (https://developers.shopware.com/). For detailed questions, feel free to contact us.

Best regards,
Your Shopware-Team

  ### 12. Rip-off

**Rating:** 0.0/5.0 stars

**Reviewed by:** Bernd Harry A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 24, 2024

**What do you like best about Shopware?**

The functionality is OK, it is fast and flexible. There are an extremely large number of extensions/plugins that can be used to integrate missing features.

**What do you dislike about Shopware?**

Shopware simply changes the license models. First, the plans for the store itself were changed, which fortunately remained affordable, but now the plugin manufacturers are forced by Shopware to offer rental plans. As a result, our monthly costs have tripled from €500 to €1500. We will therefore either go to Magento or back to JTL!

**What problems is Shopware solving and how is that benefiting you?**

It's just a shop system like all others.

**Official Response from Team Shopware:**

> Hello Bernd,

Thank you very much for your open feedback.

We are glad to hear that you emphasize the speed and flexibility of Shopware. We understand that the new pricing model is affecting your satisfaction and want to assure you that we take your feedback seriously. To understand the background of your review, we would be delighted if you could tell us more about it in a confidential conversation. Please feel free to contact us at any time (https://www.shopware.com/en/#contact-sales).

Thank you for taking the time to share your feedback with us. It really helps us to continuously develop and improve our products and services.

Best regards,
Your Shopware Team

  ### 13. Became very cumbersome vs. Shopware 5

**Rating:** 1.0/5.0 stars

**Reviewed by:** Manfred B. | Geschäftsführer, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Shopware?**

DHL Integration via Pickware works really ggod

**What do you dislike about Shopware?**

for everything which is not very very core, one need a plugin - which makes the system unstable.
No editing of documents (invoice, packing list), workflows inconvenient, ...

**What problems is Shopware solving and how is that benefiting you?**

customers can buy and pay

**Official Response from Team Shopware:**

> Hi Manfred,

thank you for your feedback.

We're glad to hear that you like the DHL integration via Pickware. Thank you very much for your thoughts about the plugin system. We understand your concerns and would really like to go deeper in a personal conversation. Your feedback  helps us to optimize our products and services, because it is not our claim that the system is unstable.  Please feel free to contact us for a personal conservation to address your issues in detail (https://www.shopware.com/en/contact/)

Best regards,
Your Shopware-Team



  ### 14. Good step for us to an headless e-commerce platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** paul s. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Shopware?**

Easy to use, enough plug-ins to empower the webshop.

**What do you dislike about Shopware?**

The pricing is changed, so we don't like the new way of pricing.

**What problems is Shopware solving and how is that benefiting you?**

We were searching for an headless e-commerce platform to be more flexible in upscaling and upgrading the webshop.

**Official Response from Team Shopware:**

> Hello Paul,

thank you for the feedback.

It's great to hear that Shopware is meeting your requirements for a headless ecommerce platform, allowing you to be more flexible in scaling and upgrading your webshop.

We understand your concerns. Your feedback is valuable to us, and we're continuously working to improve our pricing model to better meet the needs of our customers.

Best regards,
Your Shopware-Team

  ### 15. Excellent Shop-System for small and big traders

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Shopware?**

- nice and functional admin interface
- out-of-the-box all features that a small or medium-sized trader needs
- easy to integrate in existing infrastructure
- headless api
- open-source concept

**What do you dislike about Shopware?**

- binary ids in tables
- sometimes a slow processing of the tickets

**What problems is Shopware solving and how is that benefiting you?**

We needed a shop system to accompany our TYPO3 homepages and enterprise portals.
We analyzed several shop systems (magento, oxid, prestashop, woocommerce) for about half a year and Shopware was the test winner.

**Official Response from Team Shopware:**

> Hi,

thank your for your feedback!

We're thrilled to hear your positive feedback about Shopware! It's fantastic to know that our admin interface, comprehensive out-of-the-box features, ease of integration, headless API, and open-source concept have all met your needs as a small or medium-sized trader. Our goal is always to provide a platform that is both powerful and user-friendly, supporting our users' diverse requirements.

Warmest regards,
Your Shopware-Team

  ### 16. Very good experience with shopware

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lisa E. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Shopware?**

Great customer support, easy to handle, good mailflow, i like the design of our shop, enough number of features, it was really easy to integrate and the implementation made a lot of fun, our frequency of use is highlevel.

**What do you dislike about Shopware?**

Nothing, its all ok, we really like it a lot.

**What problems is Shopware solving and how is that benefiting you?**

we wanted to create a good and easy online shop for our customer and shopware helps us perfectly

**Official Response from Team Shopware:**

> Hey Lisa,

thank you for your positive review! 

