Reduce your software costs by 18% overnight
OpenX

OpenX Alternatives & Competitors

(18)3.1 out of 5

Looking for alternatives to OpenX? Tons of people want Publisher Ad Server Software. What's difficult is finding out whether or not the software you choose is right for you. Google Ad Manager, PubMatic, Rubicon Project, For Sellers, and ONE by AOL are the most popular alternatives and competitors to OpenX.

Top Alternatives to OpenX

  • Google Ad Manager
  • PubMatic
  • Rubicon Project, For Sellers
  • ONE by AOL
  • Smart AdServer

Top 20 Alternatives & Competitors to OpenX

    #1
    #1
  1. Google Ad Manager

    (168)4.0 out of 5

    Google Ad Manager is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.

    Categories in common with OpenX:
  2. Google Ad Manager is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.

    Categories in common with OpenX:

    AM
    Once I got the hang of it, DFP has proven to be a solid solution for serving the display and preroll video ads on our website. I like the reporting options.

    Reviewers say compared to OpenX, Google Ad Manager is:

    Better at meeting requirements
    More expensive
    Easier to set up
    #2
    #2
  3. PubMatic

    (11)3.2 out of 5

    PubMatic enables premium publishers to realize the full potential of their digital assets.

    Categories in common with OpenX:
  4. PubMatic enables premium publishers to realize the full potential of their digital assets.

    Categories in common with OpenX:

    UI
    It is good SSP tool out there they can easily get you setup and help manage your inventory. They compete at a high CPM level and offer great fill as well

    Reviewers say compared to OpenX, PubMatic is:

    Easier to do business with
    Easier to admin
    Better at support
    18%   of software applications aren't well liked by teams using them.
    Find out how your team feels about your stack with G2 Pulse Surveys.
    Learn More
    #3
    #3
  5. Rubicon Project, For Sellers

    (15)3.1 out of 5

    Seller Cloud optimizes revenue for each of your ad impressions, safely.

    Categories in common with OpenX:
  6. Seller Cloud optimizes revenue for each of your ad impressions, safely.

    Categories in common with OpenX:

    AI
    You get a lot of inventory though Rubicon and setup was pretty easy.

    Reviewers say compared to OpenX, Rubicon Project, For Sellers is:

    More expensive
    Easier to set up
    Easier to do business with
    #4
    #4
  7. ONE by AOL

    (15)3.1 out of 5

    ONE by AOL: Publishers enables publishers to maximize their digital advertising revenue while providing the controls to minimize sales channel conflicts. It is built by industry veterans from Advertising.com and ONE by AOL: Ad Server, leveraging over 15 years of global experience in non-reserved, yield optimization and ad serving technology.

    Categories in common with OpenX:
  8. ONE by AOL: Publishers enables publishers to maximize their digital advertising revenue while providing the controls to minimize sales channel conflicts. It is built by industry veterans from Advertising.com and ONE by AOL: Ad Server, leveraging over 15 years of global experience in non-reserved, yield optimization and ad serving technology.

    Categories in common with OpenX:

    Iliana G.
    IG
    I like the many different options and the possibilities it offers.

    Reviewers say compared to OpenX, ONE by AOL is:

    Better at support
    More expensive
    #5
    #5
  9. Smart AdServer

    (12)4.0 out of 5

    Integrated ad management platform: RTB, Video, Mobile.

    Categories in common with OpenX:
  10. Integrated ad management platform: RTB, Video, Mobile.

    Categories in common with OpenX:

    NI
    Smart AdServer is very innovative and user friendly

    Reviewers say compared to OpenX, Smart AdServer is:

    More expensive
    Better at meeting requirements
    Better at support
    #6
    #6
  11. Google Tag Manager

    (289)4.5 out of 5

    It can take weeks to get website code updated or to release a new version of your app. Move faster with Google Tag Manager. Add and update your own tags for easy conversion tracking, site analytics, remarketing, and more.

    Categories in common with OpenX:
  12. It can take weeks to get website code updated or to release a new version of your app. Move faster with Google Tag Manager. Add and update your own tags for easy conversion tracking, site analytics, remarketing, and more.

    Categories in common with OpenX:

    Madhavi B.
    MB
    We don't need to change code of Google Analytics if any changes has made, just using Google Tag Manager we can manage all the changes without editing the code

    Reviewers say compared to OpenX, Google Tag Manager is:

    Better at meeting requirements
    Easier to set up
    Easier to do business with
    #7
    #7
  13. AdSense

    (172)4.2 out of 5

    Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

    Categories in common with OpenX:
  14. Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

    Categories in common with OpenX:

    ANIL P.
    AP
    If you have good writing skills or the senses to attatch authentic contents around the web on your web properties you can simply have a content aware friend in the form of adsense on the properties...Read more

    Reviewers say compared to OpenX, AdSense is:

    Better at meeting requirements
    Easier to do business with
    Easier to set up
    #8
    #8
  15. Impact

    (176)4.3 out of 5

    Impact digital marketing platform is a platform that enables significant improvement in the return on global advertising spend for brands and agencies, it provides a fully-integrated suite of products for media attribution, performance marketing, tag management and mobile analytics.

