# ATLAS.ti vs NVivo Comparison

| | ATLAS.ti | NVivo | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 59 | 138 | 
| **Largest Market Segment** | Small-Business (39.3% of reviews) | Small-Business (48.1% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### ATLAS.ti

Pros:
- Ease of Use (3 reviews)
- Categorization (2 reviews)

Cons:
- Data Inaccuracy (1 reviews)
- Error Handling (1 reviews)

### NVivo

Pros:
- Ease of Use (2 reviews)
- Efficiency Improvement (2 reviews)

Cons:
- Not User-Friendly (3 reviews)
- Poor Customer Support (3 reviews)

---
## Ratings Comparison
| Rating | ATLAS.ti | NVivo | 
|---|---|---|
  | **Meets Requirements** | 9.3 (46 reviews) | 8.5 (99 reviews) | 
  | **Ease of Use** | 9.0 (47 reviews) | 7.6 (102 reviews) | 
  | **Ease of Setup** | 9.1 (15 reviews) | 7.2 (25 reviews) | 
  | **Ease of Admin** | 9.2 (11 reviews) | 7.9 (19 reviews) | 
  | **Quality of Support** | 9.7 (42 reviews) | 7.7 (76 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (10 reviews) | 7.5 (12 reviews) | 
  | **Product Direction (% positive)** | 8.6 (42 reviews) | 7.2 (99 reviews) | 

---
## Pricing

### ATLAS.ti

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### NVivo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **ATLAS.ti** | 8.4/10 | 7 |
| **NVivo** | 7.0/10 | 31 |

#### Reports

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Reports Interface** | 8.6 (6 reviews) | 7.0 (22 reviews) ✓ Verified | 
| **Steps to Answer** | 8.9 (6 reviews) | 6.7 (21 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.3 (6 reviews) | 7.3 (23 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 6.7 (17 reviews) ✓ Verified | 
| **Dashboards** | 8.6 (6 reviews) | 7.6 (19 reviews) ✓ Verified | 

#### Self Service 

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 

#### Building Reports

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **ATLAS.ti** | 8.4/10 | 7 |
| **NVivo** | 7.0/10 | 32 |

#### Reports

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Reports Interface** | 8.6 (6 reviews) | 7.0 (22 reviews) ✓ Verified | 
| **Steps to Answer** | 8.9 (6 reviews) | 6.7 (21 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.3 (6 reviews) | 7.3 (23 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 6.7 (17 reviews) ✓ Verified | 
| **Dashboards** | 8.6 (6 reviews) | 7.6 (19 reviews) ✓ Verified | 

#### Reports

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 
| **Share Reports** | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | Not enough data | 

#### Generative AI

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Visualization

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Graphs and Charts** | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Formats** | Not enough data | Not enough data | 

#### Data Updates

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | 
| **Real-Time Updating** | Not enough data | Not enough data | 

#### Collaboration

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Sharing** | Not enough data | Not enough data | 
| **Co-Editing** | Not enough data | Not enough data | 
| **Devices** | Not enough data | Not enough data | 

#### Data Updates

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | 
| **Real-Time Updating** | Not enough data | Not enough data | 
| **Email Reports** | Not enough data | Not enough data | 

### Text Analysis

| Product | Score | Reviews |
|---|---|---|
| **ATLAS.ti** | N/A | N/A |
| **NVivo** | 4.5/10 | 6 |

#### Setup

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Integration** | Not enough data | 4.3 (5 reviews) | 
| **Maintenance** | Not enough data | 2.5 (6 reviews) | 
| **No-Code** | Not enough data | 5.3 (5 reviews) | 

#### Data

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Security** | Not enough data | 6.0 (5 reviews) | 
| **Data Visualization** | Not enough data | 5.7 (5 reviews) | 

#### Analysis

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Automation** | Not enough data | 5.0 (5 reviews) | 
| **Named entity recognition** | Not enough data | 5.0 (5 reviews) | 
| **Keyphrase Extraction** | Not enough data | 2.3 (5 reviews) | 
| **Topic Analysis** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Language Identification** | Not enough data | Not enough data | 
| **Syntax/Part of Speech Parsing** | Not enough data | Not enough data | 

#### Customization

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Pre-Built Parameterization** | Not enough data | Not enough data | 
| **Custom Extension** | Not enough data | Not enough data | 
| **Compositionality** | Not enough data | Not enough data | 

#### Generative AI

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools), [Text Analysis Software](https://www.g2.com/categories/text-analysis)




---
## Reviewer Demographics

### By Company Size

| Segment | ATLAS.ti | NVivo | 
|---|---|---|
| **Small-Business** | 39.3% | 48.1% | 
| **Mid-Market** | 33.9% | 19.5% | 
| **Enterprise** | 26.8% | 32.3% | 

### By Industry

#### ATLAS.ti

- **Higher Education:** 42.9%
- **Research:** 21.4%
- **Education Management:** 16.1%
- **E-Learning:** 3.6%
- **Mental Health Care:** 1.8%
- **Market Research:** 1.8%
- **Individual &amp; Family Services:** 1.8%
- **Hospital &amp; Health Care:** 1.8%
- **Government Administration:** 1.8%
- **Gambling &amp; Casinos:** 1.8%
- **Other:** 5.4%

#### NVivo

- **Higher Education:** 30.1%
- **Research:** 28.6%
- **Education Management:** 13.5%
- **Hospital &amp; Health Care:** 3.8%
- **Market Research:** 3.0%
- **Management Consulting:** 2.3%
- **Professional Training &amp; Coaching:** 1.5%
- **Primary/Secondary Education:** 1.5%
- **Government Administration:** 1.5%
- **Information Technology and Services:** 0.8%
- **Other:** 13.5%

---
## Alternatives

### Alternatives to ATLAS.ti

- [MAXQDA](https://www.g2.com/products/maxqda/reviews) — 4.5/5 stars (38 reviews)
- [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) — 4.6/5 stars (516 reviews)
- [Looker Studio](https://www.g2.com/products/looker-studio/reviews) — 4.4/5 stars (472 reviews)
- [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (610 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7235 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1002 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1629 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1050 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (441 reviews)
- [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (891 reviews)

### Alternatives to NVivo

- [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) — 4.6/5 stars (516 reviews)
- [MAXQDA](https://www.g2.com/products/maxqda/reviews) — 4.5/5 stars (38 reviews)
- [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (610 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1629 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7235 reviews)
- [Looker Studio](https://www.g2.com/products/looker-studio/reviews) — 4.4/5 stars (472 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1050 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1002 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Visme](https://www.g2.com/products/visme/reviews) — 4.5/5 stars (479 reviews)

---
## Top Discussions

### ATLAS.ti

- Title: [How do I make the process of coding easier?](https://www.g2.com/discussions/30122-how-do-i-make-the-process-of-coding-easier) — 2 comments, 1 upvote
  > **Top comment:** "Extremely easy to use, it has various shortcuts and possibilities. From quick shortcuts, right-clicking, or dragging the code to the selected area,"

### NVivo

- Title: [What is NVivo used for?](https://www.g2.com/discussions/what-is-nvivo-used-for) — 1 comment
  > **Top comment:** "NVivo is used for qualitative data analysis, helping researchers organize, analyze, and visualize unstructured data such as interviews, surveys, focus..."
- Title: [What is NVivo software used for?](https://www.g2.com/discussions/what-is-nvivo-software-used-for) — 1 comment
  > **Top comment:** "Qualitative interviews coding"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/atlas-ti-vs-nvivo)

