# Lotame Spherical Platform vs Oracle BlueKai Data Management Platform Comparison

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## Frequently Asked Questions

### What is the difference between Oracle BlueKai Data... vs Lotame Spherical Platform?

Lotame Spherical Platform stands out over Oracle BlueKai Data Management Platform with higher reviewer ratings, superior support, and a more modern feature set.

| [Oracle BlueKai Data...](https://www.g2.com/products/oracle-bluekai-data-management-platform/reviews) | [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) |
| --- | --- |
| 3.9/5 (19 reviews) | 4.3/5 (117 reviews) |
| — | Mid-Market |
| 7.3 | 8.4 |
| 6.4 | 9.1 |
| Integrates easily with social networks and DSPs | User-friendly UI and strong audience segmentation |



### How do the pricing models of Oracle BlueKai Data... and Lotame Spherical Platform compare?

Lotame Spherical Platform is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure compared to Oracle BlueKai Data Management Platform.

- **Oracle BlueKai Data Management Platform:** Reviewers note that while the platform offers robust data and integrations, it is considered costly, especially for programmatic campaigns where efficiency in CPM pricing is critical.
- **Lotame Spherical Platform:** Recent reviews highlight satisfaction with the platform's value, with several reviewers describing it as a good fit for publishers and noting its fair pricing for the features provided.



### What are the best alternatives to Oracle BlueKai Data... and Lotame Spherical Platform?

The top three alternatives to Oracle BlueKai Data Management Platform and Lotame Spherical Platform are MediaMath by Infillion, Permutive, and Adobe Audience Manager.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Oracle BlueKai Data...](https://www.g2.com/products/oracle-bluekai-data-management-platform/reviews) | 3.9/5 (19 reviews) | — | Costly for programmatic campaigns | Integrates easily with social networks and DSPs |
| [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) | 4.3/5 (117 reviews) | Mid-Market | Good value for publishers | User-friendly UI and strong audience segmentation |
| [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) | 3.9/5 (126 reviews) | Mid-Market | — | Comprehensive programmatic advertising capabilities |
| [Permutive](https://www.g2.com/products/permutive/reviews) | 4.5/5 (87 reviews) | Mid-Market | — | Strong privacy and first-party data focus |
| [Adobe](https://www.g2.com/products/adobe-audience-manager/reviews) | 4.0/5 (28 reviews) | Enterprise | — | Enterprise-grade audience management |



### Which Data Management Platform (DMP) features should I prioritize when comparing Oracle BlueKai Data... and Lotame Spherical Platform?

Buyers comparing Oracle BlueKai Data Management Platform and Lotame Spherical Platform should prioritize audience segmentation, ease of use, integrations, reporting capabilities, and support quality.

- **Audience Segmentation:** Lotame Spherical Platform scores 8.3 for Meets Requirements and is frequently praised for its segmentation and targeting capabilities; Oracle BlueKai Data Management Platform scores 8.0.
- **Ease of Use:** Lotame Spherical Platform scores 8.6, while Oracle BlueKai Data Management Platform scores 7.5.
- **Integrations:** Oracle BlueKai Data Management Platform is noted for easy integration with social networks and DSPs; Lotame Spherical Platform is praised for broad activation across channels.
- **Reporting Capabilities:** Lotame Spherical Platform uniquely offers custom reports and performance/reliability features.
- **Support Quality:** Lotame Spherical Platform scores 9.1 for Quality of Support, compared to Oracle BlueKai Data Management Platform's 6.4.



### What are the pros and cons of Oracle BlueKai Data... vs Lotame Spherical Platform?

Lotame Spherical Platform's headline strength is its user-friendly interface and superior support, while Oracle BlueKai Data Management Platform is recognized for its robust integrations and audience data scale.