    Categories in common with OpenX:
  16. Impact digital marketing platform is a platform that enables significant improvement in the return on global advertising spend for brands and agencies, it provides a fully-integrated suite of products for media attribution, performance marketing, tag management and mobile analytics.

    Categories in common with OpenX:

    AR
    I really love all of the data we are able to get about each of our partners. I also really like how easy it is for affiliates to sign up through our landing page. The product feed tool being able...Read more

    Reviewers say compared to OpenX, Impact is:

    Better at support
    Better at meeting requirements
    Easier to do business with
    #9
    #9
  17. Tealium iQ Tag Management

    (153)4.3 out of 5
    Optimized for quick response

    Use Tealium’s tag management system as the foundational elements of your marketing technology stack and as the backbone of your marketing data infrastructure.

    Categories in common with OpenX:
  18. Use Tealium’s tag management system as the foundational elements of your marketing technology stack and as the backbone of your marketing data infrastructure.

    Categories in common with OpenX:

    AP
    I like the ease of integrating the pixels and connecting them with your site. Also, it has a great collection of ready to add pixels without creating manually

    Reviewers say compared to OpenX, Tealium iQ Tag Management is:

    Better at support
    Better at meeting requirements
    More expensive
    #10
    #10
  19. Facebook Audience Network

    (63)3.8 out of 5

    Facebook's Audience Network allows you to monetize your iOS and Android apps, as well as mobile websites with targeted ads.

    Categories in common with OpenX:
  20. Facebook's Audience Network allows you to monetize your iOS and Android apps, as well as mobile websites with targeted ads.

    Categories in common with OpenX:

    Mitchell K.
    MK
    I truly enjoy Facebook's vast reach for audience in scale and quality.

    Reviewers say compared to OpenX, Facebook Audience Network is:

    Easier to set up
    Better at meeting requirements
    Easier to admin
    #11
    #11
  21. Broadstreet

    (46)4.9 out of 5

    Broadstreet is a ad management and revenue generation platform for local, digital news publishers.

    Categories in common with OpenX:
  22. Broadstreet is a ad management and revenue generation platform for local, digital news publishers.

    Categories in common with OpenX:

    UO
    When I reach out to our Broadstreet representative, Tiffany, she is always helpful and quick to respond.

    Reviewers say compared to OpenX, Broadstreet is:

    Better at support
    Better at meeting requirements
    Easier to set up
    #12
    #12
  23. AdButler

    (47)4.6 out of 5

    Manage & host your online ads the easy way with AdButler.

    Categories in common with OpenX:
  24. Manage & host your online ads the easy way with AdButler.

    Categories in common with OpenX:

    Steve H.
    SH
    Over several years using AdButler, the service has had exceptional uptime.

    Reviewers say compared to OpenX, AdButler is:

    Better at support
    Better at meeting requirements
    Easier to set up
    #13
    #13
  25. Google AdMob

    (39)4.1 out of 5

    AdMob brings together best-in-class technology in a single platform, so you can gain insights about your users, drive more in-app purchases, and maximize your ad revenue.

    Categories in common with OpenX:
  26. AdMob brings together best-in-class technology in a single platform, so you can gain insights about your users, drive more in-app purchases, and maximize your ad revenue.

    Categories in common with OpenX:

    Július V.
    JV
    Google's solution to ad monetization is one of the easiest to use, simple and intuitive UI with mediation options with any ad network you can think of. Great choice if you are looking to monetize...Read more

    Reviewers say compared to OpenX, Google AdMob is:

    Easier to set up
    Better at meeting requirements
    Easier to do business with
    #14
    #14
  27. AppNexus Marketplace

    (13)3.8 out of 5

    Maximize your revenue by working with the world’s largest independent programmatic marketplace. Built on top of AppNexus’ truly open and transparent platform, the AppNexus Publisher SSP provides advanced controls that let you use your proprietary data to manage your demand partners across desktop, mobile, native and video.

    Categories in common with OpenX:
  28. Maximize your revenue by working with the world’s largest independent programmatic marketplace. Built on top of AppNexus’ truly open and transparent platform, the AppNexus Publisher SSP provides advanced controls that let you use your proprietary data to manage your demand partners across desktop, mobile, native and video.