It's great to hear that you appreciate Shopware's easy handling, excellent customer support, and seamless integration process. Your satisfaction with the design and features of your shop is also fantastic to hear.
If you ever have any questions or need further assistance, feel free to reach out.

Best,
Your Shopware-Team

  ### 17. Easy system for managing

**Rating:** 4.0/5.0 stars

**Reviewed by:** Alexander W. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Shopware?**

The plugins are the optimal extension.

**What do you dislike about Shopware?**

I don't think it's so good that you can no longer buy the plugins but only rent them.

**What problems is Shopware solving and how is that benefiting you?**

That one can sell our products better with Shopware.

**Official Response from Team Shopware:**

> Hello Alexander,

Thank you for your feedback!

We are pleased to hear that. The plugins are indeed an optimal extension.

We understand your concerns regarding the rental of the plugins. We are convinced that we can offer great added value with this model. Feel free to contact us directly and we will discuss the best possible solution.

Best regards,  
Your Shopware Team

  ### 18. Relaunch on Shopware 6

**Rating:** 4.0/5.0 stars

**Reviewed by:** Hakan A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Shopware?**

It's easy to understand and the training on the SW website is practical.

**What do you dislike about Shopware?**

Very plugin heavy. Some things that were standard in SW 5 are now only possible via plugins.

**What problems is Shopware solving and how is that benefiting you?**

Regular updates.

**Official Response from Team Shopware:**

> Hello Hakan,

Thank you for your feedback !

We are pleased that you consider Shopware easy to understand and we appreciate your positive comments about the training on our website. 

We understand your concern about the heavy reliance on plugins. We are convinced that Shopware 6 as a basis and with the API first approach is the ideal platform for today's digital commerce. We have focused on keeping the platform lean and performant with the option to add the desired extensions quickly and easily.

Feel free to reach out if you have any further questions or feedback.

Best regards,
Your Shopware Team

  ### 19. Standardized store system with many plug-ins

**Rating:** 4.5/5.0 stars

**Reviewed by:** Stefan P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Shopware?**

We are currently still using Shopware 5. Due to its long availability on the market, you can find many good solutions and experienced developers. 
The system is also well suited for our in-house developers.

**What do you dislike about Shopware?**

Experienced developers are required for the correct use of the web cache.

**What problems is Shopware solving and how is that benefiting you?**

Shopware helps us to display and sell our products in a standardized way from our PIM.

**Official Response from Team Shopware:**

> Hello Stefan, 

Thank you very much for your valuable feedback. It's fantastic to hear that Shopware is helping you display and sell your products seamlessly from your PIM. We also appreciate your positive experience with Shopware's great developer community. If you would like to receive further information on developer-related topics, you can view our DevDocs at developer.shopware.com.


Best,

Your Shopware team

  ### 20. not that great

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Shopware?**

I used to like the simplicity and versatility

**What do you dislike about Shopware?**

the amount of updates is staggering. what's worse i don't have access to any roadmap in order to prepare for those updates. the effect is that our platform is using an old version since there was no way for us to keep up with the changes

**What problems is Shopware solving and how is that benefiting you?**

it helps us sell our products

**Official Response from Team Shopware:**

> Hi there,

thank you for the feedback!


It's great to hear you're benefiting from Shopware's simplicity and versatility. 

We value your feedback about the updates and take it on board to improve our communication process. Actually, we maintain a roadmap in which we share our product development transparently (https://www.shopware.com/en/roadmap/). If you have any questions about the release cycles, we have written a detailed release policy at https://developer.shopware.com/release-notes/ where future releases are also taken into account. We hope this can help you.

Best regards,
Your Shopware-Team

  ### 21. Modern, powerful and easy-to-use shop system

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 02, 2024

**What do you like best about Shopware?**

Intuitive usability and great customer service.

**What do you dislike about Shopware?**

Nothing worth mentioning................

**What problems is Shopware solving and how is that benefiting you?**

Easy to use shopping system; intuitive backend for our students

**Official Response from Team Shopware:**

> Hello,

Thank you for your feedback and for choosing Shopware. We're happy to hear that you like Shopware as a powerful and easy-to-use shop system.

In case you need assistance one day, please feel free to contact us at (https://www.shopware.com/en/#contact-sales).

Best regards,

Your Shopware Team

  ### 22. Easy and reliable platform

**Rating:** 3.5/5.0 stars

**Reviewed by:** Suresh M. | Technical Sales Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Shopware?**

integrated in all aspects like marketing, interface, SEO & more

**What do you dislike about Shopware?**

maximum use of the plugin and too costly.