- **Oracle BlueKai Data Management Platform strengths:** Integrates easily with social networks and DSPs, offers a wide range of third-party data segments, and provides robust B2B marketing data.
- **Oracle BlueKai Data Management Platform trade-offs:** Reviewers cite slow or inconsistent support, a dated user interface, and higher costs for programmatic campaigns.
- **Lotame Spherical Platform strengths:** Highly rated for ease of use and setup, strong audience segmentation and targeting, user-friendly UI, and responsive support team.
- **Lotame Spherical Platform trade-offs:** Some reviewers mention challenges with data integration from various sources and occasional limitations in regional data coverage.



### Is Oracle BlueKai Data... or Lotame Spherical Platform better for small businesses?

Lotame Spherical Platform is the better fit for small businesses, as it is most frequently reviewed by mid-market companies and praised for its ease of use and support.

- **Oracle BlueKai Data Management Platform:** No data available for small-business segment share; reviewers highlight robust integrations but note higher costs and less responsive support.
- **Lotame Spherical Platform:** Largest reviewer segment is mid-market; reviewers consistently praise its user-friendly interface and strong support, making it accessible for smaller teams.



### Which Data Management Platform (DMP) platform has better integrations?

Oracle BlueKai Data Management Platform is favored for integrations, with reviewers highlighting its ease of connecting to social networks and DSPs.

- **Oracle BlueKai Data Management Platform:** Reviewers frequently mention integrations with Facebook, Google Ads, and DSPs, emphasizing the platform's value for digital campaign execution.
- **Lotame Spherical Platform:** Reviewers note integrations with DSPs and supply-side platforms, as well as broad activation across marketing technology solutions.



### How do Oracle BlueKai Data... and Lotame Spherical Platform compare on customer support?

Lotame Spherical Platform is rated substantially higher for Quality of Support, with a 9.1 score versus Oracle BlueKai Data Management Platform's 6.4.

- **Oracle BlueKai Data Management Platform:** Reviewers report slow or inconsistent support, with several citing delays in response and difficulty resolving technical issues.
- **Lotame Spherical Platform:** Reviewers consistently praise the support team for responsiveness, proactive communication, and helpful training, with many citing positive experiences in resolving issues and onboarding.



### Which is easier to implement, Oracle BlueKai Data... or Lotame Spherical Platform?

Lotame Spherical Platform is easier to implement, with an Ease of Setup score of 8.4 compared to Oracle BlueKai Data Management Platform's 7.3.

- **Oracle BlueKai Data Management Platform:** Reviewers describe the setup process as practical but note challenges with integration complexity and data taxonomy navigation.
- **Lotame Spherical Platform:** Reviewers highlight a user-friendly setup experience, efficient onboarding, and helpful documentation, with many citing quick learning curves and accessible support.



### Which product has better Audience Segmentation?

Lotame Spherical Platform is the stronger performer for Audience Segmentation, with higher reviewer satisfaction and more frequent praise for segmentation capabilities.

- **Oracle BlueKai Data Management Platform:** Meets Requirements score of 8.0; reviewers note robust audience data and integration with social networks for hyper-segmented campaigns.
- **Lotame Spherical Platform:** Meets Requirements score of 8.3; reviewers consistently highlight advanced segmentation, targeting, and analytics features, with a user-friendly interface and broad activation options.



| | Lotame Spherical Platform | Oracle BlueKai Data Management Platform | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 117 | 19 | 
| **Largest Market Segment** | Mid-Market (58.4% of reviews) | Enterprise (47.1% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 


---
## Ratings Comparison
| Rating | Lotame Spherical Platform | Oracle BlueKai Data Management Platform | 
|---|---|---|
  | **Meets Requirements** | 8.3 (98 reviews) | 8.0 (19 reviews) | 
  | **Ease of Use** | 8.6 (97 reviews) | 7.5 (19 reviews) | 
  | **Ease of Setup** | 8.4 (49 reviews) | 7.3 (8 reviews) | 
  | **Ease of Admin** | 8.5 (49 reviews) | 7.4 (9 reviews) | 
  | **Quality of Support** | 9.1 (95 reviews) | 6.4 (17 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (50 reviews) | 6.9 (9 reviews) | 
  | **Product Direction (% positive)** | 8.6 (89 reviews) | 7.5 (19 reviews) | 

