# ATLAS.ti vs NVivo Comparison

---
## Frequently Asked Questions

### What is the difference between NVivo vs ATLAS.ti?

ATLAS.ti stands out from NVivo with a higher G2 rating, superior Ease of Setup and Quality of Support scores, and a stronger reviewer-cited strength in intuitive usability.

| [NVivo](https://www.g2.com/products/nvivo/reviews) | [ATLAS.ti](https://www.g2.com/products/atlas-ti/reviews) |
| --- | --- |
| 4.0/5 (138 reviews) | 4.7/5 (60 reviews) |
| Small-Business | Small-Business |
| 7.2 | 9.2 |
| 7.7 | 9.7 |
| Efficiency Improvement | Intuitive Usability |



### How do the pricing models of NVivo and ATLAS.ti compare?

ATLAS.ti is rated as the stronger value by reviewers, with a higher satisfaction score on price and cost-related dimensions.

- **NVivo:** In recent reviews, several users cite high pricing and frustration with licensing policies, especially regarding perpetual licenses and forced upgrades.
- **ATLAS.ti:** Reviewers highlight that ATLAS.ti costs less for student licenses and is considered not expensive, with positive sentiment on value for money.
- **Switching Reason:** Reviewers mention switching from NVivo to web-based subscription platforms like Dedoose due to NVivo's licensing and cost issues.



### What are the best alternatives to NVivo and ATLAS.ti?

The top three alternatives to NVivo and ATLAS.ti are Altair AI Studio, MAXQDA, and Dedoose.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [NVivo](https://www.g2.com/products/nvivo/reviews) | 4.0/5 (138) | Small-Business | Pricing is a bit high, especially for large data and transcription | Efficiency Improvement |
| [ATLAS.ti](https://www.g2.com/products/atlas-ti/reviews) | 4.7/5 (60) | Small-Business | Costs less for student licenses, not expensive | Intuitive Usability |
| [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) | 4.6/5 (533) | Small-Business | — | — |
| [MAXQDA](https://www.g2.com/products/maxqda/reviews) | 4.5/5 (38) | Small-Business | — | — |



### Which Data Visualization features should I prioritize when comparing NVivo and ATLAS.ti?

Buyers should prioritize Ease of Use, Data Visualization, Collaboration, and Integration features when comparing NVivo and ATLAS.ti.

- **Ease of Use:** NVivo 7.6, ATLAS.ti 9.1; ATLAS.ti is frequently cited for intuitive usability (3 all-time mentions).
- **Data Visualization:** NVivo (1 all-time mention), ATLAS.ti (Charting Features, 1 all-time mention); both products offer visualization, but ATLAS.ti reviewers highlight network views and visual representation tools.
- **Collaboration:** NVivo reviewers note issues with Collaboration Cloud, while ATLAS.ti is cited for collaboration features (1 all-time mention).
- **Integration:** Both products have integration mentions, but ATLAS.ti is specifically cited for easy integrations (1 all-time mention).



### What are the pros and cons of NVivo vs ATLAS.ti?

ATLAS.ti's headline strength is intuitive usability, while NVivo's is efficiency improvement in qualitative analysis.

- **NVivo strengths:** Efficiency improvement (2 all-time mentions), insights (2), analysis accuracy (1), analytics (1), categorization (1), data analysis (1), data management (1), data visualization (1).
- **NVivo trade-offs:** Not user-friendly (3 all-time mentions), poor customer support (3), slow performance (3), compatibility issues (2), interface navigation (2), lacking features (2), licensing issues (2), poor performance (2), complexity (1), complex usage (1), connectivity issues (1).
- **ATLAS.ti strengths:** Ease of use (3 all-time mentions), intuitive (2), efficiency (2), time-saving (2), useful (2), charting features (1), collaboration (1), customer support (1), data analysis (1), easy integrations (1), easy setup (1), insights (1), insights analysis (1), intuition (1).
- **ATLAS.ti trade-offs:** Data inaccuracy (1 all-time mention), error handling (1), limited language support (1).



### Is NVivo or ATLAS.ti better for small businesses?

ATLAS.ti is the better fit for small businesses, with stronger small-business reviewer sentiment and higher satisfaction scores.

- **NVivo:** Largest segment is Small-Business; reviewers note cost concerns and collaboration challenges for small teams.
- **ATLAS.ti:** Largest segment is Small-Business; reviewers consistently highlight ease of use, intuitive interface, and value for money for small business and academic users.



