SendPulse Features
Platform (24)
Customization
Allows administrators to customize to accommodate their unique processes. Includes ability to create custom objects, fields, rules, calculations, and views. 95 reviewers of SendPulse have provided feedback on this feature.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 99 SendPulse reviews.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 94 reviewers of SendPulse have provided feedback on this feature.
Internationalization
Enables users to view and transact business with the same content in multiple languages and currencies. This feature was mentioned in 85 SendPulse reviews.
Document & Content Mgmt.
Allows consuming, publishing and editing content from a central interface. Content management for CRM systems might include presentations, documents, images and other related electronic files. 84 reviewers of SendPulse have provided feedback on this feature.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 98 SendPulse reviews.
Output Document Generation
Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. 84 reviewers of SendPulse have provided feedback on this feature.
Custom Tracking Domain
Based on 40 SendPulse reviews. Ability to define a custom domain from which emails are sent.
Multiple Domains
Based on 37 SendPulse reviews. Able to send emails from multiple domains.
Dedicated IP
Based on 36 SendPulse reviews. Ability to use a dedicated IP for deliverability.
Documentation
Availability and quality of documentation for API, code library, implementation, and set up. This feature was mentioned in 42 SendPulse reviews.
Sender Reputation Management
Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. 39 reviewers of SendPulse have provided feedback on this feature.
Tracking & Reporting
Tracks emails sent and delivery rates and compiles them into standard reports. 43 reviewers of SendPulse have provided feedback on this feature.
Enterprise Scalability
Provides features and infrastructure to allow scaling for large organizations. 38 reviewers of SendPulse have provided feedback on this feature.
Performance and Reliability
Emails are consistently received and software performs reliably. 44 reviewers of SendPulse have provided feedback on this feature.
Optimization
Based on 49 SendPulse reviews and verified by the G2 Product R&D team. Optimizes marketing campaigns for mobile devices.
Integrations - Mobile Marketing
Based on 52 SendPulse reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.
Internationalization
Based on 45 SendPulse reviews and verified by the G2 Product R&D team. Facilitates global text message and mobile marketing campaigns.
Live chat
Based on 198 SendPulse reviews. Provide tools for live chat on one's website.
Integrations
Based on 202 SendPulse reviews. Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools.
Branding
Has the ability to customize look and feel of chatbot to match` company branding. This feature was mentioned in 184 SendPulse reviews.
Analytics
Gives user the ability to analyze conversations with the chatbot and see its performance. This feature was mentioned in 190 SendPulse reviews.
Role-based access
Allows for varying access to chatbot and admin settings, depending on user, their role, etc. This feature was mentioned in 174 SendPulse reviews.
Collection of information
As reported in 186 SendPulse reviews. Can collect and store information from interlocators, such as email, phone number, etc.
Sales Force Automation (9)
Contact & Account Management
Store and retrieve information associated to customer contacts and accounts. Track company-wide communication and information about contacts and accounts. This feature was mentioned in 77 SendPulse reviews.
Partner Relationship Mgmt. (PRM)
As reported in 69 SendPulse reviews. Manage partners by tracking channel partner leads and sales opportunities. Provide a partner portal to collaborate with channels on sales opportunities and to share product, pricing, quoting, ordering, and training information
Opportunity & Pipeline Mgmt.
As reported in 78 SendPulse reviews. Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide.
Task / Activity Management
Manage and track tasks and activities. Assign due dates and integrate to calendars to manage daily schedules and priorities. This feature was mentioned in 73 SendPulse reviews.
Territory & Quota Management
As reported in 68 SendPulse reviews. Assign and manage sales quotas and territories. Track progress against quotas. Change as needed.
Desktop Integration
As reported in 69 SendPulse reviews. Allows users to sync their Email, Calendar and Contact tools with their CRM system. Includes Microsoft Outlook and Google integration.
Product & Price List Management
Based on 68 SendPulse reviews. Enter product/part numbers and manage the prices associated with them. Typically functionality allows users to add products and prices to opportunities and quotes if these modules are provided within the same system.
Quote & Order Management
As reported in 69 SendPulse reviews. Allows users to create a quote to be provided to a customer that contain at least products, prices and associated discounts. Order management allows users to process orders that contain products, prices and associated discounts.
Customer Contract Management
Management of contracts made with customers. Contract management includes negotiating the terms and conditions in contracts and ensuring compliance with the terms and conditions, as well as documenting and agreeing on any changes or amendments that may arise during its implementation or execution. 72 reviewers of SendPulse have provided feedback on this feature.
Marketing Automation (4)
Email Marketing
Allows users to send email to contacts in bulk. Common features include: Built in Email templates, social media integration, Subscriber list management, sign up forms, success rate reports, AB testing and auto-responders. 82 reviewers of SendPulse have provided feedback on this feature.
Campaign Management
Optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time. This feature was mentioned in 82 SendPulse reviews.
Lead Management
Allows users to manage and track leads though a process. The lead process typically involves steps such as: 1. Lead Generation, 2. Customer Inquiry, Inquiry Capture, Lead Filtering, Lead Grading, Lead Distribution and Lead Qualification. 79 reviewers of SendPulse have provided feedback on this feature.
Marketing ROI Analytics
Enables analysis of effectiveness of an organizations various marketing activities This feature was mentioned in 75 SendPulse reviews.
Customer Support (5)
Case Management
Tracks issues/help requests reported by customers through the resolution process. This feature was mentioned in 78 SendPulse reviews.
Customer Support Portal
Provides a convenient way for customers to get answers to inquiries, post service issues, place orders, view order histories, and gain access to other information contained in the knowledge base. 79 reviewers of SendPulse have provided feedback on this feature.
Knowledge Base
Information repository that provides a means for information to be collected, organized, shared, searched and utilized. Allows customers to get answers to common questions. 81 reviewers of SendPulse have provided feedback on this feature.
Call Center Features
As reported in 73 SendPulse reviews. Allows customer support professionals access to all information required to support the customer including customer information, case history and related customer social activity. Common features include: call recording, analytics, workforce management, call script management, and compliance management.
Support Analytics
Based on 74 SendPulse reviews. Enables analysis of customer support activities to optimize customer support professionals, processes and tools.
Integration (9)
Data Import & Export Tools
Ability to input, modify and extract data from the application in bulk through a structured file. 92 reviewers of SendPulse have provided feedback on this feature.
Integration APIs
As reported in 90 SendPulse reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications
Based on 80 SendPulse reviews. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
Data Import & Export Tools
Based on 196 SendPulse reviews and verified by the G2 Product R&D team. Tools for importing/exporting data to/from the platform to support campaign setup and reporting.
Integration APIs
Based on 179 SendPulse reviews and verified by the G2 Product R&D team. Supports extensibility through APIs to build and manage integrations with third-party tools.
Breadth of Partner Applications
Based on 164 SendPulse reviews and verified by the G2 Product R&D team. "Offers a wide range of plug-and-play integrations with third-party applications. "
CRM Integration
Based on 152 SendPulse reviews and verified by the G2 Product R&D team. Integrates with CRM software, which can help provide context to your mailing lists.
Social Media Integration
Based on 164 SendPulse reviews and verified by the G2 Product R&D team. Integrates with Social Media platforms, which can help expand your reach.
E-Commerce Integration
Based on 153 SendPulse reviews and verified by the G2 Product R&D team. Integrates with e-commerce platforms, which can link directly to your online store.
Mobile & Social (3)
Social Collaboration Features
Enables multiple users to interact by sharing information to achieve a common goal. Social collaboration focus's on the identification of groups and collaboration spaces in which messages are explicitly directed at the group and the group activity feed is seen the same way by everyone 71 reviewers of SendPulse have provided feedback on this feature.
Social Network Integration
Based on 74 SendPulse reviews. Use public social networks to listen and engage with customers. Allows users to filter what’s important and respond quickly. Often this functionality allows questions and requests from customers on social networks to case management.
Mobile User Support
Allows software to be easily used on multiple mobile devices include phone and tablet devices. 68 reviewers of SendPulse have provided feedback on this feature.
Reporting & Analytics (4)
Reporting
Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports. 74 reviewers of SendPulse have provided feedback on this feature.
Dashboards
An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of an organization’s Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance This feature was mentioned in 76 SendPulse reviews.
A/B Testing
Based on 204 SendPulse reviews and verified by the G2 Product R&D team. Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.
Basic Reporting
Based on 241 SendPulse reviews and verified by the G2 Product R&D team. Basic campaign performance reporting such as delivery, open, click, and unsubscribe rates.
Email Marketing (8)
Email and Mobile Preview
Based on 240 SendPulse reviews and verified by the G2 Product R&D team. Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.
Manage Email Lists
Based on 249 SendPulse reviews and verified by the G2 Product R&D team. List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.
High-Volume Sending
Based on 232 SendPulse reviews and verified by the G2 Product R&D team. Ability to send thousands of unique, personalized emails per second.
Building and Personalizing Emails
Based on 236 SendPulse reviews and verified by the G2 Product R&D team. Tools for designing, editing, and personalizing email content for recipients.
Sending Outbound Emails
Based on 241 SendPulse reviews and verified by the G2 Product R&D team. Supports the ability to send outbound email campaigns to external recipients.
Manage Email Deliverability
Based on 238 SendPulse reviews and verified by the G2 Product R&D team. Maximizes inbox placement by managing spam compliance and sender reputation.
Automated Email Responses
Based on 217 SendPulse reviews and verified by the G2 Product R&D team. Automatically respond to user actions or triggers with predefined email messages.
Multi-user Account
Based on 166 SendPulse reviews and verified by the G2 Product R&D team. Enables multiple users to login to the same account to maintain a single account for your entire marketing team.
Administration (4)
Template Creation
Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. 46 reviewers of SendPulse have provided feedback on this feature.
Custom Unsubscribe
Able to customize the unsubscribe templates, handler, and tracking. This feature was mentioned in 47 SendPulse reviews.
Email Segmentation
Able to segment transactional emails based on their purpose. This feature was mentioned in 43 SendPulse reviews.
Detailed Server Logs
As reported in 43 SendPulse reviews. Detailed logs for tracking and debugging mail server activity.
Integrations (6)
Webhooks
Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.) 38 reviewers of SendPulse have provided feedback on this feature.
Event Tracking API
Based on 37 SendPulse reviews. API used to track the status of emails.
Mail Send API
API used to send emails (e.g. Web API, SMTP API) 41 reviewers of SendPulse have provided feedback on this feature.
E-Commerce Integration
As reported in 34 SendPulse reviews. Integrates with e-commerce platforms.
Email Marketing Integration
Integrates with email marketing providers to share captured lead data. 38 reviewers of SendPulse have provided feedback on this feature.
Domain Integration
Based on 36 SendPulse reviews. Allows companies to connect landing pages to their existing domain.
Analysis (4)
Application Attribution
Based on 47 SendPulse reviews and verified by the G2 Product R&D team. Attributes app installs to the marketing campaigns and media sources that drove it.
Campaign Analysis
Based on 51 SendPulse reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.
Uninstall Tracking
Based on 34 SendPulse reviews and verified by the G2 Product R&D team. Measures user-level uninstall insights.
Custom Dashboards
Based on 34 SendPulse reviews and verified by the G2 Product R&D team. Creates custom data views to suit every team member's needs.
Campaigns (9)
Push Notifications
Based on 47 SendPulse reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices
Bulk SMS
Based on 43 SendPulse reviews and verified by the G2 Product R&D team. Provides templates for mass mobile messaging campaigns
Two-Way Text Messaging
Based on 45 SendPulse reviews and verified by the G2 Product R&D team. Facilitates two-way text messaging to encourage consumer engagement and loyalty
Email Campaigns
Based on 37 SendPulse reviews and verified by the G2 Product R&D team. Personalizes and optimizes email mobile marketing campaigns.
Audience Segmentation
Based on 36 SendPulse reviews and verified by the G2 Product R&D team. Identifies the most granular audience segments based on actions, inactions, and user properties.
Customize
As reported in 40 SendPulse reviews. Allow users to customize their messages.
Scheduling
Based on 41 SendPulse reviews. Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages
Segmentation
Based on 37 SendPulse reviews. Segment audience based on device type, location, demographics, customer behavior, etc.
Triggered Notifications
As reported in 38 SendPulse reviews. Automate notifications based on user behavior
Engagement (1)
Coupons and Promotions
Based on 42 SendPulse reviews and verified by the G2 Product R&D team. Sends out coupons and promotions to reward and entice mobile device users.