---
## Pricing

### Lotame Spherical Platform

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Oracle BlueKai Data Management Platform

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Lotame Spherical Platform** | 8.2/10 | 74 |
| **Oracle BlueKai Data Management Platform** | 7.7/10 | 22 |

#### Data Integration

| Feature | Lotame Spherical Platform | Oracle BlueKai Data Management Platform | 
|---|---|---|
| **1st-Party Data Integration** | 8.8 (65 reviews) | 8.3 (12 reviews) | 
| **2nd-Party Data Integration** | 8.0 (46 reviews) | 7.4 (11 reviews) | 
| **3rd-Party Data Integration** | 8.1 (63 reviews) | 8.4 (18 reviews) | 
| **Offline Data Integration** | 6.9 (31 reviews) | 7.8 (10 reviews) | 
| **Mobile Data Integration** | 7.9 (42 reviews) | 7.0 (15 reviews) | 
| **Data Import/Export** | 8.6 (52 reviews) | 7.9 (11 reviews) | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Ad Network Integration** | Not enough data | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Lotame Spherical Platform | Oracle BlueKai Data Management Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Lotame Spherical Platform | Oracle BlueKai Data Management Platform | 
|---|---|---|
| **Audience Segmentation** | 9.0 (67 reviews) | 8.4 (19 reviews) | 
| **Recommendations** | 8.1 (63 reviews) | 7.2 (17 reviews) | 
| **Standard Dashboards** | 8.0 (64 reviews) | 6.8 (16 reviews) | 
| **Custom Reports** | 7.6 (60 reviews) | Feature Not Available | 
| **Campaign Segmentation** | Not enough data | Not enough data | 

#### Platform

| Feature | Lotame Spherical Platform | Oracle BlueKai Data Management Platform | 
|---|---|---|
| **Data Permissions** | 8.2 (55 reviews) | 7.7 (15 reviews) | 
| **User, Role, and Access Management** | 8.7 (56 reviews) | 7.5 (17 reviews) | 
| **Performance and Reliability** | 8.7 (63 reviews) | Feature Not Available | 
| **Enterprise Scalability** | 8.3 (52 reviews) | 7.7 (16 reviews) | 
| **Internationalization** | 8.3 (41 reviews) | 8.2 (11 reviews) | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Lotame Spherical Platform | Oracle BlueKai Data Management Platform | 
|---|---|---|
| **Contact Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Data Recovery** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Data Profiling** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

### Audience Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Lotame Spherical Platform** | N/A | N/A |
| **Oracle BlueKai Data Management Platform** | N/A | N/A |

#### Audience Data - Audience Data Providers

| Feature | Lotame Spherical Platform | Oracle BlueKai Data Management Platform | 
|---|---|---|
| **Third-Party Data Access** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 
| **Custom Audience Creation** | Not enough data | Not enough data | 

#### Activation - Audience Data Providers

| Feature | Lotame Spherical Platform | Oracle BlueKai Data Management Platform | 
|---|---|---|
| **Cross-Channel Targeting** | Not enough data | Not enough data | 
| **DSP Integration** | Not enough data | Not enough data | 
| **Data Enrichment** | Not enough data | Not enough data | 
| **Audience Activation** | Not enough data | Not enough data | 

#### AI Capabilities - Audience Data Providers

| Feature | Lotame Spherical Platform | Oracle BlueKai Data Management Platform | 
|---|---|---|
| **Predictive Audience Modeling** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp)

**Unique to Lotame Spherical Platform (1):** [Audience Data Providers](https://www.g2.com/categories/audience-data-providers)



---
## Reviewer Demographics

### By Company Size

| Segment | Lotame Spherical Platform | Oracle BlueKai Data Management Platform | 
|---|---|---|
| **Small-Business** | 27.4% | 11.8% | 
| **Mid-Market** | 58.4% | 41.2% | 
| **Enterprise** | 14.2% | 47.1% | 

