---
title: Shopware Reviews
meta_title: 'Shopware Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 198 reviews by the users' company size, role or industry
  to find out how Shopware works for a business like yours.
aggregate_rating:
  rating_value: 4.2
  review_count: 198
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: E-Commerce
  url: https://www.g2.com/categories/e-commerce
---

# Shopware Reviews
**Vendor:** Shopware  
**Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 198
## About Shopware
Shopware is the open and intelligent commerce platform built for the era of Agentic, Complex, and B2B Commerce. With Agentic Commerce, Shopware is shaping the next stage of intelligent retail - where AI amplifies creativity, automates routine tasks, and enhances discovery and personalization by delivering intelligent experiences and giving you full control of your brand and data. Complex Commerce defines how Shopware handles scale, architecture, and adaptability. Whether you operate in SaaS, PaaS, your cloud, or through our Community Edition, Shopware gives you unmatched freedom to innovate. Its modular, API-first foundation simplifies integrations, multi-store management, and global growth. Trusted by 55,000+ brands, Shopware delivers the freedom and power for businesses to innovate fast and scale confidently and to adapt to what’s next.



## Shopware Pros & Cons
**What users like:**

- Users value the **extensive customizability** of Shopware, enjoying its flexibility and ease of integration for their needs. (10 reviews)
- Users appreciate the **ease of use** with Shopware, benefiting from its simple UI and customization features. (10 reviews)
- Users praise Shopware for its **exceptional customer support** and **intuitive, adaptable features** enhancing online store management. (10 reviews)
- Users value the **easy customization** capabilities of Shopware, enhancing their experience with seamless integration and personalization. (9 reviews)
- Users value the **easy integration** features of Shopware, enhancing efficiency and streamlining online store management. (8 reviews)
- Easy Integrations (8 reviews)
- Users praise Shopware&#39;s **exceptional customer support** , which is attentive and provides tailored solutions for business needs. (7 reviews)
- Customization Options (7 reviews)
- Efficiency (7 reviews)
- User Interface (7 reviews)

**What users dislike:**

- Users find Shopware **expensive** due to additional costs for plugins and complex features needed for effective use. (5 reviews)
- Users often face **update issues** that can cause incompatibilities and require extensive adjustments, complicating the experience. (5 reviews)
- Users find the **complex setup** of Shopware challenging, often needing developer help for advanced features and integrations. (4 reviews)
- Users find the **learning curve steep** due to complex setups and reliance on developer resources for advanced features. (4 reviews)
- Users find the **slow performance** of Shopware frustrating, especially when working with large datasets and after cleaning devices. (4 reviews)
- Complex Usability (3 reviews)
- Developer Dependency (3 reviews)
- Difficult Setup (3 reviews)
- Pricing Issues (3 reviews)
- Complexity (2 reviews)

## Shopware Reviews
  ### 1. Favourite Shop System

**Rating:** 4.0/5.0 stars

**Reviewed by:** andrea N. | marketing consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 22, 2022

**What do you like best about Shopware?**

that the user experience is very easy and the usability for companies to use it is simple.

Costs are manageable

**What do you dislike about Shopware?**

sometimes the updates or tools don't work like they should

**What problems is Shopware solving and how is that benefiting you?**

the standart solution for my e commerce. 
high using costs of other shop systems are manageable. 

No need to preprogram things extra for you like other do!!

**Official Response from Alexandra Dertmann:**

> Thank you, Andrea, for taking the time to write a review. It is a pleasure to read that Shopware is your favourite shop system! If you have any questions, please feel free to contact us at any time.

  ### 2. Very nice with minor flaws

**Rating:** 4.0/5.0 stars

**Reviewed by:** Magnus v. | The Boss, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 26, 2022

**What do you like best about Shopware?**

The modern tech stack and the clean backend. The frontend speed and the possibilities to build a custom template for categories and product pages.

It's much easier to use (both as a frontend dev and a merchant) than Magento. The way to create a custom theme is on par with BigCommerce.

**What do you dislike about Shopware?**

As a merchant: 
The documentation could be a little better. It feels "simplified", and I'm missing a very crucial part: how to handle an order in the best way (like step 1, step 2, and so on). For example, Big Commerce have a more straight-on approach.

The designation "Shopping experience" is a bit confusing at first. Why not call it "layout templates"?  (but this can be due to my lack of experience with SW).

When you don't run the store in the default language English (or Germany?) it's a bit confusing to create a new product. What data needs to be enter in the default language and what can be enter in the store language (in my case Swedish)?

As a theme developer:
I want more "meat" overall in the dev docs. But what I'm really missing is how to transfer your locally developed theme to the live installation of SW. Lucky I got help in the forum.

