Pathmatics Reviews & Product Details

Pathmatics is super easy to use and gives a great breakout of digital spend for many companies. This is the perfect tool to use when doing competitive as you are able to see spend, partners, creatives and different time frames. This tool makes it easy to deep dive into what competitors are doing and potentially learn from their creatives/tactics and partners. This is also the only (or one of the only) tools that gives Facebook data which is extremely valuable especially when seeing what competitors are doing and what sort of spend spikes there are. Review collected by and hosted on G2.com.

There is nothing to dislike about Pathmatics. The platform is great and so easy to use. Anyone can use it from beginners to experts as the platform is counter-intuitive. Review collected by and hosted on G2.com.

Pathmatics has given me a really efficient way to find active social ads that brands are running, follow their creatives, and understand how invested companies are in Facebook and Instagram Review collected by and hosted on G2.com.

I think some brands spend a lot on Facebook desktop placements, especially with older target audiences. It would be great to add that into the data at some point, but that is a very minor detail. Of course, mobile is going to continue to become more popular anyway. Review collected by and hosted on G2.com.

Simplicity, speed, and organization. Pathmatics makes it incredible easy to find information on digital competitors, or identify trends in the digital media space. Review collected by and hosted on G2.com.

Sometimes the data is inconsistent or cannot all be tracked so there are some holes in the data. This is common for most tools, though. It would be great if Pathmatics could very clearly tell you what exactly is and isn't captured within a specific set of results. Review collected by and hosted on G2.com.

It's difficult to say what I like best. The ability to search competition for our clients is great. The different types of information provided re: where the competition is running, what type of ads, number of impressions is invaluable. Also how they are purchasing (either direct or indirect) is just plain interesting to me as a media planner. The Insights around COVID-19 have also been very valuable. I also really appreciate their customer service and check-ins with our rep. She' s great. Review collected by and hosted on G2.com.

The only thing I dislike is the recent change to the Native Content. It is more difficult to access. Review collected by and hosted on G2.com.

Being able to monitor digital ad placement in the marketplace is of tremendous value to the clients we serve. And the personal responses I receive from Pathmatics when I am making a request helps build a positive relationship. Review collected by and hosted on G2.com.

Nothing. New to the platform, and enjoying the benefits. Review collected by and hosted on G2.com.

The UX throughout the platform is very intuitive. The data visualizations are great as well. Review collected by and hosted on G2.com.

My biggest issue is not with the platform but with the account management. They are unresponsive and intermittent with communication. Review collected by and hosted on G2.com.

The ease of use for this platform has made my pitches for clients much easier. By seeing all of the current ads running across platforms also allows our teams to model or use what's running to pitch like to like campaigns. I really appreciate the blend of video/static options and performance. Review collected by and hosted on G2.com.

The only change I have at the moment is purely selfish as I wish we could get the images without the "Ad" buttons but this is so minor it's negligible. Review collected by and hosted on G2.com.

How easy the platform is to use & navigate Review collected by and hosted on G2.com.

Can't see other social partners except FB Review collected by and hosted on G2.com.

I use Pathmatics as a research tool. I'm happy with the ability to understand where brands are running and what type of media they're running. This helps me to research and qualify brands before prospecting & meeting so that. I'm also able to see on what type of platforms brands are running, where they're running (ie; video, social, display, top websites, direct buys or programmatic, etc.) which is helpful in my research prior to outreach.

If a specific brand is unavailable, you're able to request a new entity and the support team typically adds that new brand within two weeks. Review collected by and hosted on G2.com.

There is nothing I dislike, though the option to see news about brands that I follow would definitely be a plus! I thought this was an option but can't seem to find it, so it's possible I'm missing something. :) Review collected by and hosted on G2.com.

This platform is great for learning about all things digital. Know what your competitors are doing via creative and platforms. Review collected by and hosted on G2.com.

Nothing- its a very straight forward platform Review collected by and hosted on G2.com.

I like the quick and straightforward infographics that are provided with each data pull - I often implement the spend/impressions over time charts directly into tactical decks for my client. I also track quite a few brands, so it's helpful to be able to 'follow' those advertisers and see impression spikes right away on my homepage.\

Another small thing I wanted to call out is that I love how it's easy to switch between advertisers and the date range stays the same- that was a nice little piece of UX because I'm often pulling for a bunch of different advertisers among the same date range so that saves me time. Review collected by and hosted on G2.com.

Sometimes looking at the pieces of creative, it isn't easy to identify which landed where and when, especially when the same image shows up a bunch of times over within the advertisers profile.

