--- title: Shopware Reviews meta_title: 'Shopware Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 198 reviews by the users' company size, role or industry to find out how Shopware works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 198 scale: '5' date_modified: '2026-07-17' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Shopware Reviews **Vendor:** Shopware **Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Average Rating:** 4.2/5.0 **Total Reviews:** 198 ## About Shopware Shopware is the open and intelligent commerce platform built for the era of Agentic, Complex, and B2B Commerce. With Agentic Commerce, Shopware is shaping the next stage of intelligent retail - where AI amplifies creativity, automates routine tasks, and enhances discovery and personalization by delivering intelligent experiences and giving you full control of your brand and data. Complex Commerce defines how Shopware handles scale, architecture, and adaptability. Whether you operate in SaaS, PaaS, your cloud, or through our Community Edition, Shopware gives you unmatched freedom to innovate. Its modular, API-first foundation simplifies integrations, multi-store management, and global growth. Trusted by 55,000+ brands, Shopware delivers the freedom and power for businesses to innovate fast and scale confidently and to adapt to what’s next. ## Shopware Pros & Cons **What users like:** - Users value the **extensive customizability** of Shopware, enjoying its flexibility and ease of integration for their needs. (10 reviews) - Users appreciate the **ease of use** with Shopware, benefiting from its simple UI and customization features. (10 reviews) - Users praise Shopware for its **exceptional customer support** and **intuitive, adaptable features** enhancing online store management. (10 reviews) - Users value the **easy customization** capabilities of Shopware, enhancing their experience with seamless integration and personalization. (9 reviews) - Users value the **easy integration** features of Shopware, enhancing efficiency and streamlining online store management. (8 reviews) - Easy Integrations (8 reviews) - Users praise Shopware's **exceptional customer support** , which is attentive and provides tailored solutions for business needs. (7 reviews) - Customization Options (7 reviews) - Efficiency (7 reviews) - User Interface (7 reviews) **What users dislike:** - Users find Shopware **expensive** due to additional costs for plugins and complex features needed for effective use. (5 reviews) - Users often face **update issues** that can cause incompatibilities and require extensive adjustments, complicating the experience. (5 reviews) - Users find the **complex setup** of Shopware challenging, often needing developer help for advanced features and integrations. (4 reviews) - Users find the **learning curve steep** due to complex setups and reliance on developer resources for advanced features. (4 reviews) - Users find the **slow performance** of Shopware frustrating, especially when working with large datasets and after cleaning devices. (4 reviews) - Complex Usability (3 reviews) - Developer Dependency (3 reviews) - Difficult Setup (3 reviews) - Pricing Issues (3 reviews) - Complexity (2 reviews) ## Shopware Reviews ### 1. We use Shopware for our online store and, overall, we are satisfied with the platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Eduard H. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2024 **What do you like best about Shopware?** What we like best about Shopware is the excellent customer support and the powerful B2B features, particularly the Digital Sales Room and Dynamic Access. These features provide comprehensive capabilities for optimizing B2B processes and effectively targeting business customers. **What do you dislike about Shopware?** What we dislike about Shopware is that there is still some room for improvement in flexibility and adaptability. While the platform offers many customization options, there are certain limitations that could be addressed to enhance its overall flexibility. **What problems is Shopware solving and how is that benefiting you?** Shopware addresses several key problems for us, including the need for a robust and flexible e-commerce platform that can handle both B2B and B2C processes effectively. The platform's strong B2B features, such as the Digital Sales Room and Dynamic Access, are particularly beneficial. They help us optimize our B2B processes and target business customers more effectively. Additionally, the extensibility through plugins allows us to enhance our store's functionality according to our specific needs, improving our overall operational efficiency and customer experience. **Official Response from Team Shopware:** > Hello Eduard, We appreciate your thoughts on Shopware’s customer support, the B2B feature set and are delighted that the system helps you achieve your B2B goals. We would be more than happy to hear your thoughts on flexibility and adaptibility personally. Please feel free to contact us to discuss further at (https://www.shopware.com/en/#contact-sales). Best regards, Your Shopware Team ### 2. Shopware 6: A Reliable Partner for Building Our Large-Scale Online Store **Rating:** 5.0/5.0 stars **Reviewed by:** Anna H. | e-Commerce Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 04, 2024 **What do you like best about Shopware?** In the process of developing our online shop, implementing Shopware 6 has been a relativly smooth process overall. The platform offers comprehensive documentation and a well-structured interface, which helped us get started without too many obstacles. Shopware 6´s API-first approach makes integrations with third-party systems straightforward and efficient. Whether connecting to payment gateways, CRM systems, or other essential tools, we found the process to be relativly seamless. The flexibility of the platform allows for custom integrations when needed, which is a significant advantage for a business of our size. While some integrations required additional development effort, the platform´s adaptability ensured that we could connect everything we needed to run our operation smoothly. Another standout feature is the excellent customer support and the massive, active community. Whenever we’ve hit a roadblock, the customer support has been there to provide advice and share solutions, which has been invaluable. It's reassuring to know that we're not navigating this alone. **What do you dislike about Shopware?** One challenge we've faced is the learning curve, especially as we're working on such a large-scale project. Some of the more advanced features require a bit of technical expertise and time to fully grasp. Additionally, while there are many great plugins available, we've found that some essential functionalities require paid extensions, which can add up in costs. However, these are manageable challenges, especially considering the overall benefits Shopware 6 provides. **What problems is Shopware solving and how is that benefiting you?** -Inventory Management -Order Processing -Costumer Experience -Scalability **Official Response from Team Shopware:** > Hello Anna, Thank you for choosing Shopware. We are happy to hear your thoughts on our API-first approach and the advantages Shopware offers you. . We would be more than happy to hear your thoughts on the learning curve and our plugins personally. Please feel free to contact us to discuss further at (https://www.shopware.com/en/#contact-sales). Best regards, Your Shopware Team ### 3. Product Review: Shopware 6 - A powerful shop system for DAS OFENZENTRUM **Rating:** 5.0/5.0 stars **Reviewed by:** Pitt B. | Online Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2024 **What do you like best about Shopware?** As DAS OFENZENTRUM, we have chosen Shopware 6 to take our online shop to the next level, and we couldn't be happier. The system offers us the flexibility and extensive features we need to provide our customers with a first-class shopping experience. User-friendliness: Shopware 6 impresses with an intuitive user interface that is easy to use for both our customers and our employees. Managing products, categories, and orders is straightforward and efficient, saving us valuable time in our daily business. Flexibility and Customizability: The ability to customize our shop individually is a major advantage of Shopware 6. We were able to perfectly tailor the design and functionality of our shop to the needs of our customers. The numerous plugins and extensions allow us to easily integrate additional features without requiring deep technical knowledge. Performance: Shopware 6 offers excellent performance, even with a high number of products and visitors. Our customers enjoy fast loading times and smooth navigation through our shop, which significantly improves satisfaction and conversion rates. Support and Community: The support from Shopware and the large community are another plus. In case of questions or challenges, numerous resources and assistance are available to help us make optimal use of the platform. Overall, we are very satisfied with Shopware 6 and can recommend it to any company looking for a powerful, flexible, and user-friendly e-commerce solution. Our online shop has greatly benefited from the switch to Shopware 6, and we look forward to continuing to provide our customers with an outstanding shopping experience. **What do you dislike about Shopware?** The support could be a little faster and the prices a little lower, so that smaller shops could also use it. What should also be improved are the exports, so that properties and their characteristics or translations of the article texts can be easily exported from the shop. **What problems is Shopware solving and how is that benefiting you?** Simple multi-platform solution, especially with many variants. **Official Response from Team Shopware:** > Hello Pitt, We are very pleased that Shopware 6 is the flexible, user-friendly, and powerful e-commerce platform of your choice. We would be happy to discuss our support and the product descriptions with you. You can reach us anytime at (https://www.shopware.com/en/#contact-sales). Best regards, Your Shopware Team ### 4. Provival x Shopware **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Shopware?** As a B2C business selling outdoor products for active nature lovers, we are thrilled with Shopware. The platform offers an excellent customer experience, allowing us to quickly and easily create category and product pages. The intuitive interface makes it easy to design engaging content that our customers love. Another highlight is the cross- and upselling features. These help us offer additional products that meet our customers' needs, leading to a significant increase in sales. The personalization options and AI-driven recommendations are particularly valuable for our business. **What do you dislike about Shopware?** There is little to complain about, but a minor downside is that integrating third-party tools can sometimes be a bit complex. However, the extensive partner ecosystem offers good support and solutions to overcome this. **What problems is Shopware solving and how is that benefiting you?