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Oracle BlueKai Data Management Platform

Oracle BlueKai Data Management Platform Alternatives & Competitors

(17)3.8 out of 5

Looking for alternatives to Oracle BlueKai Data Management Platform? Tons of people want Data Management Platform (DMP) Software to help with 1st-party data integration, 2nd-party data integration, and 3rd-party data integration. What's difficult is finding out whether or not the software you choose is right for you. We have compiled a list of Data Management Platform (DMP) Software that reviewers voted best overall compared to Oracle BlueKai Data Management Platform. Based on reviewer data you can see how Oracle BlueKai Data Management Platform stacks up to the competition, check reviews from current & previous users, and find the best fit for your business. MediaMath TerminalOne Marketing OS™, Lotame, Adobe Audience Manager, and Salesforce Audience Studio are the most popular alternatives and competitors to Oracle BlueKai Data Management Platform.

Top Alternatives to Oracle BlueKai Data Management Platform

  • MediaMath TerminalOne Marketing OS™
  • Lotame
  • Adobe Audience Manager
  • Salesforce Audience Studio
  • Google Audience Center

Top 20 Alternatives & Competitors to Oracle BlueKai Data Management Platform

    #1
    #1
  1. MediaMath TerminalOne Marketing OS™

    (118)3.9 out of 5
    Optimized for quick response

    MediaMath is a digital marketing technology company dedicated to reengineering modern marketing to offer transformative results based on tangible goals.

    Categories in common with Oracle BlueKai Data Management Platform:
  2. MediaMath is a digital marketing technology company dedicated to reengineering modern marketing to offer transformative results based on tangible goals.

    Categories in common with Oracle BlueKai Data Management Platform:

    AP
    The most interesting features on my opinion are those about insights and data, including qubole features

    Reviewers say compared to Oracle BlueKai Data Management Platform, MediaMath TerminalOne Marketing OS™ is:

    Better at support
    Easier to do business with
    More expensive
    #2
    #2
  3. Lotame

    (41)4.2 out of 5

    Lotame is the DMP for Maximum Audience Impact— helping publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data.

    Categories in common with Oracle BlueKai Data Management Platform:
  4. Lotame is the DMP for Maximum Audience Impact— helping publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data.

    Categories in common with Oracle BlueKai Data Management Platform:

    AM
    Our account manager and the tech support team are always helpful.

    Reviewers say compared to Oracle BlueKai Data Management Platform, Lotame is:

    Better at support
    Easier to do business with
    Easier to set up
    18%   of software applications aren't well liked by teams using them.
    Find out how your team feels about your stack with G2 Pulse Surveys.
    Learn More
    #3
    #3
  5. Adobe Audience Manager

    (20)4.0 out of 5

    Adobe Audience Manager identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.

    Categories in common with Oracle BlueKai Data Management Platform:
  6. Adobe Audience Manager identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.

    Categories in common with Oracle BlueKai Data Management Platform:

    UM
    I like the granularity of data segmentation, which allows creating audiences for advertising to very specific target groups.

    Reviewers say compared to Oracle BlueKai Data Management Platform, Adobe Audience Manager is:

    Easier to do business with
    More expensive
    Better at support
    #4
    #4
  7. Salesforce Audience Studio

    (23)4.1 out of 5

    Audience Studio captures and activates your data to strengthen consumer relationships across every touchpoint with a powerful data management platform.

    Categories in common with Oracle BlueKai Data Management Platform:
  8. Audience Studio captures and activates your data to strengthen consumer relationships across every touchpoint with a powerful data management platform.

    Categories in common with Oracle BlueKai Data Management Platform:

    UI
    While report pull set-up can be exhausting because the options are extensive, data reporting with Salesforce is also one of the biggest draws. You can pull a report on almost anything you can think...Read more

    Reviewers say compared to Oracle BlueKai Data Management Platform, Salesforce Audience Studio is:

    Easier to do business with
    Better at support
    Better at meeting requirements
    #5
    #5
  9. Google Audience Center

    (14)4.1 out of 5

    Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.