Communication (4)
Pop-up Chat
Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives. This feature was mentioned in 30 SendPulse reviews.
Notifications
Delivers notifications to both sides of the conversation. 30 reviewers of SendPulse have provided feedback on this feature.
Targeted Emails
Based on 29 SendPulse reviews. Sends automated emails to further engage clients and potential clients.
In-App Messaging
Allows for live chat to be enabled within the app for customer help. 26 reviewers of SendPulse have provided feedback on this feature.
Internal Use (4)
Customization
Allows users to customize chat colors, text, logos, and branding. This feature was mentioned in 31 SendPulse reviews.
Conversation Archiving
Based on 26 SendPulse reviews. Archives conversations in a separate location for later reference.
Lead Development
Enables employees to denote potential customers. This feature was mentioned in 27 SendPulse reviews.
Team Inbox
Provides a central location for help requests, helping employees respond sooner. This feature was mentioned in 26 SendPulse reviews.
Diagnosis (2)
Content
Email content analysis. 79 reviewers of SendPulse have provided feedback on this feature.
Policy Compliance
Determing email and domain compliance with policies such as DMARC. 76 reviewers of SendPulse have provided feedback on this feature.
Tracking (1)
Open Rate
As reported in 82 SendPulse reviews. Tracking open rate across recipients.
Reporting (1)
Campaign Performance
Based on 83 SendPulse reviews. Measuring overall campaign performance across recipients.
Analytics (2)
Campaign Performance
Track and report on performance metrics and conversions 39 reviewers of SendPulse have provided feedback on this feature.
Audience Insights
Report on audience demographics and engagement This feature was mentioned in 39 SendPulse reviews.
Templates (4)
Text and Themes
As reported in 51 SendPulse reviews. Allow users to edit text and themes on email templates
Stock Images
Provide a library of stock images to use for emails This feature was mentioned in 41 SendPulse reviews.
Proofing
Based on 41 SendPulse reviews. Offer email proofing capabilities
Mobile Responsive
Provide mobile responsive email templates 50 reviewers of SendPulse have provided feedback on this feature.
Edit (3)
Pre-Made
Based on 46 SendPulse reviews. Offer pre-made email templates
Build
Allow users to create their own email templates 50 reviewers of SendPulse have provided feedback on this feature.
HTML
Based on 49 SendPulse reviews. Use drag-and-drop HTML editing to create email templates
Logistics (4)
Analytics
Provide analytics reporting so that users can see how their campaigns perform This feature was mentioned in 48 SendPulse reviews.
Issues
As reported in 46 SendPulse reviews. Allow for users to identify potential issues that would stop their emails from sending
Integrations
As reported in 45 SendPulse reviews. Integrate with email software or email marketing and marketing automation platforms
Shareable Link
Ability to share email templates via a link to collect feedback on the created emails easily 47 reviewers of SendPulse have provided feedback on this feature.
Text Messaging (8)
Bulk SMS
Based on 57 SendPulse reviews and verified by the G2 Product R&D team. Enables users to send mass text message campaigns
Two-Way Text Messaging
Based on 48 SendPulse reviews and verified by the G2 Product R&D team. Facilitates two-way text messaging to encourage consumer engagement and loyalty
Text Scheduler
Based on 50 SendPulse reviews and verified by the G2 Product R&D team. Provides the ability to schedule single or bulk text messages to recipients on a specific date and time
Automatic Replies
Based on 48 SendPulse reviews and verified by the G2 Product R&D team. Provides automatic text message replies to recipients
Automatic URL Shortening
Based on 45 SendPulse reviews and verified by the G2 Product R&D team. Provides automatic URL shortening to use less characters via text
MMS Marketing
Based on 45 SendPulse reviews and verified by the G2 Product R&D team. Sends out multimedia via text messages, such as coupons, pictures, and audio
Personalization
Based on 49 SendPulse reviews and verified by the G2 Product R&D team. Offers features for personalizing text messages based on customer information or past behavior
Transactional SMS
Based on 51 SendPulse reviews. Allows users to establish automated workflows and triggers to deliver transactional text messages
Optimization (4)
A/B Testing
Test variations of a push notification on a portion of users and track conversions 34 reviewers of SendPulse have provided feedback on this feature.
