--- title: Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews meta_title: 'Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 4649 reviews by the users' company size, role or industry to find out how Agentforce Marketing (formerly Salesforce Marketing Cloud) works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 4649 scale: '5' date_modified: '2026-09-13' parent_category: name: AI Agents url: https://www.g2.com/categories/ai-agents --- # Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews **Vendor:** Salesforce **Category:** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents) **Average Rating:** 4.0/5.0 **Total Reviews:** 4,649 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Agentforce Marketing (formerly Salesforce Marketing Cloud) Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue. ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users find the **user-friendly UI** of Agentforce Marketing enhances their experience and boosts engagement effectively. (341 reviews) - Users value the **robust automation capabilities** of Agentforce Marketing, enhancing multi-channel customer engagement and lead conversion. (197 reviews) - Users value the **seamless integrations** of Agentforce Marketing, enhancing data consolidation and empowering personalized customer journeys. (183 reviews) - Users appreciate the **automation capabilities** of Agentforce Marketing, enabling effective, personalized email campaigns with minimal ongoing effort. (177 reviews) - Users highly value the **automation capabilities** of Agentforce Marketing, enhancing efficiency and personalization in campaigns. (165 reviews) - Users value the **personalization capabilities** of Salesforce Marketing Cloud Engagement, enhancing customer relationships and campaign effectiveness. (152 reviews) - Users value the **robust engagement features** of Salesforce Marketing Cloud, enabling seamless and personalized customer interactions. (137 reviews) - Customer Engagement (128 reviews) - Easy Integrations (122 reviews) - Users value the **marketing efficiency** of Salesforce Marketing Cloud Engagement, enhancing personalized strategies and lead generation effectively. (119 reviews) **What users dislike:** - Users find the **learning curve steep** for Salesforce Marketing Cloud, citing complexity and lack of intuitive guidance. (218 reviews) - Users face a **steep learning curve** with Agentforce Marketing, requiring significant effort to master SQL and AMPScript. (154 reviews) - Users find the **complexity** of Agentforce Marketing overwhelming, with numerous pathways and challenging automation setups requiring extensive knowledge. (140 reviews) - Users find the product **expensive** , making it less accessible despite its capabilities and features. (138 reviews) - Users find the **complex usage** of Agentforce Marketing frustrating, particularly during setup, navigation, and automation processes. (110 reviews) - High Complexity (90 reviews) - Not Intuitive (82 reviews) - Difficulty (75 reviews) - Integration Issues (73 reviews) - Missing Features (73 reviews) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews ### 1. Robust Platform with Advanced Journey Designs **Rating:** 4.5/5.0 stars **Reviewed by:** Manish T. | Director - Salesforce Solutions, Computer Software, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 21, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the robust platform of Agentforce Marketing and its ability to link to any external system. The easy drag and drop configuration for journey flows is great, and I appreciate that it can go very advanced with dynamic content and integrations through scripting. The extensive journey flow designs and advanced segmentation capabilities are also standout features for me. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It could be a lot more non-technical friendly. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing for cross-channel, multi-touch campaigns and analytics in customer journeys, enhancing engagement and marketing automation. ### 2. Easy and intuitive: streamline the work **Rating:** 4.5/5.0 stars **Reviewed by:** Damian A F. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The ease of use and the intuitiveness of the environment make everything easier and faster. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The management and monitoring of campaign shipments could be more comprehensive, as I feel that there are still some options or details missing to have a more integral control. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The ease of integration with Data360 makes setting up campaigns very fast, agile, and timely. ### 3. Solid Campaign Capabilities and Easy KPI Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 28, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The campaign capabilities are solid, and common marketing KPIs are easy to track in this cloud. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Some advanced features require technical knowledge, which means you may need to ask for support within your company. Of course, you can also learn on your own using the resources available on the Trailblazer platform, but honestly, that can take time and requires the capacity to respond and keep up. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps us track, reach, and better understand each stage of our marketing campaigns. ### 4. 360° Customer View and AI-Powered Journeys for Personalized Multi-Channel Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Monalisha M. | Sales Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** February 02, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud is widely regarded for delivering a comprehensive 360-degree view of the customer, which helps me create deeply personalized, multi-channel marketing campaigns. Standout capabilities include strong AI-driven insights through Einstein, advanced automation, and smooth, real-time journey orchestration across email, mobile, and social media. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It has a high cost, an extremely steep learning curve, and a complex, non-intuitive user interface that often requires technical expertise or dedicated consultants. Users also report that it can be slow, lacks sufficient training resources, and sometimes feels like a collection of disjointed, older, pieced-together tools rather than a cohesive product. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** We’re dealing with fragmented customer data, inefficient manual processes, and a lack of personalized, cross-channel engagement, which makes it harder to deliver a consistent experience. ### 5. Effective Data Centralization, Challenging Setup Process **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like most about Agentforce Marketing (formerly Salesforce Marketing Cloud) is the centralization of our customer data in one place and the ability to build and deploy journeys via the email channel specifically. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I find understanding risk and governance on the platform challenging, which is crucial for reviewing with internal partners, especially as we move to an agentic workforce. Transparently giving that type of information so it's consumable could help adoption faster. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to connect to data clouds, enabling personalized marketing engagement. It centralizes customer data and enhances campaign execution with email journeys, improving team efficiency. ### 6. Best-in-Class Marketing Tool for Omnichannel Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I truly do think it’s best in class for a marketer. There are so many tools and options for communication across all channels. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I understand why pricing is so piece mail. And there are many reasons why you would want that. But at the same time it can make it difficult when trying to advocate for my org to adopt a new product because the thought is “another cost?” Vs something just being included. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Right now I wouldn’t say there’s a specific problem so much as it’s just letting us get business done. Sending out email content to customers. ### 7. Beginner-friendly Builder with Powerful HTML & AMPscript Options **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer F. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Anyone can use it - beginners can create with drop and click, and experts can use html and amp script. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Some of the journeys are built in mostly journey data and it can be difficult to leverage real-time data without exiting the customer from the journey. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Increasing the number of customers who have signed required documents; using email and SMS reminders. ### 8. Easy and straightforward **Rating:** 5.0/5.0 stars **Reviewed by:** Rodrigo V. | Digital Product Owner - Marketing Automation, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 08, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Creating a seamless experience for the customer is much easier now. Being able to have the data available in Data 360 is a big improvement compared with MCE. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It loads slow sometimes. And it does not work so well when having more then one tab oppened **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Customer experiences and having the customer in the main seat. Data residency, segmentation and activatio ### 9. Eager to Learn More About Building Pages and Updating Templates in Salesforce Marketing Cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Amy L. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I would like to learn more about salesforce marketing cloud is how I can create the pages and change templates without having to restart all over again. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I don’t like that it sometimes lags and occasionally breaks down on me. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I’ve been able to build templates, and the drag-and-drop option is great. It has helped speed up the process. ### 10. Great for Email Automation with Journey Builder and Automation Studio **Rating:** 4.5/5.0 stars **Reviewed by:** Thilan P. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It's a great platform to to send emails specially using journey builder and automation studio.Also transactional sends as well **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It can be not.easy to earn like other email platform and some find it it's a steep learning curve **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Contacting existing and prospective customers for via emails sms and push notifications. This helps to increase customer retention and new customers ### 11. Flexible Automation and Personalization in One Powerful Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Mangal S. | Marketing and Personalization Manager, Luxury Goods & Jewelry, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 08, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the flexible automation, multi-channel journey in one place and easy to set up the journey. Aslo easy to personalize campaigns, track customer behavior, and optimize engagement across channels. Customer support is also decent; we mostly get the response within the day. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I don't have such dislike, but few features always require technical expertise to set up and maintain. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** SFMC helps to solve the challenges of managing and personalising the communication with customers across multiple channels. We’re able to deliver more relevant messaging, improve customer engagement, streamline campaign execution, and make data-driven decisions ### 12. Targeted Journeys and Einstein Reporting for Better Customer Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Marco E. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The way we engage with our customers. Targeted email campaigns based on segmentation and the ability to use Einstein for reporting. Also the ability to use journey builder to create an unique experience **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The limitation to explore other tools such as MCP and Next without having a dev org. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Creating the opportunity to use MCP for next best action. ### 13. Strong Marketing Insights in One Platform, Though Setup Depends on Clean Data **Rating:** 3.5/5.0 stars **Reviewed by:** Jered B. | Luxury Stores Lead, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It's on platform and connected to where Sales tracks their opportunities and quotes, so it can be leveraged to give a wide array of marketing insights. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It seems like it takes a while to get started if you don't have perfectly clean data. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** If adopted it would help us gain quicker and more in depth insights on campaigns. ### 14. Powerful Campaign Tool with Improved Data Analysis, Needs Better Support **Rating:** 4.5/5.0 stars **Reviewed by:** Gaganpreet Singh D. | Squad lead for Experimentation, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 24, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the campaign setup in Agentforce Marketing. Also, data can be easily extracted from Agentforce Marketing for further analysis. It's a big brand and a reliable product. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I don't like tech support, because more often they are slow or don't do anything and just waste time. Also, the initial setup was not so easy and took a lot of time. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing for setting up campaigns, sending communications, and extracting data for customer targeting. ### 15. Unmatched Flexibility and Personalization for Customer Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Aman K. | Consulting Intern, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** December 09, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The platform’s flexibility is a major advantage. With Data Extensions and tools like AMPScript, we can build complex data models and deliver deeply personalized, dynamic content in every message. This allows us to maintain highly relevant, consistent customer experiences across all touchpoints—something simpler automation tools can’t achieve. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The user interface in Salesforce Marketing Cloud Engagement can feel cumbersome, often requiring multiple clicks to complete straightforward tasks. It also tends to lose context—for example, collapsing folder structures after a page reload or when performing repeated actions. Beyond that, the platform would benefit from a more fully integrated query studio and stronger, more effective search capabilities. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Salesforce Marketing Cloud Engagement to manage ad campaigns and track customer interactions, helping streamline the entire B2C process. By integrating data from sales, service, and commerce, it provides a unified customer view that strengthens our overall marketing strategy. ### 16. Journey Builder’s Drag-and-Drop Interface Makes Building Campaigns a Breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea H. | Member, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The Journey Builder and its visual drag-and-drop interface are probably what I like best. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The platform can be somewhat complex to learn and manage, especially at first. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Previously, we didn’t send our emails ourselves and relied on a third party. After bringing this in-house, we’ve been able to move faster and get to market more quickly. ### 17. Highly Customizable, But UI Could Improve **Rating:** 4.0/5.0 stars **Reviewed by:** Philippe C. | Technical Architect, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 25, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I appreciate the high level of customizability that Salesforce Marketing Cloud Engagement offers. It does not impose restrictive limitations on what I can do, allowing me to tailor solutions specifically to the needs of my clients. It gives me the tools I need to build any marketing automation solution that my clients can think of. Additionally, I value the reliability and effectiveness of Salesforce Marketing Cloud Engagement as a marketing tool, especially noting its suitability for large companies. It provides a robust framework for managing complex marketing data and email campaigns, whether they are one-off commercial promotions or substantially data-intensive transactional campaigns. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The user interface of Salesforce Marketing Cloud Engagement is often cumbersome and requires many clicks to accomplish simple tasks. The UI also frequently loses context, such as collapsing folder structures upon page reloads or when repeating actions. Additionally, there is a need for a more robust and fully integrated query studio and more powerful search features. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Salesforce Marketing Cloud Engagement for managing marketing data and email campaigns, including data-heavy transactional ones. Its customizability enables building tailored marketing automation solutions for clients. ### 18. All-in-One Platform with Powerful Data 360 for Personalization **Rating:** 4.0/5.0 stars **Reviewed by:** Derek D. | Undergraduate Researcher - Human-Computer Interaction, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Everything being on one platform is great plus data 360 is going to open doors for personalization and segmentation that wasn’t possible before **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Still a bit clunky with flows and bugs in the demos we had. This has to be fixed in time **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Orchestration of multiple journeys or automations based off of one behaviour or action ### 19. Efficient Data Management with Smooth Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the data management features of Agentforce Marketing, which allow customers to unify and segment large and complex sets of data with clicks and not code. The two-way messaging is also something I really appreciate. The initial setup was fairly seamless, and I found the recent updates to the documentation make it very easy to follow. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Scale and reporting **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to solve issues with journey orchestration and data silos. It unifies and segments large data without code, easing management. The two-way messaging feature is also a major plus. ### 20. Digital Review **Rating:** 5.0/5.0 stars **Reviewed by:** Jana G. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Most helpful thing about Agentforce Marketing is the ability to pull up analytics with ease using its agents. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** There are times I can to continue to add chat prompts for our agent forces. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I like I have can pull up data easily which allows to me to better use my time for creating campaigns. ### 21. Yari Review **Rating:** 5.0/5.0 stars **Reviewed by:** Yari V. | Digital Designer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like using Agentforce Marketing for its reporting feature. It really helps with deciding on new ideas. Also, the platform is very easy to navigate. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It glitches and logs me out. The glitches can be improved. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I find Agentforce Marketing useful for doing sends and the reporting helps me with deciding on new ideas. ### 22. Streamlined Event Marketing with Room for Usability Improvements **Rating:** 3.0/5.0 stars **Reviewed by:** Tim H. | Founder, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that Agentforce Marketing (formerly Salesforce Marketing Cloud) is integrated into our overall sales ecosystem. The tool helps us seamlessly register and manage communications for reaching out to potential donors and attendees for major upcoming events. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Our marketing team finds Agentforce Marketing difficult to use, so user-friendliness could definitely be improved. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** n/a ### 23. Robust Platform with Powerful SQL Segmentation **Rating:** 4.0/5.0 stars **Reviewed by:** Steve C. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is a robust platform that has a lot of interesting tech. I specifically like it's ability to segment with SQL **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Challenges around reporting, most of which will go away with marketing cloud next **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** We don't have a lot of it enabled, but there is value in it identifying leads on our site. ### 24. The sky is the limit **Rating:** 5.0/5.0 stars **Reviewed by:** Rochella F. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 23, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like being able to communicate with our customers and potential customers through personalized messages. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** So far, my colleagues and I haven’t found anything we dislike about it. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It allows us to build personalized journeys based on specific actions. My team loves the seemingly endless options for customizing the path for each email. ### 25. Love it! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like best about Agentforce Marketing is its ability to bring customer data, marketing automation, and personalization together in a single platform. It helps teams create more targeted customer experiences across multiple channels while providing useful analytics and reporting to measure campaign performance. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** One drawback of Agentforce Marketing is that it can have a steep learning curve, especially for new users or teams without dedicated technical resources. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing helps us manage and personalize communications throughout the student lifecycle—from prospective student recruitment and admissions to enrollment and alumni engagement. ### 26. Mixed Performance, Needs Bug Fixes **Rating:** 2.5/5.0 stars **Reviewed by:** Tasha R. | Director of College External Relations, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like querying data points with Agentforce Marketing, as it helps in providing a personalized experience for our customers. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I don't like that new products are rushed and often contain bugs. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to engage new and existing customers. Querying data points helps provide a personalized experience for our customers. ### 27. Comprehensive Marketing Solution with Unified View, But Demanding Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Abhay K. | Security Analyst I **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 14, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I really appreciate the unified customer view provided by Salesforce Marketing Cloud Engagement. It significantly aids in tracking the progress of the purchase process, allowing for a streamlined overview of customer interactions. By connecting data from the sales, service, and commerce clouds, I am effortlessly informed if a customer has an open support ticket, which enhances our marketing strategy and customer service coordination. This integration ensures that our marketing efforts are knowledgeable and responsive to customer needs, making the platform invaluable for managing our business-to-customer process more effectively. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I find that using Salesforce Marketing Cloud Engagement requires a very high level of technical understanding, which can be quite daunting. Additionally, the cost of deployment is very high, making it a significant investment. It also requires a lot of effort to manage and integrate it effectively into existing systems. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Salesforce Marketing Cloud Engagement to manage ad campaigns and track customer interactions, streamlining the business-to-customer process and providing a unified view by integrating data from sales, service, and commerce, enhancing our marketing strategies. ### 28. Fast, Prompt-Driven Campaigns—But Journey Migration Still Missing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Agentforce capabilities let me create campaigns in minutes using just prompts. I can also leverage the power of Data360 Einstein segments to rely less on SQL. Integrating Marketing Cloud with Salesforce CRM now feels easier as well, especially for service and sales follow-up. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** There’s no way to migrate journeys from an existing Marketing Cloud to agentic Markeing Cloud. There’s also no way to migrate Journey Builder journeys or campaigns, which makes moving over very difficult. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It allows us to activate more channels and use AI in our workflows. ### 29. Endless Creative Possibilities for Engaging Prospects and Clients **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda L. | Mathematics Tutor, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that there are so many possibilities for being creative and meeting prospects and clients where they are. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** There is a learning curve to understand what you can/can’t do. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps us connect with prospects and clients on an individual level, making our interactions feel more personal and targeted. ### 30. Effortless Campaign Management with Stellar UX **Rating:** 5.0/5.0 stars **Reviewed by:** Grazi S. | Advisor, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the user experience of Agentforce Marketing a lot. It's great for creating marketing journeys and helps me get in contact with my clients easily. The initial setup was easy as well. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing for marketing journeys and to get in contact with my clients. ### 31. Data Cloud Targeting That Supercharges Audience Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Juan V. | Senior Application Analyst, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I love how it leverages the data cloud to help you target and market to your audience. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The setup costs are high because we have to use implementation partners and train staff. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Data Silos: Uses Data Cloud to unify customer information across touchpoints, eliminating fragmented views of the prospect ### 32. Powerful AI Capabilities That Help Win Clients **Rating:** 5.0/5.0 stars **Reviewed by:** Julia C. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I love the ai capabilities that it offers. We are starting to test EEF on our emails and it helps sell it to our clients **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** How it’s not easy to pick up quickly. It definitely takes time to learn **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Being extremely efficient and refined on our emails thru ai ### 33. All-in-One Platform for Personalized Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Mayank K. | SENIOR salesforce DEVELOPER, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 08, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** SFMC allows you to create highly personalized campaigns using customer data's supports email, SMS, social media, ads, and push notifications in one platform. SFMC can be easy to understand in the areas of SQL query. SFMC is also platform independednt. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** SFMC can be overwhelming for beginners because of the advanced feature and tools, Interface can be hard t understand especially in journey builder and automation studio. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps us to send Push notification and Newsletters to the target audience in an efficient way. ### 34. Reduces Call Friction with Agents Who Can Answer Almost Everything **Rating:** 5.0/5.0 stars **Reviewed by:** Mariana P. | Analyst III-CRM, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It helps reduce friction during calls because the agent can answer most, or even all, of the questions. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is limited to data in crm and does not leverage live behaviors of customers **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It’s helping us communicate and personalize emails to our customers based on their specific needs. ### 35. Intuitive Campaign Setup and Clear Engagement Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** P Q. | Department Head - Digital & Content Marketing, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Intuitive campaign setup and tracking of customers engagement. Ability to easily view campaign creative. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Some of the forms can be arduous to complete when setting up a campaign. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The ability to track campaign activity and customer engagement as well as effectively and efficiently building out campaign pages. ### 36. Powerful Real-Language Prompts for Segments and Email Copy **Rating:** 4.5/5.0 stars **Reviewed by:** Nathan B. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Ability to create segments, copy for emails, and other things based on real language prompting. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The requirement to have Data 360. I would like the option to not have that, given the expense, similar to MCE. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Allowing self-service capabilities to our Marketing teams without immense technical skills. ### 37. Easy Email Creation salesforce marketing cloud review **Rating:** 4.0/5.0 stars **Reviewed by:** Debbie C. | Digital Account Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like marketing cloud because it helps crest emails with templates and drag and drop features. I also like the reporting **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I do not like having to great sqls to merge data sources **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It solves the email creation problem and by not having to using html ### 38. Streamlining Staffing Campaigns Through Salesforce Marketing Cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Nilesh P. | Senior Consultant, Staffing and Recruiting, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 04, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like best about Salesforce Marketing Cloud Engagement is its powerful automation and personalization capabilities. It allows us to create highly targeted campaigns, segment audiences effectively, and deliver personalized communication at scale. The platform’s intuitive interface, combined with seamless integration with other Salesforce tools, makes managing recruitment and staffing campaigns efficient and data-driven, helping us engage candidates more meaningfully while saving time and improving overall workflow. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** One aspect that can be challenging with Salesforce Marketing Cloud Engagement is its steeper learning curve for new users, especially when configuring advanced automation or complex journeys. Additionally, certain reporting features could be more intuitive, as extracting detailed insights sometimes requires extra steps. However, with proper training and experience, these challenges are manageable and don’t outweigh the platform’s overall robust capabilities. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Engagement addresses the challenge of managing and personalizing communication at scale in our staffing and recruitment processes. It solves problems like scattered candidate data, inefficient campaign management, and lack of targeted engagement. By automating journeys, segmenting audiences, and providing actionable insights, it helps us reach the right candidates with the right message at the right time, improving efficiency, enhancing candidate experience, and supporting data-driven decision-making across recruitment campaigns. ### 39. Improving Over Time with Powerful Agentic Marketing Capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Julian T. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It getting better with the time. And allows agentic capabilities in the marketing world, which MCE didn’t not do **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It makes you move away from MCE, which clients might find it bad **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** For me, a crm consultant too. It bring everything in one some product ### 40. Seamless Data 360 Integration for Easy Segment Pulls **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan F. | Marketing Implementation Consultant, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 06, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I love that it’s connected directly to data 360, so you can pull segments directly from it. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I do not like how consent is captured and handled in the platform **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It is allowing for quick builds of segments that target the correct audience ### 41. Solid Automation Integrations, but Unintuitive UI and Cumbersome Permissions **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 02, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Can integrate with some systems for automation. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The interface is unintuitive and requires a lot of investigation when looking for specific features. The permissions setup is cumbersome and requires significant trial and error to grant access to team members. Oh, and you have to purchase third party "plug-ins" to get the most use of the product. How can an email program not offer mobile preview? **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Marketing automation is adequate once you spend hours configuring things. ### 42. Powerful Automation for Personalized, Scalable Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like best that Agentforce Marketing combines powerful automation with personalized customer engagement, making it easier to create timely, relevant campaigns at scale. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I dislike that it can be complex and time-consuming to configure, with a steep learning curve for new users. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It solves the problem of manually managing complex, multi-channel marketing campaigns by automating workflows and enabling more personalized customer engagement. This benefits me by saving time, improving efficiency, and helping deliver more relevant communications at scale. ### 43. Powerful Resources, But Requires Learning **Rating:** 3.5/5.0 stars **Reviewed by:** Paulo F. | Analista de Marketing, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from English using AI. **Reviewed Date:** December 22, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud stands out for integrating data, automation, and personalization to create intelligent and scalable customer communication journeys. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The main drawback of Salesforce Marketing Cloud is its complexity, which requires technical expertise and a significant learning curve to fully leverage its capabilities. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud solves the challenge of managing large volumes of customer data and multichannel communications by centralizing information, automating journeys, and enabling personalization at scale, which improves efficiency, consistency, and engagement in our marketing efforts. ### 44. Powerful Personalization and Analytics for Seamless Customer Journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Dusiant S. | Senior QA Analyst, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 06, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** This platform offers powerful, unified tools for customer personalization and cross-channel orchestration, making it possible to design complex journeys across email, mobile, social, and web with strong data integration. However, its extensive features do demand a considerable investment of time and expertise to fully master. Users appreciate the ability to craft tailored experiences using AI and benefit from its comprehensive analytics. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Some of the main pain points are the complicated setup process and the awkward user interfaces, especially when it comes to simple tasks like designing basic emails. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud (SFMC) addresses major marketing challenges such as fragmented data, impersonal messaging, reliance on manual tasks, and inconsistent customer experiences across various channels. ### 45. Autonomous Campaign Execution That Frees Marketers to Focus on Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Agentforce Marketing’s standout strength is autonomous campaign execution — AI agents can independently handle tasks like audience segmentation, content personalization, and journey orchestration without constant human intervention, freeing marketers to focus on strategy rather than operations. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It’s a new platform, and it requires migration from the legacy system. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It solves the scale vs. personalization tradeoff — marketers have always had to choose between reaching large audiences or delivering truly personalized experiences, because doing both manually is impossible ### 46. Advanced Automation & Journey Builder for Sophisticated Customer Journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Marian C. | Marketing Coordinator, Marketing and Advertising, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 29, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Advanced automation & journeys: Journey Builder lets you create sophisticated, multi-step customer journeys across email, SMS, and more, all triggered by actions or data changes. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I dislike most about Salesforce Marketing Cloud is that it can feel overly complex and heavy for what many teams actually need. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud solves the challenge of managing complex, data-driven, multi-channel marketing at scale by unifying customer data, automating journeys, and enabling personalized messaging. This benefits me by reducing manual work, improving targeting and relevance, and giving clearer insight into campaign performance, allowing me to focus more on strategy and less on execution. ### 47. Easy Email Building That Saves Time **Rating:** 4.0/5.0 stars **Reviewed by:** Lindsey B. | Graphic Designer, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I enjoy the ease that it provides me when building emails. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I wish there were some deeper intervention of products that we use. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The ease to build emails in both content builder but also to be able to code. ### 48. Effortless Campaign Asset Organization with Drag-and-Drop Templates **Rating:** 4.0/5.0 stars **Reviewed by:** Katie S. | National Board of Directors, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Being able to organize my campaign assets and easily drag and drop them into templates as needed. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It can be cumbersome if your org doesn’t invest in the full suite. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Retargeting our clients who haven’t interacted with our emails ### 49. Agentic Marketing Capabilities That Open New B2B Opportunities **Rating:** 4.5/5.0 stars **Reviewed by:** Jack B. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Bringing agentic capabilities to marketing opens new landscapes especially for b2b **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The set up can take a bit of getting used to a **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It Solves a scalability problem, being able to open new capabilities in a modern platform ### 50. Flexible Scripting and Multi-Channel Integrations That Deliver **Rating:** 4.0/5.0 stars **Reviewed by:** Pablo S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The possibility to integrate many channels including paid media networks. Also the flexibility of scripting for personalization **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The dispair roadmap for MCE and MCA.. not having agentforce on MCE **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Creating faster segmentation with data cloud and prompts ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Discussions - [Is