A month or two ago I was trying to get a read out on promotion behind a few specific Facebook posts that I knew were live based on Facebook Ad Library, however it took about three weeks for them to show up. I understand this is due to the Panel data collection, and likely low spend behind the posts - but if Pathmatics were to be improved, larger panel sizes might be helpful! I've often noticed that when a piece of Facebook creative does show up, the date on the screenshot is from a few weeks prior, which makes me wonder if the data isn't being pulled in that fast. Review collected by and hosted on G2.com.

I think the dashboard is really great, perhaps one of the best I've seen among several competitive tools. The data seems robust as well and appears to capture a good amount of impressions and spend. Site delivery details are also impressive and provide a good window into understanding the top sites that my competitors are advertising on. Review collected by and hosted on G2.com.

Social channels are limited to only Facebook and Twitter which is unfortunate. There also needs to be an easier way to sort through creatives as there can be thousands depending on the time period. Finally, the product selection under the advertisers is very limited and makes it difficult to isolate particular products under an advertiser. Review collected by and hosted on G2.com.

Easy to use platform that is intuitive, clean and full of functionality Review collected by and hosted on G2.com.

Would like to be able to export multiple advertisers with creative Review collected by and hosted on G2.com.

I use Pathmatics for it's specialization in digital competitive data - including spend and creative. The tool is super easy to use and the UI is aesthetically pleasing. Review collected by and hosted on G2.com.

It's social data does not include all social media (mainly just Facebook). Also, Pathmatics cannot breakout metrics at a local level. Review collected by and hosted on G2.com.

It provides in-depth insights to efficiently track digital ads. Review collected by and hosted on G2.com.

Snapchat and TikTok should be tracked in social. The Expenditure data is also very low in comparison to actuals. Review collected by and hosted on G2.com.

Provides competitive spend data for social which was previously a white space marketers Review collected by and hosted on G2.com.

No complaints about the tool. I hope to see them add SVOD tracking in the future. Review collected by and hosted on G2.com.

Seeing data at the creative level to better understand what the competition is doing. Links to social posts is very useful. Review collected by and hosted on G2.com.

When we compare client campaign spend in Pathmatics versus what our plans, what we know we spent, the numbers sometimes are not close. We're not expecting it to be exact understanding the methodology, but the difference sometimes makes the client questions the validity of competitor spend being reported. Review collected by and hosted on G2.com.

Pathmatics provides you with great insight into where competitors are spending, what their creative looks like, and when competitors adjust their spend levels. Review collected by and hosted on G2.com.

It doesn't include all digital channels. Pathmatics is missing data for Paid Search and OTT at the time of this review. Review collected by and hosted on G2.com.

Very easy to use and very easy to access high level trends and analysis from the dashboards. Pathmatics updates frequently, which allows us the ability to see new competitive creatives almost in real time. Review collected by and hosted on G2.com.

It would be nice to be able to expand some of the visuals and dashboards. Review collected by and hosted on G2.com.

Easy to use, fast, actionable, insightful Review collected by and hosted on G2.com.

Some notable gaps - CTV & App...but more coming. Review collected by and hosted on G2.com.

The methodology which lets us look into social networks as well as standard display is especially valuable. Review collected by and hosted on G2.com.

There are two pain points for me - one is the lack of search data, the other is the low level of product detail. Granted I can get to the specific creative execution, but I don't really want to look at every one of them to determine the specific product being advertised. Review collected by and hosted on G2.com.

I love that Pathmatics shows me transparency into where advertisers are spending media dollars; I'm able to see what formats they're spending on and through what publishers / programmatic platforms. Review collected by and hosted on G2.com.

Not all advertisers are not shown, however, Pathmatics has been quick to add these advertisers when requested. Review collected by and hosted on G2.com.

I love how fast the data is refreshed as well as the reps over at Pathmatics. They’re super easy to work with and provide meaningful insights. I also like the UX of the site; it’s super easy to use and includes intuitive graphs. The data that Pathmatics provides is great for directional conversations and usually their estimates are only about 20-30% off from the actual revenue metrics. Review collected by and hosted on G2.com.

The only thing I wish Pathmatics had is paid search information. Other than that, zero complaints. I think Pathmatics has a great UX, too. The tool is easy to use thus far and adjusts to market changes very well (like their COVID-19 dashboard). One other improvement could include capturing more ad types, especially for retargeted display ads. Review collected by and hosted on G2.com.

Visibility on spending across all ad formats and date filters.

I love how easily I am able to see all the ads formats running for a specific BOB Review collected by and hosted on G2.com.

Noting so far that I have observed.

But I would say it can improve upon delivering more insights Review collected by and hosted on G2.com.