The English version of the forum is not so active. I understand it's not Shopwares "fault", but as a first time user of Shopware, one could want more answers to the questions in the forum.

**What problems is Shopware solving and how is that benefiting you?**

I wanted a modern web store for a side project and wanted to try something new (after Magento 1, Shopify, BigCommerce and Prestashop). A payment module was also available for a Swedish PSP.

  ### 3. Shopware is a good, stable e-commerce solution.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 23, 2022

**What do you like best about Shopware?**

Shopware itself offers a lot of possibilites, so we could integrate our ERP system. Also, the support is quick.

**What do you dislike about Shopware?**

We use quite a lot of Plugins to get the functions we need, unfortunately, when updating we often face issues with either Shopware or the Plugins itself.

**What problems is Shopware solving and how is that benefiting you?**

Shopware is helping with online sales.

  ### 4. Best e-Commerce Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vivek K. | Senior Vice President Of Engineering, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 10, 2022

**What do you like best about Shopware?**

I have been working with shopware 6 for more than 1 year. It's excellent and fast. Also, many features make it very different from other platforms, and I will recommend it.

**What do you dislike about Shopware?**

So far nothing is still too early to tell about deslike.

**Recommendations to others considering Shopware:**

Yes always

**What problems is Shopware solving and how is that benefiting you?**

I am developing plugins and apps

  ### 5. Stable & fast evolving platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Simon R. | COO, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 30, 2022

**What do you like best about Shopware?**

The Ecosystem. Partners, so sustainable agencies and global techpartners make this platform complete and one of the best ones for the next years.

**What do you dislike about Shopware?**

Shopware 6 was perhaps announced too soon, while understanding the strategic approach behind.

**What problems is Shopware solving and how is that benefiting you?**

Evolved to one of the biggest drivers within our rev-streams.

**Official Response from Alexandra Dertmann:**

> Hello Simon,

Thank you so much for taking the time to write a review. We're delighted to hear that you like our partner network and ecosystem.

We appreciate you sharing your feedback with us.

If you have any questions, you can always feel free to contact us.

Thank you for being part of our community, and again for your review!

Your Shopware team

  ### 6. Great  and maintained system

**Rating:** 4.0/5.0 stars

**Reviewed by:** Umar Z. | Web developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2022

**What do you like best about Shopware?**

The best part of Shopware is that they have a great and helpful team. The system is maintained quite often and efficiently. There is a lot of helpful documentation to achieve wha you need, and many plugins are already available for that.

**What do you dislike about Shopware?**

Sometimes, you have issues you can't explain. Even if that's a developer's life to have unexplained problems, it's pretty irritating when you have nowhere to search because it's not logged in the log file. You need to know other languages to solve specific issues such as nodeJS.

**Recommendations to others considering Shopware:**

First, start with reading the official documentation, you'll earn everything from there.

**What problems is Shopware solving and how is that benefiting you?**

We are making some excellent and complete websites without coding the core by ourselves. When you make a plugin or a theme, we can easily reuse it for another customer and make asked adaptations such as colors, button replacements, and so on.

  ### 7. Best scalable e-commerce platform solution for midmarket clients

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michel W. | C, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 05, 2022

**What do you like best about Shopware?**

- API first -easy to connect with third party solutions
- The very intuitive way to edit pages etc with the  shopping experience functionality
- open source flexibility

**What do you dislike about Shopware?**

- While the on premise version is awesome (with a lot extensions available), the cloud version is lagging behind because there are not so many apps in the store yet. 
So at this moment I would recommend the on premise version.

**What problems is Shopware solving and how is that benefiting you?**

Setting up an e-commerce solution at a relatively low total cost of ownership in comparison to other comparible products like Magento. 
Easy to scale and to get high perfomance, which is good for SEO and Conversions.

  ### 8. Shopware 6

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 13, 2022

**What do you like best about Shopware?**

The creation of product streams and dynamic product streams is an innovation that I have not yet come across in other e-commerce platforms. This makes Shopware, for me, stand out and a pleasure to work with.

**What do you dislike about Shopware?**

Because Shopware is a relatively new platform, there are still some bugs to be found.

**What problems is Shopware solving and how is that benefiting you?**

I worked with Shopware 5 for the first time, this was a B2C website. 
At my current job, we have a B2B platform running on Shopware 6. 
Every month we have new products which we can quickly make visible to our customers via dynamic product groups. We are also currently working on a project in which we make extensive use of the customer groups. On the basis of these customer groups, we can show different content to people who belong to this group.

  ### 9. Very good shop system

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anders Bagnegaard K. | Head Of Ecommerce, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 01, 2022

**What do you like best about Shopware?**

Stability, speed, flow builder, Dynamic product groups, Shopping Experiences builder, customize everything! Multi store, multi language, multi valuta,  Image handling, Headless frontend

**What do you dislike about Shopware?**

Lack of modules that I need, the guys we got to make the shop for us!
They sucked and has no idea how Shopware works. And that is the problem with Shopware, most doing it has used magento or prestashop before and tent to make everything from scratch. Our store didn't use the internal image system, that is the best system ever. They hardcoded images in, they didn't use 'Dynamic product groups' for special categories even though it's 1000x better than doing it by hand.

**What problems is Shopware solving and how is that benefiting you?**

We sell products.

  ### 10. Good solution for small and midsize retailers

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 17, 2022

**What do you like best about Shopware?**

Fully customisation of templates, lots of plugin developers and also already a lot of needed components integrated in the core functionality. In compare with other solutions quite good update circle.

**What do you dislike about Shopware?**

Depending on the needed plugins some of them are really expensive, but should be integrated already in the core of shopware. Upgrading from 5 to 6 (a major release change) not really clear yet for me how it can work out easily.

**What problems is Shopware solving and how is that benefiting you?**

Shopware is the frontend to present our portfolio to endcustomers. As the range of API objects is huge we were able to save time (and costs) by integrating our Shopware into our backend ERP

  ### 11. A good basis for a webshop, but still in development

**Rating:** 4.0/5.0 stars

**Reviewed by:** Vincent D. | Webdesigner / frontend developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 12, 2022

**What do you like best about Shopware?**

The flexibility and ease of extending shopware theme and module wise, combined with very fast theme compilation compared to magento 2. Clean code and decent documentation with a helpfull community.

**What do you dislike about Shopware?**

The errors that shopware produces sometimes are too generic (for instance ' please fill out all required fields' whilst not showing which field is required, or 'an error has occured' without specifying what the error is).

**Recommendations to others considering Shopware:**

Although it has a solid basis, be aware that it is still constantly under development.

**What problems is Shopware solving and how is that benefiting you?**

An easily managable webshop system which runs quite fast on decent hosting specifications. With comes with enough possibilities to connect it with external systems.

  ### 12. Simply Simple

**Rating:** 3.5/5.0 stars

**Reviewed by:** Francis O. | Software Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 04, 2022

**What do you like best about Shopware?**

The simplicity of the Dashboard interface makes it so easy to do so much stuff. I have worked over the last year on e-commerce development and only started using shopware about 2 months ago but I am really loving the transition

**What do you dislike about Shopware?**

At this moment I have no gripes. I have heard murmurs from more advanced users though I would not treat them as gospel as they may not really be a deal-breaker for me

**What problems is Shopware solving and how is that benefiting you?**

I came from Salesforce Commerce Cloud Development and the transition was because shopware was a lot more light weight and offered way more flexibility. So far I am loving it.

  ### 13. Switching from another e-commerce platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Voislav M. | Head of IT, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 03, 2022

**What do you like best about Shopware?**

- Friendly interface
- Excellent direct support by the company
- Possibility to extend the system according to the needs
- Big number of available extensions

**What do you dislike about Shopware?**

Sometimes changes and upgrades of some features go slower, so speeding up the development of reported issues by clients would really help a lot

**Recommendations to others considering Shopware:**

Shopware is a fast-growing e-commerce platform with excellent support and regular updates.

**What problems is Shopware solving and how is that benefiting you?**

- much better-looking frontend
- Mobile friendly page
- SEO optimization
- including more BLOG content
- and many other tiny things from everyday work

  ### 14. Best open source software for e-commerce

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michel D. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 05, 2022

**What do you like best about Shopware?**

open source
marketing features
very good price/quality

**What do you dislike about Shopware?**

we don't find any real disadvantages in Shopware. In 2014 when we started using it, there were not that many international partners, but last year this changed rapidly.

**What problems is Shopware solving and how is that benefiting you?**

We've realized many Magento to Shopware migrations. We used it for B2C and large B2B projects.

  ### 15. Good software

**Rating:** 4.0/5.0 stars

**Reviewed by:** Nico H. | CWO / MD at CODE-ZERO, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 25, 2022

**What do you like best about Shopware?**

Easy to handle and no downtimes
Good support from the team

**What do you dislike about Shopware?**

Some standard exommerce features are missing

**What problems is Shopware solving and how is that benefiting you?**

We are able to sell big quantities in a short period and the bacjend us easy to handle

  ### 16. The perfect Magento alternative

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Building Materials | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 23, 2022

**What do you like best about Shopware?**

Shopware contains many important features right out of the box and the extra features which may be needed are available as plugin. It is really intuitive and easy to use.

**What do you dislike about Shopware?**

The building blocks for easy creating of content is limited. I expected much more of this to be in the core. Certainly as was said this part of Shopware would be a USP.  My hope it was more like Elementor or the Elegant Themes Divi Editor for Wordpress.