** Shopware significantly enhances the customer experience, which is crucial for us as a provider of outdoor products. The platform allows us to quickly respond to market trends and adapt our store accordingly. The ability to offer personalized experiences and recommendations has led to higher customer satisfaction and loyalty. Shopware supports our growth by providing the tools we need to succeed in a competitive market. **Official Response from Team Shopware:** > Hello, We are delighted to hear your thoughts about Shopware, the customer experience it offers and the multitude of features (including the AI Copilot). We would be more than happy to hear your thoughts personally. Please feel free to contact us to discuss further at (https://www.shopware.com/en/#contact-sales). Best regards, Your Shopware Team ### 5. Good shop system with many possibilities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2025 **What do you like best about Shopware?** Shopware offers a simple backend with a good theme editor. With a good agency by your side, you can implement many projects and use cases easily and quickly. Customer support works well - most plugin providers also offer good support. Since it is a German shop system, the GDPR and other legal aspects are always considered and are already available in the "standard" version. **What do you dislike about Shopware?** For companies that have multiple brands in-house, unfortunately, the simple multi-tenancy capability is lacking. **What problems is Shopware solving and how is that benefiting you?** . ### 6. So far and in recent years, a somewhat above-average good collaboration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Shopware?** Reliable, cost-benefit ratio, continuous development, plugin ecosystem **What do you dislike about Shopware?** Support can still improve, the transition from purchase license to plans was not optimal for existing customers. **What problems is Shopware solving and how is that benefiting you?** This is too extensive for a survey. There are constantly new challenges. If Shopware can support here, I would need someone to come forward who understands the respective business so that Shopware can provide support. ### 7. Shopware is a modern and intuitive shop software for various business sectors. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Textiles | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2025 **What do you like best about Shopware?** The intuitive interface and simple data structure, as well as connectivity to third-party systems **What do you dislike about Shopware?** The constant technology change in the area of B2B features, which leads to significant costs for us as customers **What problems is Shopware solving and how is that benefiting you?** Recurring questions in sales that previously had to be answered through phone calls can now be answered via digital services on our site. ### 8. Professional e-commerce software with regular updates/improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Anna Christina R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Shopware?** We have been working with Shopware 5 since 2019 and have re-launched last summer with Shopware 6. Although, SW6 is less flexible than SW5 to last minutes changes in the day-to-day business which makes life hard for us, we are happy to have re-launched with SW6. We have received a lot of positive feedback from our customers for the new look and shopping experience. The usabiliy for the customer is a lot better than with SW5, therefore we experience less abandoned shopping carts and especially our mobile conversion have significantly increased. We are very happy with the Showare 6 support, this has improved significanty compared to SW 5. **What do you dislike about Shopware?** Apart from the rigid workflow the other downside of SW6 is, that several significant functionalities are still not implemented. For example is an crucial TAX note missing for invoices for on-EU countries, which cannot be to hard to implement. Also the cross-selling is quite rudimentary and statistics are not avaible at all. Overall Shopware 6 is a lot more expensive than SW5, especially as many additional plugins are required for a fully professional shop experience. **What problems is Shopware solving and how is that benefiting you?** n/a **Official Response from Team Shopware:** > Hi Anna Christina, Thank you for sharing your candid thoughts and feedback with us. We are happy to hear that your relaunch went well and that you have already received a lot of positive feedback for your shop. It's also great to hear your appreciation for our support team. We are continuously working, alongside our partners, to implement all functionalities. Perhaps we can find a solution together? We would be more than happy to hear your thoughts personally. Please feel free to contact us to discuss this further at Shopware Contact Sales. Best, Your Shopware Team ### 9. Very well thought out and future proof **Rating:** 5.0/5.0 stars **Reviewed by:** Mert B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Shopware?** Everything just makes sense and is very well thought out. The functionalities are build in such a way, that any possible use case can be realised without having to compromise on website speed or other issues. The architecture of shopware allows a very high level of customisation. **What do you dislike about Shopware?** We do not develop our shop any further since version 6.4 and haven't bought any new extensions or made any changes, because since then all plugins in the shopware store are rent only. Even for simple plugins like a checkbox which requires 10 lines of code you know have to subscribe for +10 € monthly We have bought around 30 plugins and would not be able to update them without loosing our paid for licence and having to pay thousands of euros each month without any gained functionality We are hoping shopware will revert this decision because we invested a lot and really like the product ! We would always recommend it **What problems is Shopware solving and how is that benefiting you?** It allows us to realise very sophisticated use cases such as tier-based reward systems, event triggered flows and many more complicated things while maintaining a high website speed and seo functionality, all the while being integrated seamlessly into our warehouse management system and allowing for modern design possibilities **Official Response from Team Shopware:** > Hello Mert, Thank you for the valuable insights and for choosing Shopware. We appreciate your positive comments on Shopware’s flexibility and our customizable architecture. We also understand your concerns regarding our plugin subscription. We would be more than happy to hear your thoughts personally. Please feel free to contact us and discuss at (https://www.shopware.com/en/#contact-sales). Best regards, Your Shopware Team ### 10. Reliable and modern flexible online shop system **Rating:** 5.0/5.0 stars **Reviewed by:** Christian M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2024 **What do you like best about Shopware?** The shop system adapts to the increasingly complex world of e-commerce. With Shopware 6, everything was just right. It is important to us that Shopware 6 is a forward-looking technology for our customers. Internationalisation is also an important topic for us, which is implemented perfectly with Shopware 6. The support is reliable and excellent. The API is versatile and ultra modern. **What do you dislike about Shopware?** If you want, you can find something to criticise about any system. But on the whole we are very satisfied as a Shopware agency. Due to the complexity of the system, you should probably take enough time to understand what is possible. This is not always immediately apparent with demanding tasks. **What problems is Shopware solving and how is that benefiting you?** With Shopware 6, our customers are always able to use a modern and up-to-date shop system. It fulfils all the important requirements of our customers and also for us as an agency. **Official Response from Team Shopware:** > Hello Christian, Thank you for your feedback and for choosing Shopware. We're happy to hear that you like our forward-looking technology and the opportunities Shopware offers in terms of internationalization. In case you ever experience anything you want to discuss, feel free to contact us at (https://www.shopware.com/en/#contact-sales). Best regards, Your Shopware Team ### 11. Next level of e-commerce **Rating:** 5.0/5.0 stars **Reviewed by:** Markus B. | Head of Digital Transformation and IT, Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2024 **What do you like best about Shopware?** ng. **What do you dislike about Shopware?** Due to the number of possibilities, it can be a bit confusing for someone new to Shopware. It would be helpful to have a good guideline so that you are not solely dependent on the agency for implementation. **What problems is Shopware solving and how is that benefiting you?** Scalability, independence, and internationality. We are using it for a small business to learn about it. **Official Response from Team Shopware:** > Hello Markus, Thank you for trusting Shopware. We appreciate your positive comments on Shopware’s documentation, the business consulting service, and the "overwhelming" number of features. We would be more than happy to hear your thoughts personally. Please feel free to contact us to discuss further at (https://www.shopware.com/en/#contact-sales). Best regards, Your Shopware Team ### 12. Reliable and flexible e-commerce solution **Rating:** 5.0/5.0 stars **Reviewed by:** Björn B. | Geschäftsführer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2024 **What do you like best about Shopware?** As the managing director of an e-commerce company, I particularly appreciate Shopware's extensive adaptability and high scalability. The system is built on a modern architecture and offers a wide range of plugins that allow us to customize the shop to our specific needs. Integration with existing ERP systems runs smoothly, significantly optimizing our business processes. The active community, which continuously contributes to further development and provides valuable support, is particularly noteworthy. The user-friendliness, comprehensive documentation, and responsive customer support are additional advantages that make Shopware an excellent choice. **What do you dislike about Shopware?** Even though the user interface is very clearly structured, it sometimes takes up a lot of space, which occasionally leads to additional scrolling. Some functions are deeply nested and require several clicks to make changes. For beginners, the platform can initially seem somewhat complex due to its extensive features. **What problems is Shopware solving and how is that benefiting you?