Oracle BlueKai Data Management Platform Reviews & Product Details

The very thought of knowing more about your existing customers is thrilling. BlueKai made this possible with the enormous amounts of customer data they had. Our firm had a lot of customers but we had very little detail about them. Bleak came to our rescue and helped with more data Review collected by and hosted on G2.com.

Efforts can be made to get more customers onto their platform. For a business with fewer users, Bluekai might be able to give only a few matches with their data. Review collected by and hosted on G2.com.

Its Data Management Platform (DMP). The cloud based platform enabled us to look into the coockie based customer data and analyze their behavior. This helped a lot for targeting the right consumers and improve the marketing of our company services. Review collected by and hosted on G2.com.

It is costly. And the User interface is not much user friendly. It can be improved. They have great customer base and lot of data. Sorting through that data should be easy and user friendly. Review collected by and hosted on G2.com.

Access to a lot of data sets. Integrations exist with many other platforms. Review collected by and hosted on G2.com.

Rules can be difficult to build when matching the proper nomenclature. Also, the taxonomy of data sets can be hard to navigate to add/remove choices. Review collected by and hosted on G2.com.

They have a wide variety of 3rd party segments to access at a fair price . Also the connectivity is great. Review collected by and hosted on G2.com.

Data is fairly priced but still tot expensive, especially for programmatic where clients are looking for efficiency in CPM pricing Review collected by and hosted on G2.com.

The best thing about the Blue Kai DMP is that it provides the ability to target by behavior, gender, and demographics, so basically, that it works as a product. Review collected by and hosted on G2.com.

Blue Kai is challenging to integrate because of the the inventory testing that needs to be done. First off, you have to wait for newly populated segments to be populated. Secondly, you have to reduce the available inventory by a to-be-determined percentage based on your own testing. You can't take all available inventory or the campaigns will under-deliver. Review collected by and hosted on G2.com.

The interface allowed for easy access to my client's cookie pool data. It provide insights into audience levels and various subcategories that could be targeted to hit the specific goals of our executions.

The staff at BlueKai was very knowledgeable and able to answer any question that popped up when putting together an effective strategy for my client. Review collected by and hosted on G2.com.

Depending on your use of the tool (simply looking at segmented audience etc), the interface seemed pretty outdated and not up to some of the standard of their competitors like Acxiom. Review collected by and hosted on G2.com.