**What problems is Shopware solving and how is that benefiting you?**

A Product Information Management system needs to feed products so we only need to maintain data in 1 system. Products, properties and categories are currently feeded to Shopware. This is currently working great. The agency who made it possible is in general also very positive about Shopware.

  ### 17. The most versatile open source ecommerce platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tue J. | Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2022

**What do you like best about Shopware?**

The tech stack in general is just awesome (Symfony, Vue, Twig). The ui in the backend is user friendly and fast. It is easy and fast to develop new extensions.

**What do you dislike about Shopware?**

Shopware 6 still lacks some basic features in the backend, but most of these are easy to find on the Shopware Store (or in the Shopware roadmap).

**What problems is Shopware solving and how is that benefiting you?**

We do a lot of client work and with Shopwares API first approach, it is just a breeze to do integrations with external systems and to extend the existing functionality.

  ### 18. Great software, Promising development

**Rating:** 4.0/5.0 stars

**Reviewed by:** Matthijs W. | Full Stack-ontwikkelaar, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 03, 2022

**What do you like best about Shopware?**

Creating a shop is quick and easy, updating plugins is easy and shopware is very flexible. The API first approach is good and well implemented, once a plugin works it will keep working.

**What do you dislike about Shopware?**

The flexibility and stability of shopware comes with two big downsides: performance and slow development. The shopware community can be very useful to counter these issues.

**Recommendations to others considering Shopware:**

Just do it, make the switch. you won't regret it.

**What problems is Shopware solving and how is that benefiting you?**

We're running and hosting multiple shopware instances for customers. Sales rates have improved dramatically.

  ### 19. Awesome Shopping Platform! I have personally liked the back end and the front end. Very systematic

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sumeet S. | Designer and Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 12, 2022

**What do you like best about Shopware?**

I have liked the overall flow and structure. The back end is very easy to use and very systematic and well categorised. The front end is also good with lots of features. There are lot of offering for developers also. It is an awesome shopping cart platform and can be the next killer application.

**What do you dislike about Shopware?**

We can have more features or similar features like Magento 1

**Recommendations to others considering Shopware:**

It is worth a try

**What problems is Shopware solving and how is that benefiting you?**

Themes and Plugins. Just started so there was been no monetary benefits

  ### 20. PWA Shopware implementation

**Rating:** 4.5/5.0 stars

**Reviewed by:** Tiago R. | Customer Experience Consultant and Service Provider, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 17, 2022

**What do you like best about Shopware?**

Open source, performance and time to market.

**What do you dislike about Shopware?**

Some  plugins not ready for PWA.Available plugins could not be applied in PWA implementation

**What problems is Shopware solving and how is that benefiting you?**

Decoupled frontend/ backend. Agility in the commerce business process. Easy/fast deployment and customisation of CMS components for speedy front end changes.

  ### 21. Shopware works good but is overcomplicated and non standard

**Rating:** 3.0/5.0 stars

**Reviewed by:** Kevin P. | IT, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 13, 2022

**What do you like best about Shopware?**

Seems to work great in categorization an so

**What do you dislike about Shopware?**

Complicated setup of themes. Translation is full of problems in Spanish. Almost non free plugins for simple operations. The forum and plugins is in German almost only.

**What problems is Shopware solving and how is that benefiting you?**

E-Commerce. Good integration by the API

**Official Response from Alexandra Dertmann:**

> Hello Kevin,

Thank you so much for taking the time to write a review. We're very happy to hear that the categorization and the integration by the API worked out for you - that's great feedback!

Besides, we're sorry to hear that you're having issues with some aspects. We really appreciate you sharing your thoughts with us. Therefore, we would like to take this opportunity to help and to clarify.

You said in your review that you have problems with the translation. In our Shopware store you can find our Spanish language pack as well as other language related extensions. And if you don't already know, we would like to point out that the development of Shopware 6 offers even more flexibility for international businesses. If you are interested, we will be happy to advise you here.

However, you also mentioned that the forum and plugins are in German. On our landing pages https://forum.shopware.com/c/shopware-5/international-english-only/30 and https://forum.shopware.com/c/shopware-6-english/11 you can find channels in English as well as other options. 

If you have any questions, you can also always feel free to contact our international Slack community with over 5,000 members. It is great that we can help each other in our community and grow together. By the way, thank you for being an important part of this journey, too!

We hope we could help, and we are happy to do so in the future.

Thank you again for your review!

Your Shopware Team

  ### 22. Easy & friendly to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jürgen S. | New Business Development, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 26, 2022

**What do you like best about Shopware?**

The use of Shopware feels intuitive and fluent. For a quick start-up, I can recommend it. We combine it with channable, Sentry, DigitalOcean... It is affordable.