** Shopware enables us to meet our customers' increasing expectations regarding speed and product variety. The seamless integration into our ERP systems and the high adaptability allow us to efficiently implement specific business requirements. This leads to improved customer satisfaction and optimized business operations. **Official Response from Team Shopware:** > Hello Björn, Thank you for the valuable insights and for choosing Shopware. We appreciate your positive comments on Shopware’s flexibility, our extensive and active ecosystem, as well as the modern architecture. We would be more than happy to hear your thoughts personally. Please feel free to contact us to discuss further at (https://www.shopware.com/en/#contact-sales). Best regards, Your Shopware Team ### 13. Excellent e-commerce platform for growth-oriented companies **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Tobacco | Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2024 **What do you like best about Shopware?** Shopware convinced us from the beginning. The platform offers great flexibility and a wide range of features that have allowed us to design our online shop exactly according to our needs. We were particularly impressed by the user-friendliness and the intuitive user interface, which is also ideal for beginners. **What do you dislike about Shopware?** With very extensive product catalogs or many simultaneous actions, delays can sometimes occur. Here, better performance optimization could make working even more efficient. **What problems is Shopware solving and how is that benefiting you?** Shopware offers extensive support, including an active community, documentation, training, and a direct support team. This support helps you overcome technical challenges and get the most out of the platform. **Official Response from Team Shopware:** > Hello, Thank you very much for your review. We are pleased that Shopware is helpful to you with its flexibility and number of features. Best regards, Your Shopware Team ### 14. Best open source e-commerce platform to integrate **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2024 **What do you like best about Shopware?** Shopware is ease of use and easy to integrate with third party solutions filling up the gap in open source e-commerce solutions. With Shopware your create flexibility and take the next step to achieve your omnichannel goals. The back-end is intuitive and possibilities are endless. **What do you dislike about Shopware?** Some features could be automated as standard and the navigation and filters could have some improvement. Shopware monthly support subscriptions (for using the platform) is a bit expensive. Would be nice to have a Shopware > Mailchimp integration form Shopware. **What problems is Shopware solving and how is that benefiting you?** Create flexible landing pages on the fly with the design-builder, make rules to have a seamless customer experience able to use plug-ins for various solutions. **Official Response from Team Shopware:** > Hello, Thank you for the valuable insights and for choosing Shopware. We appreciate your positive comments on Shopware’s extensibility, and are delighted that the system helps you achieve your omnichannel goals. We would be more than happy to hear your thoughts personally. Please feel free to contact us to discuss further at (https://www.shopware.com/en/#contact-sales). Best regards, Your Shopware Team ### 15. Great Shopsystem with many customization options / New license model expensive **Rating:** 2.5/5.0 stars **Reviewed by:** Christian S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2024 **What do you like best about Shopware?** Shopware is built on modern architecture and a high-performance technology stack. A notable feature is its modular expandability through plugins, providing flexibility for various needs. It is very easy to integrate in structures using well-known ERP systems. Even in its Community Edition, the software demonstrates commendable usability. Extensive documentation, coupled with instructional videos, facilitates user understanding and utilization of its features. New features can be implemented easily with a big plugin library. A significant asset of the software is its active community. Their contributions drive ongoing innovation, enriching the platform with a diverse range of solutions and support. Internationalization is seamlessly integrated, offering straightforward options for adapting content and interfaces to different linguistic and cultural contexts, catering to global users. Central to the software is the Rule Builder—a robust tool enabling users to create and manage rules with ease. This functionality streamlines workflows and enhances efficiency by automating processes according to specific requirements. The customer support reacts fast and is always very helpful. In summary, this software presents a promising blend of modern technology, usability, and collaborative development. Its adaptable nature makes it a compelling option for organizations looking to optimize their operations. **What do you dislike about Shopware?** Technically, we have nothing to criticize. However, what really bothers and disappoints us is the change in licensing and the new subscription model for the plugins. We were assured during the migration that all the features of the Evolve subscription version would be available in the Professional version. Suddenly Shopware completely changes the licensing and charges a multiple of the previous costs. They no longer want to know anything about the previous assurance of costs. Now it is also the case that plugins can only be rented as a subscription model and can no longer be purchased, which also means a higher financial burden. All in all, this is extremely disappointing, especially if you don't keep your word. **What problems is Shopware solving and how is that benefiting you?** Shopware assists us in addressing increasing customer expectations regarding speed, product variety, and intuitive content, while also facilitating the expansion of our business. **Official Response from Team Shopware:** > Hi Christian, thank you very much for your valuable insights and the feedback. We appreciate your positive comments about its modern architecture, extensive plugin library, user-friendly interface, and supportive community. We understand your concern about the new licensing model and subscription-based plugins. We are committed to continuously improving our platform and will take your feedback into consideration as we strive to provide the best possible experience for our users. It's a shame to hear that you are very disappointed. That is not what we aspire to and what we strive for. If you would like, we would be happy to invite you to a personal meeting to clear any obstacles out of the way. We would be delighted. Contact us here (https://www.shopware.com/en/contact/) Thanks again for your feedback. Best regards, Your Shopware-Team ### 16. Shopware has been a game-changer for our e-commerce business **Rating:** 4.5/5.0 stars **Reviewed by:** Philip G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2024 **What do you like best about Shopware?** 1. A major advantage of Shopware is its user-friendliness. The intuitive interface makes it easy to manage products, orders and marketing campaigns, even if you are not a technical expert. 2. Shopware community - for almost any relevant topic, plugins, or themes and designs users help other customers with their first-hand experience. 3. Integrations: With the API Shopware integrates seamlessly with various third-party tools, including accounting software, email marketing tools and more. **What do you dislike about Shopware?** 1. The options for translations are incomplete (UI) 2. No complete A/B deployment 3. No proper pre-public/staging support **What problems is Shopware solving and how is that benefiting you?** 1. Mobile optimisation - Shopware 6 is inherently mobile-optimised, responsive and ensures that your shop performs smoothly and quickly on all devices and screen sizes. This allows your customers to shop conveniently from their smartphones or tablets, which can lead to a higher conversion rate. 2. Improve marketing effectiveness: Shopware includes a range of marketing features and tools to help businesses attract, engage and retain customers. Shopware offers a range of marketing tools, including discounts, vouchers and cross-selling options. Shopware also places great emphasis on search engine optimisation (SEO). The shop system offers numerous functions to ensure that your shop is highly visible in search results. **Official Response from Team Shopware:** > Hi Philip, Thank you for your feedback and for choosing Shopware. We're thrilled that you like Shopware’s user-friendliness, our API-first approach, and our most important asset – the Community. Thank you also for your important feedback on the translations, A/B deployment, and staging support. We will forward your feedback. In the meantime, we are always happy to hear more detailed info; please feel free to contact us (https://www.shopware.com/en/#contact-sales). Best regards, Your Shopware Team ### 17. Great online shop system even for small businesses with many options for customization **Rating:** 4.5/5.0 stars **Reviewed by:** Tobias P. | Marketingleiter, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Shopware?** The ability to be customized is a big advantage. Thanks to the open shop system, the already good standard features can be expanded as desired. The Shopware store also has great plugins that are useful additions to online shops. If you can't find a suitable plugin, you can develop your own solutions. The usability is basically simple and intuitive. In collaboration with our agency, the switch from Shopware version 5 to 6 went relatively smoothly. Shopware responds to support requests within the agreed response time. **What do you dislike about Shopware?** The last price increase was very huge. Previously we used the Professional Edition with a Silver subscription. This will no longer exist in the future. The new pricing models (Rise, Evolve, Beyond) are a completely different price category. **What problems is Shopware solving and how is that benefiting you?** Shopware gives us the opportunity to quickly and easily offer our customers our own online shop. The shop is easy to use and fully meets customer requirements. **Official Response from Team Shopware:** > Hi Tobias, Thank you for your feedback and for choosing Shopware. We're thrilled Shopware has helped you easily create and manage your online shop, fulfilling your and your customers' expectations. It's great to hear that Shopware's flexibility and the wide range of plugins meet your needs, making the transition from version 5 to 6 smooth with our support. We understand your concerns about the recent price changes and aim to balance quality and cost in our new pricing models. Best, Your Shopware Team ### 18. Mature customizable ECommerce platform fitting our needs **Rating:** 4.0/5.0 stars **Reviewed by:** Ingo S. | Head of IT Demand Management, Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2024 **What do you like best about Shopware?** Very goog balance between customizablility and out of the stock features. Product support is very good although rarely needed due to an experienced team. **What do you dislike about Shopware?** i personally had trouble getting used to the experience designer (aka cms part) **What problems is Shopware solving and how is that benefiting you?