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Pathmatics is so easy to use and offers a range of features to help in every phase of media strategy, planning, buying & execution. Their visualizations make it easy to drop into decks as well and save time. I can easily see the competitive landscape, where we are, how we stack up, where we need to be. I can easily comp creative on a prospective publisher, pull competitive creative and spend. Its an all around backbone for anyone in digital marketing. Review collected by and hosted on G2.com.
Pathmatics adds functionality all the time but there is still work to do in order to be utilized as a true global partner. They do cover most crucial geographies though. The main caveat you often here is when it comes to spend analysis you have to take it with a grain of salt and use the data directionally. It isn't 100% accurate but nor can it be. At the least I have confidence in their methodology but there will be blind spots (albeit sometimes large blind spots). Review collected by and hosted on G2.com.
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