**What do you dislike about Shopware?**

I would love an integration with a PSD2 ready provider for platform use. Starting up always brings a white screen, refresh and you're up and running. Bulk actions can be helpful sometimes.

**What problems is Shopware solving and how is that benefiting you?**

Easy to manage products in a webshop. Easy to integrate in f.e. mollie etc. Strong SEO engine build-in.

  ### 23. One of the best ecommerce platforms base on Symphony

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ernest B. | Software Developer, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 15, 2022

**What do you like best about Shopware?**

We can simply customize our shop with plugins. It's easy to handle plugins conflicts and its API first development.

**What do you dislike about Shopware?**

Being using Shopware for about six months now, and I don't dislike anything at the moment.

**What problems is Shopware solving and how is that benefiting you?**

Shopware is making it easy to develop eCommerce web applications for our clients. With its admin page, we can easily manage transactions. As a developer, I use Shopware to make an eCommerce app. Shopware is built on Symphony and Vue. It is easy to develop plugins.

  ### 24. An easy to use an effective e-commerce system

**Rating:** 4.5/5.0 stars

**Reviewed by:** Tom P. | E-commerce Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 11, 2022

**What do you like best about Shopware?**

The ability to easily create pages quickly and easily which look good and are easy to navigate

**What do you dislike about Shopware?**

Having to manually scale it for mobile and tablet devices

**What problems is Shopware solving and how is that benefiting you?**

Providing our customers with a simple to use e-commerce platform

  ### 25. One of the best E-commerce platforms

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michael N. | Konsulent, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 05, 2022

**What do you like best about Shopware?**

Some of the things I like about Shopware: Speed, usability, amount of build in features, support

**What do you dislike about Shopware?**

It quickly becomes a bit too expensive for startups and small companies.

**What problems is Shopware solving and how is that benefiting you?**

Excellent platform for selling our online products

  ### 26. Great product!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rune L. | Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2022

**What do you like best about Shopware?**

Shopware offers a lot out of the box, but also makes it possible for a developer to do as he likes.

**What do you dislike about Shopware?**

The way the CMS works is not the same as in other CMS software, which makes it difficult sometimes to "get it". After a while, this is not a problem anymore for most clients.

**What problems is Shopware solving and how is that benefiting you?**

Creating & running e-commerce stores, developing plugins for the Shopware Store, ...

  ### 27. user-friendly and innovative ecommerce platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Richard v. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 10, 2022

**What do you like best about Shopware?**

Nice to use as a developer. Flexible but not over complex.

**What do you dislike about Shopware?**

Limited number of modules for the Dutch market. But many parties are developing it.

**What problems is Shopware solving and how is that benefiting you?**

Development of ecommerce sites.

**Official Response from Team Shopware:**

> Hello Richard,

we want to thank you for sharing your feedback and for your time.

We are happy that you are satisfied with our flexible software as a developer.
Also we want to thank you for the valuable feedback regarding the limited number of modules which you are experiencing. If you are interested, we would be thankful if you could tell us more about it in a confidential conversation. Please feel free to contact us here: https://www.shopware.com/en/contact/#contact-sales

Best,
Your Shopware team

  ### 28. Since 2014 Shopware only

**Rating:** 5.0/5.0 stars

**Reviewed by:** René G. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 09, 2022

**What do you like best about Shopware?**

It's stable, easy to handle and it's a big comunety

**What do you dislike about Shopware?**

Aculiy the agentcy support at the moment

**Recommendations to others considering Shopware:**

Choose a suitable agency with sufficient experience in what you intend to do

**What problems is Shopware solving and how is that benefiting you?**

All e-commerce projects - every time we creat a shop we use shopware - so it ist the question 😄

  ### 29. Easy to start a shop, but legal issues too Europe-oriented.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 12, 2022

**What do you like best about Shopware?**

The installation with Docker Desktop went according to the documentation

**What do you dislike about Shopware?**

For non-european users there are many items such as Cookie warning, Privacy information, etc. that need to be taken care of at a high time expense.

**Recommendations to others considering Shopware:**

Very good documentation, but no one-on-one support on the free version (understandable)

**What problems is Shopware solving and how is that benefiting you?**

Setting up a simple shop in three languages. Language extensions work and switch fine.

  ### 30. Best ecommerce app

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 21, 2022

**What do you like best about Shopware?**

Shopware offers you cutting-edge, highly adaptable ecommerce solutions trusted by the world's most acclaimed brands.

**What do you dislike about Shopware?**

I do not find any dislikes but we need audience to look after this application.

**What problems is Shopware solving and how is that benefiting you?**

Only renowned brands are enrolled in this shopware. This is where we can benefit all about.

