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Compare MediaRadar and Pathmatics by Sensor Tower 
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At a Glance
Market Segments
Mid-Market (56.5% of reviews)
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
MediaRadar
Star Rating
(134)4.5 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about MediaRadarPathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Pathmatics by Sensor Tower excels in Ad Creatives with a score of 9.4, highlighting its comprehensive library of ad examples, while MediaRadar falls short with a score of 7.6, indicating a less extensive collection.
- Reviewers mention that Pathmatics offers superior ROI Tracking at 7.3, which is crucial for measuring the effectiveness of campaigns, whereas MediaRadar's capabilities in this area are not as robust, leading to potential gaps in performance analysis.
- G2 users note that Pathmatics provides better multi-user access with a score of 8.1, allowing teams to collaborate more effectively, while MediaRadar's lower score in this category suggests limitations in user management features.
- Users on G2 highlight that Pathmatics shines in its customizable dashboard feature, scoring 8.5, which allows for tailored reporting, while MediaRadar's benchmark reporting at 7.7 does not offer the same level of personalization.
- Reviewers say that Pathmatics has a strong advantage in its Advertising Spend insights, scoring 8.9, which helps users understand budget allocation better, compared to MediaRadar's score of 7.8, indicating less detailed insights.
- Users report that MediaRadar's quality of support is rated higher at 9.2, suggesting that users may find more responsive assistance compared to Pathmatics, which has a support score of 8.7, indicating room for improvement in customer service.
Pricing
Entry-Level Pricing
MediaRadar
No pricing availablePathmatics by Sensor Tower
No pricing availableFree Trial
MediaRadar
Free Trial is available
Pathmatics by Sensor Tower
Free Trial is available
Ratings
Meets Requirements
8.4
110
8.2
272
Ease of Use
8.7
110
9.2
270
Ease of Setup
8.6
16
9.1
122
Ease of Admin
8.1
17
8.7
114
Quality of Support
9.2
105
8.7
224
Has the product been a good partner in doing business?
8.9
18
9.0
110
Product Direction (% positive)
9.1
106
8.4
255
Features by Category
Data Availability
7.5
67
Not enough data
8.3
71
Not enough data
8.2
66
Not enough data
Not enough data
Not enough data
Data Accuracy
7.5
67
Not enough data
8.0
68
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.5
6
Not enough data
7.9
14
Not enough data
8.5
16
Not enough data
7.7
14
Not enough data
7.4
9
Not enough data
Not enough data
Not enough data
Features
8.1
51
Not enough data
6.5
24
Not enough data
7.7
20
Not enough data
7.5
34
Not enough data
8.7
68
Not enough data
8.3
56
Not enough data
7.7
37
Not enough data
8.5
66
Not enough data
7.5
24
Not enough data
Platform Basics
7.7
5
8.3
39
Not enough data
8.0
32
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
7.8
9
7.1
33
8.0
5
Feature Not Available
Not enough data
7.2
28
Platform Content
Not enough data
8.3
18
Platform Reporting
Not enough data
8.5
33
Not enough data
7.7
25
Platform Insights
7.6
7
9.4
32
8.1
6
8.9
29
7.7
8
8.6
27
7.8
10
8.9
32
7.7
10
8.8
31
8.3
7
8.8
30
8.1
7
9.0
28
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.3
6
8.4
22
8.1
8
8.5
21
Marketing Operations
Not enough data
7.3
76
|
Verified
Not enough data
8.4
147
|
Verified
Not enough data
7.5
95
|
Verified
Not enough data
8.1
89
|
Verified
Not enough data
Feature Not Available
Not enough data
6.9
8
Campaign Activity
Not enough data
8.2
164
|
Verified
Not enough data
8.6
167
|
Verified
Not enough data
7.8
105
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.0
120
|
Verified
Not enough data
7.4
12
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
MediaRadar and Pathmatics by Sensor Tower are categorized as Digital Advertising Intelligence and Competitive Intelligence
Unique Categories
MediaRadar is categorized as Sales Intelligence
Pathmatics by Sensor Tower is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
MediaRadar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
45.8%
Publishing
27.5%
Newspapers
5.3%
Online Media
4.6%
Media Production
3.1%
Other
13.7%
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Discussions
Will there eventually be a way for me to pull exact digital buys?
1 Comment
JH
MediaRadar provides media spend estimates for numerous digital formats.Read more
MediaRadar has no more discussions with answers
Am I able to see news for brands I'm following using Pathmatics?
1 Comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
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