--- title: Pathmatics by Sensor Tower Reviews meta\_title: 'Pathmatics by Sensor Tower Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 345 reviews by the users' company size, role or industry to find out how Pathmatics by Sensor Tower works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 345 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Pathmatics by Sensor Tower Reviews & Product Details Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video. * * * Seller [Pathmatics (By Sensor Tower)](https://www.g2.com/sellers/pathmatics-by-sensor-tower) Discussions [Pathmatics by Sensor Tower Community](https://www.g2.com/products/pathmatics-by-sensor-tower/discuss) Languages Supported English Solution Type All-in-One Overview by Ben Rabner Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 21 months [ View More Pricing Information ](https://www.g2.com/products/pathmatics-by-sensor-tower/pricing) ## Top-Rated Alternatives [ ![Similarweb](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Similarweb") Similarweb 4.4/5(1,179) ](https://www.g2.com/products/similarweb/reviews) [ ![MediaRadar](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MediaRadar") MediaRadar 4.5/5(135) ](https://www.g2.com/products/mediaradar/reviews) [ ![Semrush](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Semrush") Semrush 4.4/5(4,026) ](https://www.g2.com/products/semrush/reviews) [ View All Alternatives ](https://www.g2.com/products/pathmatics-by-sensor-tower/competitors/alternatives) ## User Insights Average based on 345 real user reviews. Implementation Time 5 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) LM Lauren M. Media Planner Mid-Market (51-1000 emp.) 5/4/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "Good resource but should be used as guidance" 3.5/5 What do you like best about Pathmatics by Sensor Tower? Pathmatics is a good resource to see what media your competitors are running. You can see creative messaging across their media and a full breakdown of what websites they have media running on, along with impressions and spend. You can also see the allocation of spend/impressions across Display/Video/Social Media. Another helpful tool is the graphs they include, as you can see MoM or Quarterly spend across all sites as well. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? There seems to be a lot of discrepancies with the media spend and impressions. I compared my client's media spend that was report on Pathmatics to the actual spend, and there were huge differences. Not sure what other discrepancies exist but the tool should be used as guidance at most rather than actual competitive insights. Another discrepancy I noticed was sometimes spend changes when you repull a report - for example I repulled the same report a week later and the spend was not matching the previous report. Review collected by and hosted on G2.com. Recommendations to others considering Pathmatics by Sensor Tower: While Pathmatics is a great tool for guidance, be aware of what discrepancies may exist before making recommendations or adjustments to your media campaigns. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Pathmatics was extremely helpful in seeing what creative messaging competitors are running. They have a catalog of all their historic creative, which is very insightful when doing competitive analysis and recommending what key messaging my client should keep in mind when building creative. The allocation in spend across different sites is also helpful as guidance when recommending how much money should be spend on Display vs. Video vs. Social Media. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Talon R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Talon R.") TR Talon R. Account Executive Small-Business (50 or fewer emp.) 4/6/2021 "Great and simple process to follow business marketing habits." 4/5 What do you like best about Pathmatics by Sensor Tower? How it breaks down the spending in marketing for various clients and gives insight into who and where clients and similar clients are spending their money so that i may assist them better in making smart decisions to increase their business impact and ROI. Knowing that my clients are spending in digital makes it easier for me to approach them with different aspects of my digital options to expand what they are doing already. The information is useful for any and all who deal in marketing Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? The slow process of getting a client added to the listing and the lack of detail on client broadcast radio spend. Even if a client hasnt been added to the pathmatics listings without information it would be easier to add the clients to a watchlist in case they spend otherwise. choices between types of graphs would be nice as staring at repetitive line graphs every time has made me miss some changes while i have been browsing. Review collected by and hosted on G2.com. Recommendations to others considering Pathmatics by Sensor Tower: Research all companies that you might be working with. The information is very useful for any and all who are working in marketing Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? client spending with other advertisers and other options. I am using what i find with Pathmatics to track and adapt the current advertising and marketing solutions with the clients i can find withing its servers. The benifits allow me to know if a client updates their creative and forgetting to tell me. Ultimately the uses and potential for pathmatics is almost boundless and gives more benefits and uses than one first realized. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 4/9/2021 "Pathmatics helps to generate create insights at scale" 4/5 What do you like best about Pathmatics by Sensor Tower? Seeing high-quality captures of existing creative allows me to quickly understand what our creative, or our competitors' creative, looks like in-market. Being able to see where ads are running in terms of site placement is also incredibly useful to identify industry trends and new opportunities to expand our own presence. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? I wish we were able to receive more digestible insights. When you're looking at a small company without many ads, it's pretty straightforward, but when you're working with enterprise orgs, it can sometimes feel overwhelming to go through all the banners, social posts, and videos. It would be nice if Pathmatics could group similar creative to make it easier to do so, whether it's based on design or where ads are running, etc. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? We have several teams that create and launch banners on their own, and it isn't easy to know what is running or has run due to the sheer number of units. Pathmatics allows us to see which teams are running banners quickly and easily, and it helps us know if our banners appear unified or disparate. We have been able to use these visual insights to create enablement for teams for creative development, and identify the groups that need to be enabled due to poor or misaligned creative. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 4/7/2021 "Prospecting made easier" 4/5 What do you like best about Pathmatics by Sensor Tower? I often wonder who is spending the most on advertising in a given category. This platform answers that question to a T. I like that I can pick any type and then see the top spenders list for that category. I also like that I can see what creative advertisers are running. This makes prospecting easier and I can better understand their pain points before the cna. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? If I could pick something that I dislike is there are some advertisers where it seems their video's organic content is getting assigned a revenue value. For example... If a client posts a video to their studio, it appears that the video gets organic views shortly after the post. This organic traffic the client gets is assigned a dollar value in Pathmatics. The amount they are spending may not be that high. It would be interesting if the organic or short-term creative could be taken out of the buy to get a more accurate spend WHENT HAT IS HAPPENING. Review collected by and hosted on G2.com. Recommendations to others considering Pathmatics by Sensor Tower: 10/10 Would recommend this too. It is fantastic having a list of companies who are buying your product. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? The benefit that I have realized with Pathmatics is how quickly you can see if a client is buying multiple media types. If these clients are doing that, Pathmatics makes it easy to suggest they are open to trying other forms of media like our companies targeted audio, podcasting, broadcast audio, OTT, and services that Pathmatics doesn't show the client is buying. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 5/21/2019 "Pathmatics review" 4/5 What do you like best about Pathmatics by Sensor Tower? Easy to use interface with accurate spend data and creatives Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? It would be nice to have more options to create different visuals with the data. The accuracy of the data can sometimes significantly differ from what clients are actually spending. Review collected by and hosted on G2.com. Recommendations to others considering Pathmatics by Sensor Tower: Pathmatics is an easy-to-use tool that can get you competitive insights quickly. This tool allows you to view the digital ad landscape across your industry and client through spend analysis, publisher analysis, and creative analysis. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Using it to audit digital spend for clients vs. comp. and see gaps in our spending - where we can increase/decrease—using it to audit creative and personalization of creative—using it to see ad networks and publishers. Review collected by and hosted on G2.com. Show More 4/8/2021 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Mid-Market (51-1000 emp.) 4/8/2021 "A must-have for digital sales/planning teams" 4/5 What do you like best about Pathmatics by Sensor Tower? The ability to download and use creatives our prospects and clients in-market. Understanding where the placements are running on gives you a good indication of what DSPs they are running with and how they plan their media. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? Budgets aren't always accurate. Not always all-encompassing of their media spend, but the closest I've seen in the industry. Review collected by and hosted on G2.com. Recommendations to others considering Pathmatics by Sensor Tower: Do your research and outline the goals you're looking to accomplish with a tool like this. Please take advantage of their trial, as well! ! Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Understanding which of my clients are currently in-market and getting a hold of their creative assets shows them how our platform/product can enhance their media buys. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 4/9/2021 "Valuable and Pleasant Experience" 4/5 What do you like best about Pathmatics by Sensor Tower? The information that you can get about other companies, estimated budgets, formats, creatives, etc. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? At some point, it could be the price for a subscription and the geo limitations (only a couple of countries are available) Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Marketing analytics including the current trends taking place, checking on where the budgets and spent and who they are spent by :) Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/6/2021 "Great product for sales prospecting" 4/5 What do you like best about Pathmatics by Sensor Tower? Ease of navigation and data presentation Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? Some gaps for smaller brands and companies Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Has helped a ton with sales prospecting and solving customer pain. Even though it's not 100% accurate (was never expecting it or any program to be), it's generally pretty close and is a fantastic directional tool. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") AO Verified User in Online Media Small-Business (50 or fewer emp.) 4/7/2021 "Great tool to gain social and digital insights - but beware" 3.5/5 What do you like best about Pathmatics by Sensor Tower? Great platform to gain social insights and platform breakdowns. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? Be wary of discrepancies in spend - they aren't always consistent MoM which can make analyzing trends more difficult between competitors. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Great tool to gain competitor insights. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 4/6/2021 "Great research tool" 3.5/5 What do you like best about Pathmatics by Sensor Tower? I like the ability to research prospects Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? The revenue does not seem to be accurate. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Allows me to qualify sales targets . Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Pathmatics by Sensor Tower? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Pathmatics by Sensor Tower ](https://www.g2.com/products/pathmatics-by-sensor-tower/discussions/new) ![Allie L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allie L.") AL Allie Lucchetti • Last activity over 5 years ago Am I able to see news for brands I'm following using Pathmatics? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/34134-am-i-able-to-see-news-for-brands-i-m-following-using-pathmatics) [ View all Discussions ](https://www.g2.com/products/pathmatics-by-sensor-tower/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 21 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/pathmatics-by-sensor-tower/pricing) Pathmatics by Sensor Tower Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3f0cfaac4f003a39de7a769ae051686b/similarweb.png "Product Avatar Image") Similarweb 4.4/5(1,179) [ Compare Now ](https://www.g2.com/compare/pathmatics-by-sensor-tower-vs-similarweb) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a43f78e6713efa0eacf5bfbf38717652/mediaradar.png "Product Avatar Image") MediaRadar 4.5/5(135) [ Compare Now ](https://www.g2.com/compare/mediaradar-vs-pathmatics-by-sensor-tower) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9996734e94c69fce4855fe8116694a89/kantar-advertising-insights.png "Product Avatar Image") Kantar Advertising Insights 4.2/5(14) [ Compare Now ](https://www.g2.com/compare/kantar-advertising-insights-vs-pathmatics-by-sensor-tower) ##### ##### Pathmatics by Sensor Tower Features Marketing Operations ROI Tracking Data Collection Customer Insights Campaign Activity Campaign Insights Reports and Dashboards Campaign Stickiness Platform Basics Centralized Platform Web Tracking Platform Data Product Details [ View More Features ](https://www.g2.com/products/pathmatics-by-sensor-tower/features) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Competitive Intelligence](https://www.g2.com/categories/competitive-intelligence)[Digital Advertising Intelligence](https://www.g2.com/categories/digital-advertising-intelligence) ##### Explore More [Where to find top sales intelligence solutions](https://www.g2.com/discussions/where-to-find-top-sales-intelligence-solutions)[AP automation software with highest reviews](https://www.g2.com/discussions/ap-automation-software-with-highest-reviews)[Auto dialer service top picks](https://www.g2.com/discussions/auto-dialer-service-top-picks) [Which applicant tracking systems maintain strong candidate engagement throughout multi-stage hiring processes?](https://www.g2.com/discussions/which-applicant-tracking-systems-maintain-strong-candidate-engagement-throughout-multi-stage-hiring-processes)[What is the best social suite for managing multiple brand accounts?](https://www.g2.com/discussions/what-is-the-best-social-suite-for-managing-multiple-brand-accounts)[What corporate volunteering software integrates with leading HRIS and CRM systems so volunteer hours and impact data flow into the tools the company already uses for reporting?](https://www.g2.com/discussions/what-corporate-volunteering-software-integrates-with-leading-hris-and-crm-systems-so-volunteer-hours-and-impact-data-flow-into-the-tools-the-company-already-uses-for-reporting) [Show MoreShow Less](javascript:void(0);)