# Top 10 Optimizely Personalization Alternatives & Competitors Optimizely Personalization is not the only option for Personalization Software. Explore other competing options and alternatives. Personalization Software is a widely used technology, and many people are seeking simple, secure software solutions with wysiwyg, ai/machine learning, and multivariate testing capacities. Other important factors to consider when researching alternatives to Optimizely Personalization include ease of use and reliability. The best overall Optimizely Personalization alternative is Agentforce Marketing (formerly Salesforce Marketing Cloud). Other similar apps like Optimizely Personalization are VWO Testing, Bloomreach, MoEngage, and AB Tasty. Optimizely Personalization alternatives can be found in [Personalization Software](https://www.g2.com/categories/personalization) but may also be in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) or [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing). ## Best Paid & Free Alternatives to Optimizely Personalization - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) ## Top 10 Alternatives to Optimizely Personalization Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Optimizely Personalization stacks up to the competition and find the best product for your business. ### 1. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) By Salesforce **Average Rating:** 4.0/5 **Total Reviews:** 4,629 Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike. Categories in common with Optimizely Personalization: [Personalization](https://www.g2.com/categories/personalization), [A/B Testing](https://www.g2.com/categories/a-b-testing-tools), [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Compare:** [Optimizely Personalization vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-optimizely-personalization) **Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) with other alternatives:** - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs VWO Testing](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-wingify-vwo-testing) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Bloomreach](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-bloomreach-bloomreach) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs MoEngage](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-moengage) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs AB Tasty](https://www.g2.com/compare/ab-tasty-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Braze](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Insider One](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-insider-one) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Dotdigital](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dotdigital) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Webflow](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-webflow) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Iterable](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-iterable) ### 2. [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) By VWO AB Tasty **Average Rating:** 4.4/5 **Total Reviews:** 929 Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT. Categories in common with Optimizely Personalization: [Personalization](https://www.g2.com/categories/personalization), [A/B Testing](https://www.g2.com/categories/a-b-testing-tools), [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Compare:** [Optimizely Personalization vs VWO Testing](https://www.g2.com/compare/optimizely-personalization-vs-wingify-vwo-testing) **Compare VWO Testing with other alternatives:** - [VWO Testing vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-wingify-vwo-testing) - [VWO Testing vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-wingify-vwo-testing) - [VWO Testing vs MoEngage](https://www.g2.com/compare/moengage-vs-wingify-vwo-testing) - [VWO Testing vs AB Tasty](https://www.g2.com/compare/ab-tasty-vs-wingify-vwo-testing) - [VWO Testing vs Braze](https://www.g2.com/compare/braze-vs-wingify-vwo-testing) - [VWO Testing vs Insider One](https://www.g2.com/compare/insider-one-vs-wingify-vwo-testing) - [VWO Testing vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-wingify-vwo-testing) - [VWO Testing vs Webflow](https://www.g2.com/compare/wingify-vwo-testing-vs-webflow) - [VWO Testing vs Iterable](https://www.g2.com/compare/iterable-vs-wingify-vwo-testing) ### 3. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) By Bloomreach **Average Rating:** 4.6/5 **Total Reviews:** 777 Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase. Categories in common with Optimizely Personalization: [Personalization](https://www.g2.com/categories/personalization), [A/B Testing](https://www.g2.com/categories/a-b-testing-tools), [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Compare:** [Optimizely Personalization vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-optimizely-personalization) **Compare Bloomreach with other alternatives:** - [Bloomreach vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-bloomreach-bloomreach) - [Bloomreach vs VWO Testing](https://www.g2.com/compare/bloomreach-bloomreach-vs-wingify-vwo-testing) - [Bloomreach vs MoEngage](https://www.g2.com/compare/bloomreach-bloomreach-vs-moengage) - [Bloomreach vs AB Tasty](https://www.g2.com/compare/ab-tasty-vs-bloomreach-bloomreach) - [Bloomreach vs Braze](https://www.g2.com/compare/bloomreach-bloomreach-vs-braze) - [Bloomreach vs Insider One](https://www.g2.com/compare/bloomreach-bloomreach-vs-insider-one) - [Bloomreach vs Dotdigital](https://www.g2.com/compare/bloomreach-bloomreach-vs-dotdigital) - [Bloomreach vs Webflow](https://www.g2.com/compare/bloomreach-bloomreach-vs-webflow) - [Bloomreach vs Iterable](https://www.g2.com/compare/bloomreach-bloomreach-vs-iterable) ### 4. [MoEngage](https://www.g2.com/products/moengage/reviews) By MoEngage **Average Rating:** 4.5/5 **Total Reviews:** 525 With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and sms, with auto-optimization towards higher conversions powered by machine learning. Categories in common with Optimizely Personalization: [Personalization](https://www.g2.com/categories/personalization), [A/B Testing](https://www.g2.com/categories/a-b-testing-tools), [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Compare:** [Optimizely Personalization vs MoEngage](https://www.g2.com/compare/moengage-vs-optimizely-personalization) **Compare MoEngage with other alternatives:** - [MoEngage vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-moengage) - [MoEngage vs VWO Testing](https://www.g2.com/compare/moengage-vs-wingify-vwo-testing) - [MoEngage vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-moengage) - [MoEngage vs AB Tasty](https://www.g2.com/compare/ab-tasty-vs-moengage) - [MoEngage vs Braze](https://www.g2.com/compare/braze-vs-moengage) - [MoEngage vs Insider One](https://www.g2.com/compare/insider-one-vs-moengage) - [MoEngage vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-moengage) - [MoEngage vs Webflow](https://www.g2.com/compare/moengage-vs-webflow) - [MoEngage vs Iterable](https://www.g2.com/compare/iterable-vs-moengage) ### 5. [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) By VWO AB Tasty **Average Rating:** 4.4/5 **Total Reviews:** 417 At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution. Categories in common with Optimizely Personalization: [Personalization](https://www.g2.com/categories/personalization), [A/B Testing](https://www.g2.com/categories/a-b-testing-tools), [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Compare:** [Optimizely Personalization vs AB Tasty](https://www.g2.com/compare/ab-tasty-vs-optimizely-personalization) **Compare AB Tasty with other alternatives:** - [AB Tasty vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/ab-tasty-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [AB Tasty vs VWO Testing](https://www.g2.com/compare/ab-tasty-vs-wingify-vwo-testing) - [AB Tasty vs Bloomreach](https://www.g2.com/compare/ab-tasty-vs-bloomreach-bloomreach) - [AB Tasty vs MoEngage](https://www.g2.com/compare/ab-tasty-vs-moengage) - [AB Tasty vs Braze](https://www.g2.com/compare/ab-tasty-vs-braze) - [AB Tasty vs Insider One](https://www.g2.com/compare/ab-tasty-vs-insider-one) - [AB Tasty vs Dotdigital](https://www.g2.com/compare/ab-tasty-vs-dotdigital) - [AB Tasty vs Webflow](https://www.g2.com/compare/ab-tasty-vs-webflow) - [AB Tasty vs Iterable](https://www.g2.com/compare/ab-tasty-vs-iterable) ### 6. [Braze](https://www.g2.com/products/braze/reviews) By Braze **Average Rating:** 4.5/5 **Total Reviews:** 1,689 Create powerful customer engagement with ease, at any scale Categories in common with Optimizely Personalization: [Personalization](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Compare:** [Optimizely Personalization vs Braze](https://www.g2.com/compare/braze-vs-optimizely-personalization) **Compare Braze with other alternatives:** - [Braze vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze) - [Braze vs VWO Testing](https://www.g2.com/compare/braze-vs-wingify-vwo-testing) - [Braze vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-braze) - [Braze vs MoEngage](https://www.g2.com/compare/braze-vs-moengage) - [Braze vs AB Tasty](https://www.g2.com/compare/ab-tasty-vs-braze) - [Braze vs Insider One](https://www.g2.com/compare/braze-vs-insider-one) - [Braze vs Dotdigital](https://www.g2.com/compare/braze-vs-dotdigital) - [Braze vs Webflow](https://www.g2.com/compare/braze-vs-webflow) - [Braze vs Iterable](https://www.g2.com/compare/braze-vs-iterable) ### 7. [Insider One](https://www.g2.com/products/insider-one/reviews) By Insider One **Average Rating:** 4.8/5 **Total Reviews:** 1,415 Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Categories in common with Optimizely Personalization: [Personalization](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Compare:** [Optimizely Personalization vs Insider One](https://www.g2.com/compare/insider-one-vs-optimizely-personalization) **Compare Insider One with other alternatives:** - [Insider One vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-insider-one) - [Insider One vs VWO Testing](https://www.g2.com/compare/insider-one-vs-wingify-vwo-testing) - [Insider One vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-insider-one) - [Insider One vs MoEngage](https://www.g2.com/compare/insider-one-vs-moengage) - [Insider One vs AB Tasty](https://www.g2.com/compare/ab-tasty-vs-insider-one) - [Insider One vs Braze](https://www.g2.com/compare/braze-vs-insider-one) - [Insider One vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-insider-one) - [Insider One vs Webflow](https://www.g2.com/compare/insider-one-vs-webflow) - [Insider One vs Iterable](https://www.g2.com/compare/insider-one-vs-iterable) ### 8. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) By Dotdigital **Average Rating:** 4.4/5 **Total Reviews:** 1,237 Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands. Categories in common with Optimizely Personalization: [Personalization](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Compare:** [Optimizely Personalization vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-optimizely-personalization) **Compare Dotdigital with other alternatives:** - [Dotdigital vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dotdigital) - [Dotdigital vs VWO Testing](https://www.g2.com/compare/dotdigital-vs-wingify-vwo-testing) - [Dotdigital vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-dotdigital) - [Dotdigital vs MoEngage](https://www.g2.com/compare/dotdigital-vs-moengage) - [Dotdigital vs AB Tasty](https://www.g2.com/compare/ab-tasty-vs-dotdigital) - [Dotdigital vs Braze](https://www.g2.com/compare/braze-vs-dotdigital) - [Dotdigital vs Insider One](https://www.g2.com/compare/dotdigital-vs-insider-one) - [Dotdigital vs Webflow](https://www.g2.com/compare/dotdigital-vs-webflow) - [Dotdigital vs Iterable](https://www.g2.com/compare/dotdigital-vs-iterable) ### 9. [Webflow](https://www.g2.com/products/webflow/reviews) By Webflow **Average Rating:** 4.4/5 **Total Reviews:** 995 Webflow is the AI-native Website Experience Platform, empowering teams to build, manage, and optimize visually stunning, enterprise grade websites and web apps that strengthen brands and drive business results. Categories in common with Optimizely Personalization: [Personalization](https://www.g2.com/categories/personalization), [A/B Testing](https://www.g2.com/categories/a-b-testing-tools) **Compare:** [Optimizely Personalization vs Webflow](https://www.g2.com/compare/optimizely-personalization-vs-webflow) **Compare Webflow with other alternatives:** - [Webflow vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-webflow) - [Webflow vs VWO Testing](https://www.g2.com/compare/wingify-vwo-testing-vs-webflow) - [Webflow vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-webflow) - [Webflow vs MoEngage](https://www.g2.com/compare/moengage-vs-webflow) - [Webflow vs AB Tasty](https://www.g2.com/compare/ab-tasty-vs-webflow) - [Webflow vs Braze](https://www.g2.com/compare/braze-vs-webflow) - [Webflow vs Insider One](https://www.g2.com/compare/insider-one-vs-webflow) - [Webflow vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-webflow) - [Webflow vs Iterable](https://www.g2.com/compare/iterable-vs-webflow) ### 10. [Iterable](https://www.g2.com/products/iterable/reviews) By Iterable **Average Rating:** 4.4/5 **Total Reviews:** 825 Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support. Categories in common with Optimizely Personalization: [Personalization](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Compare:** [Optimizely Personalization vs Iterable](https://www.g2.com/compare/iterable-vs-optimizely-personalization) **Compare Iterable with other alternatives:** - [Iterable vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-iterable) - [Iterable vs VWO Testing](https://www.g2.com/compare/iterable-vs-wingify-vwo-testing) - [Iterable vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-iterable) - [Iterable vs MoEngage](https://www.g2.com/compare/iterable-vs-moengage) - [Iterable vs AB Tasty](https://www.g2.com/compare/ab-tasty-vs-iterable) - [Iterable vs Braze](https://www.g2.com/compare/braze-vs-iterable) - [Iterable vs Insider One](https://www.g2.com/compare/insider-one-vs-iterable) - [Iterable vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-iterable) - [Iterable vs Webflow](https://www.g2.com/compare/iterable-vs-webflow) ## Explore Articles - [Is PowerSchool SIS worth it for a large district that needs enterprise-grade K-12 student information system capabilities with deep state reporting, or does Infinite Campus offer equivalent functionality with a simpler implementation experience?](https://www.g2.com/discussions/is-powerschool-sis-worth-it-for-a-large-district-that-needs-enterprise-grade-k-12-student-information-system-capabilities-with-deep-state-reporting-or-does-infinite-campus-offer-equivalent-functionality-with-a-simpler-implementation-experience) - [What are the highest rated academic scheduling platforms for eliminating scheduling conflicts at distributed universities?](https://www.g2.com/discussions/what-are-the-highest-rated-academic-scheduling-platforms-for-eliminating-scheduling-conflicts-at-distributed-universities) - [Easy-to-use session replay tools for non-tech businesses](https://www.g2.com/discussions/easy-to-use-session-replay-tools-for-non-tech-businesses) - [What's the best ATS with built-in interview scheduling and strong candidate communication tools in one place?](https://www.g2.com/discussions/which-applicant-tracking-systems-consistently-cut-time-to-hire-for-recruiters-managing-high-volume-requisitions) - [What are the highest rated Google Workspace utilities for reducing IT overhead in mid-size organizations managing hundreds of users?](https://www.g2.com/discussions/what-are-the-highest-rated-google-workspace-utilities-for-reducing-it-overhead-in-mid-size-organizations-managing-hundreds-of-users) - [Mixpanel vs Amplitude vs Pendo for a growth-stage SaaS team deciding which product analytics platform to standardize on before they scale?](https://www.g2.com/discussions/mixpanel-vs-amplitude-vs-pendo-for-a-growth-stage-saas-team-deciding-which-product-analytics-platform-to-standardize-on-before-they-scale) ## Spotlight Categories - [Cloud Infrastructure Monitoring Tools and Software](https://www.g2.com/categories/cloud-infrastructure-monitoring) - [Field Service Management Software](https://www.g2.com/categories/field-service-management) - [Business Process Management Software](https://www.g2.com/categories/business-process-management)