### Which Data Visualization platform has better integrations?

ATLAS.ti is favored by reviewers for integrations, with specific mentions of easy integrations and positive sentiment.

- **NVivo:** No recent reviewer-cited integrations are mentioned.
- **ATLAS.ti:** Reviewers cite easy integrations (1 all-time mention) and positive experiences with integration features.



### How do NVivo and ATLAS.ti compare on customer support?

ATLAS.ti leads NVivo on Quality of Support by a material margin of 2.0 points (9.7 vs 7.7).

- **NVivo:** Reviewers frequently cite poor customer support (3 all-time mentions), slow response times, and lack of live support options.
- **ATLAS.ti:** Reviewers consistently praise customer support (1 all-time mention), noting immediate web support, friendly agents, and comprehensive resources.



### Which is easier to implement, NVivo or ATLAS.ti?

ATLAS.ti is easier to implement than NVivo, with a 2.0-point advantage in Ease of Setup (9.2 vs 7.2).

- **NVivo:** Reviewers describe a steep learning curve, technical setup challenges, and issues with cross-platform compatibility.
- **ATLAS.ti:** Reviewers highlight intuitive setup, easy onboarding for both beginners and experts, and a user-friendly interface.



### Which product has better Integration?

ATLAS.ti is favored for Integration, with reviewers citing easy integrations and a higher Ease of Use score.

- **NVivo:** Ease of Use score: 7.6; no reviewer-cited integration strengths or all-time mentions.
- **ATLAS.ti:** Ease of Use score: 9.1; easy integrations (1 all-time mention); Pre-Built Parameterization Features present.



| | ATLAS.ti | NVivo | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 60 | 143 | 
| **Largest Market Segment** | Small-Business (40.4% of reviews) | Small-Business (47.8% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### ATLAS.ti

Pros:
- Ease of Use (3 reviews)
- Categorization (2 reviews)

Cons:
- Data Inaccuracy (1 reviews)
- Error Handling (1 reviews)

### NVivo

Pros:
- Ease of Use (2 reviews)
- Efficiency Improvement (2 reviews)

Cons:
- Not User-Friendly (3 reviews)
- Poor Customer Support (3 reviews)

---
## Ratings Comparison
| Rating | ATLAS.ti | NVivo | 
|---|---|---|
  | **Meets Requirements** | 9.3 (47 reviews) | 8.4 (103 reviews) | 
  | **Ease of Use** | 9.1 (48 reviews) | 7.6 (107 reviews) | 
  | **Ease of Setup** | 9.2 (16 reviews) | 7.3 (30 reviews) | 
  | **Ease of Admin** | 9.2 (11 reviews) | 7.9 (22 reviews) | 
  | **Quality of Support** | 9.7 (43 reviews) | 7.6 (80 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (10 reviews) | 7.4 (15 reviews) | 
  | **Product Direction (% positive)** | 8.6 (42 reviews) | 7.0 (101 reviews) | 

---
## Pricing

### ATLAS.ti

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### NVivo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **ATLAS.ti** | 8.4/10 | 7 |
| **NVivo** | 7.5/10 | 35 |

#### Reports

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Reports Interface** | 8.6 (6 reviews) | 7.2 (26 reviews) ✓ Verified | 
| **Steps to Answer** | 8.9 (6 reviews) | Feature Not Available | 
| **Graphs and Charts** | 8.3 (6 reviews) | 7.4 (24 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | Feature Not Available | 
| **Dashboards** | 8.6 (6 reviews) | 7.8 (20 reviews) ✓ Verified | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Marketing Reports** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Dashboard** | Not enough data | Not enough data | 

#### Self Service 

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 
| **Natural Language Search** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Building Reports

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Platform

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Customizable Branding** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Publishing/Sharing** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 
| **Self Service Data Preparation** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Trend/Problem Indicators** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Profitability Analysis** | Not enough data | Not enough data | 
| **OLAP** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Key Performance Indicators** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Data Mining** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Ad hoc Query** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **ATLAS.ti** | 8.4/10 | 7 |
| **NVivo** | 6.9/10 | 35 |

