[ Oracle ... Reviews ](https://www.g2.com/products/oracle-bluekai-data-management-platform/reviews) [ Oracle ... Reviews ](https://www.g2.com/products/oracle-bluekai-data-management-platform/reviews) # Oracle BlueKai Data Management Platform Features ##### ## Data Integration (6) 1st-Party Data Integration Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer. 2nd-Party Data Integration Allows user to combine first party data collected with additional first party data of strategic partners. 3rd-Party Data Integration Breadth of standard integrations to third-party data providers. Offline Data Integration Able to easily integrate data from offline sources. Mobile Data Integration Able to easily integrate mobile data within the DMP platform. Data Export Tools Able to extract data from the DMP in bulk through a structured file. Show More ##### ## Data Analysis & Optimization (3) Audience Segmentation Ease of segmenting user profiles into groups. Recommendations Analyzes data to find and recommend the highest value customer segmentations. Standard Dashboards Provides pre-built dashboards to aggregate and display data. Show More ##### ## Platform (4) Data Permissions Able to set data permissions for strategic partners. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Enterprise Scalability Provides features to allow scaling for large organizations. Internationalization Enables users to use the DMP in multiple languages. Show More ##### ## Agentic AI - Data Management Platform (DMP) (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More [ ![Criteo GO](https://images.g2crowd.com/uploads/product/hd_favicon/9790e6ff489deea52bd78396b6c4acc2/criteo-go.svg "Criteo GO") Sponsored Criteo GO Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion") MediaMath by Infillion 3.9/5 (118) ](https://www.g2.com/products/mediamath-by-infillion/reviews) [ ![Lotame Spherical Platform](https://images.g2crowd.com/uploads/product/hd_favicon/da0e976995671904139942de06a79bb3/lotame-spherical-platform.svg "Lotame Spherical Platform") Lotame Spherical Platform 4.3/5 (113) ](https://www.g2.com/products/lotame-spherical-platform/reviews) [ ![Adobe Audience Manager](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-audience-manager.svg "Adobe Audience Manager") Adobe Audience Manager 4/5 (25) ](https://www.g2.com/products/adobe-audience-manager/reviews) [ View All Alternatives ](https://www.g2.com/products/oracle-bluekai-data-management-platform/competitors/alternatives) Oracle BlueKai Data Management Platform Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-audience-manager.png "Product Avatar Image") Adobe 4/5 (28) [ Compare Now ](https://www.g2.com/compare/adobe-audience-manager-vs-oracle-bluekai-data-management-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f2cc67189ff50cab360c8f7a690675c/lotame-spherical-platform.jpg "Product Avatar Image") Lotame Spherical Platform 4.3/5 (117) [ Compare Now ](https://www.g2.com/compare/lotame-spherical-platform-vs-oracle-bluekai-data-management-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "Product Avatar Image") MediaMath by Infillion 3.9/5 (126) [ Compare Now ](https://www.g2.com/compare/mediamath-by-infillion-vs-oracle-bluekai-data-management-platform) ## Consulting Services for Oracle BlueKai Data Management Platform [ ![Accenture](https://images.g2crowd.com/uploads/product/hd_favicon/1487565548/accenture.svg "Accenture") Accenture 4.2/5 (107) ](https://www.g2.com/products/accenture/reviews) [See all Oracle BlueKai Data Management Platform Providers](https://www.g2.com/products/oracle-bluekai-data-management-platform/implementation) ##### Categories on G2 [ Data Management Platform (DMP) ](https://www.g2.com/categories/data-management-platform-dmp) ##### Explore More [ Which financial consulting services offer collaborative advisory models instead of top-down recommendations? ](https://www.g2.com/discussions/which-financial-consulting-services-offer-collaborative-advisory-models-instead-of-top-down-recommendations)[ Best APM Tools ](https://www.g2.com/discussions/best-apm-tools)[ What are the best encryption key management platforms for multi-cloud infrastructure automation and centralized control? ](https://www.g2.com/discussions/what-are-the-best-encryption-key-management-platforms-for-multi-cloud-infrastructure-automation-and-centralized-control%20) [ Which file recovery software has the most intuitive user interface and fastest learning curve? ](https://www.g2.com/discussions/which-file-recovery-software-has-the-most-intuitive-user-interface-and-fastest-learning-curve)[ Top tools for managing construction timelines ](https://www.g2.com/discussions/top-tools-for-managing-construction-timelines)[ Best all-in-one workforce platform ](https://www.g2.com/discussions/best-all-in-one-workforce-platform) Show More [ Which financial consulting services offer collaborative advisory models instead of top-down recommendations? ](https://www.g2.com/discussions/which-financial-consulting-services-offer-collaborative-advisory-models-instead-of-top-down-recommendations)[ Best APM Tools ](https://www.g2.com/discussions/best-apm-tools)[ What are the best encryption key management platforms for multi-cloud infrastructure automation and centralized control? ](https://www.g2.com/discussions/what-are-the-best-encryption-key-management-platforms-for-multi-cloud-infrastructure-automation-and-centralized-control%20) [ Which file recovery software has the most intuitive user interface and fastest learning curve? ](https://www.g2.com/discussions/which-file-recovery-software-has-the-most-intuitive-user-interface-and-fastest-learning-curve)[ Top tools for managing construction timelines ](https://www.g2.com/discussions/top-tools-for-managing-construction-timelines)[ Best all-in-one workforce platform ](https://www.g2.com/discussions/best-all-in-one-workforce-platform)