Segment Reviews & Product Details

By implementing one API, we can be free to use as many downstream tools as we wish. What's more, by standardizing on a single event API our team is forced to think critically about what events are important to be tracked, and an event in one platform means the same thing as an event in another platform. Segment also makes it easy to take the same event stream and archive it off to a data warehouse, such as Redshift or Snowflake, and create a "single source of truth." Review collected by and hosted on G2.com.

Many downstream Segment integrations require special-casing. For example, Google Analytics does not support aliasing anonymous user ids with registered user ids. To learn this, one must read the Segment docs quite carefully Review collected by and hosted on G2.com.

Setting new events is easy and the software is very intuitive. Review collected by and hosted on G2.com.

I can't extract the list of events in order to review them offline (in order to manage which to keep and which to disable).

When working in the "debugger" view, it's impossible to search using "OR" statements, which makes searches more tedious since you need to manually search more than once for different cases and compare the results "outside of the product" (copying data to a notepad for example). Review collected by and hosted on G2.com.

The ease of adding sources and destinations with or without native integration with Segment. The ability to insert third-party snippets on our site through Segment. The pricing structure of charging by usage rather than by seat, making it easy to increase adoption across the org. Review collected by and hosted on G2.com.

Still requires technical support to map out the integrations and instrument the right tracking events in your app or on your website. Not all connections are intuitive and the UI makes it hard to find payload information and logs. Review collected by and hosted on G2.com.

Very easy to implement, with connections for lots of systems Review collected by and hosted on G2.com.

The pricing for very big projects is quite high Review collected by and hosted on G2.com.

Simple interface, easy setup and incredibly powerful features to capture, govern and protect data and empower the business to self-sufficiently generate actionable insights and audiences, and activate them to any channel - all automatically and in real-time. Review collected by and hosted on G2.com.

My only desire would be to have a more visual experience - highlighting a summary of details and behaviours for each profile, and perhaps some actionable insights that may be of interest to assist in building audiences. This isn't it's primary purpose, but it would be nice to have this feature built in. Review collected by and hosted on G2.com.

Title says it all, the tool allows us to a pass and control data flows on a level outside of code, and is extremely valuable to our core business, but the team that we have been able to work with to this point have been phenomenal. Our CSMs, AMs, and Solution Engineers have all been extremely knowledgeable and incredibly responsive. Review collected by and hosted on G2.com.

The only thing that I would say here is that if you set this tool up incorrectly, it has the potential to be difficult to fix. Make sure that you are documenting everything and have an idea and plan before implementation on what you need and want. Review collected by and hosted on G2.com.

It's one of the most important, but least sexy tools in the stack. If you've ever had to manage ETL in a large organization where there are constant demands for new downstream tools getting Segment instrumented is a lifesaver. They have a huge library of sources and destinations. The documentation is very good. Their customer success teams are highly responsive and often willing to set up dedicated slack channels. Review collected by and hosted on G2.com.

Instrumentation is not a straight forward thing. It's a mix of data, product, and engineering expertise and typically organizations don't have those all in one place (or even more rarely one person). So for start-ups and the tech world, it's a no brainer, but for enterprise, Segment really needs a strong professional services team. Also, Segment could really use a better solution for the on-prem legacy systems that bottleneck big companies. If they're already a redshift/snowflake/react shop - awesome - but most big old companies aren't. Review collected by and hosted on G2.com.

Segment is uniquely positioned as a Customer Data Infrastructure and logging platform. It is well liked by both development teams and marketing teams, and is the glue that hold everything together when in comes to leveraging our company's data. Review collected by and hosted on G2.com.

Some things that should sometimes be simple are not possible and require custom development on our side. For instance, it is not possible to filter logs from a source to a destination by looking into a users traits (either custom or computed), even though the userId is available in the log and a simple lookup table should theoretically do the trick. We end up having to write a lot of custom functions and loopbacks, and it gets a bit messy. Review collected by and hosted on G2.com.

Segment provides one API that allows you to plug in with hundreds of different services, greatly increasing the amount of data and the ease at which you are able to collect data. Without having to spend hundreds of developer hours learning and implementing different APIs for each data, tracking, or marketing software, you can still integrate with so many services. Additionally, the payload of the JS loaded on the client is greatly reduced. Segment gives you the ability to playback data to a new service you want to integrate with as though you've been already sending that service data for 6 months. I think Segment is an invaluable part of a modern data and marketing stack. Review collected by and hosted on G2.com.

The cost of Segment makes it hard to use as a startup. Review collected by and hosted on G2.com.

The Segment dashboard has the nice debugger that is a web-based tool, very helpful in my case. Simple API that is documented pretty well, at least there are no issues to work with Segment from Drupal 8 application. Review collected by and hosted on G2.com.

Actually, there are no cons to write about. Probably would be great to have a tool to copy tracking data between sources. Review collected by and hosted on G2.com.

