# Top 10 OpenX Alternatives & Competitors **Average Rating:** 3.2/5 **Total Number of Reviews:** 18 OpenX is not the only option for Supply Side Platforms (SSP). Explore other competing options and alternatives. Other important factors to consider when researching alternatives to OpenX include price and reporting. The best overall OpenX alternative is PubMatic. Other similar apps like OpenX are Google Ad Manager, Magnite, for Sellers, AdRoll, and StackAdapt. OpenX alternatives can be found in [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) but may also be in [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server) or [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising). ## Best Paid & Free Alternatives to OpenX - [PubMatic](https://www.g2.com/products/pubmatic/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - [Equativ](https://www.g2.com/products/equativ/reviews) - [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) - [AdSense](https://www.g2.com/products/adsense/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) ## Top 10 Alternatives to OpenX Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how OpenX stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Government Administration, and Online Media, and find the best product for your business. ### 1. [PubMatic](https://www.g2.com/products/pubmatic/reviews) By PubMatic **Average Rating:** 3.2/5 **Total Reviews:** 11 PubMatic enables premium publishers to realize the full potential of their digital assets. Reviewers say compared to OpenX, PubMatic is: - Easier to do business with - Easier to admin - Better at support Categories in common with OpenX: [Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server), [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms), [Supply Side Platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms) **Compare:** [OpenX vs PubMatic](https://www.g2.com/compare/openx-vs-pubmatic) **Compare PubMatic with other alternatives:** - [PubMatic vs Google Ad Manager](https://www.g2.com/compare/google-ad-manager-vs-pubmatic) - [PubMatic vs Magnite, for Sellers](https://www.g2.com/compare/magnite-for-sellers-vs-pubmatic) - [PubMatic vs AdRoll](https://www.g2.com/compare/adroll-vs-pubmatic) - [PubMatic vs StackAdapt](https://www.g2.com/compare/pubmatic-vs-stackadapt) - [PubMatic vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-pubmatic) - [PubMatic vs Equativ](https://www.g2.com/compare/equativ-vs-pubmatic) - [PubMatic vs Viant Technology](https://www.g2.com/compare/pubmatic-vs-viant-technology-llc-viant-technology) - [PubMatic vs AdSense](https://www.g2.com/compare/adsense-vs-pubmatic) - [PubMatic vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-pubmatic) ### 2. [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) By Google **Average Rating:** 4.2/5 **Total Reviews:** 236 Google Ad Manager is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. Reviewers say compared to OpenX, Google Ad Manager is: - Better at meeting requirements - More expensive - Easier to do business with Categories in common with OpenX: [Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server), [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms), [Supply Side Platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **Compare:** [OpenX vs Google Ad Manager](https://www.g2.com/compare/google-ad-manager-vs-openx) **Compare Google Ad Manager with other alternatives:** - [Google Ad Manager vs PubMatic](https://www.g2.com/compare/google-ad-manager-vs-pubmatic) - [Google Ad Manager vs Magnite, for Sellers](https://www.g2.com/compare/google-ad-manager-vs-magnite-for-sellers) - [Google Ad Manager vs AdRoll](https://www.g2.com/compare/adroll-vs-google-ad-manager) - [Google Ad Manager vs StackAdapt](https://www.g2.com/compare/google-ad-manager-vs-stackadapt) - [Google Ad Manager vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-google-ad-manager) - [Google Ad Manager vs Equativ](https://www.g2.com/compare/equativ-vs-google-ad-manager) - [Google Ad Manager vs Viant Technology](https://www.g2.com/compare/google-ad-manager-vs-viant-technology-llc-viant-technology) - [Google Ad Manager vs AdSense](https://www.g2.com/compare/adsense-vs-google-ad-manager) - [Google Ad Manager vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-google-ad-manager) ### 3. [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews) By Magnite **Average Rating:** 3.2/5 **Total Reviews:** 20 Seller Cloud optimizes revenue for each of your ad impressions, safely. Reviewers say compared to OpenX, Magnite, for Sellers is: - More expensive - Easier to do business with - Easier to set up Categories in common with OpenX: [Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server), [Supply Side Platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **Compare:** [OpenX vs Magnite, for Sellers](https://www.g2.com/compare/magnite-for-sellers-vs-openx) **Compare Magnite, for Sellers with other alternatives:** - [Magnite, for Sellers vs PubMatic](https://www.g2.com/compare/magnite-for-sellers-vs-pubmatic) - [Magnite, for Sellers vs Google Ad Manager](https://www.g2.com/compare/google-ad-manager-vs-magnite-for-sellers) - [Magnite, for Sellers vs AdRoll](https://www.g2.com/compare/adroll-vs-magnite-for-sellers) - [Magnite, for Sellers vs StackAdapt](https://www.g2.com/compare/magnite-for-sellers-vs-stackadapt) - [Magnite, for Sellers vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-magnite-for-sellers) - [Magnite, for Sellers vs Equativ](https://www.g2.com/compare/equativ-vs-magnite-for-sellers) - [Magnite, for Sellers vs Viant Technology](https://www.g2.com/compare/magnite-for-sellers-vs-viant-technology-llc-viant-technology) - [Magnite, for Sellers vs AdSense](https://www.g2.com/compare/adsense-vs-magnite-for-sellers) - [Magnite, for Sellers vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-magnite-for-sellers) ### 4. [AdRoll](https://www.g2.com/products/adroll/reviews) By NextRoll **Average Rating:** 4.1/5 **Total Reviews:** 776 Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually. Reviewers say compared to OpenX, AdRoll is: - Better at support - Better at meeting requirements - Easier to do business with Categories in common with OpenX: [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms) **Compare:** [OpenX vs AdRoll](https://www.g2.com/compare/adroll-vs-openx) **Compare AdRoll with other alternatives:** - [AdRoll vs PubMatic](https://www.g2.com/compare/adroll-vs-pubmatic) - [AdRoll vs Google Ad Manager](https://www.g2.com/compare/adroll-vs-google-ad-manager) - [AdRoll vs Magnite, for Sellers](https://www.g2.com/compare/adroll-vs-magnite-for-sellers) - [AdRoll vs StackAdapt](https://www.g2.com/compare/adroll-vs-stackadapt) - [AdRoll vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-vs-adroll-abm-formerly-rollworks) - [AdRoll vs Equativ](https://www.g2.com/compare/adroll-vs-equativ) - [AdRoll vs Viant Technology](https://www.g2.com/compare/adroll-vs-viant-technology-llc-viant-technology) - [AdRoll vs AdSense](https://www.g2.com/compare/adroll-vs-adsense) - [AdRoll vs Criteo Commerce Growth](https://www.g2.com/compare/adroll-vs-criteo-commerce-growth) ### 5. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) By StackAdapt **Average Rating:** 4.7/5 **Total Reviews:** 870 With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns. Reviewers say compared to OpenX, StackAdapt is: - Better at support - Easier to do business with - Better at meeting requirements Categories in common with OpenX: [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms) **Compare:** [OpenX vs StackAdapt](https://www.g2.com/compare/openx-vs-stackadapt) **Compare StackAdapt with other alternatives:** - [StackAdapt vs PubMatic](https://www.g2.com/compare/pubmatic-vs-stackadapt) - [StackAdapt vs Google Ad Manager](https://www.g2.com/compare/google-ad-manager-vs-stackadapt) - [StackAdapt vs Magnite, for Sellers](https://www.g2.com/compare/magnite-for-sellers-vs-stackadapt) - [StackAdapt vs AdRoll](https://www.g2.com/compare/adroll-vs-stackadapt) - [StackAdapt vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-stackadapt) - [StackAdapt vs Equativ](https://www.g2.com/compare/equativ-vs-stackadapt) - [StackAdapt vs Viant Technology](https://www.g2.com/compare/stackadapt-vs-viant-technology-llc-viant-technology) - [StackAdapt vs AdSense](https://www.g2.com/compare/adsense-vs-stackadapt) - [StackAdapt vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-stackadapt) ### 6. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) By NextRoll **Average Rating:** 4.3/5 **Total Reviews:** 649 AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue. Reviewers say compared to OpenX, AdRoll ABM (Formerly RollWorks) is: - Better at support - Easier to do business with - More expensive Categories in common with OpenX: [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms) **Compare:** [OpenX vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-openx) **Compare AdRoll ABM (Formerly RollWorks) with other alternatives:** - [AdRoll ABM (Formerly RollWorks) vs PubMatic](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-pubmatic) - [AdRoll ABM (Formerly RollWorks) vs Google Ad Manager](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-google-ad-manager) - [AdRoll ABM (Formerly RollWorks) vs Magnite, for Sellers](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-magnite-for-sellers) - [AdRoll ABM (Formerly RollWorks) vs AdRoll](https://www.g2.com/compare/adroll-vs-adroll-abm-formerly-rollworks) - [AdRoll ABM (Formerly RollWorks) vs StackAdapt](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-stackadapt) - [AdRoll ABM (Formerly RollWorks) vs Equativ](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-equativ) - [AdRoll ABM (Formerly RollWorks) vs Viant Technology](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-viant-technology-llc-viant-technology) - [AdRoll ABM (Formerly RollWorks) vs AdSense](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-adsense) - [AdRoll ABM (Formerly RollWorks) vs Criteo Commerce Growth](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-criteo-commerce-growth) ### 7. [Equativ](https://www.g2.com/products/equativ/reviews) By Equativ **Average Rating:** 4.0/5 **Total Reviews:** 12 Integrated ad management platform: RTB, Video, Mobile. Reviewers say compared to OpenX, Equativ is: - More expensive - Better at meeting requirements - Better at support Categories in common with OpenX: [Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server), [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms), [Supply Side Platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **Compare:** [OpenX vs Equativ](https://www.g2.com/compare/equativ-vs-openx) **Compare Equativ with other alternatives:** - [Equativ vs PubMatic](https://www.g2.com/compare/equativ-vs-pubmatic) - [Equativ vs Google Ad Manager](https://www.g2.com/compare/equativ-vs-google-ad-manager) - [Equativ vs Magnite, for Sellers](https://www.g2.com/compare/equativ-vs-magnite-for-sellers) - [Equativ vs AdRoll](https://www.g2.com/compare/adroll-vs-equativ) - [Equativ vs StackAdapt](https://www.g2.com/compare/equativ-vs-stackadapt) - [Equativ vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-equativ) - [Equativ vs Viant Technology](https://www.g2.com/compare/equativ-vs-viant-technology-llc-viant-technology) - [Equativ vs AdSense](https://www.g2.com/compare/adsense-vs-equativ) - [Equativ vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-equativ) ### 8. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) By Viant Technology LLC **Average Rating:** 4.2/5 **Total Reviews:** 311 Viant Technology is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile investment. Reviewers say compared to OpenX, Viant Technology is: - Better at support - Easier to do business with - More expensive Categories in common with OpenX: [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms) **Compare:** [OpenX vs Viant Technology](https://www.g2.com/compare/openx-vs-viant-technology-llc-viant-technology) **Compare Viant Technology with other alternatives:** - [Viant Technology vs PubMatic](https://www.g2.com/compare/pubmatic-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Google Ad Manager](https://www.g2.com/compare/google-ad-manager-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Magnite, for Sellers](https://www.g2.com/compare/magnite-for-sellers-vs-viant-technology-llc-viant-technology) - [Viant Technology vs AdRoll](https://www.g2.com/compare/adroll-vs-viant-technology-llc-viant-technology) - [Viant Technology vs StackAdapt](https://www.g2.com/compare/stackadapt-vs-viant-technology-llc-viant-technology) - [Viant Technology vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Equativ](https://www.g2.com/compare/equativ-vs-viant-technology-llc-viant-technology) - [Viant Technology vs AdSense](https://www.g2.com/compare/adsense-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-viant-technology-llc-viant-technology) ### 9. [AdSense](https://www.g2.com/products/adsense/reviews) By Google **Average Rating:** 4.2/5 **Total Reviews:** 265 Google AdSense is a program that enables website owners and content creators to monetize their online content by displaying targeted advertisements. By integrating AdSense, publishers can earn revenue as Google matches ads to their site based on content and visitors. Key Features and Functionality: - Automated Ad Placement: AdSense uses Google AI to optimize ad placements, ensuring ads are displayed in locations that maximize visibility and engagement. - Customizable Ad Formats: Publishers can choose from various ad formats, including text, display, and native ads, to match their site's design and user experience. - Performance Reports: AdSense provides detailed reports on ad performance, allowing