**What problems is Shopware solving and how is that benefiting you?**

integrating Google shopping

**Official Response from Team Shopware:**

> Hi Suresh,

We are pleased that you highlight Shopware's marketing, interface and SEO functions. Our aim is to continuously develop our platform and the customer experience. This also includes the integration of Google Shopping and it's fantastic that you can benefit from this. We also understand your concerns and would welcome a further exchange on a personal level to address your needs. Feel free to contact us at any time!

Best regards,
Your Shopware Team

  ### 23. Effective e-commerce solution with room for improvement

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 12, 2024

**What do you like best about Shopware?**

- The user interface of Shopware 6 is extremely user-friendly and intuitively designed
- Management of products, orders, and customer information is facilitated
- Extensive selection of extensions and plugins
- Well-documented guides with videos
- Implementation of Shopware was also relatively straightforward and quickly achievable

**What do you dislike about Shopware?**

- Some specific adjustments require additional development work
- Integration of third-party tools is sometimes challenging

**What problems is Shopware solving and how is that benefiting you?**

- Shopware simplifies the organization and management of product catalogs as well as the processing of orders
- appealing and user-friendly online shopping experience
- diverse customization options allow for tailoring the shopping experience individually, thereby increasing customer satisfaction

**Official Response from Team Shopware:**

> Hello,

thank your for this very extensive and positive feedback!

We're really glad to hear that Shopware 6's user-friendly interface, extensive selection of extensions and plugins, and straightforward implementation have met your e-commerce needs. Hearing that Shopware has facilitated the organization and management of your product catalogs, streamlined your order processing, and provided an engaging and user-friendly online shopping experience is incredibly rewarding.

We appreciate your candid feedback regarding the need for additional development work for specific customizations and the challenges encountered while integrating third-party tools. 

Warmest regards,
Your Shopware Team

Best regards,
Your Shopware Team

  ### 24. Works very well!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 10, 2024

**What do you like best about Shopware?**

It does what it has to do. It is a stable software. It is easy to use. I like to huge variety of plugins.

**What do you dislike about Shopware?**

The implementation and integration of shopware 6 and the need to implement such major updates every five years is annoying. The customer support could be better.

**What problems is Shopware solving and how is that benefiting you?**

It helps to sell products online.

**Official Response from Team Shopware:**

> Hi there,

thank you for the positive feedback!

Thank you for highlighting Shopware's stability, ease of use, and the diverse range of plugins. We appreciate your honesty regarding updates and customer support. Your feedback is essential for our continuous improvement.

Best,
Your Shopware-Team

  ### 25. Solid solution for your e-commerce

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 12, 2024

**What do you like best about Shopware?**

There is almost no limit to customization

**What do you dislike about Shopware?**

You have to implement a lot of things with customized plugins, that adds a lot to the total cost of running your E-Commerce Business.

**What problems is Shopware solving and how is that benefiting you?**

Shopware has streamlined our online business with its user-friendly interface and extensive customization options, boosting our sales and customer engagement.

**Official Response from Team Shopware:**

> Hey,

Thank you for the feedback and highlighting Shopware's limitless customization capabilities. We're thrilled to hear that our platform has streamlined your online business, enhancing sales and customer engagement.

We understand your concerns regarding the necessity for custom plugins and the impact on costs. We're committed to refining our platform to balance flexibility with cost-effectiveness. We appreciate your feedback and are here to support your continued success.

Best regards,
Your Shopware-Team

  ### 26. great administration ux, features and speed

**Rating:** 4.5/5.0 stars

**Reviewed by:** Max H. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Shopware?**

Ability for employees of any skill level to do their job quickly. Performance is fantastic for larger shops

**What do you dislike about Shopware?**

New licensing costs and extensions rent model in shopware store

**What problems is Shopware solving and how is that benefiting you?**

Maintaining a store with over 80.000 products and 2 million customer prices while doing it efficiently. Platform keeps being upgraded

**Official Response from Team Shopware:**

> Hi Max,

thank you for your feedback!

We're thrilled that Shopware enables employees of any skill level to work quickly and efficiently, particularly in managing large shops. 

Great to hear that Shopware is effectively helping you efficiently maintain a store with a vast inventory and customer base, even as it keeps growing. 


Best regards,
Your Shopware Team

  ### 27. Bugs, bugs, bugs... Overengineered

**Rating:** 1.5/5.0 stars

**Reviewed by:** Phillip M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 22, 2023

**What do you like best about Shopware?**

That you can change everything, the community, Shopware support

**What do you dislike about Shopware?**

That you can change everything... This increases chances for potential bugs. Especially with plugins. The default theme isn't very good. The themes you can get for money aren't really good either. In my opinion, the only way to have a simple good looking online shop with Shopware is if you spend a lot of money on developers.

