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Compare Adobe Audience Manager and Oracle BlueKai Data Management Platform 
At a Glance
Market Segments
Enterprise (72.0% of reviews)
Enterprise (47.1% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Adobe Audience Manager
Star Rating
(28)4.0 out of 5
Market Segments
Enterprise (72.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adobe Audience ManagerOracle BlueKai Data Management Platform
Star Rating
(19)3.9 out of 5
Market Segments
Enterprise (47.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Oracle BlueKai Data Management PlatformAdobe Audience Manager vs Oracle BlueKai Data Management Platform
When assessing the two solutions, reviewers found them equally easy to use. However, Adobe Audience Manager is easier to set up, and do business with, while Oracle BlueKai Data Management Platform is easier to administer.
- Reviewers felt that Adobe Audience Manager meets the needs of their business better than Oracle BlueKai Data Management Platform.
- When comparing quality of ongoing product support, reviewers felt that Adobe Audience Manager is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Oracle BlueKai Data Management Platform over Adobe Audience Manager.
Pricing
Entry-Level Pricing
Adobe Audience Manager
No pricing availableOracle BlueKai Data Management Platform
No pricing availableFree Trial
Adobe Audience Manager
No trial information availableOracle BlueKai Data Management Platform
No trial information availableRatings
Meets Requirements
8.2
18
8.0
19
Ease of Use
7.5
21
7.5
19
Ease of Setup
7.4
9
7.3
8
Ease of Admin
6.9
6
7.4
9
Quality of Support
7.5
16
6.4
17
Has the product been a good partner in doing business?
8.1
6
6.9
9
Product Direction (% positive)
6.8
18
7.5
19
Features by Category
Data Integration
8.8
17
8.3
12
Feature Not Available
7.4
11
7.9
16
8.4
18
7.6
16
7.8
10
7.3
15
7.0
15
Feature Not Available
7.9
11
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
8.6
16
8.4
19
8.5
13
7.2
17
7.8
17
6.8
16
8.0
16
Feature Not Available
Platform
8.3
16
7.7
15
8.3
15
7.5
17
Feature Not Available
Feature Not Available
8.2
14
7.7
16
8.2
11
8.2
11
Categories
Categories
Shared Categories
Adobe Audience Manager and Oracle BlueKai Data Management Platform are categorized as Data Management Platform (DMP)
Unique Categories
Adobe Audience Manager has no unique categories
Oracle BlueKai Data Management Platform has no unique categories
Reviews
Reviewers' Company Size
Adobe Audience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle BlueKai Data Management Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.0%
Internet
8.0%
Financial Services
8.0%
Broadcast Media
8.0%
Telecommunications
4.0%
Other
56.0%
Marketing and Advertising
42.1%
Insurance
10.5%
Publishing
5.3%
Newspapers
5.3%
Media Production
5.3%
Other
31.6%
Alternatives
Discussions
Is Adobe Audience Manager a DMP?
1 Comment
PJ
YesRead more
What is Adobe Audience Manager used for?
1 Comment
CP
In a nutshell, AAM is used for collecting data from 1st 2nd and 3rd party, then we can combine and build segments to send this data to different channels...Read more
Adobe Audience Manager has no more discussions with answers
Offline data upload in bluekai
1 Comment
CC
Hi, Monica. You can reference the Help documentation found in the link below. Let me know if you need additional help. ...Read more
Oracle BlueKai Data Management Platform has no more discussions with answers
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