Pathmatics by Sensor Tower Features

Based on 76 Pathmatics by Sensor Tower reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Based on 147 Pathmatics by Sensor Tower reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns

Based on 95 Pathmatics by Sensor Tower reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history

Based on 89 Pathmatics by Sensor Tower reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Offers a white labeling service for agencies or resellers to customize platform branding

Based on 164 Pathmatics by Sensor Tower reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy

Based on 167 Pathmatics by Sensor Tower reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns

Based on 105 Pathmatics by Sensor Tower reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities

Based on 141 Pathmatics by Sensor Tower reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels

Based on 120 Pathmatics by Sensor Tower reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization This feature was mentioned in 12 Pathmatics by Sensor Tower reviews.

As reported in 39 Pathmatics by Sensor Tower reviews. Provides a centralized platform for all competitive intelligence for teams to review and analyze.

As reported in 32 Pathmatics by Sensor Tower reviews. Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc.

Based on 33 Pathmatics by Sensor Tower reviews. Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals.

As reported in 28 Pathmatics by Sensor Tower reviews. Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels.

As reported in 18 Pathmatics by Sensor Tower reviews. Ability to create battlecards to showcase comparison of your products or services against multiple competitors.

Allows users to create a customizable dashboard to curate and highlight specific competitive data. 33 reviewers of Pathmatics by Sensor Tower have provided feedback on this feature.

Provides competitive benchmarking and monitors growth and market share over time. This feature was mentioned in 25 Pathmatics by Sensor Tower reviews.

Based on 32 Pathmatics by Sensor Tower reviews. Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser.

Based on 29 Pathmatics by Sensor Tower reviews. Ability to showcase where and how advertisers are buying (direct vs. programmatic).

Based on 27 Pathmatics by Sensor Tower reviews. Provides data on which publishers competitors are buying the most traffic from.

Provides data on ad spend and ranking reports of top competitive ad spenders. This feature was mentioned in 32 Pathmatics by Sensor Tower reviews.

Provides data on which websites and social channels advertisers are spending the most. This feature was mentioned in 31 Pathmatics by Sensor Tower reviews.

Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile). This feature was mentioned in 30 Pathmatics by Sensor Tower reviews.

Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc. This feature was mentioned in 28 Pathmatics by Sensor Tower reviews.

Ability to benchmark competitor's ad spend, share of voice, and ad creatives. 22 reviewers of Pathmatics by Sensor Tower have provided feedback on this feature.

Provides alerts, or automated notifications, to when advertisers launch new campaigns. This feature was mentioned in 21 Pathmatics by Sensor Tower reviews.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives