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Optimizely Web Experimentation Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Optimizely Solutions
(1)

See how Optimizely products can work together to solve real problems.

Optimizely Web Experimentation Reviews (414)

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Reviews

Optimizely Web Experimentation Reviews (414)

View 1 Video Reviews
4.2
414 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the ease of use and intuitive interface of Optimizely Web Experimentation, making it accessible for both technical and non-technical users. Many appreciate its ability to quickly set up and manage experiments, allowing teams to make data-driven decisions efficiently. However, some users note that a basic understanding of coding is often necessary to fully leverage its capabilities.

Pros & Cons

Generated from real user reviews
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Verified User in Primary/Secondary Education
UP
Verified User in Primary/Secondary Education
Mid-Market (51-1000 emp.)
"One of the most holistic experimentation platforms available"
5/5
What do you like best about Optimizely Web Experimentation?

With Optimizely Web Experimentation anything is on the table to test. The platform is the most powerful testing and test analysis platform I have worked with in my career. Features like Project JavaScript have allowed for full customization of my experiments and have allowed me to filter out users who shouldn't see our tests. The Optimizely solutions team has been great at creating custom solutions when I have been limited. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The metrics, while powerful in what they can report, can be hard to read and understand sometimes. Some tests reach significance way faster than expected while some never do, even though third party significance calculators say otherwise. Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Verified User in Higher Education
Mid-Market (51-1000 emp.)
"Easy A/B Testing"
4.5/5
What do you like best about Optimizely Web Experimentation?

Optimizely We Edxperiment is very easy to implement quick A/B tests and preview the experiment for Q/A and approval process. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Down side is quirkiness of connecting and integrating systems. Review collected by and hosted on G2.com.

VS
Vinayak S.
Programmer
Small-Business (50 or fewer emp.)
"It was really unique and easy to use"
5/5
What do you like best about Optimizely Web Experimentation?

It was user friendly and real-time results were there Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Nothing as such just UX can be improved just abit Review collected by and hosted on G2.com.

Justin C.
JC
Justin C.
Senior Engineering Manager
Enterprise (> 1000 emp.)
"Optimizely enables teams to easily run A/B experiments"
4/5
What do you like best about Optimizely Web Experimentation?

The ease-of-use and the UI is fantastic. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Client-side A/B testing is still a performance nightmare, no matter how many optimizations Optimizely makes. Review collected by and hosted on G2.com.

CB
Chniber B.
Experimentation manager
Mid-Market (51-1000 emp.)
"Good tool to manage our experimenta"
4/5
What do you like best about Optimizely Web Experimentation?

Handy tool and clear features to be used easily when managing the experiments Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Bit long period of time to load the dashboards Review collected by and hosted on G2.com.

Alan P.
AP
Alan P.
Enterprise (> 1000 emp.)
"Friendly application, easy to use and self intuitive interface"
4/5
What do you like best about Optimizely Web Experimentation?

The 'Extension' feature, where you can build a feature once and re-use across multiple experiences Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

That we have two environments per domain and we still need to rebuild a test from scratch when we move from 'staging' project to 'production' environment. Review collected by and hosted on G2.com.

Iurie N.
IN
Iurie N.
Software Engineer
Enterprise (> 1000 emp.)
"I use them in the Dazn Player app"
3.5/5
What do you like best about Optimizely Web Experimentation?

What I like best about Optimizely Web Experimentation is its intuitive interface and powerful A/B testing capabilities that make it easy to optimize web experiences without needing deep technical expertise. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I dislike the steep learning curve for more advanced features and the relatively high cost, which might be a barrier for smaller businesses. Review collected by and hosted on G2.com.

Matthew B.
MB
Matthew B.
Web Developer
Enterprise (> 1000 emp.)
"A Little Clunky But Works Well"
3/5
What do you like best about Optimizely Web Experimentation?

It's pretty straightforward to use and can be used in a couple different ways that make it very useful for general marketing purposes. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's a bit slow and sometimes creates code conflicts with react based sites Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Small-Business (50 or fewer emp.)
"Great product, always improving"
4.5/5
What do you like best about Optimizely Web Experimentation?

The interface is clear and really easy to use. But what I really like is that there is a very good support network that can be called upon when needed. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The only thing that springs to mind is a feature that can stop a test automatically when statistical significance is reached. Review collected by and hosted on G2.com.

Neiden E C.
NC
Neiden E C.
Physiotherapist
Small-Business (50 or fewer emp.)
"Optimizely Web Experimentation - Review"
3/5
What do you like best about Optimizely Web Experimentation?

The fact that it allows everyday people like me to be able to give their input without bias Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It can sometimes be time consuming when expressing views Review collected by and hosted on G2.com.

Questions about Optimizely Web Experimentation? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Verified User
G2
Verified User
•
Last activity over 3 years ago

What are some ways that I can use A/B testing?

2 Upvotes
1
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GU
Guest User

What is Optimizely Web Experimentation used for?

0 Upvotes
0
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Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

11 months

Average Discount

11%

Optimizely Web Experimentation Comparisons
Optimizely Web Experimentation Features
Targeting
Content
Web
Mobile
Multi-Environment Control
Feature Testing
Low-Code Interface