    Categories in common with Oracle BlueKai Data Management Platform:
  10. Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.

    Categories in common with Oracle BlueKai Data Management Platform:

    UI
    How easy it is to slice and dice different metrics

    Reviewers say compared to Oracle BlueKai Data Management Platform, Google Audience Center is:

    Better at support
    Better at meeting requirements
    More usable
    #6
    #6
  11. Nielsen DMP

    (14)3.3 out of 5

    Nielsen Marketing Cloud and it's leading DMP empowers brands, agencies and media companies to connect more effectively with customers by combining Nielsen’s world-class audience data, media planning, marketing activation, analytics and AI-powered modeling capabilities in a fully-integrated platform.

    Categories in common with Oracle BlueKai Data Management Platform:
  12. Nielsen Marketing Cloud and it's leading DMP empowers brands, agencies and media companies to connect more effectively with customers by combining Nielsen’s world-class audience data, media planning, marketing activation, analytics and AI-powered modeling capabilities in a fully-integrated platform.

    Categories in common with Oracle BlueKai Data Management Platform:

    UF
    I like the user interface and platform. Very user friendly and allows data pulls to be easily portrayed into charts and graphs.

    Reviewers say compared to Oracle BlueKai Data Management Platform, Nielsen DMP is:

    Better at support
    #7
    #7
  13. Xaxis Turbine

    (2)5.0 out of 5

    Xaxis is a global digital media platform that programmatically connects advertisers to audiences.

    Categories in common with Oracle BlueKai Data Management Platform:
  14. Xaxis is a global digital media platform that programmatically connects advertisers to audiences.

    Categories in common with Oracle BlueKai Data Management Platform:

    Chau P.
    CP
    Real time data, insightful interests for each specific campaign
    #8
    #8
  15. V12 Data

    (43)4.1 out of 5

    Marketing Automation Platform powered by Acquisition Data

    Categories in common with Oracle BlueKai Data Management Platform:
  16. Marketing Automation Platform powered by Acquisition Data

    Categories in common with Oracle BlueKai Data Management Platform:

    Julie C.
    JC
    The fact that you get data, emailing, and reporting in one place for both B2B and B2C is great for our marketing clients. It's easy for them to understand, moreso than talking about lists, email...Read more

    Reviewers say compared to Oracle BlueKai Data Management Platform, V12 Data is:

    Better at support
    Easier to do business with
    More usable
    #9
    #9
  17. Zeta Programmatic, Formerly Sizmek

    (261)3.7 out of 5
    Optimized for quick response

    Zeta Programmatic, Formerly Sizmek is fueling digital advertising campaigns for advertisers & agencies around the world. See and be seen.

    Categories in common with Oracle BlueKai Data Management Platform:
  18. Zeta Programmatic, Formerly Sizmek is fueling digital advertising campaigns for advertisers & agencies around the world. See and be seen.

    Categories in common with Oracle BlueKai Data Management Platform:

    AM
    Sizmeks DSP was known for it's performance as the legacy Rocketfuel DSP. More information has recently come out that shows that Sizmek was pooling user data across different clients in order to...Read more

    Reviewers say compared to Oracle BlueKai Data Management Platform, Zeta Programmatic, Formerly Sizmek is:

    Better at support
    Easier to do business with
    #10
    #10
  19. Amobee DSP

    (41)3.6 out of 5

    A cloud platform that enables marketers to make smarter decisions and precisely execute cross-channel campaigns.

    Categories in common with Oracle BlueKai Data Management Platform:
  20. A cloud platform that enables marketers to make smarter decisions and precisely execute cross-channel campaigns.

