--- title: Pathmatics by Sensor Tower Reviews meta_title: 'Pathmatics by Sensor Tower Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 345 reviews by the users' company size, role or industry to find out how Pathmatics by Sensor Tower works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 345 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Pathmatics by Sensor Tower Reviews **Vendor:** Pathmatics (By Sensor Tower) **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.3/5.0 **Total Reviews:** 345 ## About Pathmatics by Sensor Tower Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video. ## Pathmatics by Sensor Tower Reviews ### 1. Limited now **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Think Tanks | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2018 **What do you like best about Pathmatics by Sensor Tower?** UI is easy to use, and the flow of the setup works for me. **What do you dislike about Pathmatics by Sensor Tower?** Since header bidding the system lacks the ability to accurately track which exchange is running and who is actually spending. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Which exchanges a publisher is using and how much share they are are getting. Stopped using it because of this. ## Pathmatics by Sensor Tower Discussions - [Am I able to see news for brands I'm following using Pathmatics?](https://www.g2.com/discussions/34134-am-i-able-to-see-news-for-brands-i-m-following-using-pathmatics) - 1 comment - [View Pathmatics by Sensor Tower pricing details and edition comparison](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews?filters%5Bnps_score%5D%5B%5D=1§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A00%3A03+-0500&secure%5Bsession_id%5D=4ce3580d-98bc-4767-a2fc-75f177499795&secure%5Btoken%5D=72bfd6e12cd36aa8fb8211b7a4546a4304f18dcc77236b730ac3a4a27ca54d4e&format=llm_user) ## Pathmatics by Sensor Tower Features **Platform Basics** - Centralized Platform - Web Tracking - Activity Tracking - Keyword Tracking - Engagement Tracking **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Platform Data** - Product Details - Channel Acquisition **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Platform Content ** - Battlecards **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Platform Reporting** - Customizable Dashboard - Benchmark Reporting - Multiple Data Sources - Web Traffic Reporting **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Additional Functionality** - Real-Time Data - Monitoring - Campaign Analytics - Customizable Reports - Customer Profiles - Campaign Management - Generative AI - Mobile Alerts - Trend Analysis - Data Visualization - Forecasting - Benchmarking - Search/Filter - AI Copilot - Customer Segmentation - Real Time Comparisons - Website Monitoring - Tagging - Data Import/Export - SEO Management - Performance Metrics - Reporting/Analytics - Social Media Integration - Third-Party Integrations - Competitive Analysis - Customizable Templates - API - Social Media Monitoring - Real-Time Analytics - Alerts/Notifications - Sentiment Analysis - Cost Analysis - Custom Pricing Rules - Discount Management - Profitability Analysis - Repricing engine - Scenario Planning - Dynamic Pricing - Strategic Planning - Multi-Currency - Market Data Analysis - Product Data Management - Pricing Analytics - Product Catalog - Promotions Management - Price List Management - Automatic Adjustments - Predictive Pricing Models - Competitor Monitoring **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis ## Top Pathmatics by Sensor Tower Alternatives - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,163 reviews) - [MediaRadar](https://www.g2.com/products/mediaradar/reviews) - 4.5/5.0 (132 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,921 reviews)