Purple Pricing Overview

Purple does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

Purple's pricing is best suited for mid-market and enterprise organizations in retail, hospitality, healthcare, transportation, and museums that operate physical venues and need to convert guest Wi-Fi into a first-party data and marketing channel. G2 reviewers from these segments consistently report strong outcomes around customer analytics, CRM integration, and location-based marketing. Enterprise healthcare reviewers highlight wayfinding across large campuses as a primary use case. Purple is less well-suited for very small businesses or single-location operators with limited technical resources, as multiple G2 small-business reviewers cite UX complexity and support accessibility as significant friction points.

G2's pricing data for Purple shows no publicly listed tiers, but Purple offers a free trial for evaluation alongside custom-quoted paid plans for enterprise needs. The free trial gives prospective buyers time-limited access to assess Purple's captive portal, analytics dashboard, survey tools, and CRM integrations before committing. Purple's paid plans, structured around custom enterprise quotes, unlock full access to multi-venue management, Salesforce and CDP integrations, automated marketing workflows, branded splash pages, and dedicated account management. G2 reviewers in mid-market and enterprise segments specifically highlight the Salesforce integration and account manager support as features central to their paid experience.

G2 reviews of Purple present a mixed but generally positive value picture. High-rating reviewers across retail, transportation, healthcare, and hospitality segments consistently cite strong ROI through first-party data capture, CRM integration, and customer analytics. One mid-market hospitality reviewer explicitly notes Purple is 'on the expensive side, but well worth it,' while an IT and services reviewer flags high integration charges. A small-business restaurant reviewer found support costs prohibitive. G2 reviewers in enterprise segments with dedicated account management report the clearest value; smaller organizations without internal resources report steeper cost-to-benefit friction. Overall, Purple's pricing delivers strong value for data-driven organizations but may feel expensive for resource-light small businesses.