Content Creation Tools
Tools that help in the ideation, writing, and designing of content.
Tools to discover, capture, and share third-party content.
Set buyer personas so users can target content to their most valuable audiences.
Optimize content to increase search engine result rankings.
Ability to test two (or more) versions of content and collect viewer interaction data.
Dashboards & Reporting
Access pre-built and custom dashboards and analytics around content performance.
Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.
Ability to import sales and marketing collateral built outside of the solution
(Based on 10 reviews)
Overall functionality of building unique sales and marketing collateral within the product
Pre-built templates for fast and simple content creation
Ability to search through all content to easily find necessary collateral
Overall storage and organziation capabilities
Collaborative Editorial Calendars / Scheduling Content
Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date.
Customizable Templated Workflows
Suggested workflows that can be adopted as is or adapted to fit business needs.
Tools to communicate with internal and/or external parties involved in the workflow.
Ability to access and restore past versions of content.
Editing and Approval Tools
Tools to facilitate the editing and content approval process.
Features to distribute content through a variety of channels including social, websites, blogs, etc.
Integrations & APIs
API's typically enable integration of data, logic, objects, etc. with other software applications.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. to both internal and external users.
Reports created by the user, custom or otherwise, that report on prospect interaction and helpfulness of the collateral
Notification as to when a prospects interacts with a piece of collateral
The level of engagement for a specific account based on the presented collateral
How frequently sales teams use a particular piece of content and its effectiveness
Ability to present to a prospect in-person
Virtual presentation capabilities via sharing screens
The option to present live on a mobile device