users to track earnings, impressions, and clicks to make informed decisions. - Ad Control: Users have the ability to block ads they find unsuitable and customize the types of ads that appear on their site. Primary Value and Solutions: AdSense offers a straightforward way for publishers to generate income from their online content without the need for direct advertiser relationships. It connects publishers with a vast network of advertisers, ensuring relevant ads are displayed to their audience. This not only enhances the user experience by showing pertinent ads but also allows publishers to focus on creating quality content while AdSense handles the ad management and optimization. Reviewers say compared to OpenX, AdSense is: - Better at meeting requirements - Easier to do business with - Better at support Categories in common with OpenX: [Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server) **Compare:** [OpenX vs AdSense](https://www.g2.com/compare/adsense-vs-openx) **Compare AdSense with other alternatives:** - [AdSense vs PubMatic](https://www.g2.com/compare/adsense-vs-pubmatic) - [AdSense vs Google Ad Manager](https://www.g2.com/compare/adsense-vs-google-ad-manager) - [AdSense vs Magnite, for Sellers](https://www.g2.com/compare/adsense-vs-magnite-for-sellers) - [AdSense vs AdRoll](https://www.g2.com/compare/adroll-vs-adsense) - [AdSense vs StackAdapt](https://www.g2.com/compare/adsense-vs-stackadapt) - [AdSense vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-adsense) - [AdSense vs Equativ](https://www.g2.com/compare/adsense-vs-equativ) - [AdSense vs Viant Technology](https://www.g2.com/compare/adsense-vs-viant-technology-llc-viant-technology) - [AdSense vs Criteo Commerce Growth](https://www.g2.com/compare/adsense-vs-criteo-commerce-growth) ### 10. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) By Criteo **Average Rating:** 3.8/5 **Total Reviews:** 242 Criteo Commerce Growth drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads. Reviewers say compared to OpenX, Criteo Commerce Growth is: - Better at meeting requirements - More expensive - Easier to do business with Categories in common with OpenX: [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms) **Compare:** [OpenX vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-openx) **Compare Criteo Commerce Growth with other alternatives:** - [Criteo Commerce Growth vs PubMatic](https://www.g2.com/compare/criteo-commerce-growth-vs-pubmatic) - [Criteo Commerce Growth vs Google Ad Manager](https://www.g2.com/compare/criteo-commerce-growth-vs-google-ad-manager) - [Criteo Commerce Growth vs Magnite, for Sellers](https://www.g2.com/compare/criteo-commerce-growth-vs-magnite-for-sellers) - [Criteo Commerce Growth vs AdRoll](https://www.g2.com/compare/adroll-vs-criteo-commerce-growth) - [Criteo Commerce Growth vs StackAdapt](https://www.g2.com/compare/criteo-commerce-growth-vs-stackadapt) - [Criteo Commerce Growth vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-criteo-commerce-growth) - [Criteo Commerce Growth vs Equativ](https://www.g2.com/compare/criteo-commerce-growth-vs-equativ) - [Criteo Commerce Growth vs Viant Technology](https://www.g2.com/compare/criteo-commerce-growth-vs-viant-technology-llc-viant-technology) - [Criteo Commerce Growth vs AdSense](https://www.g2.com/compare/adsense-vs-criteo-commerce-growth) ## Explore Articles - [Best databases for handling large data sets in tech](https://www.g2.com/discussions/what-are-the-best-databases-for-handling-large-data-sets-in-tech) - [What is the most affordable practice management system for small practices?](https://www.g2.com/discussions/what-is-the-most-affordable-practice-management-system-for-small-practices) - [Affordable field service software options](https://www.g2.com/discussions/what-are-the-most-affordable-field-service-tools-right-now) - [Best travel management software for small business](https://www.g2.com/discussions/best-travel-management-software-for-small-business) - [Best-rated network monitoring service for remote offices](https://www.g2.com/discussions/best-rated-network-monitoring-service-for-remote-offices) - [Best compensation software for managing employee benefits](https://www.g2.com/discussions/best-compensation-software-for-managing-employee-benefits) ## Spotlight Categories - [Voice Recognition Software](https://www.g2.com/categories/voice-recognition) - [Cloud Content Collaboration Software](https://www.g2.com/categories/cloud-content-collaboration) - [Professional Services Automation Software](https://www.g2.com/categories/professional-services-automation)