Sailthru by Marigold Features
Integration (3)
Data Import & Export Tools
Based on 30 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs
Based on 30 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications
Based on 24 Sailthru by Marigold reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
Platform (18)
Customization
Based on 32 Sailthru by Marigold reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements
Workflow Capability
Based on 28 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management
Based on 32 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Internationalization
Enables users to view and transact business with the same content in multiple languages and currencies.
Sandbox / Test Environments
Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
Performance and Reliability
Based on 32 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Output Document Generation
Based on 22 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.
Custom Tracking Domain
Ability to define a custom domain from which emails are sent.
Multiple Domains
Able to send emails from multiple domains.
Dedicated IP
Ability to use a dedicated IP for deliverability.
Documentation
Availability and quality of documentation for API, code library, implementation, and set up.
Sender Reputation Management
Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
Tracking & Reporting
Tracks emails sent and delivery rates and compiles them into standard reports.
Enterprise Scalability
Provides features and infrastructure to allow scaling for large organizations.
Performance and Reliability
Emails are consistently received and software performs reliably.
Optimization
Based on 13 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Optimizes marketing campaigns for mobile devices.
Integrations - Mobile Marketing
Based on 12 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.
Internationalization
Based on 12 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Facilitates global text message and mobile marketing campaigns.
Email Marketing (4)
Building and Personalizing Emails
Based on 94 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically
Sending Outbound Emails
Based on 94 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.
Manage Email Deliverability
Based on 95 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
Automated Email Responses
Based on 77 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores
Online Marketing (5)
Landing Pages and Forms
Based on 57 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.
Dynamic Content
Based on 71 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.
A/B Testing
Based on 82 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.
Mobile Optimized
Based on 73 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.
Search Tracking and Optimization
Based on 12 Sailthru by Marigold reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.
Lead Management (8)
Marketing Lead Database
Based on 22 Sailthru by Marigold reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.
Data Quality Management
Based on 37 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.
Segmentation
Based on 40 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Lead Scoring and Grading
Based on 25 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
Lead Nurturing
Based on 30 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
Online Behavior Tracking
Based on 34 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Automated Alerts and Tasks
Based on 25 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
CRM Lead Integration
Based on 27 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.
Campaign Management (4)
Program Management
Based on 66 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.
Event / Webinar Marketing
As reported in 12 Sailthru by Marigold reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.
Calendaring
Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. 10 reviewers of Sailthru by Marigold have provided feedback on this feature.
Budgeting
Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.
Social (5)
Social Listening
Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. 10 reviewers of Sailthru by Marigold have provided feedback on this feature.
Social Sharing
Based on 46 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.
Social Campaigns
Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. 11 reviewers of Sailthru by Marigold have provided feedback on this feature.
Social Media Engagement
Based on 10 Sailthru by Marigold reviews. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.
Social Media Advertising
Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time 12 reviewers of Sailthru by Marigold have provided feedback on this feature.
Reporting & Analytics (5)
Basic Reporting
Based on 94 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Web Analytics
Based on 74 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
ROI Analytics
Based on 57 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
Revenue Analytics
Based on 62 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
SEO / Keyword Analytics
As reported in 13 Sailthru by Marigold reviews. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.
Administration (6)
Template Creation
Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.
Preset Template Availability
Quantity and quality of preset email templates for administrators to construct their own emails.
Custom Unsubscribe
Able to customize the unsubscribe templates, handler, and tracking.
Email Segmentation
Able to segment transactional emails based on their purpose.
Detailed Server Logs
Detailed logs for tracking and debugging mail server activity.
Notifications
Alerts administrator whenever a pre-set event occurs.
Integrations (11)
Webhooks
Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)
Event Tracking API
API used to track the status of emails.
Mail Send API
API used to send emails (e.g. Web API, SMTP API)
Spam Filter Testing
Testing to ensure emails do not go to recipient's spam folder.
CRM/Email Integrations
Integrates with popular CRMs and email marketing software
WCM Integrations
Integrates with web content management systems
E-Commerce Integrations
Integrates with e-commerce platforms
Social Media Integrations
Integrates with social networks
E-Commerce Integration
Integrates with e-commerce platforms.