  ### 31. Shopware 6 is a good business solution for ecommerce

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jörg R. | IT Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 05, 2022

**What do you like best about Shopware?**

The modern design and flexible possibilities

**What do you dislike about Shopware?**

The support and Forum could be better...

**Recommendations to others considering Shopware:**

Highly recomended

**What problems is Shopware solving and how is that benefiting you?**

faster shop, best customer experience

  ### 32. Top of the notch german quality e-commerce software

**Rating:** 5.0/5.0 stars

**Reviewed by:** Israel G. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 05, 2022

**What do you like best about Shopware?**

Very good support
Latest technology
Innovative functions
Friendly team

**What do you dislike about Shopware?**

Dificult to keep up with updates, specially when using many plugins and patches

**Recommendations to others considering Shopware:**

Use the PE as on-premise solution for long term flexibility & invest in custom made features

**What problems is Shopware solving and how is that benefiting you?**

Selling online and being able to modifiy the store with our own plugins without changing the core

  ### 33. Very nice piece of software

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 05, 2022

**What do you like best about Shopware?**

Super user friendly backend interface - easy to use administration panel.
Easy order management system.

**What do you dislike about Shopware?**

Frontend themes are not as customizable as one would like to. They all look kind of the same, with the same cart-look etc.

**What problems is Shopware solving and how is that benefiting you?**

Middle sized ecommerce company order fullfillment + multi webshop website.

  ### 34. Nice program, easy to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Onno L. | co-owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2022

**What do you like best about Shopware?**

visual aspect of the backend and easy to use

**What do you dislike about Shopware?**

Some basic tools are only available in plug-in + some things just don't work easy. But updates bring better things all the time

**What problems is Shopware solving and how is that benefiting you?**

we had a wordpress site, so this is a huge step.

  ### 35. loads of opportunities, easy to update

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 11, 2022

**What do you like best about Shopware?**

It is open and you find a lot op extra plugins or can create them yourself.

**What do you dislike about Shopware?**

The annual subscription to Plugins, sometimes it freezes.

**What problems is Shopware solving and how is that benefiting you?**

We are running an online shop /marketplace. It is good for that.

  ### 36. is a good ecommerce

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Program Development | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 05, 2022

**What do you like best about Shopware?**

The interface is easy and the user experience is awesome

**What do you dislike about Shopware?**

when you are developing the developer tools have an extensive learning curve

**What problems is Shopware solving and how is that benefiting you?**

The sales channel is a nice idea because do it easier for the management store

  ### 37. E-commerce

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rishi K. | Accountant, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 19, 2022

**What do you like best about Shopware?**

Its provide complete transperancy also have no hidden fees and ongoing technological advancements. It is a cutting edge open source solution that enable our merchants rapidly.

**What do you dislike about Shopware?**

When quoting repair parts, I could enter many components from the same vendor without having to restart the procedure for each part. Otherwise all of all it is a good service.

**What problems is Shopware solving and how is that benefiting you?**

Customer steams are more like customer segments you make based on a established criteria and also have customer budget management,private shopping or it has ability to set up individual stores.

  ### 38. Wonderful, all in one, advanced ecommerce platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2022

**What do you like best about Shopware?**

Easy, clear frontend, and very user-friendly backend with a great focus on ecommerce.

**What do you dislike about Shopware?**

The first step towards the premium edition is very expensive - this gap is a bit too large.

**What problems is Shopware solving and how is that benefiting you?**

I have a customer that needs an easy backend that is non-technical user-friendly. This allows the webshop system to be used by people without much IT knowledge. The automations made it even better.

  ### 39. Is a good alternative

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2022

**What do you like best about Shopware?**

UX on backoffice, it is easy to manage the project.

**What do you dislike about Shopware?**

Lack of community, seems like every question you have must be googled on german to be found.

**Recommendations to others considering Shopware:**

You need to know a lot of software skills to install it.

**What problems is Shopware solving and how is that benefiting you?**

It has all what our clients want in a CMS without needing plugins.

  ### 40. It is a complete eCommerce platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Utilities | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 13, 2022

**What do you like best about Shopware?**

API first logic, possibility to add custom fields

**What do you dislike about Shopware?**

API response message in case of errors in some case is not so good

**What problems is Shopware solving and how is that benefiting you?**

We created a standard eCommerce solution for our customers, completely integrated with the ERP system

  ### 41. All works as expected

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dani C. | UI/UX Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 01, 2022

**What do you like best about Shopware?**

The UX on the Backoffice and on the Front

**What do you dislike about Shopware?**

Lack of community on spanish. Seems like you have to make a search on German everytime you need something.