Personalization
Based on 38 SendPulse reviews. Personalize messages with contextual data such as customer names or product recommendations
Rich Notifications
Based on 36 SendPulse reviews. Enhance messages with images, emojis, animated gifs, or videos
Integrations
Integrate with third-party marketing or e-commerce software 37 reviewers of SendPulse have provided feedback on this feature.
SMS Platform (3)
Reporting
Based on 47 SendPulse reviews and verified by the G2 Product R&D team. Provides pre-built or customizable performance reports
Automation
Based on 49 SendPulse reviews and verified by the G2 Product R&D team. Automates tasks and features for added convenience
API Integration
Based on 47 SendPulse reviews and verified by the G2 Product R&D team. Facilitates the integration of text messaging into existing business applications through an SMS gateway API
Responses (5)
Customization
As reported in 207 SendPulse reviews. Customize your chat workflows with rules and automations.
Control
As reported in 208 SendPulse reviews. Control who the chatbot converses with (and when).
Route To Human
Has the ability to connect interlocator with a human agent when the need arises. 193 reviewers of SendPulse have provided feedback on this feature.
Menu bars
Can provide interlocators with menus, through which they can choose a relevant response. 193 reviewers of SendPulse have provided feedback on this feature.
Drip sequences
Can send triggered sequence of automated messages sent on a predefined schedule in a targeted fashion. 181 reviewers of SendPulse have provided feedback on this feature.
Page Customization (4)
Drag and Drop
Based on 41 SendPulse reviews. Allows users to drag and drop items and content to customize their site's look.
Templates
Based on 41 SendPulse reviews. Provides ready-made templates for simplified landing page creation.
Advanced Customization
Based on 34 SendPulse reviews. Allows users to edit a page's HTML or CSS code, or add custom code.
Content Library
As reported in 36 SendPulse reviews. Allows users to upload and manage content such as photos, videos, and audio.
Page Optimization (4)
A/B Testing
Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion. This feature was mentioned in 33 SendPulse reviews.
Mobile Responsive
Creates mobile responsive pages for optimized viewing on mobile devices. This feature was mentioned in 36 SendPulse reviews.
Web Analytics
Based on 34 SendPulse reviews. Gives users insight into unique pageviews, conversions, visitor location and device type, etc.
SEO
Optimizes content to increase search engine result rankings. 29 reviewers of SendPulse have provided feedback on this feature.
Generative AI (4)
AI Text Generation
Allows users to generate text based on a text prompt. This feature was mentioned in 42 SendPulse reviews.
AI Text Generation
Allows users to generate text based on a text prompt. This feature was mentioned in 143 SendPulse reviews.
AI Text Generation
Allows users to generate text based on a text prompt. 24 reviewers of SendPulse have provided feedback on this feature.
AI Text Generation
Based on 112 SendPulse reviews. Allows users to generate text based on a text prompt.
Agentic AI - Landing Page Builders (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Push Notification (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - SMS Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - CRM (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Email Marketing (5)
Autonomous Task Execution
As reported in 13 SendPulse reviews. Capability to perform complex tasks without constant human input
Autonomous Task Execution
Based on 13 SendPulse reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
Based on 12 SendPulse reviews. Ability to break down and plan multi-step processes
Cross-system Integration
Based on 13 SendPulse reviews. Works across multiple software systems or databases
Cross-system Integration
Works across multiple software systems or databases 13 reviewers of SendPulse have provided feedback on this feature.
Agentic AI - Mobile Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Email Deliverability (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Email Template Builder (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Email Verification (1)
Decision Making
Makes informed choices based on available data and objectives
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Technology Glossary Features
View definitions of the features and discover new technology terms.
What is dedicated IP and how does it help organizations? Our G2 guide can help you understand dedicated IP and the benefits it offers.
What are webhooks and why are they useful? Our G2 guide can help you understand webhooks and their use cases.
Case management refers to the processing of data and procedures for resolving cases. Learn more about case management, its benefits, and its applications.
Email segmentation is the process of segregating a contact database to create email segments with shared and similar characteristics. Learn more about email segmentation, best practices, and how email marketers can perform email segmentation.