**What problems is Shopware solving and how is that benefiting you?**

Having an online shop without programming everything from scratch.

**Official Response from Team Shopware:**

> Hi Phillip,

thank you so much for sharing your feedback.

We are happy to hear that you appreciate the flexibility and our Shopware community.
It's a pity that you are not satisfied with the themes and the use of the plugins. For us it would be very helpful to understand more of the backround to make our customers happy. If you are interested you can contact us here (https://www.shopware.com/en/contact/#contact-sales) and tell us more about it in a confidential conversation.

Best,
Your Shopware team

  ### 28. In use since many years

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Shopware?**

Easy to use, based in Germany - flexible to adapt by our own

**What do you dislike about Shopware?**

lack of connection to other services. Spotify or woocommerce have better connections

**What problems is Shopware solving and how is that benefiting you?**

Making it possible to sell our products to our customers the way we want

**Official Response from Team Shopware:**

> Hi there,

thank you for your review.

It's great that you've been walking the path of ecommerce with us for years. We really appreciate your loyalty.

We understand your concern about the lack of connections to other services.  We truly see this as an motivation to constantly improve.
Our team is continuously working to expand integrations and improve connectivity to enhance your experience.

Best regards,
Your Shopware-Team

  ### 29. Flexible but unstable when using flexibility

**Rating:** 1.0/5.0 stars

**Reviewed by:** Bernd K. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 12, 2024

**What do you like best about Shopware?**

Flexible
State of the art
Cutting edge
Support

**What do you dislike about Shopware?**

It is unstable when using this flexibility with lot of plugins and need permanent attention.

**What problems is Shopware solving and how is that benefiting you?**

Sales with all retail requirements and rental of products

**Official Response from Team Shopware:**

> Hi Bernd,

thank you for your feedback. 

It's awesome to hear how much you're enjoying Shopware's flexibility, cutting-edge features, and our support.

We totally get your point about the stability challenges when loading up on plugins. It’s a fine line to walk, and we're on a mission to make that balancing act a bit easier. Your feedback is super valuable in that journey, so truly, thank you for bringing this to our attention. To understand the background of your concern, we would really like to further talk in a personal conversation. Please feel free to directly confact at any time (https://www.shopware.com/en/contact/)

Best regards,
Your Shopware-Team

  ### 30. Best User Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 14, 2024

**What do you like best about Shopware?**

The simple operation in the backend. Self-explanatory.

**What do you dislike about Shopware?**

Shopware 6 is not quite ready compared to 5, there are still many things missing that need to be solved with paid plugins.

**What problems is Shopware solving and how is that benefiting you?**

none

**Official Response from Team Shopware:**

> Hello,

Thank you for your feedback. We are pleased to hear that our intuitive shop solution provides you with easy administration and the best user experience. We would like to emphasize that our developers are continuously working to optimize and further develop our products and services, not only to satisfy customers like you with good solutions but to delight you with great solutions.

Best regards,  
Your Shopware Team

  ### 31. I am a newcomer to Shopware and am still getting to know it better bit by bit.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 19, 2024

**What do you like best about Shopware?**

Easy to understand, simple to use, everything you need for an online shop is available and there are now also many great extensions.

**What do you dislike about Shopware?**

As it is "only" a pure online shop system, I am missing some elements from a CRM system.

**What problems is Shopware solving and how is that benefiting you?**

Shopware is a very easy-to-use system and has the necessary options for role distribution; in addition, the expansion options for special purposes are excellent.

**Official Response from Team Shopware:**

> Hi there,

thank you for your feedback!

Glad to have you onboard! It's awesome to hear that you're finding Shopware easy to use with all the essential features for your online shop, along with some great extensions. We're noting your feedback about CRM elements and will keep working on improvements.

Best regards,
Your Shopware Team

  ### 32. through the new shopware 6 too expensive

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 20, 2024

**What do you like best about Shopware?**

is very versatile and individually adjustable.
good support
easy to use

**What do you dislike about Shopware?**

Update to Shopware 6 is a new setup, too complicated and too expensive

**What problems is Shopware solving and how is that benefiting you?**

good support

**Official Response from Team Shopware:**

> Hi there,

Thank you for your feedback!

We are glad to hear that you find Shopware highly customizable and user-friendly. It's great that you've had positive experiences with the support provided.

We understand your concerns about the update to Shopware 6. Please feel free to contact us with details so that we can address your situation in the best possible way. We'll make sure to take your feedback into account as we continue to improve our platform. If you have any further questions or feedback, please feel free to reach out. We're here to help!

