--- title: Pathmatics by Sensor Tower Reviews meta\_title: 'Pathmatics by Sensor Tower Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 345 reviews by the users' company size, role or industry to find out how Pathmatics by Sensor Tower works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 345 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Pathmatics by Sensor Tower Reviews & Product Details Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video. * * * Seller [Pathmatics (By Sensor Tower)](https://www.g2.com/sellers/pathmatics-by-sensor-tower) Discussions [Pathmatics by Sensor Tower Community](https://www.g2.com/products/pathmatics-by-sensor-tower/discuss) Languages Supported English Solution Type All-in-One Overview by Ben Rabner Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 21 months [ View More Pricing Information ](https://www.g2.com/products/pathmatics-by-sensor-tower/pricing) ## Top-Rated Alternatives [ ![Similarweb](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Similarweb") Similarweb 4.4/5(1,179) ](https://www.g2.com/products/similarweb/reviews) [ ![MediaRadar](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MediaRadar") MediaRadar 4.5/5(135) ](https://www.g2.com/products/mediaradar/reviews) [ ![Semrush](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Semrush") Semrush 4.4/5(4,026) ](https://www.g2.com/products/semrush/reviews) [ View All Alternatives ](https://www.g2.com/products/pathmatics-by-sensor-tower/competitors/alternatives) ## User Insights Average based on 345 real user reviews. Implementation Time 5 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Think Tanks](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Think Tanks") UT Verified User in Think Tanks Mid-Market (51-1000 emp.) 10/2/2018 "Limited now" 1/5 What do you like best about Pathmatics by Sensor Tower? UI is easy to use, and the flow of the setup works for me. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? Since header bidding the system lacks the ability to accurately track which exchange is running and who is actually spending. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Which exchanges a publisher is using and how much share they are are getting. Stopped using it because of this. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ## Questions about Pathmatics by Sensor Tower? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Pathmatics by Sensor Tower ](https://www.g2.com/products/pathmatics-by-sensor-tower/discussions/new) ![Allie L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allie L.") AL Allie Lucchetti • Last activity over 5 years ago Am I able to see news for brands I'm following using Pathmatics? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/34134-am-i-able-to-see-news-for-brands-i-m-following-using-pathmatics) [ View all Discussions ](https://www.g2.com/products/pathmatics-by-sensor-tower/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 21 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/pathmatics-by-sensor-tower/pricing) Pathmatics by Sensor Tower Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3f0cfaac4f003a39de7a769ae051686b/similarweb.png "Product Avatar Image") Similarweb 4.4/5(1,179) [ Compare Now ](https://www.g2.com/compare/pathmatics-by-sensor-tower-vs-similarweb) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a43f78e6713efa0eacf5bfbf38717652/mediaradar.png "Product Avatar Image") MediaRadar 4.5/5(135) [ Compare Now ](https://www.g2.com/compare/mediaradar-vs-pathmatics-by-sensor-tower) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9996734e94c69fce4855fe8116694a89/kantar-advertising-insights.png "Product Avatar Image") Kantar Advertising Insights 4.2/5(14) [ Compare Now ](https://www.g2.com/compare/kantar-advertising-insights-vs-pathmatics-by-sensor-tower) ##### ##### Pathmatics by Sensor Tower Features Marketing Operations ROI Tracking Data Collection Customer Insights Campaign Activity Campaign Insights Reports and Dashboards Campaign Stickiness Platform Basics Centralized Platform Web Tracking Platform Data Product Details [ View More Features ](https://www.g2.com/products/pathmatics-by-sensor-tower/features) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Competitive Intelligence](https://www.g2.com/categories/competitive-intelligence)[Digital Advertising Intelligence](https://www.g2.com/categories/digital-advertising-intelligence) ##### Explore More [Which freelance platforms work best for a project manager who needs to hire and manage multiple contractors across different skill sets without using a separate tool for each?](https://www.g2.com/discussions/which-freelance-platforms-work-best-for-a-project-manager-who-needs-to-hire-and-manage-multiple-contractors-across-different-skill-sets-without-using-a-separate-tool-for-each)[Which asset leasing platforms are most scalable for a global organization managing thousands of lease contracts across multiple currencies and legal entities?](https://www.g2.com/discussions/which-asset-leasing-platforms-are-most-scalable-for-a-global-organization-managing-thousands-of-lease-contracts-across-multiple-currencies-and-legal-entities)[What are the best spend management software available](https://www.g2.com/discussions/which-is-the-best-spend-management-software-available-in-the-market) [Configit vs Threekit for B2B product configuration: one is built around rules logic, the other around 3D visuals, which matters more to buyers?](https://www.g2.com/discussions/configit-vs-threekit-for-b2b-product-configuration-one-is-built-around-rules-logic-the-other-around-3d-visuals-which-matters-more-to-buyers)[Is there an FSM platform that delivers a clear return on investment without needing expensive customization or consultants to get started?](https://www.g2.com/discussions/is-there-an-fsm-platform-that-delivers-a-clear-return-on-investment-without-needing-expensive-customization-or-consultants-to-get-started)[What cloud security monitoring tools are worth using for teams that are still learning their cloud environment and need to reduce configuration complexity during onboarding?](https://www.g2.com/discussions/what-cloud-security-monitoring-tools-are-worth-using-for-teams-that-are-still-learning-their-cloud-environment-and-need-to-reduce-configuration-complexity-during-onboarding) [Show MoreShow Less](javascript:void(0);)