### By Industry

#### Lotame Spherical Platform

- **Marketing and Advertising:** 47.8%
- **Online Media:** 11.5%
- **Publishing:** 9.7%
- **Automotive:** 3.5%
- **Information Technology and Services:** 3.5%
- **Leisure, Travel & Tourism:** 3.5%
- **Media Production:** 3.5%
- **Broadcast Media:** 2.7%
- **Non-Profit Organization Management:** 1.8%
- **Political Organization:** 1.8%
- **Other:** 10.6%

#### Oracle BlueKai Data Management Platform

- **Marketing and Advertising:** 42.1%
- **Insurance:** 10.5%
- **Publishing:** 5.3%
- **Newspapers:** 5.3%
- **Media Production:** 5.3%
- **Mechanical or Industrial Engineering:** 5.3%
- **Internet:** 5.3%
- **Information Technology and Services:** 5.3%
- **Entertainment:** 5.3%
- **Consumer Services:** 5.3%
- **Other:** 5.3%

---
## Alternatives

### Alternatives to Lotame Spherical Platform

- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Permutive](https://www.g2.com/products/permutive/reviews) — 4.5/5 stars (90 reviews)
- [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) — 4.0/5 stars (28 reviews)
- [Data 360 (formerly Salesforce Data Cloud)](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews) — 4.2/5 stars (767 reviews)
- [Google Audience Center](https://www.g2.com/products/google-audience-center/reviews) — 4.1/5 stars (18 reviews)
- [LiveRamp](https://www.g2.com/products/liveramp/reviews) — 4.1/5 stars (115 reviews)
- [V12 Data](https://www.g2.com/products/v12-data/reviews) — 4.1/5 stars (43 reviews)
- [OnAudience.com - Data Management Platform](https://www.g2.com/products/onaudience-com-data-management-platform/reviews) — 4.8/5 stars (31 reviews)
- [Oracle Data Cloud](https://www.g2.com/products/oracle-data-cloud/reviews) — 4.0/5 stars (42 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)

### Alternatives to Oracle BlueKai Data Management Platform

- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) — 4.0/5 stars (28 reviews)
- [Google Audience Center](https://www.g2.com/products/google-audience-center/reviews) — 4.1/5 stars (18 reviews)
- [Xaxis Turbine](https://www.g2.com/products/xaxis-turbine/reviews) — 5.0/5 stars (2 reviews)
- [Data 360 (formerly Salesforce Data Cloud)](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews) — 4.2/5 stars (767 reviews)
- [V12 Data](https://www.g2.com/products/v12-data/reviews) — 4.1/5 stars (43 reviews)
- [Adform DMP](https://www.g2.com/products/adform-dmp/reviews) — 4.2/5 stars (4 reviews)
- [Permutive](https://www.g2.com/products/permutive/reviews) — 4.5/5 stars (90 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)

---
## Top Discussions

### Lotame Spherical Platform

- Title: [What is lotame?](https://www.g2.com/discussions/what-is-lotame) — 2 comments
  > **Top comment:** "Lotame is a Data Management Platform DMP (or a hybrid of DMP + Consumer Data Platform (CDP))."
- Title: [How does lotame collect data?](https://www.g2.com/discussions/how-does-lotame-collect-data) — 1 comment
  > **Top comment:** "Lotame collects it from different sources and they use it to create audience profile to deeply understand what customers respond to and what they need or are..."
- Title: [Can I use my data in other platforms or DSPs?](https://www.g2.com/discussions/can-i-use-my-data-in-other-platforms-or-dsps) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Lotame is a fully media agnostic platform, meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct..."
- Title: [What does the word "Lotame" mean?](https://www.g2.com/discussions/what-does-the-word-lotame-mean) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "When Lotame was founded in 2006 as the first DMP, the name meant Locate, Target, Message. The original use case of the DMP was very advertising-driven,..."

### Oracle BlueKai Data Management Platform

- Title: [Offline data upload in bluekai](https://www.g2.com/discussions/offline-data-upload-in-bluekai) — 1 comment, 1 upvote
  > **Top comment:** "Hi, Monica.  You can reference the Help documentation found in the link below.  Let me know if you need additional help. ..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lotame-spherical-platform-vs-oracle-bluekai-data-management-platform)