Email Marketing Integration
Integrates with email marketing providers to share captured lead data.
Domain Integration
Allows companies to connect landing pages to their existing domain.
Analysis (4)
Application Attribution
Attributes app installs to the marketing campaigns and media sources that drove it.
Campaign Analysis
Measures impact and effectiveness of mobile marketing campaigns. This feature was mentioned in 13 Sailthru by Marigold reviews.
Uninstall Tracking
Measures user-level uninstall insights.
Custom Dashboards
Creates custom data views to suit every team member's needs.
Campaigns (15)
Proximity Marketing
Collects geo-location data on mobile users to customize relevant campaigns.
Push Notifications
Pushes notifications or text messages to mobile devices
Bulk SMS
Provides templates for mass mobile messaging campaigns
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty
Email Campaigns
Based on 12 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Personalizes and optimizes email mobile marketing campaigns.
Audience Segmentation
Based on 10 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Identifies the most granular audience segments based on actions, inactions, and user properties.
Customize
Allow users to customize their messages.
Scheduling
Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages
Retarget
Retarget your messages based on previous user engagement.
Segmentation
Segment audience based on device type, location, demographics, customer behavior, etc.
Triggered Notifications
Automate notifications based on user behavior
Targeting
Ability to target specific visitors based on referrer, geo-location, cookies, or previous history
Triggered Campaigns
Ability to trigger time-based or behavior-based pop-up campaigns
A/B Testing
Tools for creating split A/B tests
Analytics
Measure and visualize campaign performance and conversion rates
Engagement (1)
Coupons and Promotions
Based on 11 Sailthru by Marigold reviews and verified by the G2 Product R&D team. Sends out coupons and promotions to reward and entice mobile device users.
Diagnosis (4)
IP Address
IP address quality analysis.
Domains
Sending domain quality analysis.
Content
Email content analysis.
Policy Compliance
Determing email and domain compliance with policies such as DMARC.
Tracking (5)
Processing Time
Measuring of delivery latency/processing time.
Placement
Tracking which folder email appears in.
Open Rate
Tracking open rate across recipients.
Time to Open
Tracking time between delivery and open.
Alerts
Notifications related to placement and opening.
Reporting (4)
Campaign Performance
Measuring overall campaign performance across recipients.
Domain Reputation
Measuring overall reputation related to specific sending domains.
Brand Reputation
Measuring overall reputation of brand based on all email activity.
Blacklist and Whitelist
Tracking recipient tagging of domains for blacklists and whitelists.
Analytics (2)
Campaign Performance
Track and report on performance metrics and conversions
Audience Insights
Report on audience demographics and engagement
Segmentation (2)
A/B Testing
Provides native A/B testing for content and campaigns.
Customer Profiles
Allows users to build and analyze customer profiles.
Targeting (2)
Behavioral Targeting
Presents messaging depending on customer behavior.
Contextual Targeting
Presents messaging depending on customer context.
Triggered Content (3)
Geofencing
Content triggered by customer's given geolocation.
Triggered Emails
Emails triggered by customer activity or behavior.
Triggered Messages
Messages triggered by customer activity or behavior.
Personalized Content (3)
Recommendation Engine
Provides recommendations based on customer metrics.
Personalized Discounts
Calculates and presents customized discounts.
Website Personalization
Personalizes web experiences and presented content based on customer metrics.