it safe to use?](https://www.g2.com/discussions/40550) - 2 comments, 2 upvotes - [What is SalesForce Email Studio?](https://www.g2.com/discussions/24042-what-is-salesforce-email-studio) - 2 comments, 2 upvotes - [Is there any demo account to learn Interaction Studio or best platform to learn it ?](https://www.g2.com/discussions/33550-is-there-any-demo-account-to-learn-interaction-studio-or-best-platform-to-learn-it) - 1 comment, 1 upvote - [Yes](https://www.g2.com/discussions/yes-9a4129cb-c33f-45b5-8653-afae79248485) - 1 comment, 1 upvote - [Is there a tutorial with very specific step by step instructions for creating a referral program?](https://www.g2.com/discussions/14684-is-there-a-tutorial-with-very-specific-step-by-step-instructions-for-creating-a-referral-program) - 1 comment, 1 upvote - [View Agentforce Marketing (formerly Salesforce Marketing Cloud) pricing details and edition comparison](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-09-13+14%3A09%3A43+-0500&secure%5Bsession_id%5D=7016c7cf-8c10-4f24-aa82-82a7f355d31d&secure%5Btoken%5D=5dfff3fbf83582621c720f43efe1f177069412a3ac4269a3d2beab3c2659ece8&format=llm_user) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Customizable Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics - Predictive Analytics - Behavioral Analytics - Campaign Analytics - Website Analytics - Visual Analytics **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution - Cross Channel Attribution **Platform Basics** - Dynamic Segmentation - Journey Optimization **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Lead Monitoring** - Features - Performance - Identification - Lead Capture **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding - Generative AI **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Channels** - Social Media Integration - Website - Text Message (SMS) - Voice Assistants - Other - Multi-Channel Marketing **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Marketing** - B2B Attribution - B2C Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Data Capture** - Mobile - Websites - Social Media - Data **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations - Gift Card Management - Membership Management - Discount Management - Survey/Poll Management - Rewards Management - Promotions Management - eCommerce Management - Campaign Management - Communication Management **Experimental Design** - Multivariate testing capacities - Split Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Multi-Channel Marketing - Map Creation - Email Marketing - Single Sign On - Performance Metrics - Customer Database - API - Activity Dashboard - Data Linking - Whiteboard - Drag & Drop - Data Visualization - Collaboration Tools - Brainstorming - Conversion Tracking - Workflow Management - Activity Tracking - Behavior Tracking - Personalization - Customizable Reports - Customer Journey Mapping - Customer Profiles - AI Copilot - Third-Party Integrations - Real-Time Notifications - Tagging - Audience Targeting - CRM - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Communication Management - Attribution Modeling - Action Management - Map Sharing - Engagement Tracking - Customizable Branding - Generative AI - Customer Touchpoints - Customer Experience Management - Diagramming - Campaign Management - A/B Testing - Storyboarding - Customer Segmentation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics - Reporting/Analytics **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **Analytics** - Export/Import - Reporting **Analytics** - Reporting and Analytics - Heatmaps - Visual Analytics **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Additional Functionality** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Additional Functionality** - Customizable Templates - AI Copilot - Transaction History - SMS Marketing - Referral Tracking - Customizable Branding - Customer Surveys - Member Portal - Campaign Planning - Client Portal - Loyalty Program - Email Marketing - Customer History - Activity Dashboard - Performance Metrics - Multi-Campaign - Engagement Tracking - Customer Profiles - Social Promotion - Customer Segmentation - Customer Database - API - Point of Sale (POS) - Generative AI - Multi-Channel Marketing - Customer Activity Tracking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Customization** - Web Forms - Personalization - Templates - Integration - Social Media Integration - Customizable Forms - Customizable Templates **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking **Additional Functionality** - Lead Segmentation - Conversion Tracking - Activity Dashboard - A/B Testing - AI Copilot - Pipeline Management - Drag & Drop - Reporting & Statistics - Multi-Campaign - Prospecting Tools - Customizable Fields - Lead Distribution - Event Triggered Actions - Engagement Tracking - Generative AI - Chat/Messaging - CRM - Email Marketing - Template Management - Lead Nurturing - Customizable Branding - Contact Management - Contact Database - Email Management - Real-Time Notifications - Customer Segmentation - Surveys & Feedback - Campaign Management - Activity Tracking - Alerts/Notifications - Data Extraction - Lead Notifications - Reporting/Analytics - Dashboard - Business Card/Badge Scanning - Lead Generation - Customer Database - Autoresponders - Lead Qualification - API - Forms Management - Visitor Tracking - Lead Management - Campaign Analytics - Search/Filter - Campaign Planning - Lead Scoring - Email Tracking - Drip Campaigns - Campaign Segmentation - Lead Verification/Validation - Source Tracking - Calendar Management - Reminders - Interaction Tracking - Opportunity Management - Sales Reports - Document Storage - Sales Trend Analysis - Monitoring - For Sales Teams/Organizations - Sales Forecasting - Workflow Management - Task Management **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Agentforce Marketing (formerly Salesforce Marketing Cloud) Alternatives - 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