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Compare Adobe Audience Manager and Oracle BlueKai Data Management Platform 
At a Glance
Market Segments
Enterprise (72.0% of reviews)
Enterprise (47.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Audience Manager
Star Rating
(28)4.0 out of 5
Market Segments
Enterprise (72.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe Audience ManagerOracle BlueKai Data Management Platform
Star Rating
(19)3.9 out of 5
Market Segments
Enterprise (47.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle BlueKai Data Management PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Audience Manager excels in 1st-Party Data Integration with a score of 8.8, which reviewers mention allows for seamless integration with existing customer data, enhancing personalization efforts. In contrast, Oracle BlueKai scores 8.3 in this area, indicating a slightly less robust capability.
- Reviewers mention that Adobe Audience Manager's audience segmentation feature is highly rated at 8.6, providing advanced tools for creating targeted segments. Users on G2 note that this leads to more effective marketing campaigns, while Oracle BlueKai, with a score of 8.4, offers solid segmentation but lacks some of the advanced functionalities found in Adobe's platform.
- G2 users highlight the performance and reliability of Adobe Audience Manager, scoring 8.8, which reviewers say contributes to a smoother user experience and less downtime. Conversely, Oracle BlueKai's score of 7.1 suggests that users have encountered more reliability issues, impacting their overall satisfaction.
- Users say that Adobe Audience Manager's custom reports feature, rated at 8.0, allows for tailored insights that meet specific business needs, while Oracle BlueKai's lower score of 6.4 indicates limitations in customization options, which some users find frustrating.
- Reviewers mention that the quality of support for Adobe Audience Manager is rated at 7.4, with many users appreciating the responsiveness and helpfulness of the support team. In contrast, Oracle BlueKai's support score of 6.4 suggests that users have experienced challenges in getting timely assistance.
- Users on G2 report that Adobe Audience Manager's data export tools are rated highly at 8.7, making it easier to share insights across teams. Oracle BlueKai, with a score of 7.9, offers decent export capabilities but lacks some of the flexibility that Adobe provides, according to user feedback.
Pricing
Entry-Level Pricing
Adobe Audience Manager
No pricing availableOracle BlueKai Data Management Platform
No pricing availableFree Trial
Adobe Audience Manager
No trial information availableOracle BlueKai Data Management Platform
No trial information availableRatings
Meets Requirements
8.2
18
8.0
19
Ease of Use
7.5
21
7.5
19
Ease of Setup
7.4
9
7.3
8
Ease of Admin
6.9
6
7.4
9
Quality of Support
7.5
16
6.4
17
Has the product been a good partner in doing business?
8.1
6
6.9
9
Product Direction (% positive)
6.8
18
7.5
19
Features by Category
Data Integration
8.8
17
8.3
12
Feature Not Available
7.4
11
7.9
16
8.4
18
7.6
16
7.8
10
7.3
15
7.0
15
Feature Not Available
7.9
11
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
8.6
16
8.4
19
8.5
13
7.2
17
7.8
17
6.8
16
8.0
16
Feature Not Available
Platform
8.3
16
7.7
15
8.3
15
7.5
17
Feature Not Available
Feature Not Available
8.2
14
7.7
16
8.2
11
8.2
11
Categories
Categories
Shared Categories
Adobe Audience Manager and Oracle BlueKai Data Management Platform are categorized as Data Management Platform (DMP)
Unique Categories
Adobe Audience Manager has no unique categories
Oracle BlueKai Data Management Platform has no unique categories
Reviews
Reviewers' Company Size
Adobe Audience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle BlueKai Data Management Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.0%
Internet
8.0%
Financial Services
8.0%
Broadcast Media
8.0%
Telecommunications
4.0%
Other
56.0%
Marketing and Advertising
42.1%
Insurance
10.5%
Publishing
5.3%
Newspapers
5.3%
Media Production
5.3%
Other
31.6%
Alternatives
Discussions
Is Adobe Audience Manager a DMP?
1 Comment
PJ
YesRead more
What is Adobe Audience Manager used for?
1 Comment
CP
In a nutshell, AAM is used for collecting data from 1st 2nd and 3rd party, then we can combine and build segments to send this data to different channels...Read more
Adobe Audience Manager has no more discussions with answers
Offline data upload in bluekai
1 Comment
CC
Hi, Monica. You can reference the Help documentation found in the link below. Let me know if you need additional help. ...Read more
Oracle BlueKai Data Management Platform has no more discussions with answers
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