Optimizely Web Experimentation Reviews & Product Details

It enables me to carry out a variety of tests or experiments to assess or obtain an understanding of how the client will experience browsing the website enabling me to enhance it. The intuitive interface makes it easy to set up experiments, create a variation, and define goals, without the need for in-depth technical knowledge. It supports a number of experimentation techniques including A/B testing, multivariate testing, and personalization. Review collected by and hosted on G2.com.

Since rates and costs have not been adequately regulated, the subscription process needs to be improved. Depending on the B2B company we are interacting with, I have discovered that the customer service team's response varies. Review collected by and hosted on G2.com.

Clean UI made it easy to navigate and explore the app. I appreciate the detailed documentation available for users so if I have any queries, I can always consult guides, walkthroughs, or detailed feature pages. Review collected by and hosted on G2.com.

We found the Metrics Builder is not as flexible as other tools. It is tightly coupled with the experimentation flow and is opinionated and does not allow free-form SQL. This could limit the types of metrics and analyses that can be performed. I've also heard from others on the team that integrating optimizely into their code caused pages to load slower and impacted SEO scores. Our last exploration of the tool also shows the primary metric does not account for other metrics used and doesn't correct for multiple testing. Review collected by and hosted on G2.com.

The platform interface is very convenient & makes it easy to for the implementation. Analysis, A/B Tests, Campaigns & many other features makes the tool a complete fit for our business. Support has been available anytime & they resolved our queries timely. Review collected by and hosted on G2.com.

The first time integration has taken a long time compared to other optimizely tools. In the recent times, we've encountered many issues while setting up the messaging campaigns, thus making it less frequency of usage. Unable to import from S3 bucket. Review collected by and hosted on G2.com.

The desktop application is amazing, works just like the Web app Review collected by and hosted on G2.com.

Some of the complexities behind targeting Review collected by and hosted on G2.com.

1. Best A/B Experimentation tool in the market. Helped us evaluate the hero banner clicks.

2. Data accuracy of Optimizely helps us to rely on this platform highly.

3. Easy to edit the variations that are in the scope using a visual editor Review collected by and hosted on G2.com.

1. Again, it claims to be a low/no-code tool. Indeed it's not as even for a small change I need developer support.

2. Walkthrough of the platform & documentation is not easy to understand. It can be improved.

3. WYSIWYG has very little to take away, while the time it took for us to integrate is enormous. Review collected by and hosted on G2.com.

* It's really quick and easy to track custom profile and event attributes and data fields.

* Funnels are a powerful tool to visualize user journeys (but can be slow to render).

* Event inspector is a really helpful troubleshooting tool. It would be nice to add a filter field in the UI. If there's lot of data streaming through, it's hard to find the relevant events against the noise. Review collected by and hosted on G2.com.

* Reports: Not having data fields being context-aware of the event actions they are associated with. I've been trying to create reports showing related combined user activities by segment. But it isn't easy to join different event actions in one report. For example, I was trying to create a report of sum form submits by video completions percentage, but that kind of join isn't possible because you can't show one row containing two different event types in a report.

* Filters: Creating multiple wildcard exclusions is not easy because they can't be added to one filter rule list since they cancel each other out. Also, having to exclude internal employees in all filters is labor intensive. It would be nice to have global account-level filter settings to exclude tracking from a list of domains or companies.

* Using custom objects to track meta data instead of creating data fields in events is difficult. It's not clear how to make a foreign key relationship between events and objects. It's not clear how to join objects and events together in Reports. Review collected by and hosted on G2.com.

The product is intuitive and its easy to use and easy to implement. Review collected by and hosted on G2.com.

The filtering of experiments is painful and go on resetting! This should be a simple fix!! Review collected by and hosted on G2.com.

I like that it allows me to run multiple tests or experiments to rate or get an idea of how the experience will be for the client to surf through our website, and so be able to improve it. Review collected by and hosted on G2.com.

I don't have a specific thing I wouldn't say I dislike because it is helpful in my personal experience. Maybe one of the things I can mention about the subject is that it isn't very intuitive for new users. Review collected by and hosted on G2.com.

Trying out new things is really important for our business to grow. It's like the heartbeat of our company! Optimizely has played a big role in helping us do experiments in a more organised and focused way, which has helped our business to grow even more. Review collected by and hosted on G2.com.

Mainly documentation. Some users have expressed concerns about the quality and availability of customer support, as well as the comprehensiveness of the documentation provided. Review collected by and hosted on G2.com.

Creating global metrics based on the pages. Review collected by and hosted on G2.com.

Segmentation part is bit complecated to understand. Review collected by and hosted on G2.com.