    Categories in common with Oracle BlueKai Data Management Platform:

    NB
    It is a solution designed to facilitate marketing tasks and connect with our users, I really like its interface because it is very easy to use, access in the cloud allows remote management and...Read more

    Reviewers say compared to Oracle BlueKai Data Management Platform, Amobee DSP is:

    Better at support
    Easier to do business with
    More expensive
    #11
    #11
  21. Roku OneView (formerly Dataxu)

    (85)3.8 out of 5
    Optimized for quick response

    dataxu helps marketing professionals use data to improve their advertising. Its software empowers you to connect with real people across all channels.

    Categories in common with Oracle BlueKai Data Management Platform:
  22. dataxu helps marketing professionals use data to improve their advertising. Its software empowers you to connect with real people across all channels.

    Categories in common with Oracle BlueKai Data Management Platform:

    AH
    The DataXu platform has a competitive offering of targeting options, reporting insights and diversity in third party partnerships to scale our display channel.

    Reviewers say compared to Oracle BlueKai Data Management Platform, Roku OneView (formerly Dataxu) is:

    Better at support
    Easier to do business with
    #12
    #12
  23. IgnitionOne Customer Intelligence Platform

    (34)3.3 out of 5
    Optimized for quick response

    IgnitionOne’s Customer Intelligence Platform (CIP) enables marketers to identify and engage their most valuable customers in real-time to power true omnichannel personalization. The IgnitionOne CIP provides real-time, actionable insights for smarter marketing decisions and omnichannel engagement to maximize overall results.

    Categories in common with Oracle BlueKai Data Management Platform:
  24. IgnitionOne’s Customer Intelligence Platform (CIP) enables marketers to identify and engage their most valuable customers in real-time to power true omnichannel personalization. The IgnitionOne CIP provides real-time, actionable insights for smarter marketing decisions and omnichannel engagement to maximize overall results.

    Categories in common with Oracle BlueKai Data Management Platform:

    UM
    The customer service - everyone who handles the client relationships is extremely attentive.

    Reviewers say compared to Oracle BlueKai Data Management Platform, IgnitionOne Customer Intelligence Platform is:

    Better at support
    Easier to do business with
    #13
    #13
  25. Adform DMP

    (4)4.2 out of 5

    Adform’s DMP enables you to accurately target your campaigns directly at relevant audiences, which will lead to improved engagement with your brand.

    Categories in common with Oracle BlueKai Data Management Platform:
  26. Adform’s DMP enables you to accurately target your campaigns directly at relevant audiences, which will lead to improved engagement with your brand.

    Categories in common with Oracle BlueKai Data Management Platform:

    TJ
    You can visualize your Data quite easily
    #14
    #14
  27. The Trade Desk DMP

    (14)4.4 out of 5

    The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.

    Categories in common with Oracle BlueKai Data Management Platform:
  28. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.

    Categories in common with Oracle BlueKai Data Management Platform:

    MA
    Trade Desk is by far my favorite programmatic platform, and a large chunk of that is because of its incredibly specific targeting data their data management platform offers. The third party data...Read more

    Reviewers say compared to Oracle BlueKai Data Management Platform, The Trade Desk DMP is:

    Better at support
    More usable
    More expensive
    #15
    #15
  29. SAS/ACCESS® 9.4 Interface to PC Files

    (15)4.6 out of 5

    SAS/ACCESS is a 9.4 Interface to PC Files that is Seamless, transparent data access., Flexible query language support, Wide range of performance, Metadata integration, Optimization, and Push-down processing to the database

    Categories in common with Oracle BlueKai Data Management Platform:
  30. SAS/ACCESS is a 9.4 Interface to PC Files that is Seamless, transparent data access., Flexible query language support, Wide range of performance, Metadata integration, Optimization, and Push-down processing to the database

    Categories in common with Oracle BlueKai Data Management Platform:

    Mahesha K.
    MK
    Excellent visualization tools such as heat maps, all in all, is an easy software because it does not require long training sessions (for the front end is very intuitive), everyone can do dashboard...Read more

