--- title: Pathmatics by Sensor Tower Reviews meta\_title: 'Pathmatics by Sensor Tower Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 345 reviews by the users' company size, role or industry to find out how Pathmatics by Sensor Tower works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 345 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Pathmatics by Sensor Tower Reviews & Product Details Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video. * * * Seller [Pathmatics (By Sensor Tower)](https://www.g2.com/sellers/pathmatics-by-sensor-tower) Discussions [Pathmatics by Sensor Tower Community](https://www.g2.com/products/pathmatics-by-sensor-tower/discuss) Languages Supported English Solution Type All-in-One Overview by Ben Rabner Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 21 months [ View More Pricing Information ](https://www.g2.com/products/pathmatics-by-sensor-tower/pricing) ## Top-Rated Alternatives [ ![Similarweb](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Similarweb") Similarweb 4.4/5(1,179) ](https://www.g2.com/products/similarweb/reviews) [ ![MediaRadar](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MediaRadar") MediaRadar 4.5/5(135) ](https://www.g2.com/products/mediaradar/reviews) [ ![Semrush](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Semrush") Semrush 4.4/5(4,026) ](https://www.g2.com/products/semrush/reviews) [ View All Alternatives ](https://www.g2.com/products/pathmatics-by-sensor-tower/competitors/alternatives) ## User Insights Average based on 345 real user reviews. Implementation Time 5 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 4/6/2021 "Constantly Improving Upside and Down" 3/5 What do you like best about Pathmatics by Sensor Tower? The compare advertisers function is great and the visual breakout of the SOV amongst a competitive set. The client services are tremendous and accomodating. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? The report builder lacks a lot of crucial information for competitive reports. The constant shift in spend due to retaxonimization makes QoQ reporting difficult to clients who track competitive spend internally in software due to the fluctuation of spend in each quarter. Review collected by and hosted on G2.com. Recommendations to others considering Pathmatics by Sensor Tower: Pathmatics seems to track creatives and accurately attribute them to the appropriate advertiser. They are constantly improving and willing to work with you directly to meet your client or organizational needs. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? We are solving a problem of inconsistent digital spend from other tools as well and the benefit to Pathmatics is that it appears to cover more brands. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 4/7/2021 "Client Strategy Manager" 2.5/5 What do you like best about Pathmatics by Sensor Tower? Pathmatics provides top creative examples Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? That it doesn't report on all of the media channels my client runs on (especially Instagram) & that impressions are just backed into based on spend Review collected by and hosted on G2.com. Recommendations to others considering Pathmatics by Sensor Tower: Allow the opportunity to report on more platforms Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Understanding what type of creative and messaging our competitors are using Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Matt B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt B.") MB Matt B. Enterprise (\> 1000 emp.) 5/7/2020 "Some interesting insights, but lacking in accuracy." 3/5 What do you like best about Pathmatics by Sensor Tower? Creative review is interesting. I like the alerts I get emailed. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? very inaccurate when reporting imps/spend. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? I can see how competitors are speaking to their customers/prospects. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller GP Gustavo P. Inside Sales Mid-Market (51-1000 emp.) 11/21/2019 "Amazing" 3/5 What do you like best about Pathmatics by Sensor Tower? This helps you gain insight into the media mix of brands, and therefore providing you with an extra prospecting tool. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? I feel like the platform could do a better job of expanding their scale and updating data. Review collected by and hosted on G2.com. Recommendations to others considering Pathmatics by Sensor Tower: I think the platform should do a better job at updating its records. Additionally, adding more accounts would definitely make this a great tool for many to leverage. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? I'm trying to learn more about brands so that I can identify leads. I've realized that this helps me find data and notice trends through the visuals. I appreciate that it's saved me so much time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Peter R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Peter R.") PR Peter R. Manager, Client Solutions Marketing and Advertising Mid-Market (51-1000 emp.) 11/21/2019 "Good directional insight" 3/5 What do you like best about Pathmatics by Sensor Tower? Pathmatics provides actionable feedback on competitor activity across a number of platforms, over a variety of timeframes. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? Tracking is incomplete, so context is required to analyze trends appropriately. In addition, due to the incomplete tracking, based on differences in competitor channel mix, Pathmatics can tend to over- or under-state spend and impressions pretty significantly. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? High level trends that give an indication of marketplace activity and/or monitoring of competitor ad content and larger changes in strategic direction. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Small-Business (50 or fewer emp.) 11/18/2019 "Pathmatics is used for quarterly presentations to compare what our client is doing vs. competitors" 3/5 What do you like best about Pathmatics by Sensor Tower? You can search for a product, in my case a banking product, and see what all the other banks are using. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? The search results are extremely broad and it's sometimes hard to navigate the site. Also, some major competitors just don't show up at all in our searches. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? No problems enough to need a solve. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 10/4/2018 "Pathmatics competitive review" 3/5 What do you like best about Pathmatics by Sensor Tower? Real-time spend data. Unlike other online competitive tools, Pathmatics has up-to-date metrics and spend reported. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? Oftentimes (from what we know about our own client's spend) the data is vastly under-reported. We also aren't always able to drill down to the exact brand or product within an advertiser. Review collected by and hosted on G2.com. Recommendations to others considering Pathmatics by Sensor Tower: Engage with their support team anytime there are any tactical or methodology questions. They are great at answering questions in a timely manner and oftentimes searching for specific brands can be tricky. They're always available to point us in the right "search" direction. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Competitive landscape and able to identify white-spaces for our media plans and clients. We've realized that competitor brands are often behind the curve and not always spend how much and where we are anticipating they are. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Law Practice](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Law Practice") UL Verified User in Law Practice Small-Business (50 or fewer emp.) 4/2/2019 "Uncomplicate Digital Advertising" 3/5 What do you like best about Pathmatics by Sensor Tower? Insight into advertisements feels easier than ever. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? Tools could be built out more; software feels young. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Using data to track the success of digital advertisements is less time-intensive. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 10/4/2018 "A solid product fordigital advertising " 3/5 What do you like best about Pathmatics by Sensor Tower? I like checking which advertisers are buying from specific media owners. This is particularly useful for some of our international clients. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? Unfortunately, it is rare that we look at digital in isolation - so use of the tool can be limited. Review collected by and hosted on G2.com. Recommendations to others considering Pathmatics by Sensor Tower: Use for digital advertising Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Finding out which of our clients' competitors are advertising on which sites. Helps our clients compete and decide where to place themselves. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") UP Verified User in Publishing Mid-Market (51-1000 emp.) 10/4/2018 "Some interesting insights that are directional for conversation, not sure how actionable they are." 2.5/5 What do you like best about Pathmatics by Sensor Tower? Understanding split between direct and programmatic as well as specific sites the spend is going to. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? Unsure of how accurate the reporting is. Review collected by and hosted on G2.com. Recommendations to others considering Pathmatics by Sensor Tower: Like any research tool, use it directionally and don't rely on it as an absolute source of truth. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Helps glean some insights into strategy and directs conversations to topics matching categories where site spend is identified. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ## Questions about Pathmatics by Sensor Tower? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Pathmatics by Sensor Tower ](https://www.g2.com/products/pathmatics-by-sensor-tower/discussions/new) ![Allie L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allie L.") AL Allie Lucchetti • Last activity over 5 years ago Am I able to see news for brands I'm following using Pathmatics? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/34134-am-i-able-to-see-news-for-brands-i-m-following-using-pathmatics) [ View all Discussions ](https://www.g2.com/products/pathmatics-by-sensor-tower/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 21 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/pathmatics-by-sensor-tower/pricing) Pathmatics by Sensor Tower Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3f0cfaac4f003a39de7a769ae051686b/similarweb.png "Product Avatar Image") Similarweb 4.4/5(1,179) [ Compare Now ](https://www.g2.com/compare/pathmatics-by-sensor-tower-vs-similarweb) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a43f78e6713efa0eacf5bfbf38717652/mediaradar.png "Product Avatar Image") MediaRadar 4.5/5(135) [ Compare Now ](https://www.g2.com/compare/mediaradar-vs-pathmatics-by-sensor-tower) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9996734e94c69fce4855fe8116694a89/kantar-advertising-insights.png "Product Avatar Image") Kantar Advertising Insights 4.2/5(14) [ Compare Now ](https://www.g2.com/compare/kantar-advertising-insights-vs-pathmatics-by-sensor-tower) ##### ##### Pathmatics by Sensor Tower Features Marketing Operations ROI Tracking Data Collection Customer Insights Campaign Activity Campaign Insights Reports and Dashboards Campaign Stickiness Platform Basics Centralized Platform Web Tracking Platform Data Product Details [ View More Features ](https://www.g2.com/products/pathmatics-by-sensor-tower/features) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Competitive Intelligence](https://www.g2.com/categories/competitive-intelligence)[Digital Advertising Intelligence](https://www.g2.com/categories/digital-advertising-intelligence) ##### Explore More [Where to find top sales intelligence solutions](https://www.g2.com/discussions/where-to-find-top-sales-intelligence-solutions)[AP automation software with highest reviews](https://www.g2.com/discussions/ap-automation-software-with-highest-reviews)[Auto dialer service top picks](https://www.g2.com/discussions/auto-dialer-service-top-picks) [Which applicant tracking systems maintain strong candidate engagement throughout multi-stage hiring processes?](https://www.g2.com/discussions/which-applicant-tracking-systems-maintain-strong-candidate-engagement-throughout-multi-stage-hiring-processes)[What is the best social suite for managing multiple brand accounts?](https://www.g2.com/discussions/what-is-the-best-social-suite-for-managing-multiple-brand-accounts)[What corporate volunteering software integrates with leading HRIS and CRM systems so volunteer hours and impact data flow into the tools the company already uses for reporting?](https://www.g2.com/discussions/what-corporate-volunteering-software-integrates-with-leading-hris-and-crm-systems-so-volunteer-hours-and-impact-data-flow-into-the-tools-the-company-already-uses-for-reporting) [Show MoreShow Less](javascript:void(0);)