ROI Brain is a real-time marketing landscape that has a mission control dashboard, impact based budget planning software, practice engine, marketing calendar, marketing materials library, and approval workflow.
Marketing Evolution and the ROI Brain help answer questions such as the optimal reach and frequency within and between channels, and which messages are best for which audiences. They deliver more granular insights in terms of message sequencing, and next-best message decisions based on different audiences and different stages of the consumer journey. The platform includes external and environmental factors such as weather, traffic patterns and more. What’s more, the insights are delivered while campaigns are still live to drive massive performance improvements, rather than waiting for weeks or months to see results.
What do you dislike?
There's always a fair amount of work getting up on a platform, but we were getting insights from the ROI Brain within the first 60 days - Far better than others were able to promise.
Recommendations to others considering the product
It's important to get executive buy-in and agency cooperation if you're going to have a successful attribution solution. I suggest doing a thorough analysis of potential upsides and clearly identify the business outcomes you seek to achieve.
What business problems are you solving with the product? What benefits have you realized?
Marketing Evolution and the ROI Brain deliver right-time decisions to optimize the entire marketing mix. The platform gives insight into what's working, what's not working, and what might be hindering marketing efforts. There's a measurable upside to using the platform in our case a 42% improvement in marketing ROI in the first six months.
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