    Categories in common with OpenX:

    UB
    I really like the way that the app makes it easy to make deals and to manage inventory.

    Reviewers say compared to OpenX, AppNexus Marketplace is:

    More expensive
    Better at meeting requirements
    Better at support
    #15
    #15
  29. MoPub

    (20)3.7 out of 5

    MoPub is a hosted ad serving solution built specifically for mobile publishers.

    Categories in common with OpenX:
  30. MoPub is a hosted ad serving solution built specifically for mobile publishers.

    Categories in common with OpenX:

    UM
    Lots of reach to deliver on mobile campaigns.

    Reviewers say compared to OpenX, MoPub is:

    Better at meeting requirements
    More expensive
    Easier to do business with
    #16
    #16
  31. Media.net

    (16)4.0 out of 5

    Media.net utilizes superior analysis and classification algorithms to dynamically identify and deliver the most relevant and engaging ads on a web page.

    Categories in common with OpenX:
  32. Media.net utilizes superior analysis and classification algorithms to dynamically identify and deliver the most relevant and engaging ads on a web page.

    Categories in common with OpenX:

    Harish N.
    HN
    The best thing is that I like the way media.net helps bloggers to Monetize their content. Also, their dashboard, management and clean UI.

    Reviewers say compared to OpenX, Media.net is:

    Better at meeting requirements
    More expensive
    Better at support
    #17
    #17
  33. Adform Publisher Edge

    (2)4.5 out of 5

    Making display advertising simple, relevant, and rewarding for advertisers, agencies and publishers.

    Categories in common with OpenX:
  34. Making display advertising simple, relevant, and rewarding for advertisers, agencies and publishers.

    Categories in common with OpenX:

    AP
    One of the most easy to use systems I have found, I main use it to host creative to then serve elsewhere but it is so simple
    #18
    #18
  35. Unity Ads

    (37)4.4 out of 5

    Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base - including the ever-important 97% (industry average) of players that will never make an in-app purchase.

    Categories in common with OpenX:
  36. Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base - including the ever-important 97% (industry average) of players that will never make an in-app purchase.

    Categories in common with OpenX:

    Srujan B.
    SB
    The only best thing is it is pretty easy to implement. I only wish if it was equally better

    Reviewers say compared to OpenX, Unity Ads is:

    Better at meeting requirements
    Easier to set up
    Better at support
    #19
    #19
  37. RhythmOne

    (15)3.4 out of 5

    RhthymOne is the data-driven marketing company that connects with brands assets to find and and connect with high-value consumers.

    Categories in common with OpenX:
  38. RhthymOne is the data-driven marketing company that connects with brands assets to find and and connect with high-value consumers.

    Categories in common with OpenX:

    UI
    It is a comprehensive demand side platform complete with an intuitive user interface, brand performance-driving ad products and integrated 3rd party technologies to support branding initiatives...Read more

    Reviewers say compared to OpenX, RhythmOne is:

    Better at support
    Better at meeting requirements
    Easier to do business with
    #20
    #20
  39. Kevel

    (20)4.6 out of 5

    Kevel (previously Adzerk) gives engineers and product managers (PMs) the APIs needed to quickly build your own fully-customized ad server for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more revenue without compromising control. Kevel’s award-winning platform handles over three billion API requests each day, and it’s helped teams everywhere shorten their build times by more than 90%. Kevel’s customer list includes Fortune 500 brands, public companies, and unicorn startups, including Bed Bath & Beyond, Yelp, LiveNation/TicketMaster, TradingView, Wattpad, imgur, Strava, and many more. With teams in Durham, San Francisco, and London, we’re working every day to keep the Internet free by making it easier and more ethical for brands to monetize their corners of the web.

    Categories in common with OpenX:
  40. Kevel (previously Adzerk) gives engineers and product managers (PMs) the APIs needed to quickly build your own fully-customized ad server for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more revenue without compromising control. Kevel’s award-winning platform handles over three billion API requests each day, and it’s helped teams everywhere shorten their build times by more than 90%. Kevel’s customer list includes Fortune 500 brands, public companies, and unicorn startups, including Bed Bath & Beyond, Yelp, LiveNation/TicketMaster, TradingView, Wattpad, imgur, Strava, and many more. With teams in Durham, San Francisco, and London, we’re working every day to keep the Internet free by making it easier and more ethical for brands to monetize their corners of the web.

    Categories in common with OpenX:

    UI
    Adzerk has a simple, straight-forward UI, and offers a lot of features for managing advertiser campaigns. The support team is awesome and is very quick to help our team with any requests.

    Reviewers say compared to OpenX, Kevel is:

    Easier to do business with
    Better at support
    Better at meeting requirements