"Optimizely makes it incredibly easy to run A/B tests and optimize digital experiences without heavy reliance on developers. The UI is intuitive, the reporting is clear, and the ability to personalize experiences at scale is a game changer."

"Both the speed with which you can undertake experiements and changes, meaning you can validate lots of hypothesises in a short space of time, and the ability to have reassuances on the data impacts (and calculation of statisitcal significance)."

"It offers an alternative and immediate route to production, allowing us to make small, targeted changes to website content or functionality without the overhead of the traditional cycle of planning, development, testing, and deployment."

"But so far, this has allowed marketing to get comfortable to get away from assumptions and lean on data but also to push this messaging to our CSuite."

"I really like how quick and simple it is to test new ideas without needing a full deployment cycle. As a developer, I can easily implement experiments directly in code and see the impact almost instantly."

"The APIs are well designed, which saves development time and lets us launch experiments fast. The intuitive interface also allows non-technical team members to set up and monitor tests independently, significantly speeding up our decision-making process."