**What problems is Shopware solving and how is that benefiting you?**

Prestashop lack of flexibility

  ### 42. One stop platform for all e-commerce solutions

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ameer N. | SaaS Technical Integration Specialist - Rippling, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 04, 2022

**What do you like best about Shopware?**

The product management feature which enables the customer to target relevant audience on various platforms like Instagram and other social media channels

**What do you dislike about Shopware?**

The expensive subscription makes it difficult for the new entrepreneurs to afford the product

**What problems is Shopware solving and how is that benefiting you?**

Targeting the customers and user management through shopware, which has also enhanced the customer experience in a stupendous manner

  ### 43. not the best ecommerce software

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 18, 2022

**What do you like best about Shopware?**

simple interface,, nice excel downloads,

**What do you dislike about Shopware?**

updates difficult to implement, mostly german language updates

**What problems is Shopware solving and how is that benefiting you?**

management of ecommerce orders

**Official Response from Alexandra Dertmann:**

> Hello,

Many thanks for writing a review. We're happy to hear that you are using Shopware for your ecommerce order management. Besides, we're sorry that you have some difficulties with the implementation and the language of updates. 

Therefore, we would like to take this opportunity to help and would be thus grateful if you could describe the difficulties in more detail. 

Feel free to get in touch with our Shopware crew and to contact the Shopware community via the forum. On our landing pages https://forum.shopware.com/c/shopware-5/international-english-only/30 and https://forum.shopware.com/c/shopware-6-english/11 you can find channels in English as well as other options. 

If you have any questions, you can also always feel free to contact our international Slack community with over 5,000 members. 

By the way, thank you for being an important part of our community and thank you again for your review! 

We look forward to hearing from you.

Your Shopware Team

  ### 44. Shop ware review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 28, 2021

**What do you like best about Shopware?**

Shopware is awesome  and provides innovative solutions with a specific set of features that are strategic and outstanding.

**What do you dislike about Shopware?**

this platform often comes at a great cost in comparison to other options  available in the market currently. Would prefer if more plug ins were available

**What problems is Shopware solving and how is that benefiting you?**

My company is able to create a personal client experience, innovate efficiently , and improve business growth. We have been able  to create digital commerce experiences allowing to  expanded our reach, and kept engagement across all channels.

  ### 45. Good flexible platform that seems to be becoming more international all the time.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 21, 2021

**What do you like best about Shopware?**

Open source, wide ecosystem, well architected platform. Low cost of ownership. Really flexible

**What do you dislike about Shopware?**

Shopware 6 is still not fully mature yet, Still quite German focused,

**What problems is Shopware solving and how is that benefiting you?**

I put it in for a D2C merchant selling in 6 countries and 2 currencies. All managed from a single instance. As it is an open source platform it is easy to customise features to precise requirements - we had a complex sales process that needed sophisticated pricing algorithms to make it work. Shopware handled that - and a huge upsurge in traffic as the pandemic hit

  ### 46. Nice shopping solution especially for the German market.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 17, 2018

**What do you like best about Shopware?**

easy to adopt and install, easily extendable

**What do you dislike about Shopware?**

ExtJS based interface, partially strange API

**What problems is Shopware solving and how is that benefiting you?**

ECommerce for customers

  ### 47. Solid E-Commerce solution for mid-sized bussinesses

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jürgen H. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 18, 2016

**What do you like best about Shopware?**

Mobile Ready,
Very flexible configurations.
Rich set of plugins from the Community Store.
Solid plugin system, enabling developers to modify many parts of the store.
Easy template system based on Smarty Template Inheritance allowing only to change parts of a page template where you need it. This makes it much easier to maintain templates and update the store.


**What do you dislike about Shopware?**

Multistore configurations require buying a license and significantly raise the initial costs.

**Recommendations to others considering Shopware:**

Install the OpenSource Edition. Play with the software, try to build up some realistic product configurations. check if you can configure some more advanced workflows you need. Check the Community Store for plugins that might help you.
Consult a Developer with solid Shopware experience to help you. Like other modern E-Commerce solutions Shopware is a huge system with hundreds of settings and it takes some time to learn how to set up a complete store.
Shopware is not a low budget solution. 
Shopware can be used in the OpenSource Edition but chances are high you need one or more commercial plugins. License costs for plugins are quite expensive and you probably need a experienced Shopware Developer to get your store up and running.

**What problems is Shopware solving and how is that benefiting you?**

We are implementing shops for our customers. Shopware enables us to build solid, feature rich stores that support a wide range of devices. The good plugin architecture based on Symfony Components enables us to customize the system and add special features for our customers. 

  ### 48. Powerful features. Tricky for designers.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 29, 2016

**What do you like best about Shopware?**

A lot of features built in and working well. Good plugin manager.

**What do you dislike about Shopware?**

The backend needs a bit of UI polish. Some plugins were better than others.

**Recommendations to others considering Shopware:**

Keep it simple. Don't try to do too much own development and try to rely on the built in integrations (or Shopware certified plugins) as much as possible.