Templates (4)
Text and Themes
Allow users to edit text and themes on email templates
Stock Images
Provide a library of stock images to use for emails
Proofing
Offer email proofing capabilities
Mobile Responsive
Provide mobile responsive email templates
Edit (3)
Pre-Made
Offer pre-made email templates
Build
Allow users to create their own email templates
HTML
Use drag-and-drop HTML editing to create email templates
Logistics (4)
Analytics
Provide analytics reporting so that users can see how their campaigns perform
Issues
Allow for users to identify potential issues that would stop their emails from sending
Integrations
Integrate with email software or email marketing and marketing automation platforms
Shareable Link
Ability to share email templates via a link to collect feedback on the created emails easily
Text Messaging (8)
Bulk SMS
Enables users to send mass text message campaigns
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty
Text Scheduler
Provides the ability to schedule single or bulk text messages to recipients on a specific date and time
Automatic Replies
Provides automatic text message replies to recipients
Automatic URL Shortening
Provides automatic URL shortening to use less characters via text
MMS Marketing
Sends out multimedia via text messages, such as coupons, pictures, and audio
Personalization
Offers features for personalizing text messages based on customer information or past behavior
Transactional SMS
Allows users to establish automated workflows and triggers to deliver transactional text messages
Platform Basics (10)
Editing Platform
Contains an editing form for emails or email codes for test submission
Spam Filter Testing
Has a dedicated spam filter testing feature, which tests the rate at which the email is sent through spam filters
A/B Testing
Has a dedicated A/B testing feature, which compares multiple email campaigns
Deliverability Testing
Has a dedicated deliverability testing feature, which tests the end result of a sent email
Design Testing
Has a dedicated design testing feature, which tests email code, formatting, and other design aspects
Templates
Provide templates for customer journey mapping to jumpstart the process.
Exporting
Ability to export customer journey maps in a variety of formats to present and analyze.
Multi-user Access and Collaboration
Allow team members to invite others to collaborate on journey maps and make direct changes.
Multiple Personas
Provide the ability to compare the experiences of multiple personas in one journey map.
Data Analytics
Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation.
Platform Data (3)
Performance
Contains tools to visalize campaign performance
Dashboard
Has a centralized dashboard for users to interact with
Analytics
Contains a way to visualize campaign analytics
Optimization (4)
A/B Testing
Test variations of a push notification on a portion of users and track conversions
Personalization
Personalize messages with contextual data such as customer names or product recommendations
Rich Notifications
Enhance messages with images, emojis, animated gifs, or videos
Integrations
Integrate with third-party marketing or e-commerce software
Design and Customization (4)
Pre-Designed Templates
Provides pre-designed themes and templates for pop-up messages
Pop-Up Types
Offers a variety of different pop-ups such as opt-in forms, welcome mats, top bars, CTAs, etc.
No-Code Customization
Allows users to customize pop-up designs through a drag-and-drop editor or other no-code interface
Mobile Optimized
Pop-ups are optimized to display correctly on mobile devices
SMS Platform (6)
Reporting
Provides pre-built or customizable performance reports
Automation
Automates tasks and features for added convenience
White Label
Offers a white labeling service for agencies or resellers to customize platform branding
Text-to-Landline
Text enables landline phones so users can receive text messages sent to an existing business number
Short Codes
Provides businesses with 5- to 6-digit short codes for running text marketing campaigns
API Integration
Facilitates the integration of text messaging into existing business applications through an SMS gateway API
Page Customization (4)
Drag and Drop
Allows users to drag and drop items and content to customize their site's look.
Templates
Provides ready-made templates for simplified landing page creation.
Advanced Customization
Allows users to edit a page's HTML or CSS code, or add custom code.
Content Library
Allows users to upload and manage content such as photos, videos, and audio.
Page Optimization (4)
A/B Testing
Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion.
Mobile Responsive
Creates mobile responsive pages for optimized viewing on mobile devices.
Web Analytics
Gives users insight into unique pageviews, conversions, visitor location and device type, etc.
SEO
Optimizes content to increase search engine result rankings.
Generative AI (4)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Landing Page Builders (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Push Notification (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Personalization Engines (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Personalization (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - SMS Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Customer Journey Mapping (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - Vulnerability Scanner (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Marketing Automation (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mobile Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Email Deliverability (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Email Template Builder (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Email Testing (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Program management is a crucial part of all organizations. Learn more about program management, how it differs from project management, the responsibilities of a program manager, and more.
Email segmentation is the process of segregating a contact database to create email segments with shared and similar characteristics. Learn more about email segmentation, best practices, and how email marketers can perform email segmentation.
What are webhooks and why are they useful? Our G2 guide can help you understand webhooks and their use cases.
What is dedicated IP and how does it help organizations? Our G2 guide can help you understand dedicated IP and the benefits it offers.