** It is one of our main customer facing e-Commerce platforms. **Official Response from Team Shopware:** > Hi Ingo, We are delighted to hear your thoughts on Shopware’s flexibility, and our customer support. We would be more than happy to hear your critical thoughts personally. Please feel free to contact us to discuss further at (https://www.shopware.com/en/#contact-sales). Best regards, Your Shopware Team ### 19. A good solution for medium to large sized businesses **Rating:** 3.5/5.0 stars **Reviewed by:** Katharina K. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Shopware?** Shopware has a big community of developers and users. That leads to a wide selection of plugins for all use cases. For experienced Shopware developers, there are nearly no limits in what is possible to realize in functions for back- or frontend. The interface is self-explanatory for most use-cases. If you don't find something by yourself, there is a helpful documentation for users and for developers. There is a ticketing system where users can vote for bug-fixes or features. In most cases, Shopware will fix bugs with a high number of votes. Shopware is a very good base on which to build. **What do you dislike about Shopware?** Using Shopware with an external merchandise management system can be tricky due to Shopwares internal logic for e.g. movement of goods. You need an experienced developer for integrating some features, because there are changes needed in the template or else. Shopware 6 is lacking in some base-features which will be not integrated in the future. **What problems is Shopware solving and how is that benefiting you?** Shopware is our platform for presenting our products in an online shop. We can design the shop with the help of plugins according to our ideas. There are several base functions and plugins helping with SEO and SEA, so potential buyers will find the products they need. **Official Response from Team Shopware:** > Hi Katharina, thank you for your valuable feedback. We are pleased that you appreciate the vibrant community of developers and users that contributes to a rich ecosystem of plugins for a wide variety of needs. This is our philosophy behind open source, which we are very proud of. It's great to hear that we can help you with the documentation or through our support. We know that integrating Shopware with external ERP systems can be a challenge. However, we are constantly working to improve and make information more accessible. If you have any further questions or feedback, please feel free to contact us. We are here to support you. Best regards, Your Shopware-Team ### 20. Still the best in my opinion **Rating:** 5.0/5.0 stars **Reviewed by:** Atilla B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2024 **What do you like best about Shopware?** Great base for a free shop system. Highly scaleable, huge community, good evets for partners, agencies and users. Depending on your needs you can use the payed version and have a quick support. **What do you dislike about Shopware?** Shopware Docs should be more up to date and more precise. Sometimes there are important infos missing and you can search for hour to find the right place to make a certain setting. **What problems is Shopware solving and how is that benefiting you?** A stable system my customers can relie on. Way safer then Wordpress WooComerce for shops with way lesser hacks. **Official Response from Team Shopware:** > Hello Atilla, Thank you for the valuable insights and for choosing Shopware. We appreciate your positive comments on Shopware’s flexibility, our extensive and active ecosystem, as well as the great events for our community. We understand your requests regarding our documentation. We would be more than happy to hear your thoughts personally. Please feel free to contact us to discuss further at (https://www.shopware.com/en/#contact-sales). Best regards, Your Shopware Team ### 21. Shopware 6 provides a highly customizable framework with strong plugin environment **Rating:** 4.5/5.0 stars **Reviewed by:** Simon S. | PhD Student, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Shopware?** Shopware 6 is perfect for our use case of internally developing a shop that is able to adapt to different business cases and realities. Shopware provides a highly customizable framework with strong plugin environment and various helpful sources of support. It additionally provides useful APIs and integration functionalities. **What do you dislike about Shopware?** A lot of curcial functionality can only be achieved wirh plugins, of which plenty are available. But different aspects of the documentation could sometimes be a bit more complete. Generally, the basics and the core functionalities are documented well, some more specific use cases can be more complex to be figured out. **What problems is Shopware solving and how is that benefiting you?** Shopware provides a customizable framework to create multiple channels and frontends based on one uniform backend and data store. This benefits a company with limited resources but a larger number of different channels and markets **Official Response from Team Shopware:** > Hi Simon, thank you your for the review. We are glad that Shopware 6 is fitting to your specific business cases. We are convinced that Shopware 6 as a basis and with the API first approach is the ideal platform for today's and future's digital commerce. Thank you again for your valuable feedback. All the best, Your Shopware-Team ### 22. Great open-source core, enterprise version is lackluster. Huge price increases after implementation **Rating:** 0.0/5.0 stars **Reviewed by:** Michael K. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2023 **What do you like best about Shopware?** My initial attraction to Shopware stemmed from its robust open-source core, which offers remarkable flexibility and customization through a wide range of plugins. This strength of the open-source version set a high expectation for the enterprise version, which, unfortunately, has not been met. The recent abrupt price increase for the enterprise license has only intensified my concerns. The most pressing issue with the enterprise version of Shopware is its disproportionate cost relative to the additional benefits it offers over the open-source version. After careful examination and practical use, it has become evident that the enterprise version provides minimal extra value that justifies its premium pricing. This disparity has been further exacerbated by the sudden and significant hike in prices, which took us by surprise shortly after we had implemented the software. Given the current scenario, the open-source version of Shopware, or a custom solution tailored to specific needs, emerges as a more sensible choice. The open-source version already encompasses a vast array of functionalities that are more than sufficient for many businesses. Moreover, its extensibility allows for customization that can closely match or even exceed the offerings of the enterprise version. In light of these factors, particularly the unexpected and substantial increase in the cost of the enterprise license, I find it increasingly difficult to recommend it. Prospective users should carefully consider the long-term financial implications and the actual added value of the enterprise version. In many cases, the open-source version, augmented with custom solutions if needed, presents a more viable and cost-effective alternative. The recent pricing strategy raises questions about the predictability and reliability of Shopware as a long-term partner, making it imperative for businesses to evaluate their options thoroughly. We have certainly made our decision to stay with the open source core. **What do you dislike about Shopware?** I am deeply disappointed and dismayed by the recent direction taken by Shopware's management regarding their enterprise license. Just last year, we implemented Shopware along with its enterprise license, buoyed by promises of continuous access to new features under the forthcoming licensing model. Contrary to these assurances, we were blindsided by an abrupt announcement of a feature stop at the year's end – a mere year after our investment. This decision is not just a stark deviation from what was promised but also a significant blow to our trust in Shopware. The company’s offer to switch to a new licensing model does little to mitigate the sense of betrayal. This move, particularly at such short notice, disregards the financial and strategic planning of businesses like ours that have invested in their enterprise solution. The value of the enterprise license, under these circumstances, is severely undercut, regardless of its features. Such a dramatic shift in policy, without adequate consideration for existing clients, raises serious questions about Shopware's commitment to its customers and business ethics. I strongly advise potential customers to think twice before placing their trust and financial resources in a company that demonstrates such a cavalier attitude towards its commitments and client relationships. Their recent actions are not just disappointing but alarmingly indicative of a lack of respect for customer loyalty and engagement. **What problems is Shopware solving and how is that benefiting you?** Shopware offers a strong core of an ecommerce system that can easily be extended and apated to one's needs. **Official Response from Team Shopware:** > Hi Michael, Thank you very much for your open feedback. We are pleased that you highlight Shopware's flexibility and customization. We firmly believe that our open source approach offers companies a wide range of opportunities. At the same time, we understand that the new pricing/license model is affecting your overall satisfaction and want to assure you that we take your feedback seriously. We value you as a customer and your honest feedback, so it would be great if you could talk to us in person so that we can work together on a solution. Please feel free to contact us at any time (https://www.shopware.com/en/#contact-sales). Thank you & all the best, Your Shopware team ### 23. Best in price-valio ratio **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2024 **What do you like best about Shopware?** High flexibility for customizations You feel that you are taken seriously as a customer You are involved in the further development of the product Very good communication between customer and Shopware **What do you dislike about Shopware?** In some cases to much a B2C thought in Software Design, B2B features still require customization **What problems is Shopware solving and how is that benefiting you?** Shopware is the platform we're building our highly customized shop on. **Official Response from Team Shopware:** > Hi there, Thank you very much for your review! We're delighted to hear that you appreciate Shopware's flexibility and the close collaboration between our team and customers. Your feedback on B2B features is valuable, and we’ll continue to focus on making improvements that meet your needs. We’re thrilled to be part of your journey in building a highly customized shop and look forward to supporting your success! All the best, Your Shopware Team ### 24. flexible e-commerce software solution for B2B and B2C use cases **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2024 **What do you like best about Shopware?** With countless plugins, Shopware can be easily extended and adapted to many business processes. **What do you dislike about Shopware?** Some further developments do not seem to be effective when published. **What problems is Shopware solving and how is that benefiting you?** With Shopware, we can conduct our business online and still be close to our customers. Customer needs in the B2B environment were met. **Official Response from Team Shopware:** > Hello, Thank you for choosing Shopware. We are glad to hear your positive comments on our Flow and Rule Builder and Shopware’s extensibility. We would be more than happy to hear your thoughts personally. Please feel free to contact us to discuss further at (https://www.shopware.com/en/#contact-sales). Best regards, Your Shopware Team ### 25. best decision already years ago **Rating:** 5.0/5.0 stars **Reviewed by:** Frank S. | Geschäftsführer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2024 **What do you like best about Shopware?** we have been using Shopware for many years and have been able to quickly implement every requirement that the market brought with it. **What do you dislike about Shopware?** There have been no points so far that we do not like about Shopware. **What problems is Shopware solving and how is that benefiting you?** the backend is easy to use, so that new employees can be quickly trained **Official Response from Team Shopware:** > Hi Frank, Thank you very much for your long-standing loyalty and the excellent review! We are very pleased that Shopware has enabled you to respond flexibly to various market demands over the years and that our user-friendly backend (admin) quickly integrates new employees. We appreciate your trust and look forward to continuing to grow with you in the future! Best regards, Your Shopware Team ### 26. Smart for User and Customer **Rating:** 5.0/5.0 stars **Reviewed by:** Lance T. | Director E-Commerce, Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2024 **What do you like best about Shopware?** Scalability and Convenience very good. Lean cost. **What do you dislike about Shopware?** Not all Plug-ins good for high volume shops **What problems is Shopware solving and how is that benefiting you?** Self explanatory and easy to sue **Official Response from Team Shopware:** > Hello Lance, Thank you for the valuable insights and for choosing Shopware. We appreciate your positive comments on Shopware’s ccalability. Please feel free to contact us to discuss your thoughts on our plugins: (https://www.shopware.com/en/#contact-sales). Best regards, Your Shopware Team ### 27. Quasi-standard for e-commerce in SMEs **Rating:** 4.0/5.0 stars **Reviewed by:** Christian G. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Shopware?** - Modern, high-performance architecture and technology stack - Modular expandability through plugins - Already highly usable in the Community Edition - Good and useful documentation, supplemented in many places by videos - Strong developer community - Simple internationalization options - The Rule Builder **What do you dislike about Shopware?** - The transition to the subscription model, both for plugins and for Shopware itself - Inconsistencies in the backend or its usability in Shopware 6. Sorting may be available in some areas but not others, some columns may be missing in certain places, etc. - Some backend functions are not fully thought out - Many fundamental basic functions need to be retrofitted with paid plugins, even in the subscription plans **What problems is Shopware solving and how is that benefiting you?** Setup of our e-commerce processes **Official Response from Team Shopware:** > Hello Christian, Thank you for your feedback! We appreciate your positive comments about Shopware's modern architecture, modular expandability, usability, documentation, developer community, internationalization options, and of course the Rule Builder. Regarding your concerns, we appriciate your feedback about the transition to the subscription model and the need for improvements in certain backend functions. Shopware is dedicated to improving and addressing these issues to provide a better user experience for you. We're glad that Shopware is helping you set up your ecommerce processes efficiently. Best regards, Your Shopware Team ### 28. Struggling for 1,5 years to migrate to Shopware 6 **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Shopware?** The initial philosophy and product, but most of that has gone since Shopware 6 is announced. **What do you dislike about Shopware?** To much money driven since Shopware 6 is announced, like a license cost increases of 200-800%. Until Shopware 5 it was far more quality/product driven. Poor support, although there are some employees that are willing to help but it seems they don't have the authority to do. A lot of functions available in Shopware 5 didn't get a proper successor in Shopware 6. Successor plugins, also form third parties, were announced, but never released. Since we were forced to migrate to Shopware 6, we already wrote about 150 support tickets. Sometimes we had to wait over 1 months before a core bug was solved in an update. The number of technical issues/bug/limitations is about 10 times higher then in Shopware 5. After every core update, we've to test for about 1-2 days to assure everything still functions, agains 1-2 hours in Shopware 5. The numerous extra extensions (plugins) that we need now to reestablish the features included in the Shopware 5 core, makes the system unstable and 'buggy' as well. After 1,5 year, we're still not able to finish the migration, due to endless pending and newly rising (technical) issues (after every update). In the comments of other reviews on this platform, we noticed Shopware always invites the reviewer to contact them. We did, in every possible way, inclusing over 150 e-mails/tickets to different employees and departments. We were even invoiced for extensions we'd never bought and it took over one month to get a confirmation it would be corrected. We were ambassadors when we used Shopware 5. That's history. In our opinion it's only the Shopware marketing department that has improved. **What problems is Shopware solving and how is that benefiting you?** Shopware 5 was according our expectations, Shopware 6, including an € 40K investement (including development cost/agency), still doesn't. So, in fact, Shopware 6 is only causing problems and not solving anything, as we can't migrate to Shopware 6. **Official Response from Team Shopware:** > Hello, thank you for your open thoughts and feedback. The philosophy and product vision you cherished with Shopware 5 are foundational to us, and we regret that your experience with Shopware 6 hasn't lived up to those expectations. Please know, despite the difficult experience you've described, our channels of communication remain open to you. We genuinely believe that a direct conversation could be the most effective way to address and resolve the issues you're encountering. We're committed to making this situation right for you and are confident that together, we can find a path forward. Your feedback is invaluable to us, not only for the opportunity to improve your situation but also to enhance our systems and support for all our users. While I understand we've invited you to contact us previously, I ask for another opportunity to make this right. Your experience is not what we strive for, and we want to work with you to resolve the pending issues that have prevented a successful migration. Best regards, Your Shopware-Team ### 29. Great shop system, good integration with systems, and diverse plugin extensions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Shopware?** The connection to our ERP system is running smoothly, and we are using some plug-ins that complement the shop. The support is also reliable. We will switch from Shopware 5 to the Enterprise version of Shopware 6 later this year and are looking forward to the new challenge and new opportunities. The backend is quickly explained, making it easy to train new employees. You don't need extensive expertise with shop systems, which can be advantageous in today's job market. We also like the diverse design options, allowing each created shop to be highly customizable. **What do you dislike about Shopware?** We are missing some features in our daily routine, such as specific limitations on characteristics and associated purchasing restrictions, e.g., certain items (or groups) only purchasable by customers from Germany. Also, the use of the search function in the frontend is unfortunately rather mediocre by default compared to other tools. Additionally, the product stream setup makes it somewhat cumbersome in our industry to add the appropriate accessories to the right products. **What problems is Shopware solving and how is that benefiting you?** Shopware helps us meet the growing customer demands for speed, range of assortment, and self-explanatory content, and to grow our business. **Official Response from Team Shopware:** > Hi, Wow, thank you so much for this extensive feedback! Knowing that Shopware is helping you meet growing customer demands and expand your business is incredibly motivating. It's great to hear that the integration with your ERP system is seamless, and you're benefiting from our plugins and reliable support. We share your excitement about the new possibilities with the upgrade to Shopware 6 Enterprise. We take your feedback on missing functionalities and the standard search function seriously. Our ongoing development is aimed at better tailoring Shopware to meet your needs. All the best, Your Shopware Team ### 30. Shop platform with a lot of possibilities and continuous evolution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2024 **What do you like best about Shopware?** Our direct contact is always helpful when it comes to questions or support. **What do you dislike about Shopware?** Plugins are often not up to date with the latest version of shopware core. **What problems is Shopware solving and how is that benefiting you?** Our Onlineshop for 7 countries and different languages runs on Shopware 6. Customers can purchase our items on a userfriendly website. **Official Response from Team Shopware:** > Hello, We are delighted to hear that your contact at Shopware is always of help. Please feel free to get in touch with us to discuss your plugin issue further at (https://www.shopware.com/en/#contact-sales) Best regards, Your Shopware Team ### 31. order management **Rating:** 5.0/5.0 stars **Reviewed by:** Satyam R. | Sr.Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2024 **What do you like best about Shopware?** Easy to integration other ERP & Proper sync data **What do you dislike about Shopware?** Few time sync & Tech glitch issues no other issue **What problems is Shopware solving and how is that benefiting you?