**What problems is Shopware solving and how is that benefiting you?**

E-commerce channel created for the first time for the client. Benefits of online sales.


## Shopware Discussions
  - [how can I use multiple domains leading to the same backend?](https://www.g2.com/discussions/how-can-i-use-multiple-domains-leading-to-the-same-backend) - 1 comment, 1 upvote
  - [Is Shopware good?](https://www.g2.com/discussions/is-shopware-good) - 2 comments
  - [Why choose Shopware?](https://www.g2.com/discussions/why-choose-shopware) - 1 comment
  - [What is Shopware built on?](https://www.g2.com/discussions/shopware-what-is-shopware-built-on) - 1 comment
  - [What is Shopware built on?](https://www.g2.com/discussions/what-is-shopware-built-on) - 2 comments

- [View Shopware pricing details and edition comparison](https://www.g2.com/products/shopware/reviews?page=4&section=pricing&secure%5Bexpires_at%5D=2026-07-25+12%3A14%3A32+-0500&secure%5Bsession_id%5D=c1e8d813-ac39-4eb1-80c7-43eee1f9d3f4&secure%5Btoken%5D=03ae2f616f4d3e9e9116e8c8a7fa7159f58f13bbd4972d33159205bbb8375a06&format=llm_user)
## Shopware Integrations
  - [Payone](https://www.g2.com/products/payone/reviews)
  - [Product Configurator](https://www.g2.com/products/havi-propel-product-configurator/reviews)
  - [SAP Business One](https://www.g2.com/products/sap-business-one/reviews)
  - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)
  - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews)
  - [Shopgate](https://www.g2.com/products/shopgate/reviews)
  - [trbo](https://www.g2.com/products/trbo/reviews)
  - [Xentral ERP](https://www.g2.com/products/xentral-erp/reviews)

## Shopware Features
**Visitor Behavior**
- Monitoring
- Targeting
- Guided Selling

**Merchandising**
- Product Recommendations
- Product Search
- Product Display
- Media File Storage
- Web Content Management

**Administration**
- Reporting
- Cart Management
- Shipping Information Collection

**Headless Commerce**
- Decoupling
- REST APIs
- Data Orchestration
- Customization
- Extensibility

**Operations**
- Optimized Business Operations
- Data Synchronization

**Templates**
- Library
- Customization
- Optimization

**Analytics**
- Reports & Analytics
- Customer Data

**Integrations**
- Payment Gateway Integration
- E-commerce Platform Integration
- Email Integration

**Reporting**
- Reports & Analytics
- Data Transfer Tools

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Inventory**
- Order Fulfillment
- Catalog Management
- Product Intelligence

**Personalization**
- Recommendation
- Content
- Cart Abandonment
- Search
- Personalization Engine
- Product Recommendations
- A/B Testing
- Personalized Messaging

**Administration**
- Integrations

**Cart Management**
- Multi Cart
- Products
- Templates
- Embed

**Agentic AI - E-Commerce Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction

**Platform**
- Regulation Compliance
- Multichannel Publishing
- Accounting Reports
- Marketplace Integration

**Multichannel**
- Web
- Email
- Mobile

**Processing**
- Internationalization
- Order Management
- Scan and Ship 

**Administration **
- Marketing Campaigns
- Reports & Analytics
- User Data
- Integrations

**Agentic AI - E-Commerce Personalization**
- Natural Language Interaction

**Merchandising/Marketing**
- Storefront Design Tools
- Product Visualization
- Recommendations / Personalization
- Promotions and Discounts
- Shopping Cart Abandonment
- Product Reviews
- SEO

**Omnichannel Features **
- Retail Management
- POS Integration
- Social Media Integration
- Customer Service Integration
- Marketing Tools
- E-commerce Integration
- ERP Integration

**Product Catalog**
- Content Management
- Product Configuration
- Product Search and Filtering
- Intangible Products

**Order Process**
- Checkout Process
- Shipping Options
- Tax Display and Processing
- Payment Processing
- Order Management
- Returns / Refunds
- Inventory Management
- Multi-Channel Fulfillment

**Multi-Channel Support**
- Omnichannel
- Mobile
- Social Commerce
- Customer Service
- Store Locator
- 3rd-Party Store Integration
- B2B

**Platform**
- APIs
- Customization
- Integrations to Add-on Tools
- User Management
- Reporting / Analytics
- Security
- Multi-Site Management
- Admin Access Rights
- Test-to-Product Migration
- Internationalization
- Cross Browser Support
- Performance and Reliability

## Top Shopware Alternatives
  - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - 4.0/5.0 (599 reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews) - 4.4/5.0 (4,942 reviews)
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - 4.4/5.0 (855 reviews)

