Oracle BlueKai Data Management Platform Reviews & Product Details

The UI is very user friendly. Definitely the best DMP when it comes to integrations with other data partners and DSPs. Review collected by and hosted on G2.com.

Lacking solutions that other DMPs have such as cross device. Reporting is good but could be better. Need to work on retaining historical data for reporting needs. Review collected by and hosted on G2.com.

I like that other companies use BlueKai as well, so it makes it simple for them to share audiences. There is a number of useful, reliable 3rd party sources on BlueKai that we take advantage of often. Review collected by and hosted on G2.com.

The user interface. It is very bad, does not make navigating around easy. Going from one audience to another and searching audiences is more of a process than it should be.

Also, the formulas for creating audiences does not allow for much besides the simple "AND" and "OR".

I also have been waiting about 3-4 days for an issue I submitted to BlueKai support and have yet to receive help.

See screenshot I attached to BlueKai having issues currently. This happens a lot. Review collected by and hosted on G2.com.

I liked how items in the menus were explained well, as a first time user, I found it helpful. Review collected by and hosted on G2.com.

At times it seemed like a little much was on the screen. Making the interface cleaner would be helpful. Review collected by and hosted on G2.com.