** easy to mange data & Orders **Official Response from Team Shopware:** > Hi Satyam, Thank you very much for your review! It's great to hear that you find Shopware's integration capabilities with ERP systems and data synchronization useful for managing your orders and data efficiently. We understand that occasional syncing and technical glitches can be frustrating, and we’re continuously working to improve the platform's performance. Your feedback helps us make Shopware even better. If there's anything specific you'd like assistance with, please don’t hesitate to reach out: https://www.shopware.com/en/#contact-sales. All the best, Your Shopware Team ### 32. Not holding up to our expecations, way too expensive, mediocre support. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2024 **What do you like best about Shopware?** We are rather stuck at Shopware and would not choose it again based of what we know today. **What do you dislike about Shopware?** Shopware uses integrations/plugins to promote the system, but those plugins are not maintained properly and many of them fail and/or are getting incompatible (we are using the cloud version). This is true for functional extensions (such as DHL integration) as well as themes. In the end we are sticking to the core system mainly, which lacks a lot of what we thought could be possible using the system (design, usability, integrations). The Shopware support is very slow. Many times it is not even possible to create a ticket, since the ticketing system itself is faulty. If a ticket is created, most of the time they make use of the maximum duration a ticket is allowed to have without responding just to ask something simple, that has been described already in the ticket, giving them another 4 days to respond. Overall this is pretty frustrating and causes problem on all ends. For what it is, shopware is way too expensive. **What problems is Shopware solving and how is that benefiting you?** We can sell goods in the internet, that is it. Everythign else is not working or if so, only partially. **Official Response from Team Shopware:** > Hello, Thank you for sharing your candid thoughts and feedback with us. We regret that you had to make this experience with Shopware because, in your case, it does not meet our goal to make the business of merchants as efficient as possible. We have the ambition to keep improving every day and assure you that our lines of communication remain open to you. We would like to learn more about the issues you are currently facing with the Shopware extensions and our support. Shopware is serving thousands of individual businesses with almost as many project requirements which is why it would be extremely helpful for us to engage in direct dialogue and find a solution. Again, your experience is not what we strive for, and we want to work with you to resolve the pending issues. Please contact us here (https://www.shopware.com/en/contact/) Warm regards, Your Shopware Team ### 33. Professional online shop module **Rating:** 5.0/5.0 stars **Reviewed by:** Gartenbau U. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Shopware?** We started with Shopware 5 and switched to Shopware 6 very early on. Since then, we have had double-digit growth rates in online trading every year. The visibility of our online shop in the search engines is perfect. The operation is very easy even for inexperienced people. The documentation is clear, understandable and is supplemented by videos. The support is also very good. Shopware also offers a variety of functions that are completely sufficient even without additional plugins. It is also very easy to integrate into our workflow. What we like best is the “simplicity” of operation for our customers. **What do you dislike about Shopware?** Shopware offers a free version, followed by subscriptions with monthly fees. That's fine as far as it goes. However, a version for small businesses is now missing. That was available back then, the “Professional Edition” and we’ve been using it for as long as we can. **What problems is Shopware solving and how is that benefiting you?** Shopware does a lot of our work with little effort. We would like to thank you for that. **Official Response from Team Shopware:** > Hi there, Thank you for sharing your experience with Shopware. We're thrilled to hear about your significant growth in online trading since switching to Shopware 6. We're also pleased that Shopware's built-in functions meet your needs and seamlessly integrate into your workflow. At Shopware, we're committed to simplifying your ecommerce operations and are delighted to hear that we've been able to do so effectively. Regarding your feedback on the subscription model, we appreciate your input and will consider it as we continue to improve our offerings. All the best, Your Shopware-Team ### 34. Intuitive operation and many features for a quick online store setup **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Shopware?** Shopware impresses above all with its user-friendliness. The platform is intuitively designed, which makes it much easier to get started and work with the system on a daily basis. The simplicity of implementation is another plus point, as Shopware comes with numerous templates and a modular structure that enable quick and uncomplicated setup. The number of features and the possibilities for expansion through plugins make Shopware a very powerful e-commerce solution. **What do you dislike about Shopware?** Despite its many strengths, there are areas where Shopware has room for improvement. Cost can be a challenge, especially for small businesses and start-ups, particularly when advanced features or specialized plugins are required. Although the platform is generally user-friendly, implementing specific requirements or integrating complex systems occasionally requires in-depth technical knowledge, which can be difficult for users without the relevant background. **What problems is Shopware solving and how is that benefiting you?** Shopware addresses the complexity of building and managing an online store by providing a user-friendly platform with flexible customization options. This enables merchants to efficiently design and scale their e-commerce presence, resulting in an improved user experience for end customers and potentially increased sales. **Official Response from Team Shopware:** > Hi there, Thank you for your positive feedback on Shopware! It's fantastic that you experience our platform as both intuitive and feature-rich for quickly setting up your online store. Our goal is to provide a user-friendly experience and we're glad to hear it's having a positive impact on your day-to-day operations. We appreciate your honesty in pointing out areas for improvement, especially for small businesses and start-ups. We strive to constantly improve and find solutions that meet the needs of our customers. Warm regards, Your Shopware Team ### 35. Shopware high 5 to Shopware no 6 **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Shopware?** If you are a medium to enterprise business and require your backend on premises ... Shopware 6 might be worth a look. **What do you dislike about Shopware?** Shopware 5 has been a solution a small business can be run with. With version 6, the total cost of ownership has exponentially grown. Schöppingen is no longer targeting this kind of business. It is no longer a solution you can start and run with but is lacking major features to be purchased on top now. **What problems is Shopware solving and how is that benefiting you?** SW allows me to customize the user experience and customer journey to my demands. It would do so even more if UI basics would be already in and properly so. They are not and is it not recommended to start from scratch with. The administration is barely of use to handle everyday processes out of the box. **Official Response from Team Shopware:** > Hi there, Thank you for sharing your feedback on Shopware. We appreciate your insights and understand your concerns regarding the transition from Shopware 5 to version 6, particularly in terms of the total cost of ownership. Although Shopware 6 offers extensive features and customization options that are suitable for larger businesses, we are aware of the challenges it can come with for smaller businesses. Your feedback regarding the perceived lack of accessibility for startups is valuable and we take it seriously. To consider your background and details, we would really like to address your needs in a personal conversation. Please feel free to contact us (https://www.shopware.com/en/contact/). Best regards, Your Shopware-Team ### 36. An e-commerce store that works perfectly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Graphic Design | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Shopware?** Shopware is quickly set up. The interface in the frontend and backend is nice and tidy. The store works perfectly and is fast (loading times). The shopping cart/purchase process in this store is well thought out and easy to find. In addition to the cloud version, there is also a self-hosted version. The support is perfect; fast, friendly and uncomplicated. Flow Builder great and constant updates and improvements. **What do you dislike about Shopware?** Shopware itself is relatively expensive. Perfect for large companies with many products and high turnover. For small companies with few products, the price-performance ratio is no longer quite as good, as many features are not (or cannot be) used and the setup with individual designs and requests costs even more. **What problems is Shopware solving and how is that benefiting you?** Faster sales process and simple shopping cart system. Easier integration of extensions and less software development due to better coordinated scripts. Better and simpler content builder than some other systems. **Official Response from Team Shopware:** > Hi there, Glad to hear you're enjoying Shopware's ease of setup, interface, and performance! Thanks for highlighting the Flow Builder and our commitment to constant updates. Thank you for the feedback about the pricing. We're constantly evaluating our pricing structure to ensure it aligns with the value we provide, and we appreciate your input on this matter. Best regards, Your Shopware Team ### 37. Expectations not met **Rating:** 2.5/5.0 stars **Reviewed by:** Wolfgang P. | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Shopware?** Easy to set up widely known, so easy to connect with other system like fulfillment and the like. Well documented API so it's no rocket science to connect whatever - important because lots of the provided third party plugins are rubbish **What do you dislike about Shopware?** Lack of basic functions known from SW5 Poor quality of Plugins high cost of maintanance, especially when upgrading overall poor support - everyone blames the other and you as a customer are left alone with things not working as expected or not working at all Backend is much faster than in SW5, but still too slow. **What problems is Shopware solving and how is that benefiting you?