Best regards,
Your Shopware-Team

  ### 33. Good System with adjustable Look and feel

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Shopware?**

Easy start with a good Partner Agency on our hand.

**What do you dislike about Shopware?**

Shopify has more Social Media integrations
It is getting more expensive

**What problems is Shopware solving and how is that benefiting you?**

Selling the most Beautiful Design items to our customers

**Official Response from Team Shopware:**

> Hi there!

Thank you for your feedback. We're pleased to know that your partnership with an agency has facilitated a positive start with Shopware. We understand your concerns about social media integrations and pricing. Rest assured, we continuously strive to enhance our platform and maintain a balance between cost and value.

Your input is invaluable to us, and we're here to support your journey in selling beautiful design items. For any further assistance or suggestions, please reach out.

Best regards,
Your Shopware-Team

  ### 34. Too complex, too expensive

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Shopware?**

German product as far as one can say

**What do you dislike about Shopware?**

New pricing, user interface has not improved, many small problems. I no longer see myself as the target audience for the product.

**What problems is Shopware solving and how is that benefiting you?**

CMS and shop in one.

**Official Response from Team Shopware:**

> Hello,

Thank you for your honest feedback.

We are pleased to hear that you are using Shopware as a solution that combines CMS and shop in one. We hope that this functionality meets your requirements and helps you achieve your goals.

We regret that you are dissatisfied with the new pricing and operating logic. We take your feedback seriously and would appreciate a personal exchange with you. Feel free to contact us at https://www.shopware.com/de/kontakt/

Best regards,
Your Shopware Team

  ### 35. User friendly, lot's of plugins for customization

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Shopware?**

It is easy to manage the backend. Userfirendly.

**What do you dislike about Shopware?**

Expensive to migrate from Shopwar 5 to Shopware 6.

**What problems is Shopware solving and how is that benefiting you?**

Shopware is a relatevel easy e-commerce platform with lots of features.

**Official Response from Team Shopware:**

> Hi there,

thank you for your feedback.

Great to hear that you like Shopware's easy user experience and the customization options. 

Thank you for your open feedback regarding the migrations pricing. It truly helps us to constantly improve our product and to evaluate valuable feedback. We firmly believe that investing in our product will lead to significant long-term benefits and results.

Best regards,
Your Shopware-Team

  ### 36. Shopware helped us grow our business online

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 12, 2024

**What do you like best about Shopware?**

Simplicity for users and endless technical possibilities

**What do you dislike about Shopware?**

Shopware 6 full transition to Saas for all Plugins

**What problems is Shopware solving and how is that benefiting you?**

Starting our ecommerce journey for a small sized family business

**Official Response from Team Shopware:**

> Hi there,
thank you for your feedback.

We are thrilled that Shopware's simplicity and vast technical capabilities have supported your family business's online growth. We understand the concerns about the full transition to SaaS for plugins with Shopware 6 and appreciate your feedback. Thank you for choosing us for your ecommerce journey.

Best,
Your Shopware Team

  ### 37. Pleasant and simple

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 12, 2024

**What do you like best about Shopware?**

The program is fundamentally very clear and easy to use. Even without prior knowledge, the website can be well managed. We use the program daily.

**What do you dislike about Shopware?**

Some features were removed when switching to Shopware 6, such as sorting products by date in the backend.

**What problems is Shopware solving and how is that benefiting you?**

The program saves time in managing the website through its clear structure.

**Official Response from Team Shopware:**

> Hello,

Thank you for your feedback. 

We're glad Shopware's ease of use significantly aids in your daily website management. We acknowledge the features missed in the transition to Shopware 6 and are constantly working to address these concerns. Your insights are invaluable as we strive to improve your experience.

Best regards,
Your Shopware-Team

  ### 38. Good quality

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Shopware?**

Easy backend
Various themes
good integration
integration with facebook

**What do you dislike about Shopware?**

the price is to high for small companies

**What problems is Shopware solving and how is that benefiting you?**

import function with excel sheet is possible
changes are easier to make for users

**Official Response from Team Shopware:**

> Hi there,

Thanks for your input!

It's great to hear that our import function and user-friendly changes are benefiting you. We're glad you appreciate the easy administration, various themes, and integration.
We understand that the pricing model affects small companies and would therefore always be open and happy to have a personal exchange to address specific needs.

Best regards,
Your Shopware Team

  ### 39. shopware was set up in 5 weeks and worked from minute 1.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Shopware?**

Ease of Use, Ease of Implementation, Number of Features,

**What do you dislike about Shopware?**

There could be a better selection of plugins.