    Reviewers say compared to Oracle BlueKai Data Management Platform, SAS/ACCESS® 9.4 Interface to PC Files is:

    Better at support
    More usable
    Better at meeting requirements
    #16
    #16
  31. OnAudience.com - Data Management Platform

    (31)4.8 out of 5

    OnAudience.com enriches and monetizes your data. It is the only platform that successfully converts Big Data into revenues

    Categories in common with Oracle BlueKai Data Management Platform:
  32. OnAudience.com enriches and monetizes your data. It is the only platform that successfully converts Big Data into revenues

    Categories in common with Oracle BlueKai Data Management Platform:

    UM
    Reaching B2B customers. Actually, with DMP you can reach any kind of clients but our company is focused on the B2B sector and the OnAudience.com technology helped us to acquire new users from that...Read more

    Reviewers say compared to Oracle BlueKai Data Management Platform, OnAudience.com - Data Management Platform is:

    Better at support
    Easier to do business with
    Easier to set up
    #17
    #17
  33. Signal

    (13)4.0 out of 5

    Signal is the first and only Customer Identity Solution for the enterprise. Signal’s platform transforms the customer experience by providing contextual relevance at all points of engagement, regardless of place or time.

    Categories in common with Oracle BlueKai Data Management Platform:
  34. Signal is the first and only Customer Identity Solution for the enterprise. Signal’s platform transforms the customer experience by providing contextual relevance at all points of engagement, regardless of place or time.

    Categories in common with Oracle BlueKai Data Management Platform:

    AE
    This platform is clean and organized. Return easily achievable as it takes the fat out of searching and goes directly to specific demographics.

    Reviewers say compared to Oracle BlueKai Data Management Platform, Signal is:

    Easier to do business with
    Better at support
    Easier to admin
    #18
    #18
  35. Permutive DMP

    (16)4.6 out of 5

    Permutive allows publishers to own the data on their entire audience. Real-time proprietary data gives publishers the ability to understand their audience. With unique insights, you can drive more revenue and personalize user experiences.

    Categories in common with Oracle BlueKai Data Management Platform:
  36. Permutive allows publishers to own the data on their entire audience. Real-time proprietary data gives publishers the ability to understand their audience. With unique insights, you can drive more revenue and personalize user experiences.

    Categories in common with Oracle BlueKai Data Management Platform:

    AN
    Easy to collect audience data to retarget. Easy to retarget who visited specific landing pages, article pages. Their tech support is pretty quick and accurate.

    Reviewers say compared to Oracle BlueKai Data Management Platform, Permutive DMP is:

    Better at support
    Easier to do business with
    More expensive
    #19
    #19
  37. Simpli.fi

    (27)3.3 out of 5

    The Simpli.fi Programmatic Marketing Platform enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges.

    Categories in common with Oracle BlueKai Data Management Platform:
  38. The Simpli.fi Programmatic Marketing Platform enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges.

    Categories in common with Oracle BlueKai Data Management Platform:

    Megan S.
    MS
    Simpli.fi platform is very easy to use and has a simple interface that is very user-friendly.

    Reviewers say compared to Oracle BlueKai Data Management Platform, Simpli.fi is:

    More expensive
    Better at support
    More usable
    #20
    #20
  39. SurveyCTO

    (44)4.6 out of 5

    A powerful, secure, super reliable online/offline mobile data collection app

    Categories in common with Oracle BlueKai Data Management Platform:
  40. A powerful, secure, super reliable online/offline mobile data collection app

    Categories in common with Oracle BlueKai Data Management Platform:

    AC
    Setting up surveys on CTO is simple, as long as you know what kind of questions you want to ask. Multiple question types and it's easy to get your head around which questions should be shown and...Read more

    Reviewers say compared to Oracle BlueKai Data Management Platform, SurveyCTO is:

    Easier to do business with
    Better at support
    Easier to admin