Compare Pathmatics by Sensor Tower and Similarweb 
Featured Products
At a Glance
Market Segments
Mid-Market (47.5% of reviews)
Mid-Market (41.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Pathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerSimilarweb
Star Rating
(1,157)4.4 out of 5
Market Segments
Mid-Market (41.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Similarweb excels in providing comprehensive competitive insights and market analysis, with users highlighting its user-friendly dashboard that allows for easy navigation and visualization of traffic trends.
- Users say that Pathmatics by Sensor Tower stands out for its ease of use, particularly in media strategy and execution, with features that help streamline the planning and buying process, making it a valuable tool for marketers.
- Reviewers mention that Similarweb's high G2 Score reflects its overall quality and satisfaction, with many praising its ability to analyze competitor sources and industry benchmarks, which significantly aids in strategic decision-making.
- According to verified reviews, Pathmatics by Sensor Tower offers valuable insights into social networks and display advertising, with users appreciating its visualizations that can be easily integrated into presentations, saving time and enhancing communication.
- G2 reviewers highlight that while Similarweb has a robust feature set, some users find it occasionally challenging to match their specific workflow needs, indicating that there may be room for improvement in customization options.
- Users report that both platforms provide quality support, but Pathmatics by Sensor Tower has received slightly higher praise for its partnership approach, with reviewers noting that it has been a good ally in navigating the complexities of digital advertising.
Pricing
Entry-Level Pricing
Pathmatics by Sensor Tower
No pricing availableSimilarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Pathmatics by Sensor Tower
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
8.2
272
8.4
902
Ease of Use
9.2
270
8.6
916
Ease of Setup
9.1
122
8.7
413
Ease of Admin
8.7
114
8.6
285
Quality of Support
8.7
224
8.7
800
Has the product been a good partner in doing business?
9.0
110
8.6
291
Product Direction (% positive)
8.4
255
8.9
866
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
39
8.4
498
8.0
32
8.4
242
Agentic AI - Competitive Intelligence
Not enough data
7.5
23
Platform Data
7.1
33
Feature Not Available
Feature Not Available
Feature Not Available
7.2
28
8.2
528
Platform Content
8.3
18
Feature Not Available
Platform Reporting
8.5
33
8.2
520
7.7
25
8.4
538
SEO Auditing & Monitoring
Not enough data
7.6
54
Not enough data
8.2
56
Not enough data
8.2
139
Not enough data
7.4
49
Agentic AI - SEO Tools
Not enough data
7.6
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
11
SEO Content & Rankings
Not enough data
7.7
138
Not enough data
8.5
201
Not enough data
8.2
160
Not enough data
7.9
146
Not enough data
8.1
150
SEO Reporting
Not enough data
9.1
207
Not enough data
8.7
180
Not enough data
8.2
164
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data collection
Not enough data
7.2
270
Not enough data
Feature Not Available
Not enough data
7.8
344
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
341
|
Verified
Segment Trending
Not enough data
8.4
450
|
Verified
Not enough data
7.5
380
Not enough data
8.3
428
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
421
Not enough data
8.4
448
|
Verified
Not enough data
7.7
329
|
Verified
Platform
Not enough data
8.5
464
|
Verified
Not enough data
8.3
390
|
Verified
Not enough data
7.3
316
|
Verified
Not enough data
7.5
306
|
Verified
Not enough data
7.8
334
|
Verified
Not enough data
8.0
313
Agentic AI - Market Intelligence
Not enough data
8.5
13
Not enough data
Feature Not Available
Platform Insights
9.4
32
7.6
199
8.9
29
7.5
180
8.6
27
7.8
196
8.9
32
7.2
210
8.8
31
8.1
220
8.8
30
8.0
209
9.0
28
7.9
207
Agentic AI - Digital Advertising Intelligence
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
8.4
22
7.9
206
8.5
21
7.0
166
Platform Basics
Not enough data
8.4
217
Not enough data
7.4
193
Not enough data
8.1
226
Platform Data
Not enough data
7.4
163
Not enough data
8.0
188
Not enough data
8.7
226
Not enough data
7.6
184
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI Visibility & Tracking
Not enough data
8.8
8
Not enough data
9.0
10
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
10.0
6
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.8
145
Not enough data
Feature Not Available
Metrics
Not enough data
8.1
117
Not enough data
8.3
132
Not enough data
8.3
130
Not enough data
8.0
120
Not enough data
7.7
117
Not enough data
8.7
131
Agentic AI - Content Analytics
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.9
13
Not enough data
8.1
14
Not enough data
8.8
14
Marketing Operations
7.3
76
|
Verified
Not enough data
8.4
147
|
Verified
Not enough data
7.5
95
|
Verified
Not enough data
8.1
89
|
Verified
Not enough data
Feature Not Available
Not enough data
6.9
8
Not enough data
Campaign Activity
8.2
164
|
Verified
Not enough data
8.6
167
|
Verified
Not enough data
7.8
105
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.0
120
|
Verified
Not enough data
7.4
12
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Pathmatics by Sensor Tower and Similarweb are categorized as Competitive Intelligence and Digital Advertising Intelligence
Unique Categories
Pathmatics by Sensor Tower is categorized as Marketing Analytics
Similarweb is categorized as Answer Engine Optimization (AEO), Paid Search Intelligence, Data as a Service (DaaS), Market Intelligence, Content Analytics, and SEO Tools
Reviews
Reviewers' Company Size
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Marketing and Advertising
26.4%
Retail
7.4%
Financial Services
6.3%
Information Technology and Services
6.1%
Computer Software
4.2%
Other
49.6%
Discussions
Am I able to see news for brands I'm following using Pathmatics?
1 Comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
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2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
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