**What problems is Shopware solving and how is that benefiting you?**

Shopware helped us keep our sales stable during the pandemic.

**Official Response from Team Shopware:**

> Hi there,

Thank you for your positive review about Shopware.

It's fantastic to hear that Shopware played a role in keeping your sales stable during the pandemic. We're committed to providing valuable solutions to support businesses during challenging times. Thank you for the valuable feedback!

Best regards,
Your Shopware Team

  ### 40. I like how is internally functional Shopware, but not with the plugins part (Shopware 5)

**Rating:** 3.5/5.0 stars

**Reviewed by:** Kevin P. | Software Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 25, 2022

**What do you like best about Shopware?**

I like that seems to be polished in terms of working and source code. Extensions seems integrated and has good themes.

**What do you dislike about Shopware?**

Poor quality of some plugins and like 90% are payed ones, with features that other e-commerce systems have. I'm running Shopware 5 because migrating is very complicated and can ruin themes, plugins and the API system. Not sending some order mails (Like tracking code) and the validation forms of buy experience is not polished. Search bar is bad.

**What problems is Shopware solving and how is that benefiting you?**

E-Commerce system, orders and has good options for multi-shop or languages. It can work with a lot of products and indexes. We recieve like 300 orders/month and it works

  ### 41. High Potential, but mixed feelings about Shopware 6

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 29, 2022

**What do you like best about Shopware?**

Shopware 6 has been completely redesigned from previous versions and now offers a clean and beautiful backend. There are dozens of amazing shop templates in their marketplace, they are "API first", so everything in the backend can be controlled via the interface and they have a vibrant community of shop owners and agencies.

**What do you dislike about Shopware?**

There are not that many agencies out there that are fully experienced with Shopware 6. Most seem to be good in Shopware 5, but few are really specialized in Shopware 6. Apart from that, since it's a fairly new version, Shopware 6 still feels a bit work in progress at times. Many plugins from the marketplace are still not available for SW6 and there are crucial features missing, such as a smart coupon management.

**What problems is Shopware solving and how is that benefiting you?**

Shopware allows you to build your own ecommerce store without any upfront investments beside hosting. Installation is quick and easy and you can get up and running, including payments and shipping configurations in very little time.

  ### 42. Great software, al lot of extensions and possibilities

**Rating:** 4.5/5.0 stars

**Reviewed by:** Max H. | Business owner & consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 23, 2022

**What do you like best about Shopware?**

Performance, availability, stability and possibilities to enhance it further.
Al lot of extensions and great support. Great experience with extension providers.

**What do you dislike about Shopware?**

Roadmap got features that suddenly became enterprise extensions. Support for silver subscribers could be better.
Bought the software and 1 week later they gave discounts at blackfriday. B2B doesn't need blackfriday, it was an insult to pay the full amount and to see discounts shortly after.
Price management in professional is poor. Not useable for b2b in a production environment. Without a pim very poor.
Import speed is too slow.

**What problems is Shopware solving and how is that benefiting you?**

Advanced shop that makes it possible to develop or edit certain things yourself. It is possible to easily and quickly expand or improve the platform.

  ### 43. Strong open Commerce platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Martin T. | Partner, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 16, 2022

**What do you like best about Shopware?**

Modern platform with a tech stack that is currently very popular (VueJS, Symfony and PHP) 

- The shop administration is very extendable with both plugins and custom development and have a great easy-going UX
- Stripped down and easy to work with boilerplate for the frontend, but also the option to go full headless or use the PWA framework delivered by Shopware
- Exciting functionality that is also trying to disrupt the market a bit. Especially the rule builder and flow builder functionality

**What do you dislike about Shopware?**

The platform is still young and this also means the development currently is going very fast. So the maintenance cost with running and updating the platform is currently higher than what I would consider in a normal circumstance. But on the other hand, this also gives a lot of new functionality.

**What problems is Shopware solving and how is that benefiting you?**

Because of the API approach and a modern store functionality we build solutions that are as automated as possible with strong integrations to ERP, PIM , POS etc and then use the Shopware functionality to run high performance webshops with a low TCO.

  ### 44. Shopware 6 - CMS with good performance, clear cockpit, easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Thomas F. | Chief Digital Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 30, 2022

**What do you like best about Shopware?**

The simple operability of the various sales channels from one application and thus being able to address different target groups. With the simple metadata handling, we save a lot of time.

**What do you dislike about Shopware?**

Plugins' compatibility with each other is not always guaranteed. However, thanks to our test system, we can always extensively test the new plug-ins to be able to detect problems before the productive commissioning.

**What problems is Shopware solving and how is that benefiting you?**

Plugins' compatibility with each other and compatibility with Shopware and themes must work. If the plugin compatibility is not guaranteed, you will lose a lot of time with troubleshooting.

  ### 45. Easy to use and flexible shop software

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ben M. | Public relations officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 22, 2022

**What do you like best about Shopware?**

Easy to install, rather easy to learn and get it running. flexible with lots of plugi s

**What do you dislike about Shopware?**

Some parts of the templatinf are difficult to understand at first but on the internet you can find help

**What problems is Shopware solving and how is that benefiting you?**

Enables us to sell fan merch online

  ### 46. A pretty good E-commerce framework

**Rating:** 4.0/5.0 stars

**Reviewed by:** Niels S. | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 13, 2022

**What do you like best about Shopware?**

The back-end system as a content creator is better than competitors on the market, like Magento. I really like the way you can overwrite and build your own templates as a developer by overwriting PHTML files instead of overwriting XML blocks.

**What do you dislike about Shopware?**

The CMS is basic as it is, like columns and such are hard to create yourself and you need a plugin for it. It is so close to Wordpress, yet it's lacking some of the functionality to create beautiful CMS pages in the default editor.

**Recommendations to others considering Shopware:**

Really get a good development company that knows the up-and-downfalls of Shopware and knows how to fulfill your needs.

**What problems is Shopware solving and how is that benefiting you?**

We build our extensions for the Shopware ecosystem as well as create our webshops where customers can buy products. So we solved the previous problem with a column builder for Shopware.

  ### 47. Thanks to shopware we can help clients easily!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Carlos A. | Digital Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 24, 2022

**What do you like best about Shopware?**

As a one-stop platform to have your eCommerce store ready fast Shopware is an excellent tool to manage all the associated needs. We work with clients that use Shopware because it is easy to use and manage.

**What do you dislike about Shopware?**

Needs a better integration with Google Tag Manager.

**What problems is Shopware solving and how is that benefiting you?**

Shopware gives access to managers, developers and analysts so that we can take care of our own tasks without breaking the site.

  ### 48. A lot of functionalities in an easy-to-use yet complete platform.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Bernat P. | FullStack Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 05, 2022

**What do you like best about Shopware?**

The best about Shopware is by far all the functionalities that it has. But if I had to choose the best of all, it is by far the Rule Builder, which is extremely useful for precise targeting.

**What do you dislike about Shopware?**

The payment gateway can be hard to implement on your site, especially if you need to use independent payment systems, which require downloading plugins or sometimes even making one yourself.

**What problems is Shopware solving and how is that benefiting you?**

The main problem that I've solved using Shopware is the inability to customize every page in detail while maintaining simplicity and clearance in the backoffice. This has been useful especially when I've finished a project and transferred the management to my clients, who usually don't have a lot of abilities in web development.

  ### 49. a professional shop platform with innovative features

**Rating:** 4.5/5.0 stars

**Reviewed by:** Daniel S. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 05, 2022

**What do you like best about Shopware?**

very professional plugins from professional developers. Endless possibilities to individualize.

**What do you dislike about Shopware?**

An upgrade is not always seamless. but with a little help almost always possible. Multiple domain on one backend in the professional version.

**Recommendations to others considering Shopware:**

compare the customization with other shops. Whitin Shopware compare the business hosted vs. self-managed carefully. once you are running full force a shop that is not scaleable is not tolerable. shopware was so far always able to grow with us.

**What problems is Shopware solving and how is that benefiting you?**

e-commerce, ERP and WMS merge seamless with accounting. All functions are grouped around the client focus.

**Official Response from Alexandra Dertmann:**

> Hello Daniel,

Many thanks for taking the time to write a review. We're very happy to hear that you like the customization options of Shopware and also the professional plugins - that's great feedback!

Besides, we're sorry to hear that you had issues with some upgrades. We really appreciate you sharing feedback with us. 

If you have any questions, you can always feel free to contact us. It is great that we can help each other in our community and grow together. 

Thank you for being part of it and thank you again for your review!

Your Shopware Team

  ### 50. Shopware - A mature Ecommerce platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Lucas F. | Head of Partnerships, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 11, 2022

**What do you like best about Shopware?**

Shopware is a complex platform that is easy to use. It provides you with a strong base for your eCommerce store, with tons of plugins and customization opportunities to create the webshop of your needs.

**What do you dislike about Shopware?**

Shopware is still a "young" company. So not every solution is available straight out of the box. However, they are actively investing in the platform to create more and more out of the box features.

