[ Pathmat... Reviews ](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) [ Pathmat... Reviews ](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) # Pathmatics by Sensor Tower Features ##### ## Marketing Operations (5) ROI Tracking Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs Data Collection Gathers data about the effectiveness, impact, and reach of marketing campaigns Customer Insights Collects and reports on data relating to customer journeys, preferences, and history Multi-User Access Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results White Label Offers a white labeling service for agencies or resellers to customize platform branding Show More ##### ## Campaign Activity (6) Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Reports and Dashboards Creates reports and dashboards to analyze results of campaigns Campaign Stickiness Identifies which marketing campaigns resolved in open or closed opportunities Multichannel Tracking Collects marketing campaign performance data across multiple channels Brand Optimization Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback Predictive Analytics Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization Show More ##### ## Platform Basics (2) Centralized Platform Provides a centralized platform for all competitive intelligence for teams to review and analyze. Web Tracking Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc. Show More ##### ## Platform Data (2) Product Details Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals. Channel Acquisition Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels. Show More ##### ## Platform Content (1) Battlecards Ability to create battlecards to showcase comparison of your products or services against multiple competitors. Show More ##### ## Platform Reporting (2) Customizable Dashboard Allows users to create a customizable dashboard to curate and highlight specific competitive data. Benchmark Reporting Provides competitive benchmarking and monitors growth and market share over time. Show More ##### ## Platform Insights (7) Ad Creatives Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser. Buying Strategies Ability to showcase where and how advertisers are buying (direct vs. programmatic). Publisher Data Provides data on which publishers competitors are buying the most traffic from. Advertising Spend Provides data on ad spend and ranking reports of top competitive ad spenders. Websites and Social Channels Provides data on which websites and social channels advertisers are spending the most. Device Insights Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile). Ad Intelligence Reporting Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc. Show More ##### ## Platform Additional Functionality (2) Ad Competitive Benchmarking Ability to benchmark competitor's ad spend, share of voice, and ad creatives. Alerts Provides alerts, or automated notifications, to when advertisers launch new campaigns. Show More ##### ## Agentic AI - Marketing Analytics (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Competitive Intelligence (1) Autonomous Task Execution Capability to perform complex tasks without constant human input Show More ##### ## Agentic AI - Digital Advertising Intelligence (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More [ ![Tracksuit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d7c825b238f35c000e35a5bf6097373/tracksuit.png "Tracksuit") Sponsored Tracksuit 4.7/5 (51) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb") Similarweb 4.4/5 (1,152) ](https://www.g2.com/products/similarweb/reviews) [ ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") Semrush 4.4/5 (3,840) ](https://www.g2.com/products/semrush/reviews) [ ![MediaRadar](https://images.g2crowd.com/uploads/product/hd_favicon/40fe2a826feadcb6701720ed3105d145/mediaradar.svg "MediaRadar") MediaRadar 4.5/5 (132) ](https://www.g2.com/products/mediaradar/reviews) [ View All Alternatives ](https://www.g2.com/products/pathmatics-by-sensor-tower/competitors/alternatives) Pathmatics by Sensor Tower Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3f0cfaac4f003a39de7a769ae051686b/similarweb.png "Product Avatar Image") Similarweb 4.4/5 (1,167) [ Compare Now ](https://www.g2.com/compare/pathmatics-by-sensor-tower-vs-similarweb) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a43f78e6713efa0eacf5bfbf38717652/mediaradar.png "Product Avatar Image") MediaRadar 4.5/5 (135) [ Compare Now ](https://www.g2.com/compare/mediaradar-vs-pathmatics-by-sensor-tower) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9996734e94c69fce4855fe8116694a89/kantar-advertising-insights.png "Product Avatar Image") Kantar Advertising Insights 4.2/5 (14) [ Compare Now ](https://www.g2.com/compare/kantar-advertising-insights-vs-pathmatics-by-sensor-tower) ##### Categories on G2 [ Marketing Analytics ](https://www.g2.com/categories/marketing-analytics)[ Competitive Intelligence ](https://www.g2.com/categories/competitive-intelligence)[ Digital Advertising Intelligence ](https://www.g2.com/categories/digital-advertising-intelligence) ##### Explore More [ Best email marketing software for small business ](https://www.g2.com/discussions/best-email-marketing-tools-for-small-businesses-what-are-your-go-to-picks)[ Which is the best cloud-based digital asset management tool ](https://www.g2.com/discussions/which-is-the-best-cloud-based-digital-asset-management-tool)[ Best AI assistants for meeting scheduling and follow-ups ](https://www.g2.com/discussions/best-ai-assistants-for-meeting-scheduling-and-follow-ups) [ Best app for board meeting organization ](https://www.g2.com/discussions/best-app-for-board-meeting-organization)[ What's the best low-code platform for custom app creation ](https://www.g2.com/discussions/what-s-the-best-low-code-platform-for-custom-app-creation)[ Which vendor provides the most advanced data quality management tools? 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