# Cisco Meraki vs Purple Comparison

| | Cisco Meraki | Purple | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 217 | 39 | 
| **Largest Market Segment** | Mid-Market (62.4% of reviews) | Mid-Market (46.9% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Cisco Meraki

Pros:
- Ease of Use (7 reviews)
- Device Management (6 reviews)

Cons:
- Expensive (7 reviews)
- Limited Customization (3 reviews)

### Purple

Pros:
- Efficiency (4 reviews)
- Customer Support (3 reviews)

Cons:
- Complex Usability (1 reviews)
- Difficult Learning (1 reviews)

---
## Ratings Comparison
| Rating | Cisco Meraki | Purple | 
|---|---|---|
  | **Meets Requirements** | 8.8 (177 reviews) | 8.8 (28 reviews) | 
  | **Ease of Use** | 9.1 (178 reviews) | 8.0 (27 reviews) | 
  | **Ease of Setup** | 9.2 (154 reviews) | 7.7 (25 reviews) | 
  | **Ease of Admin** | 9.2 (147 reviews) | 7.8 (25 reviews) | 
  | **Quality of Support** | 8.4 (166 reviews) | 8.1 (27 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (142 reviews) | 8.4 (25 reviews) | 
  | **Product Direction (% positive)** | 8.5 (174 reviews) | 7.8 (26 reviews) | 

---
## Pricing

### Cisco Meraki

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Purple

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **Cisco Meraki** | N/A | N/A |
| **Purple** | N/A | N/A |

#### Administration

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Geofencing** | Not enough data | Not enough data | 
| **Wi-Fi Marketing** | Not enough data | Not enough data | 
| **Beacons** | Not enough data | Not enough data | 
| **IP Geolocation** | Not enough data | Not enough data | 

#### Agentic AI - Location-Based Marketing Features

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Geolocation** | Not enough data | Not enough data | 
| **Campaign Automation** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Security Compliance** | Not enough data | Not enough data | 

### Unified Threat Management (UTM)

| Product | Score | Reviews |
|---|---|---|
| **Cisco Meraki** | 9.0/10 | 84 |
| **Purple** | N/A | N/A |

#### Security - Unified Threat Management

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Antivirus** | 8.8 (47 reviews) | Not enough data | 
| **Whitelists** | 9.1 (58 reviews) | Not enough data | 
| **Antispam Filtering** | 8.8 (49 reviews) | Not enough data | 
| **Content Filtering** | 8.9 (60 reviews) | Not enough data | 
| **Web Filtering** | 8.9 (61 reviews) | Not enough data | 
| **Firewall** | 9.2 (62 reviews) | Not enough data | 

#### Administration

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Reports & Analytics** | 8.8 (68 reviews) | Not enough data | 
| **Dashboard** | 9.4 (77 reviews) | Not enough data | 

### Digital Wayfinding

| Product | Score | Reviews |
|---|---|---|
| **Cisco Meraki** | N/A | N/A |
| **Purple** | N/A | N/A |

#### Customization

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Enhance maps** | Not enough data | Not enough data | 
| **Themes** | Not enough data | Not enough data | 
| **Update** | Not enough data | Not enough data | 
| **Audio** | Not enough data | Not enough data | 
| **Create maps** | Not enough data | Not enough data | 

#### Logistics - Digital Wayfinding

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Deployment** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Indoor and outdoor** | Not enough data | Not enough data | 
| **Positioning systems** | Not enough data | Not enough data | 

#### Agentic AI - Digital Wayfinding

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Guest Wi-Fi Providers

| Product | Score | Reviews |
|---|---|---|
| **Cisco Meraki** | N/A | N/A |
| **Purple** | 8.2/10 | 16 |

#### Login Portal

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Profile** | Not enough data | 8.1 (13 reviews) | 
| **Social WiFi** | Not enough data | 8.3 (11 reviews) | 
| **White Label** | Not enough data | 8.6 (11 reviews) | 
| **Multilingual Login** | Not enough data | 7.8 (6 reviews) | 

#### WiFi Usage

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Cost of Usage** | Not enough data | 7.6 (7 reviews) | 
| **Content Monitoring** | Not enough data | 8.1 (7 reviews) | 

#### Connectivity

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Hardware Integration** | Not enough data | 8.3 (10 reviews) | 
| **Number of Access Points** | Not enough data | 9.0 (12 reviews) | 

### Visitor Behavior Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Cisco Meraki** | 8.9/10 | 29 |
| **Purple** | N/A | N/A |

#### Reporting

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Visit Tracking** | 8.7 (23 reviews) | Not enough data | 
| **Visitor Retention** | 8.1 (22 reviews) | Not enough data | 
| **Visitor Engagement** | 8.1 (23 reviews) | Not enough data | 
| **Segmentation** | 8.7 (24 reviews) | Not enough data | 
| **Dashboards** | 9.3 (25 reviews) | Not enough data | 

#### Administration

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Integration** | 9.3 (22 reviews) | Not enough data | 
| **Performance and Reliability** | 9.4 (26 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.3 (25 reviews) | Not enough data | 

