Purple Features

Integrates with software or mobile apps via SDK or API

Allows users to designate geofences for location-based marketing campaigns

Targets customers based on their Wi-Fi connection

Integrates with Bluetooth Low Energy (BLE) beacons to execute location-based marketing campaigns

Targets customers based on IP data

Integrate with a variety of data sources, such as guest wifi, customer data platforms, visitor counters, POS systems, and third-party data sources.

Provide consistent performance and reliable data on each visitor.

Allow administrators to provision access based on the individual user and their role.

Identifies users when they enter or exit a predefined geolocation

Generates an automated notification, text message, or in-app message to users in a predefined geolocation

Analyzes the performance of location-based marketing campaigns based on foot traffic, POS data, etc.

Meets compliance standards (e.g. GDPR, CCPA) regarding personal data privacy

Allow users to enhance maps with images, videos, text and more

Allow users to create multiple themed-tours for one site

Update content in live time

Offer audio in multiple languages

Create digital maps of a business's space

Software can be deployed on a mobile app, an interactive touch kiosk, or a web-based app

Provide analytics on visitor demographics and behaviors

Offer the ability to create maps of indoor and outdoor sites

Can work in tandem with indoor positioning systems

Based on 13 Purple reviews. Capture users with a profile to explain personal data consumption and general terms of service.

Based on 11 Purple reviews. Allow users to log on the the WiFi through a social network profile.

Customize the login screen to align with company branding. This feature was mentioned in 11 Purple reviews.

Offer a variety of languages to ensure a seamless login process for all users.

Charge a fee to login to the WiFi based on amount of time, data usage, or bandwidth options.

Block inappropriate content based on restriction settings.

Connect to WiFi network hardware manufacturers. This feature was mentioned in 10 Purple reviews.

Provide scalability so that businesses can provide multiple access points at multiple locations. This feature was mentioned in 12 Purple reviews.

Track the location of each individual visitor to better understand behavior.

Monitor repeat visitors to understand motivations and influences.

Record the actions of each visitor through integrations with POS systems, visitor counters, and other data sources.

Provide the ability to segment reports by a demographic information.

Allow users to easily build relevant and useful dashboards to digest data.

Integrate into software or apps via API or SDK.

Identify a user's physical location.

Generate notifications, alerts, or in-app events upon reaching a geofenced location(s).

Differentiate between behavioral and proximital locations for users.

Designate specific geofences, such as store locations, airports, or residential areas.

Maintain compliance (e.g., GDPR) regarding location data management.

Generate analytics dashboards and reports based on location data.

Expand geofencing capabilities to multiple countries with up-to-date geographic data.

Consolidates data from multiple sources

Gather multiple types of data from various sources

Allow users to update the data to ensure its accuracy and validity

Detect innacurate, incomplete, or duplicate data

Ensure that the data complies with internal quality standards

Creates reports and dashboards to analyze retail KPIs and metrics

Support or include dedicated app for iOS and/or Android

Easily integrate with POS software to monitor sales and customer data

Allows integration with marketplace such as Amazon, eBay, Walmart, etc

Provides a cloud based version of the platform

Provides an on-premise version of the platform

Allows users to generate text based on a text prompt.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives