Oracle BlueKai Data Management Platform Features

Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer. This feature was mentioned in 12 Oracle BlueKai Data Management Platform reviews.

Based on 11 Oracle BlueKai Data Management Platform reviews. Allows user to combine first party data collected with additional first party data of strategic partners.

Based on 18 Oracle BlueKai Data Management Platform reviews. Breadth of standard integrations to third-party data providers.

As reported in 10 Oracle BlueKai Data Management Platform reviews. Able to easily integrate data from offline sources.

As reported in 15 Oracle BlueKai Data Management Platform reviews. Able to easily integrate mobile data within the DMP platform.

Based on 11 Oracle BlueKai Data Management Platform reviews. Able to extract data from the DMP in bulk through a structured file.

Ease of segmenting user profiles into groups. 19 reviewers of Oracle BlueKai Data Management Platform have provided feedback on this feature.

Analyzes data to find and recommend the highest value customer segmentations. This feature was mentioned in 17 Oracle BlueKai Data Management Platform reviews.

Provides pre-built dashboards to aggregate and display data. This feature was mentioned in 16 Oracle BlueKai Data Management Platform reviews.

Able to set data permissions for strategic partners. This feature was mentioned in 15 Oracle BlueKai Data Management Platform reviews.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 17 reviewers of Oracle BlueKai Data Management Platform have provided feedback on this feature.

Based on 16 Oracle BlueKai Data Management Platform reviews. Provides features to allow scaling for large organizations.

Enables users to use the DMP in multiple languages. 11 reviewers of Oracle BlueKai Data Management Platform have provided feedback on this feature.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives