--- title: Pathmatics by Sensor Tower Reviews meta\_title: 'Pathmatics by Sensor Tower Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 345 reviews by the users' company size, role or industry to find out how Pathmatics by Sensor Tower works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 345 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Pathmatics by Sensor Tower Reviews & Product Details Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video. * * * Seller [Pathmatics (By Sensor Tower)](https://www.g2.com/sellers/pathmatics-by-sensor-tower) Discussions [Pathmatics by Sensor Tower Community](https://www.g2.com/products/pathmatics-by-sensor-tower/discuss) Languages Supported English Solution Type All-in-One Overview by Ben Rabner Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 21 months [ View More Pricing Information ](https://www.g2.com/products/pathmatics-by-sensor-tower/pricing) ## Top-Rated Alternatives [ ![Similarweb](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Similarweb") Similarweb 4.4/5(1,179) ](https://www.g2.com/products/similarweb/reviews) [ ![MediaRadar](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MediaRadar") MediaRadar 4.5/5(135) ](https://www.g2.com/products/mediaradar/reviews) [ ![Semrush](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Semrush") Semrush 4.4/5(4,026) ](https://www.g2.com/products/semrush/reviews) [ View All Alternatives ](https://www.g2.com/products/pathmatics-by-sensor-tower/competitors/alternatives) ## User Insights Average based on 345 real user reviews. Implementation Time 5 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Enterprise (\> 1000 emp.) 3/2/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "Limited information on small advertisers" 1.5/5 What do you like best about Pathmatics by Sensor Tower? Its great to be able to see the creative used by other advertisers. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? Limited information on smaller advertisers, even those that are currently running display ads via my organization. Review collected by and hosted on G2.com. Recommendations to others considering Pathmatics by Sensor Tower: make sure that the size companies you are looking for show up in the tool. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? haven't been able to search for my go-to prospects, so not seeing much benefit at this time. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite RB Rachel B. Enterprise (\> 1000 emp.) 10/4/2018 "Pathmatics is good for a quick pull and to get a competitive glance, but not for deep insight" 2/5 What do you like best about Pathmatics by Sensor Tower? I like that creative is included, and its easy to use. The charts are a good way to show the information for quick hits. i like that you can filter by time period also easily. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? It doesn't pull in all in-market creative, classify's things that look like a programmatic buy as a direct site, doesn't give impressions for the creatives ran, and sometimes i don't feel like the data is that accurate Review collected by and hosted on G2.com. Recommendations to others considering Pathmatics by Sensor Tower: it's easier to use that comScore and Kantar, but it might be lacking in some information Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Quick pulls on competitive information, ideas on other sites to use that maybe we weren't thinking of. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Enterprise (\> 1000 emp.) 10/1/2018 "it's not very accurate" 1.5/5 What do you like best about Pathmatics by Sensor Tower? interesting to see media mix, but questionable due to the inaccuracy of the spend numbers Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? very directional at best, easier to understand trends Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? as much as i would like to solve problems when i look at known spend and mix we know about for owned accounts it gives me pause Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") IM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 10/2/2018 "no longer a customer" 2/5 What do you like best about Pathmatics by Sensor Tower? the UI is sleek and very friendly for new users.the data is also simple to understand. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? the overlap with other, more cost effective, tools Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? client prospecting Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 10/2/2018 "I have used Pathmatics to collect insight on competitors" 2/5 What do you like best about Pathmatics by Sensor Tower? The easy use of the tool. Very user friendly. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? It is extremely inaccurate with regards to pricing. Could also used improvement to be able to sort creative. For instance it currently does not allow the separation of FYC creative from Tune-in creative for TV advertisers. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Competitive analysis. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") AC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 10/9/2018 "Missing/Incorrect data for brands that switched to Trade Desk " 2/5 What do you like best about Pathmatics by Sensor Tower? I like how the data is displayed and the various graphs in give you. The platform is very easy to use! Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? There is a lot of missing data and some incorrect information. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? competitor data that is easy to read and use Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 12/12/2017 "Just ok" 2/5 What do you like best about Pathmatics by Sensor Tower? I like how analytical it is and how it shows us what to do Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? I dislike that it sometimes goes into too much of a deep dive Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Solving how to analyze our problems benefits is that we are able to work faster Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Pathmatics by Sensor Tower? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Pathmatics by Sensor Tower ](https://www.g2.com/products/pathmatics-by-sensor-tower/discussions/new) ![Allie L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allie L.") AL Allie Lucchetti • Last activity over 5 years ago Am I able to see news for brands I'm following using Pathmatics? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/34134-am-i-able-to-see-news-for-brands-i-m-following-using-pathmatics) [ View all Discussions ](https://www.g2.com/products/pathmatics-by-sensor-tower/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 21 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/pathmatics-by-sensor-tower/pricing) Pathmatics by Sensor Tower Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3f0cfaac4f003a39de7a769ae051686b/similarweb.png "Product Avatar Image") Similarweb 4.4/5(1,179) [ Compare Now ](https://www.g2.com/compare/pathmatics-by-sensor-tower-vs-similarweb) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a43f78e6713efa0eacf5bfbf38717652/mediaradar.png "Product Avatar Image") MediaRadar 4.5/5(135) [ Compare Now ](https://www.g2.com/compare/mediaradar-vs-pathmatics-by-sensor-tower) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9996734e94c69fce4855fe8116694a89/kantar-advertising-insights.png "Product Avatar Image") Kantar Advertising Insights 4.2/5(14) [ Compare Now ](https://www.g2.com/compare/kantar-advertising-insights-vs-pathmatics-by-sensor-tower) ##### ##### Pathmatics by Sensor Tower Features Marketing Operations ROI Tracking Data Collection Customer Insights Campaign Activity Campaign Insights Reports and Dashboards Campaign Stickiness Platform Basics Centralized Platform Web Tracking Platform Data Product Details [ View More Features ](https://www.g2.com/products/pathmatics-by-sensor-tower/features) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Competitive Intelligence](https://www.g2.com/categories/competitive-intelligence)[Digital Advertising Intelligence](https://www.g2.com/categories/digital-advertising-intelligence) ##### Explore More [Where to find top sales intelligence solutions](https://www.g2.com/discussions/where-to-find-top-sales-intelligence-solutions)[AP automation software with highest reviews](https://www.g2.com/discussions/ap-automation-software-with-highest-reviews)[Auto dialer service top picks](https://www.g2.com/discussions/auto-dialer-service-top-picks) [Which applicant tracking systems maintain strong candidate engagement throughout multi-stage hiring processes?](https://www.g2.com/discussions/which-applicant-tracking-systems-maintain-strong-candidate-engagement-throughout-multi-stage-hiring-processes)[What is the best social suite for managing multiple brand accounts?](https://www.g2.com/discussions/what-is-the-best-social-suite-for-managing-multiple-brand-accounts)[What corporate volunteering software integrates with leading HRIS and CRM systems so volunteer hours and impact data flow into the tools the company already uses for reporting?](https://www.g2.com/discussions/what-corporate-volunteering-software-integrates-with-leading-hris-and-crm-systems-so-volunteer-hours-and-impact-data-flow-into-the-tools-the-company-already-uses-for-reporting) [Show MoreShow Less](javascript:void(0);)