### Geofencing

| Product | Score | Reviews |
|---|---|---|
| **Cisco Meraki** | N/A | N/A |
| **Purple** | N/A | N/A |

#### Functionality 

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **Location Triggers** | Not enough data | Not enough data | 
| **Location Determination** | Not enough data | Not enough data | 

#### Management

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Fence Drawing** | Not enough data | Not enough data | 
| **Compliance** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **International Usability** | Not enough data | Not enough data | 

### Retail Analytics

| Product | Score | Reviews |
|---|---|---|
| **Cisco Meraki** | N/A | N/A |
| **Purple** | N/A | N/A |

#### Data Management

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Consolidation
** | Not enough data | Not enough data | 
| **Data types
** | Not enough data | Not enough data | 
| **Correction** | Not enough data | Not enough data | 
| **Cleansing** | Not enough data | Not enough data | 
| **Validation
** | Not enough data | Not enough data | 

#### Analytics

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **KPIs** | Not enough data | Feature Not Available | 
| **Forecasting** | Not enough data | Feature Not Available | 
| **Reports and Dashboards** | Not enough data | Not enough data | 
| **Predictive analytics** | Not enough data | Feature Not Available | 

#### Mobile

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Mobile dashboard** | Not enough data | Feature Not Available | 
| **Mobile application** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Cloud** | Not enough data | Not enough data | 
| **On-Premise** | Not enough data | Not enough data | 

#### Integration 

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Marketplace** | Not enough data | Feature Not Available | 
| **Retail POS** | Not enough data | Not enough data | 
| **Other software** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Retail Analytics

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Enterprise Mobility Management

| Product | Score | Reviews |
|---|---|---|
| **Cisco Meraki** | 9.1/10 | 20 |
| **Purple** | N/A | N/A |

#### Platform

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Regulation Compliant** | 8.9 (17 reviews) | Not enough data | 
| **Device Enrollment** | 9.3 (18 reviews) | Not enough data | 
| **Device Configuration** | 9.1 (18 reviews) | Not enough data | 

#### Operating System

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Multiple Mobile Operating System Support** | 9.0 (16 reviews) | Not enough data | 
| **Apple Support** | 8.7 (17 reviews) | Not enough data | 
| **Android Support** | 8.9 (14 reviews) | Not enough data | 

#### Security

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Device Management** | 9.4 (17 reviews) | Not enough data | 
| **Custom Alerts** | 9.1 (16 reviews) | Not enough data | 
| **Security** | 9.5 (17 reviews) | Not enough data | 

#### Management

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Applicatons Management** | 8.5 (17 reviews) | Not enough data | 
| **Applications Consolidation** | 8.6 (17 reviews) | Not enough data | 
| **Whitelist** | 9.4 (14 reviews) | Not enough data | 
| **Blacklist** | 9.2 (14 reviews) | Not enough data | 
| **Usage Information** | 9.4 (18 reviews) | Not enough data | 

#### Agentic AI - Enterprise Mobility Management

| Feature | Cisco Meraki | Purple | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Visitor Behavior Intelligence Software](https://www.g2.com/categories/visitor-behavior-intelligence)

**Unique to Cisco Meraki (3):** [Unified Threat Management Software](https://www.g2.com/categories/unified-threat-management-utm), [SD-WAN Solutions](https://www.g2.com/categories/sd-wan), [Enterprise Mobility Management Software](https://www.g2.com/categories/enterprise-mobility-management)

**Unique to Purple (5):** [Digital Wayfinding Software](https://www.g2.com/categories/digital-wayfinding), [Guest Wi-Fi Providers](https://www.g2.com/categories/guest-wi-fi-providers), [Retail Analytics Software](https://www.g2.com/categories/retail-analytics), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Geofencing Software](https://www.g2.com/categories/geofencing)


---
## Reviewer Demographics

### By Company Size

| Segment | Cisco Meraki | Purple | 
|---|---|---|
| **Small-Business** | 21.0% | 25.0% | 
| **Mid-Market** | 62.4% | 46.9% | 
| **Enterprise** | 16.6% | 28.1% | 

### By Industry

#### Cisco Meraki

- **Information Technology and Services:** 16.7%
- **Hospital & Health Care:** 5.9%
- **Financial Services:** 4.9%
- **Computer & Network Security:** 3.9%
- **Telecommunications:** 3.4%
- **Construction:** 3.4%
- **Computer Software:** 3.0%
- **Education Management:** 2.5%
- **Computer Networking:** 2.5%
- **Banking:** 2.5%
- **Other:** 51.2%

#### Purple

- **Restaurants:** 9.4%
- **Marketing and Advertising:** 9.4%
- **Transportation/Trucking/Railroad:** 6.3%
- **Retail:** 6.3%
- **Leisure, Travel & Tourism:** 6.3%
- **Hospitality:** 6.3%
- **Hospital & Health Care:** 6.3%
- **Automotive:** 3.1%
- **Banking:** 3.1%
- **Broadcast Media:** 3.1%
- **Other:** 40.6%