**Recommendations to others considering Shopware:**

It's a great alternative if you're switching from another platform like Magento 1

**What problems is Shopware solving and how is that benefiting you?**

It's not a closed eCommerce platform like some of its competitors. This gives you the advantage of adjusting your eCommerce perfectly to your own needs. Custom integrations and great out-of-the-box themes are provided.


## Shopware Discussions
  - [how can I use multiple domains leading to the same backend?](https://www.g2.com/discussions/how-can-i-use-multiple-domains-leading-to-the-same-backend) - 1 comment, 1 upvote
  - [Is Shopware good?](https://www.g2.com/discussions/is-shopware-good) - 2 comments
  - [Why choose Shopware?](https://www.g2.com/discussions/why-choose-shopware) - 1 comment
  - [What is Shopware built on?](https://www.g2.com/discussions/shopware-what-is-shopware-built-on) - 1 comment
  - [What is Shopware built on?](https://www.g2.com/discussions/what-is-shopware-built-on) - 2 comments

- [View Shopware pricing details and edition comparison](https://www.g2.com/products/shopware/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-07-24+19%3A29%3A26+-0500&secure%5Bsession_id%5D=4a1a94c7-ddc7-475f-a519-832ff66312ef&secure%5Btoken%5D=4e5dd60fe6df8a6540dd8125f319aab10c2a0b69270a654e4552490a445f3e5d&format=llm_user)
## Shopware Integrations
  - [Payone](https://www.g2.com/products/payone/reviews)
  - [Product Configurator](https://www.g2.com/products/havi-propel-product-configurator/reviews)
  - [SAP Business One](https://www.g2.com/products/sap-business-one/reviews)
  - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)
  - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews)
  - [Shopgate](https://www.g2.com/products/shopgate/reviews)
  - [trbo](https://www.g2.com/products/trbo/reviews)
  - [Xentral ERP](https://www.g2.com/products/xentral-erp/reviews)

## Shopware Features
**Visitor Behavior**
- Monitoring
- Targeting
- Guided Selling

**Merchandising**
- Product Recommendations
- Product Search
- Product Display
- Media File Storage
- Web Content Management

**Administration**
- Reporting
- Cart Management
- Shipping Information Collection

**Headless Commerce**
- Decoupling
- REST APIs
- Data Orchestration
- Customization
- Extensibility

**Operations**
- Optimized Business Operations
- Data Synchronization

**Templates**
- Library
- Customization
- Optimization

**Analytics**
- Reports & Analytics
- Customer Data

**Integrations**
- Payment Gateway Integration
- E-commerce Platform Integration
- Email Integration

**Reporting**
- Reports & Analytics
- Data Transfer Tools

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Inventory**
- Order Fulfillment
- Catalog Management
- Product Intelligence

**Personalization**
- Recommendation
- Content
- Cart Abandonment
- Search
- Personalization Engine
- Product Recommendations
- A/B Testing
- Personalized Messaging

**Administration**
- Integrations

**Cart Management**
- Multi Cart
- Products
- Templates
- Embed

**Agentic AI - E-Commerce Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction

**Platform**
- Regulation Compliance
- Multichannel Publishing
- Accounting Reports
- Marketplace Integration

**Multichannel**
- Web
- Email
- Mobile

**Processing**
- Internationalization
- Order Management
- Scan and Ship 

**Administration **
- Marketing Campaigns
- Reports & Analytics
- User Data
- Integrations

**Agentic AI - E-Commerce Personalization**
- Natural Language Interaction

**Merchandising/Marketing**
- Storefront Design Tools
- Product Visualization
- Recommendations / Personalization
- Promotions and Discounts
- Shopping Cart Abandonment
- Product Reviews
- SEO

**Omnichannel Features **
- Retail Management
- POS Integration
- Social Media Integration
- Customer Service Integration
- Marketing Tools
- E-commerce Integration
- ERP Integration

**Product Catalog**
- Content Management
- Product Configuration
- Product Search and Filtering
- Intangible Products

**Order Process**
- Checkout Process
- Shipping Options
- Tax Display and Processing
- Payment Processing
- Order Management
- Returns / Refunds
- Inventory Management
- Multi-Channel Fulfillment

**Multi-Channel Support**
- Omnichannel
- Mobile
- Social Commerce
- Customer Service
- Store Locator
- 3rd-Party Store Integration
- B2B

**Platform**
- APIs
- Customization
- Integrations to Add-on Tools
- User Management
- Reporting / Analytics
- Security
- Multi-Site Management
- Admin Access Rights
- Test-to-Product Migration
- Internationalization
- Cross Browser Support
- Performance and Reliability

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