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Compare Pathmatics by Sensor Tower and Similarweb 
At a Glance
Market Segments
Mid-Market (47.5% of reviews)
Mid-Market (41.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Pathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerSimilarweb
Star Rating
(1,128)4.5 out of 5
Market Segments
Mid-Market (41.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansPathmatics by Sensor Tower vs Similarweb
When assessing the two solutions, reviewers found Pathmatics by Sensor Tower easier to use, set up, and administer. Reviewers also preferred doing business with Pathmatics by Sensor Tower overall.
- Reviewers felt that Similarweb meets the needs of their business better than Pathmatics by Sensor Tower.
- When comparing quality of ongoing product support, Pathmatics by Sensor Tower and Similarweb provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Similarweb over Pathmatics by Sensor Tower.
Pricing
Entry-Level Pricing
Pathmatics by Sensor Tower
No pricing availableSimilarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Pathmatics by Sensor Tower
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
8.2
272
8.4
885
Ease of Use
9.2
270
8.6
896
Ease of Setup
9.1
122
8.7
393
Ease of Admin
8.7
114
8.6
281
Quality of Support
8.7
224
8.7
786
Has the product been a good partner in doing business?
9.0
110
8.6
287
Product Direction (% positive)
8.4
255
8.9
847
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
39
8.4
493
8.0
32
8.4
238
Agentic AI - Competitive Intelligence
Not enough data
7.5
23
Platform Data
7.1
33
Feature Not Available
Feature Not Available
Feature Not Available
7.2
28
8.2
522
Platform Content
8.3
18
Feature Not Available
Platform Reporting
8.5
33
8.2
516
7.7
25
8.4
530
SEO Auditing & Monitoring
Not enough data
7.6
54
Not enough data
8.2
56
Not enough data
8.2
138
Not enough data
7.4
49
Agentic AI - SEO Tools
Not enough data
7.6
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
11
SEO Content & Rankings
Not enough data
7.7
138
Not enough data
8.5
200
Not enough data
8.2
160
Not enough data
7.9
146
Not enough data
8.1
149
SEO Reporting
Not enough data
9.1
205
Not enough data
8.7
178
Not enough data
8.3
163
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data collection
Not enough data
7.2
270
Not enough data
Feature Not Available
Not enough data
7.8
344
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
339
|
Verified
Segment Trending
Not enough data
8.4
447
|
Verified
Not enough data
7.5
377
Not enough data
8.3
427
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
421
Not enough data
8.4
447
|
Verified
Not enough data
7.7
329
|
Verified
Platform
Not enough data
8.5
461
|
Verified
Not enough data
8.3
390
|
Verified
Not enough data
7.3
316
|
Verified
Not enough data
7.5
306
|
Verified
Not enough data
7.8
334
|
Verified
Not enough data
8.0
313
Agentic AI - Market Intelligence
Not enough data
8.5
13
Not enough data
Feature Not Available
Platform Insights
9.4
32
7.6
199
8.9
29
7.5
180
8.6
27
7.8
196
8.9
32
7.2
210
8.8
31
8.1
220
8.8
30
8.0
209
9.0
28
7.9
207
Agentic AI - Digital Advertising Intelligence
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
8.4
22
7.9
206
8.5
21
7.0
165
Platform Basics
Not enough data
8.4
217
Not enough data
7.4
193
Not enough data
8.1
226
Platform Data
Not enough data
7.4
163
Not enough data
8.0
188
Not enough data
8.7
226
Not enough data
7.6
184
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI Visibility & Tracking
Not enough data
8.8
8
Not enough data
9.0
10
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
10.0
5
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.7
141
Not enough data
Feature Not Available
Metrics
Not enough data
8.1
116
Not enough data
8.3
130
Not enough data
8.3
128
Not enough data
8.0
119
Not enough data
7.7
117
Not enough data
8.7
129
Agentic AI - Content Analytics
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.9
13
Not enough data
8.3
13
Not enough data
8.8
13
Marketing Operations
7.3
76
|
Verified
Not enough data
8.4
147
|
Verified
Not enough data
7.5
95
|
Verified
Not enough data
8.1
89
|
Verified
Not enough data
Feature Not Available
Not enough data
6.9
8
Not enough data
Campaign Activity
8.2
164
|
Verified
Not enough data
8.6
167
|
Verified
Not enough data
7.8
105
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.0
120
|
Verified
Not enough data
7.4
12
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Pathmatics by Sensor Tower and Similarweb are categorized as Competitive Intelligence and Digital Advertising Intelligence
Unique Categories
Pathmatics by Sensor Tower is categorized as Marketing Analytics
Similarweb is categorized as Answer Engine Optimization (AEO), Paid Search Intelligence, Data as a Service (DaaS), Market Intelligence, Content Analytics, and SEO Tools
Reviews
Reviewers' Company Size
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Marketing and Advertising
26.2%
Retail
7.3%
Financial Services
6.5%
Information Technology and Services
5.9%
Computer Software
4.3%
Other
49.8%
Discussions
Am I able to see news for brands I'm following using Pathmatics?
1 Comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
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2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
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