---
## Alternatives

### Alternatives to Cisco Meraki

- [Check Point Next Generation Firewalls (NGFWs)](https://www.g2.com/products/check-point-next-generation-firewalls-ngfws/reviews) — 4.5/5 stars (590 reviews)
- [WatchGuard Network Security](https://www.g2.com/products/watchguard-network-security/reviews) — 4.7/5 stars (267 reviews)
- [FortiGate-VM NGFW](https://www.g2.com/products/fortigate-vm-ngfw/reviews) — 4.6/5 stars (230 reviews)
- [SonicWall Next Generation Firewall](https://www.g2.com/products/sonicwall-next-generation-firewall/reviews) — 4.1/5 stars (153 reviews)
- [Sophos United Threat Management](https://www.g2.com/products/sophos-united-threat-management/reviews) — 4.1/5 stars (89 reviews)
- [Scalefusion](https://www.g2.com/products/scalefusion/reviews) — 4.7/5 stars (385 reviews)
- [Jamf](https://www.g2.com/products/jamf/reviews) — 4.7/5 stars (2201 reviews)
- [Iru](https://www.g2.com/products/iru/reviews) — 4.7/5 stars (810 reviews)
- [AirDroid Business](https://www.g2.com/products/airdroid-business/reviews) — 4.9/5 stars (418 reviews)
- [Displai](https://www.g2.com/products/displai/reviews) — 4.7/5 stars (398 reviews)

### Alternatives to Purple

- [Connecteam](https://www.g2.com/products/connecteam/reviews) — 4.6/5 stars (3505 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (627 reviews)
- [AirDroid Business](https://www.g2.com/products/airdroid-business/reviews) — 4.9/5 stars (418 reviews)
- [Displai](https://www.g2.com/products/displai/reviews) — 4.7/5 stars (398 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [Uniqode QR Code Generator](https://www.g2.com/products/uniqode-qr-code-generator/reviews) — 4.8/5 stars (491 reviews)
- [Triple Whale](https://www.g2.com/products/triple-whale/reviews) — 4.5/5 stars (481 reviews)
- [Litmus](https://www.g2.com/products/litmus/reviews) — 4.6/5 stars (447 reviews)
- [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) — 4.4/5 stars (367 reviews)
- [Creatio](https://www.g2.com/products/creatio/reviews) — 4.6/5 stars (359 reviews)

---
## Top Discussions

### Cisco Meraki

- Title: [How has Cisco Meraki supported your network infrastructure, and what features do you find most valuable?](https://www.g2.com/discussions/how-has-cisco-meraki-supported-your-network-infrastructure-and-what-features-do-you-find-most-valuable) — 2 comments
  > **Top comment:** "One Dashboard to Manage all devices along with Alert monitoring with possible troubleshooting steps.  "
- Title: [What is Cisco Meraki used for?](https://www.g2.com/discussions/what-is-cisco-meraki-used-for) — 1 comment
  > **Top comment:** "Cisco Meraki is a cloud-managed IT solution that simplifies network management, enhances security, and optimizes performance. It offers centralized control..."
- Title: [What is Cisco Meraki SD-WAN used for?](https://www.g2.com/discussions/what-is-cisco-meraki-sd-wan-used-for) — 1 comment
  > **Top comment:** "Cisco Meraki SD-WAN enhances connection, performance, and security by streamlining and optimizing wide area network (WAN) administration across several..."
- Title: [Is Cisco Meraki any good?](https://www.g2.com/discussions/is-cisco-meraki-any-good) — 1 comment
  > **Top comment:** "Absolutely, with its great pricing, features and intuitive UI, it is the best option for small-medium sized businesses."
- Title: [What is Cisco SD WAN?](https://www.g2.com/discussions/what-is-cisco-sd-wan) — 1 comment
  > **Top comment:** "Cisco SD-WAN, powered by Cisco IOS XE Software, is a highly secure, cloud-scale architecture that is open, programmable, and scalable. Through the Cisco..."

### Purple

- Title: [Is there a more easy to use program with great customer support? Is there a program that suites smaller businesses?](https://www.g2.com/discussions/is-there-a-more-easy-to-use-program-with-great-customer-support-is-there-a-program-that-suites-smaller-businesses) — 1 comment, 1 upvote
  > **Top comment:** "GoZone WIfi - Alternative, easier to use, better support"
- Title: [Where does Purple have offices?](https://www.g2.com/discussions/office-locations) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Purple is a global company with offices in Austin, Melbourne, Madrid, Santiago and Manchester (HQ). "
- Title: [How do I place an order?](https://www.g2.com/discussions/place-an-order) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Orders are placed through your Purple Sales Representative. Purple use an e-sign document tool called PandaDoc, from which your Sales Representative will..."
- Title: [How do I become a Purple partner?](https://www.g2.com/discussions/partners-d843c277-8706-4080-9249-5eb9bcde8460) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Visit our “Become A Partner” page and accept the T&C’s email you will receive after completing the form. Our Partner Sales Managers will get in touch within..."
- Title: [Do Purple sell direct?](https://www.g2.com/discussions/selling) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "No. Purple is a channel business which means we do not sell directly to customers. We work in partnership with you to help sell Purple in every relevant..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cisco-meraki-vs-purple)