** Well, it basically does what it's intended for - sell goods online :-) **Official Response from Team Shopware:** > Hi Wolfgang, Thank you for the positive feedback on our API documentation. The API-first approach is one of the key points of our philosophy that we truly believe in. Thank you for your open feedback regarding your concerns. It truly helps us to constantly improve our product and to evaluate valuable feedback, like yours, to develop improvements. Please feel free to contact us for a personal conservation to address your issues in detail (https://www.shopware.com/en/contact/) Best regards, Your Shopware Team ### 38. (Almost) the best solution for e-commerce **Rating:** 3.5/5.0 stars **Reviewed by:** Atanas K. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Shopware?** - Modern, powerful architecture and technology stack - Wide selection of plugins – you will need these, as many important features (unfortunately) are not available in the Community and Professional Editions. - Free Community Edition - Good and useful documentation, also dozens of videos and seminars are available - Strong developer community - Multilingual platform - Flow builder **What do you dislike about Shopware?** - The switch to the subscription model. We switched to the Professional Edition with nearly 2,000 euros in license costs 3 years ago, and now from January 1st, we will no longer receive the new features. Very annoying. If we had known back then... - Non-optimized or customizable sorting possible. Multiple products in a category cannot be individually sorted or prioritized. - Even in the subscription, many basic functions need to be retrofitted with paid plugins. **What problems is Shopware solving and how is that benefiting you?** Help us offer and sell our infrared heaters online. **Official Response from Team Shopware:** > Hello Atanas, thank you for your very valuable feedback. It's great to hear that you appreciate Shopware's modern architecture, extensive plugin ecosystem, free Community Edition, Flow Builder, and helpful documentation. Regarding the individual sorting, could this forum entry be helpful? https://forum.shopware.com/t/individuelle-sortierung-produkte-shopware-6-analog-shopware-5-moeglich/99982 We understand your concern about the heavy reliance on plugins and pricing. We are convinced that Shopware 6 as a basis and with the API first approach is the ideal platform for today's digital commerce. We have focused on keeping the platform lean and performant with the option to add the desired extensions quickly and easily. Thank you again for your open feedback. Best regards, Your Shopware-Team ### 39. Good all-rounder **Rating:** 3.5/5.0 stars **Reviewed by:** Sebastian K. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Shopware?** - Straightforward to use and very structured - Easy to implement new features - Customer support is very friendly and responds quickly - Many plugins to choose from, allowing us to customize it to our liking - Compatible with many other systems like Xentral, JTL **What do you dislike about Shopware?** - many basic features are missing and can only be implemented with a plugin - there is no option to look into statistics without buying a plugin - backend search function is a mess and most of the time shows random stuff that we didn't even search for **What problems is Shopware solving and how is that benefiting you?** We have two webshops with Shopware that support our business. **Official Response from Team Shopware:** > Hi Sebastian, thank you for your valuable feedback. We are pleased that you benefit from several advantages of Shopware, such as easy implementation, customer support, plugins and compatibility with external systems. We understand your concern about relying heavily on plugins and we appreciate your feedback. We believe that Shopware 6, built on an API-first approach, serves as the optimal foundation for modern digital commerce. Our emphasis has been on maintaining a streamlined and high-performing platform, while providing the flexibility to seamlessly integrate desired extensions. The issue with the search is regrettable. Have you already spoken to our customer support team about this? You are welcome to send our colleagues detailed information. Best regards, Your Shopware-Team ### 40. Simple and user-friendly system **Rating:** 4.5/5.0 stars **Reviewed by:** Martin W. | Angestellter, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Shopware?** Shopware is a very flexible platform that can be adapted to the needs of any business. We have used many helpful plugins. The system has extensive features: Shopware offers a variety of functions that provide online retailers with everything they need to build a successful shop. **What do you dislike about Shopware?** Shopware is a very comprehensive platform that can be somewhat complex for beginners. Here, you do need some expertise to navigate to the right menus. The media portal could be simpler. **What problems is Shopware solving and how is that benefiting you?** Shopware provides the complete platform for our online shop. **Official Response from Team Shopware:** > Hello Martin, Thank you very much for your feedback! We are very pleased that you benefit from the user-friendliness and flexibility of Shopware. We continuously work on further improving the usability for beginners as well. Thank you for choosing Shopware. Best regards, Your Shopware Team ### 41. A webshop that (almost) leaves no wishes unfulfilled. **Rating:** 4.0/5.0 stars **Reviewed by:** Kay A. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Shopware?** Shopware is a highly scalable system that can be set up and self-hosted easily even without extensive knowledge. The user-friendliness and flexibility are very good. Furthermore, there are hardly any limitations in the implementation of the shop design, and acceptable layouts can be created even without CMS knowledge. Additionally, the system is excellently documented and the support works quickly. The system is easily expandable through extensions. **What do you dislike about Shopware?** Disadvantageous is the high price for various extensions and regular licensing costs. **What problems is Shopware solving and how is that benefiting you?** Manage and combine variant products. **Official Response from Team Shopware:** > Hello Kay, Thank you for your feedback and for choosing Shopware. We're happy to hear that you like Shopware, the scalability of the system, and the user-friendliness. We also understand that you have concerns with our pricing model. Please feel free to contact us to discuss at (https://www.shopware.com/en/#contact-sales). Best regards, Your Shopware Team ### 42. To high costs and changed fee system sucks **Rating:** 0.0/5.0 stars **Reviewed by:** Paul K. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Shopware?** Nothing more, it sucks since version 6... **What do you dislike about Shopware?** Plugins must be rent and payed every moth or per year. In past you could buy them and use it as long as you want. Subscriptions fee increase dramaticly. Shopware also want a procentage of your sales. Few bugs and a horriable backend order system. It was much more better in Version 5. **What problems is Shopware solving and how is that benefiting you?** There are so many points to be solved ... the list is to long and shopware doesn't do a good job. **Official Response from Team Shopware:** > Hi Paul, thank you for the open feedback. Your feedback is important to us, and we're taking note of your concerns about the changed fee system and increased costs. We're constantly working to improve our platform, including addressing bugs and usability issues. Please don't hesitate to reach out to us directly so that we can address your issues on a personal conversation (https://www.shopware.com/en/#contact-sales). Thank you once again for your feedback, and we look forward to continuing to exceed your expectations in the future. Best regards, Your Shopware-Team ### 43. Showpare 5 was great, Shopware 6 is too expensive for what you get - we will leave to Shopify **Rating:** 1.5/5.0 stars **Reviewed by:** Jonas H. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Shopware?** Shopware 5 was a great, cost efficient and easy to manage tool. It helped us to grow our E-Commerce business. **What do you dislike about Shopware?** With Shopware 6 a software has been built, that is worse than Shopware 5 in its functionality fundamentals, way more expensive and in comparison to other software solutions a bad decision. Even though competitors might have similar cost strucutre they provide much more features and better stability. **What problems is Shopware solving and how is that benefiting you?** Shopware 5 was an easy to set up and easy to customize tool. **Official Response from Team Shopware:** > Hi Jonas, Thank you for sharing your feedback. We're glad to hear that Shopware 5 was instrumental in helping you grow your Ecommerce business efficiently. Your feedback regarding functionality, cost, and comparison to other solutions is valuable to us. We understand your concerns and would like to address them directly. We'd appreciate the opportunity to discuss your experience further. Please feel free to reach out to us so we can better understand your needs and work towards improving your experience. (https://www.shopware.com/en/#contact-sales). Thank you for your honesty, and we hope to regain your trust in the future. Best regards, Your Shopware Team ### 44. Big time BUGs + Price increases by factor of 10 **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2023 **What do you like best about Shopware?** Design Rule Builder The idea of being simplistic and yet very adaptive. Shopping experience for customers is state of the art. **What do you dislike about Shopware?** Unfortunately they failed very much at executing their idea. There are a lot of Bugs, both from Shopware side as well as plug-in side. They will charge high prices also for plugins but will tell that they are not responsible for it. However, the system is not working properly with more than a dozen plugins. Even all of their IT partners would tell you not to install too many plugins. This is their strategy to get you to pay for a high price version? Plus, they wouldn't support you or even accept you becoming their customers for their lower prices! Instead they will ask for a tremendously high price to pay. For building up a new company or shop , I would never ever use Shopware again. **What problems is Shopware solving and how is that benefiting you?** Frequent updates. Solved the major bugs from 2021-beginning of 2023. It took a loong time and still a long way to go. Progress is too slow. **Official Response from Team Shopware:** > Hi there, Thank you for your open feedback. We are delighted that you like our innovative features and design. In general, your feedback is very important to us, so please let us know the background of your feedback in a personal conversation. It helps us to optimize our products and services for our valuable customers, like you, and to continuously improve them. Please feel free to contact us (https://www.shopware.com/en/#contact-sales). Thank you for taking the time to share your feedback with us. Best regards, Your Shopware Team ### 45. One of the best shopping platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Holger R. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2024 **What do you like best about Shopware?** Good and fast platform, constant updates to keep the platform relevant **What do you dislike about Shopware?** Compared to Shopware 5 a lot of features are missing, which now are called Plugins by third party developers, with interoperation problems New licencing model with Evolve/Rise plans switched to subscription model, based on your turnaround. Shopware used to be a pay once and small service contact model, now it is an expensive subscription model **What problems is Shopware solving and how is that benefiting you?** Selling Tickets and Products to customers **Official Response from Team Shopware:** > Hello Holger, Thanks for your valuable feedback. It's great to hear you find Shopware fast and constantly updated. We acknowledge your concerns about the transition to Shopware 6, including the shift to plugins and the new subscription model. We aim to balance innovation with user needs and are committed to supporting your ticket and product sales efficiently. Best, Your Shopware Team ### 46. Multifunctional tool with countless expansion modules **Rating:** 4.0/5.0 stars **Reviewed by:** Tanja S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Shopware?** We use Shopware every day. Shopware is easy to use and new Moduls are easy to implement. The best thing about Shopware is the countless extension options. Almost every wish is covered by a module. **What do you dislike about Shopware?** The Documentantion of the Moduls, an the features coul be better. **What problems is Shopware solving and how is that benefiting you?** Shopwares offers a good shop structure for our customers. Shopware offers a great option for custom products, so that the products can be configured individually **Official Response from Team Shopware:** > Hello Tanja, Thank you for sharing your thoughts on Shopware! We're thrilled to hear that Shopware is a part of your daily routine and that you find it easy to use, with new modules being simple to implement. The extensive range of extension options is indeed one of Shopware's strengths, catering to almost every need with a dedicated module. Thank you for the valuable feedback regarding the documentation and the features. We are constantly working to improve these aspects to enhance the user experience. Best regards, Your Shopware-Team ### 47. Perfect for international Shops **Rating:** 2.5/5.0 stars **Reviewed by:** Peter F. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Shopware?** Millions of Plugins, extenions, Themes. Headless. No Problem for bigger international Shops like ours (27 Countries) with around 42000 Products. Performance is top! **What do you dislike about Shopware?** in Version 6 the Datagrids in the Backend could be way more User friendly. I think they already know about it and are working on a solution, as always. When working with the Database the hashes are unnescessary complicated. **What problems is Shopware solving and how is that benefiting you?** Internationality, connectable with our erp. a very huge api. **Official Response from Team Shopware:** > Hello Peter, Thank you for sharing your thoughts! It's fantastic to hear that you appreciate Shopware's extensive range of plugins, extensions, and themes, as well as its headless capabilities. We're thrilled that Shopware is handling the demands of your large international shop effortlessly. Thank you for the feedback about the datagrids. Our team is continuously working on improvements to enhance the user experience. Best regards, Your Shopware-Team ### 48. Harnessing the Power of Shopware 6 for E-Commerce Excellence **Rating:** 5.0/5.0 stars **Reviewed by:** Fabian S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Shopware?** I appreciate Shopware's extensive customization capabilities, allowing for unique and tailored online store designs. **What do you dislike about Shopware?** The learning curve can be steep for beginners, especially when delving into its advanced features and customization options. **What problems is Shopware solving and how is that benefiting you?** Shopware solves the problem of managing complex product inventories and sales channels in a unified platform. This benefits me by simplifying the process of selling products online across multiple platforms, improving operational efficiency, and enhancing the customer shopping experience. **Official Response from Team Shopware:** > Hi Fabian, Thank you very much for your feedback, we really appreciate your great experience with Shopware and we look forward to creating even greater e-commerce excellence with customers like you. All the best, Your Shopware team ### 49. Excellent shop software with high configurability and very good scalability. **Rating:** 4.0/5.0 stars **Reviewed by:** Mathias S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Shopware?** The possibilities for customizing shop parameters, product configurations, and the almost unlimited possibilities for extensions through plugins or custom developments. The administration is well-organized and intuitive. Customer service is reliably accessible. The open interfaces (API, webhook, etc.) leave nothing to be desired. **What do you dislike about Shopware?** Smaller errors that affect only a few users are corrected only reluctantly. **What problems is Shopware solving and how is that benefiting you?** We use Shopware as an online shop and simultaneously for in-store sales in combination with Zettle. **Official Response from Team Shopware:** > Hello Mathias, thank you very much for your feedback. We are pleased to hear that you are very satisfied with Shopware and that our shop software offers you an excellent solution with numerous advantages. Best regards from Schöppingen Your Shopware Team ### 50. Great Shopsystem **Rating:** 4.0/5.0 stars **Reviewed by:** Niklas B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Shopware?** Nice backend a lot of integrations and a huge eco system around it. It was also easy to implement.I use it every day **What do you dislike about Shopware?** Updates usually break the system and i need professional help. Therefore the ease of use is not that easy. If you want great customer support you need to pay a lot for the higher plans. **What problems is Shopware solving and how is that benefiting you?** Shopware is our shopsystem and we host our shop with shopware **Official Response from Team Shopware:** > Hi Niklas, Thanks for sharing your feedback! We're thrilled to hear that you find Shopware to be a great shop system with a nice backend and a wide range of integrations. We understand your concerns about updates sometimes causing issues and the need for professional help. We're continuously working to improve our update process to minimize disruptions. Regarding customer support, we offer various plans and options to cater different needs. In addition to the various support plans, you can find help in our forum, where many Shopware users and our support staff are also active. (https://forum.shopware.com/) We're always here to assist you, regardless of the plan you're on. All the best, Your Shopware Team ## Shopware Discussions - [how can I use multiple domains leading to the same backend?](https://www.g2.com/discussions/how-can-i-use-multiple-domains-leading-to-the-same-backend) - 1 comment, 1 upvote - [Is Shopware good?](https://www.g2.com/discussions/is-shopware-good) - 2 comments - [Why choose Shopware?](https://www.g2.com/discussions/why-choose-shopware) - 1 comment - [What is Shopware built on?](https://www.g2.com/discussions/shopware-what-is-shopware-built-on) - 1 comment - [What is Shopware built on?](https://www.g2.com/discussions/what-is-shopware-built-on) - 2 comments - [View Shopware pricing details and edition comparison](https://www.g2.com/products/shopware/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+14%3A16%3A22+-0500&secure%5Bsession_id%5D=ede4d197-f89d-4bb5-9442-f43d85c968b3&secure%5Btoken%5D=52dd1bcd706daba0c38db46039bcca00b8e9c6d1ac47a5fe01dbf05e3ca88373&format=llm_user) ## Shopware Integrations - [Payone](https://www.g2.com/products/payone/reviews) - [Product Configurator](https://www.g2.com/products/havi-propel-product-configurator/reviews) - [SAP Business One](https://www.g2.com/products/sap-business-one/reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) - [Shopgate](https://www.g2.com/products/shopgate/reviews) - [trbo](https://www.g2.com/products/trbo/reviews) - [Xentral ERP](https://www.g2.com/products/xentral-erp/reviews) ## Shopware Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Merchandising** - Product Recommendations - Product Search - Product Display - Media File Storage - Web Content Management **Administration** - Cart Management - Shipping Information Collection **Headless Commerce** - Decoupling - REST APIs - Data Orchestration - Customization - Extensibility **Operations** - Optimized Business Operations - Data Synchronization **Templates** - Library - Customization - Optimization **Analytics** - Customer Data **Integrations** - Payment Gateway Integration - E-commerce Platform Integration - Email Integration **Reporting** - Reports & Analytics - Data Transfer Tools **Generative AI** - AI Text Generation - AI Text Summarization **Inventory** - Order Fulfillment - Catalog Management - Product Intelligence **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Administration** - Integrations - Dashboard **Cart Management** - Multi Cart - Products - Templates - Embed **Agentic AI - E-Commerce Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Regulation Compliance - Multichannel Publishing - Accounting Reports - Marketplace Integration **Multichannel** - Web - Email - Mobile **Processing** - Internationalization - Order Management - Scan and Ship **Administration ** - Marketing Campaigns - User Data - Integrations **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Merchandising/Marketing** - Storefront Design Tools - Product Visualization - Recommendations / Personalization - Promotions and Discounts - Shopping Cart Abandonment - Product Reviews - SEO **Omnichannel Features ** - Retail Management - POS Integration - Social Media Integration - Customer Service Integration - Marketing Tools - E-commerce Integration - ERP Integration **Product Catalog** - Content Management - Product Configuration - Product Search and Filtering - Intangible Products **Order Process** - Checkout Process - Shipping Options - Tax Display and Processing - Payment Processing - Order Management - Returns / Refunds - Inventory Management - Multi-Channel Fulfillment **Multi-Channel Support** - Omnichannel - Mobile - Social Commerce - Customer Service - Store Locator - 3rd-Party Store Integration - B2B **Platform** - APIs - Customization - Integrations to Add-on Tools - User Management - Reporting / Analytics - Security - Multi-Site Management - Admin Access Rights - Test-to-Product Migration - Internationalization - Cross Browser Support - Performance and Reliability ## Top Shopware Alternatives - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - 4.0/5.0 (600 reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - 4.4/5.0 (4,941 reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - 4.4/5.0 (856 reviews)