By Oracle
How would you rate your experience with Oracle BlueKai Data...?
The ease, practicality, and wide range of options/partners with whom you can connect to execute digital campaigns Review collected by and hosted on G2.com.
The support service is very slow in responding. Review collected by and hosted on G2.com.
the integration with the dsp is very simple and offers great value to the campaigns Review collected by and hosted on G2.com.
nothing, the platform it´s easy and very dinamic Review collected by and hosted on G2.com.
BlueKai is just about on every vendor presentation deck--it's even so popular now that most media people just assume your media company has a data partnership with them. As far as data goes, I would definitely recommend them for agencies to use in the digital campaigns. BlueKai actually sell most of their data to other partners so most segments in DLX or Exelate actually come from them. Using this kind of data integration allows our campaigns to be much more targeted which increased the media ROI. Review collected by and hosted on G2.com.
Buying data (while it sounds like the perfect solution) comes with a pricey cost. As your overall behavioral targeting campaigns drop in performance, the ROI gets crushed especially when there is a premium tacked onto your CPM to pay for the data. Review collected by and hosted on G2.com.
BlueKai's relevancy in user-targeting is very comprehensive - I believe they track close to a billion user profiles. From a consumer perspective, the BlueKai Registry is a great tool to give users a glimpse of what digital information of theirs is being collected. Review collected by and hosted on G2.com.
Unlike many of their competitors, BlueKai's interface looks and feels pretty dated. Review collected by and hosted on G2.com.
The audience segments are built out very well and at a large scale. Review collected by and hosted on G2.com.
Integration with DSPs needs to have better description into what segments are available. Review collected by and hosted on G2.com.
We use Google's Doubleclick for Publishers along with BlueKai 3rd party segments to reach very specific audiences on our site. With so many different data sources to choose from and segments that are perfect for retailers as well as reaching B2B audiences, BlueKai is a great fit for our advertisers. Review collected by and hosted on G2.com.
It is somewhat difficult to know the accuracy of the segments. Review collected by and hosted on G2.com.
having the ability to behavioral target outside of our capabilities. Review collected by and hosted on G2.com.
would be awesome if it was a little less expensive, but amazing product / service overall.
Review collected by and hosted on G2.com.
It is very easy to target the audience you want to with BlueKai. They have a huge amount of audience data and my experience with them has always been hassle-free. I think they are a great DMP and have a very easy way of integrating. Review collected by and hosted on G2.com.
As with any Data managing partner, there is always a risk of data inaccuracy. While, I haven't experienced that first hand with BlueKai, I think in general it can be something to be weary of with all audience data. Review collected by and hosted on G2.com.
The ease of working with the platform and the people behind it. Review collected by and hosted on G2.com.
BlueKai was a little slow getting back to me with the results from the planning desk to help me see how my data was performing. Review collected by and hosted on G2.com.
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Offline data upload in bluekai
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