Very easy to configure and add new sources and destinations. The integrations Catalog is impressive, many options. Review collected by and hosted on G2.com.

The pricing model especially for anonymous users. They will also count on your MTU usage, if you add the JS on landing and marketing pages, this number can go up pretty easily. Review collected by and hosted on G2.com.

The Visual Tagger for sure. It takes out a lot of pain associated with writing individual code for event tracking and then go through versioning-review-deployment cycle every time that you'd want a slightest modification. With Visual Tagger, I have been able to capture 30+ events within 2 hours (learning curve included) and that too without writing a single line of code. Capturing the same events, by writing custom code for each event and then firing some actions based on the same would have taken at least 4-5 days of developer effort, which I have been able to save. Review collected by and hosted on G2.com.

Frankly speaking, I have yet to encounter any such stuff, except for the price point which could be a bit steep for small organizations. I did tried to get the Persona tool for my company, however, the cost appeared to be prohibitive without any upfront benefits. This could be because the costing is based for US market and thereby becoming prohibitive for India and APAC. Review collected by and hosted on G2.com.

Web-based interface to configure integrations. This has saved our engineering team hundreds and perhaps even thousands of hours of configuration, integration and development of our tracking implementation and integration with third party libraries. Review collected by and hosted on G2.com.

The cost increases linearly as your monthly unique user increases. Review collected by and hosted on G2.com.

Segment was pretty easy to setup, easy to connect new sources, good documentation. It had most of the sources we needed. We did not use the full spectrum of their tools. Review collected by and hosted on G2.com.

Mainly pricing. they had no flexibility with pricing post-covid when our revenue dropped significantly. They basically said: you signed a contract: pay up! (We have been very compassionate to our client base that have had trouble with covid giving discounts as needed.)

But even pre-covid the pricing was not good for us because we are B2C and their pricing is MTU based not event or row based. Review collected by and hosted on G2.com.

Segment makes it super simple to instrument their too and ensure that you are seeing consistent data in all of your down-stream visualization tools. The fact that you can spin up a new tool (like hotJar) with no code, in a few minutes, makes it the perfect product management weapon. Review collected by and hosted on G2.com.

I really wish that Segment had some basic visualizations. They are ONLY a CDP, and they do it fantastically, but putting together some cookie-cutter visuals could help get it instrumented on more clients. Review collected by and hosted on G2.com.

Documentation, Innovation, and Flexibility. Connecting disparate event sources becomes almost trivial. Review collected by and hosted on G2.com.

Lack of Cloud Data Sources for ERP/PIM related work at the moment. They have done well adding "functions" to ease any custom event implementations Review collected by and hosted on G2.com.

The interface is easy to understand and use. For me, as a developer who has to set up different data sources, there are some great tools for testing. Compared to having to build something similar in-house choosing Segment is simply a better solution. Review collected by and hosted on G2.com.

There are some limitations to using Segment for ETL jobs for non-standard data sources at the moment, as you can run get calls or pull data from an FTP server etc at the moment. After having talked to Segment it does sound like they are working on adding these capabilities in the future. Review collected by and hosted on G2.com.

The customer service is amazing. All tickets I've opened are always replied in a matter of hours by people who know what the problem is and how to solve. Segment has a really intuitive UI and offers multiple options for integrations. Review collected by and hosted on G2.com.

I've had a couple of problems with the UI not being responsive, but I've reported the problems as bugs and have been solved almost immediately. So, nothing to complaint. Review collected by and hosted on G2.com.

Easy to try / switch on any product I need Review collected by and hosted on G2.com.

Unfortunately, you cannot set up functions to be part of an existing source Review collected by and hosted on G2.com.

Segment is a tool that has made it easier for us to integrate customer data with third party tools with minimal development costs.

To do this, Segment includes an extensive catalog of predefined destination.

The support provided by Segment is very fast and efficient. Review collected by and hosted on G2.com.

I think the cost of the tool is especially high. Review collected by and hosted on G2.com.

The ability clearly map, collect, and transform data in near realtime has been game changing. The fact we could slowly migrate our old marketing data flows has been helpful and productive. Having clean data among our sites that we can just combine in the same Schema has increased productivity. Review collected by and hosted on G2.com.

The documentation for some connectors is lacking. We have a few third part vendors who we've struggled to migrate because there is almost no documentation other than making a connector. Review collected by and hosted on G2.com.

Plug and Play. Instrument once, and that data is ready to be used anywhere, thanks to Segment's extensive library of integrations.

The product is great, and the team behind it elevates it even further with involved and knowledgeable CSMs, creative solutions architects, and an incredibly responsive helpdesk.

Replays make it easy to regain any "lost" data, and Segment has built a strong relationship with other key vendors in the space to create an extensible ecosystem to cover most data needs. Review collected by and hosted on G2.com.

Protocols is a powerful tool, but I wish it had been bundled with the core product rather than sold separately, as it's crucial to successful data collection at scale. Review collected by and hosted on G2.com.