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Compare MediaRadar and Pathmatics by Sensor Tower 
At a Glance
Market Segments
Mid-Market (56.5% of reviews)
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
MediaRadar
Star Rating
(134)4.5 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about MediaRadarPathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerMediaRadar vs Pathmatics by Sensor Tower
When assessing the two solutions, reviewers found Pathmatics by Sensor Tower easier to use, set up, and administer. Reviewers also preferred doing business with Pathmatics by Sensor Tower overall.
- Reviewers felt that MediaRadar meets the needs of their business better than Pathmatics by Sensor Tower.
- When comparing quality of ongoing product support, reviewers felt that MediaRadar is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MediaRadar over Pathmatics by Sensor Tower.
Pricing
Entry-Level Pricing
MediaRadar
No pricing availablePathmatics by Sensor Tower
No pricing availableFree Trial
MediaRadar
Free Trial is available
Pathmatics by Sensor Tower
Free Trial is available
Ratings
Meets Requirements
8.4
110
8.2
272
Ease of Use
8.7
110
9.2
270
Ease of Setup
8.6
16
9.1
122
Ease of Admin
8.1
17
8.7
114
Quality of Support
9.2
105
8.7
224
Has the product been a good partner in doing business?
8.9
18
9.0
110
Product Direction (% positive)
9.1
106
8.4
255
Features by Category
Data Availability
7.5
67
Not enough data
8.3
71
Not enough data
8.2
66
Not enough data
Not enough data
Not enough data
Data Accuracy
7.5
67
Not enough data
8.0
68
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.5
6
Not enough data
7.9
14
Not enough data
8.5
16
Not enough data
7.7
14
Not enough data
7.4
9
Not enough data
Not enough data
Not enough data
Features
8.1
51
Not enough data
6.5
24
Not enough data
7.7
20
Not enough data
7.5
34
Not enough data
8.7
68
Not enough data
8.3
56
Not enough data
7.7
37
Not enough data
8.5
66
Not enough data
7.5
24
Not enough data
Platform Basics
7.7
5
8.3
39
Not enough data
8.0
32
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
7.8
9
7.1
33
8.0
5
Feature Not Available
Not enough data
7.2
28
Platform Content
Not enough data
8.3
18
Platform Reporting
Not enough data
8.5
33
Not enough data
7.7
25
Platform Insights
7.6
7
9.4
32
8.1
6
8.9
29
7.7
8
8.6
27
7.8
10
8.9
32
7.7
10
8.8
31
8.3
7
8.8
30
8.1
7
9.0
28
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.3
6
8.4
22
8.1
8
8.5
21
Marketing Operations
Not enough data
7.3
76
|
Verified
Not enough data
8.4
147
|
Verified
Not enough data
7.5
95
|
Verified
Not enough data
8.1
89
|
Verified
Not enough data
Feature Not Available
Not enough data
6.9
8
Campaign Activity
Not enough data
8.2
164
|
Verified
Not enough data
8.6
167
|
Verified
Not enough data
7.8
105
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.0
120
|
Verified
Not enough data
7.4
12
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
MediaRadar and Pathmatics by Sensor Tower are categorized as Digital Advertising Intelligence and Competitive Intelligence
Unique Categories
MediaRadar is categorized as Sales Intelligence
Pathmatics by Sensor Tower is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
MediaRadar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
45.8%
Publishing
27.5%
Newspapers
5.3%
Online Media
4.6%
Media Production
3.1%
Other
13.7%
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Discussions
Will there eventually be a way for me to pull exact digital buys?
1 Comment
JH
MediaRadar provides media spend estimates for numerous digital formats.Read more
MediaRadar has no more discussions with answers
Am I able to see news for brands I'm following using Pathmatics?
1 Comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
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