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Compare Pathmatics by Sensor Tower and Similarweb 
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At a Glance
Market Segments
Mid-Market (47.5% of reviews)
Mid-Market (42.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Pathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerSimilarweb
Star Rating
(1,006)4.5 out of 5
Market Segments
Mid-Market (42.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Similarweb excels in its SEO Auditing capabilities, with a score of 7.9, while Pathmatics by Sensor Tower falls slightly behind at 7.2. Reviewers mention that Similarweb's SEO Change Tracking feature is particularly useful for monitoring website performance over time.
- Reviewers mention that Pathmatics by Sensor Tower shines in Ad Creatives, scoring an impressive 9.4 compared to Similarweb's 7.6. Users on G2 appreciate the detailed insights provided by Pathmatics, especially in understanding Ad Intelligence Reporting.
- Users say that Similarweb's Web Tracking feature is robust, scoring 8.4, which is higher than Pathmatics' 8.0. Reviewers highlight the effectiveness of Similarweb's Centralized Platform for comprehensive web analytics.
- G2 users report that Pathmatics by Sensor Tower offers superior Buying Strategies insights, with a score of 8.9, while Similarweb's score is 7.4. Users mention that the detailed analysis of Advertising Spend in Pathmatics helps in making informed marketing decisions.
- Users on G2 highlight that Similarweb's Content Management tools, scoring 7.7, are beneficial for organizing marketing materials, whereas Pathmatics lacks in this area, with no specific score provided. Reviewers mention that the Content Creation Tools in Similarweb are user-friendly and effective.
- Reviewers mention that both platforms have similar scores in Quality of Support, with both at 8.7, but users report that Pathmatics by Sensor Tower has a slight edge in responsiveness and helpfulness, particularly in resolving issues related to Data Management.
Pricing
Entry-Level Pricing
Pathmatics by Sensor Tower
No pricing availableSimilarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Pathmatics by Sensor Tower
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
8.2
272
8.5
825
Ease of Use
9.2
270
8.6
833
Ease of Setup
9.1
122
8.7
336
Ease of Admin
8.7
114
8.6
268
Quality of Support
8.7
224
8.7
733
Has the product been a good partner in doing business?
9.0
110
8.7
273
Product Direction (% positive)
8.4
255
8.9
787
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
39
8.3
472
8.0
32
8.4
234
Agentic AI - Competitive Intelligence
Not enough data
7.6
22
Platform Data
7.1
33
Feature Not Available
Feature Not Available
Feature Not Available
7.2
28
8.1
499
Platform Content
8.3
18
Feature Not Available
Platform Reporting
8.5
33
8.2
504
7.7
25
8.4
505
SEO Auditing & Monitoring
Not enough data
7.6
53
Not enough data
8.1
54
Not enough data
8.1
136
Not enough data
7.4
48
Agentic AI - SEO Tools
Not enough data
7.7
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
11
SEO Content & Rankings
Not enough data
7.6
137
Not enough data
8.5
192
Not enough data
8.2
157
Not enough data
7.9
144
Not enough data
8.2
148
SEO Reporting
Not enough data
9.0
194
Not enough data
8.7
175
Not enough data
8.3
163
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data collection
Not enough data
7.1
269
Not enough data
Feature Not Available
Not enough data
7.8
342
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
336
|
Verified
Segment Trending
Not enough data
8.4
444
|
Verified
Not enough data
7.5
376
Not enough data
8.3
417
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
418
Not enough data
8.4
443
|
Verified
Not enough data
7.7
324
|
Verified
Platform
Not enough data
8.5
454
|
Verified
Not enough data
8.3
389
|
Verified
Not enough data
7.3
314
|
Verified
Not enough data
7.5
304
|
Verified
Not enough data
7.8
332
|
Verified
Not enough data
8.0
312
Agentic AI - Market Intelligence
Not enough data
8.2
11
Not enough data
Feature Not Available
Platform Insights
9.4
32
7.6
198
8.9
29
7.5
179
8.6
27
7.8
195
8.9
32
7.1
208
8.8
31
8.1
218
8.8
30
8.0
208
9.0
28
7.9
206
Agentic AI - Digital Advertising Intelligence
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
8.9
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
8.4
22
7.9
205
8.5
21
7.0
164
Platform Basics
Not enough data
8.4
217
Not enough data
7.4
193
Not enough data
8.1
225
Platform Data
Not enough data
7.4
163
Not enough data
8.0
188
Not enough data
8.7
226
Not enough data
7.6
184
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.7
136
Not enough data
Feature Not Available
Metrics
Not enough data
8.1
115
Not enough data
8.3
125
Not enough data
8.3
127
Not enough data
7.9
118
Not enough data
7.6
116
Not enough data
8.6
128
Agentic AI - Content Analytics
Not enough data
7.5
12
Not enough data
7.4
12
Not enough data
7.8
12
Not enough data
8.2
12
Not enough data
8.8
12
Marketing Operations
7.3
76
|
Verified
Not enough data
8.4
147
|
Verified
Not enough data
7.5
95
|
Verified
Not enough data
8.1
89
|
Verified
Not enough data
Feature Not Available
Not enough data
6.9
8
Not enough data
Campaign Activity
8.2
164
|
Verified
Not enough data
8.6
167
|
Verified
Not enough data
7.8
105
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.0
120
|
Verified
Not enough data
7.4
12
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Pathmatics by Sensor Tower and Similarweb are categorized as Competitive Intelligence and Digital Advertising Intelligence
Unique Categories
Pathmatics by Sensor Tower is categorized as Marketing Analytics
Similarweb is categorized as Data as a Service (DaaS), Paid Search Intelligence, Market Intelligence, Content Analytics, SEO Tools, and Answer Engine Optimization (AEO)
Reviews
Reviewers' Company Size
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Marketing and Advertising
26.7%
Retail
7.1%
Financial Services
6.8%
Information Technology and Services
5.8%
Computer Software
4.3%
Other
49.4%
Discussions
Am I able to see news for brands I'm following using Pathmatics?
1 Comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
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2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
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