#### Reports

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Reports Interface** | 8.6 (6 reviews) | 7.2 (26 reviews) ✓ Verified | 
| **Steps to Answer** | 8.9 (6 reviews) | Feature Not Available | 
| **Graphs and Charts** | 8.3 (6 reviews) | 7.4 (24 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | Feature Not Available | 
| **Dashboards** | 8.6 (6 reviews) | 7.8 (20 reviews) ✓ Verified | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Marketing Reports** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Dashboard** | Not enough data | Not enough data | 

#### Reports

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Reports Interface** | Not enough data | 5.0 (6 reviews) | 
| **Share Reports** | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | Not enough data | 

#### Generative AI

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Visualization

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Graphs and Charts** | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | Feature Not Available | 
| **Dashboards** | Not enough data | Not enough data | 
| **Formats** | Not enough data | Not enough data | 
| **Mobile Dashboards** | Not enough data | Not enough data | 
| **Public Dashboards** | Not enough data | Not enough data | 
| **Private Dashboards** | Not enough data | Not enough data | 

#### Data Updates

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Historical Snapshots** | Not enough data | Feature Not Available | 
| **Real-Time Updating** | Not enough data | Feature Not Available | 

#### Collaboration

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Sharing** | Not enough data | Not enough data | 
| **Co-Editing** | Not enough data | Not enough data | 
| **Devices** | Not enough data | Feature Not Available | 

#### Data Updates

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Historical Snapshots** | Not enough data | Feature Not Available | 
| **Real-Time Updating** | Not enough data | Feature Not Available | 
| **Scheduled/Automated Reports** | Not enough data | Feature Not Available | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Natural Language Search** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Data Aggregation** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Interactive Elements** | Not enough data | Not enough data | 
| **Single Page View** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Functions/Calculations** | Not enough data | Not enough data | 
| **Historical Reporting** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Relational Display** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **OLAP** | Not enough data | Not enough data | 
| **Ad hoc Query** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 

### Text Analysis

| Product | Score | Reviews |
|---|---|---|
| **ATLAS.ti** | 8.7/10 | 5 |
| **NVivo** | 4.5/10 | 7 |

#### Setup

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Integration** | 8.7 (5 reviews) | 4.3 (5 reviews) | 
| **Maintenance** | Not enough data | 2.5 (6 reviews) | 
| **No-Code** | 8.7 (5 reviews) | 5.3 (5 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Data

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Security** | Not enough data | 6.0 (5 reviews) | 
| **Data Visualization** | Not enough data | 5.7 (5 reviews) | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Analysis

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Automation** | Not enough data | 5.0 (5 reviews) | 
| **Named entity recognition** | Not enough data | 5.0 (5 reviews) | 
| **Keyphrase Extraction** | Not enough data | 2.3 (5 reviews) | 
| **Topic Analysis** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Language Identification** | Not enough data | Not enough data | 
| **Syntax/Part of Speech Parsing** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Qualitative Comparative Analysis** | Not enough data | Not enough data | 
| **Statistical Analysis** | Not enough data | Not enough data | 
| **User Research Analysis** | Not enough data | Not enough data | 
| **Ad hoc Analysis** | Not enough data | Not enough data | 
| **Quantitative Analysis** | Not enough data | Not enough data | 

#### Customization

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Pre-Built Parameterization** | Not enough data | Feature Not Available | 
| **Custom Extension** | Not enough data | Feature Not Available | 
| **Compositionality** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | ATLAS.ti | NVivo | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Data Collection** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Computer Assisted Coding** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Mixed Methods Research** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Media Analytics** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Annotations** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Data Coding** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools), [Text Analysis Software](https://www.g2.com/categories/text-analysis)




---
## Reviewer Demographics

### By Company Size

| Segment | ATLAS.ti | NVivo | 
|---|---|---|
| **Small-Business** | 40.4% | 47.8% | 
| **Mid-Market** | 33.3% | 19.6% | 
| **Enterprise** | 26.3% | 32.6% | 

### By Industry

#### ATLAS.ti

- **Higher Education:** 42.1%
- **Research:** 21.1%
- **Education Management:** 15.8%
- **E-Learning:** 3.5%
- **Retail:** 1.8%
- **Mental Health Care:** 1.8%
- **Market Research:** 1.8%
- **Individual & Family Services:** 1.8%
- **Hospital & Health Care:** 1.8%
- **Government Administration:** 1.8%
- **Other:** 7.0%

#### NVivo

- **Higher Education:** 29.7%
- **Research:** 27.5%
- **Education Management:** 13.8%
- **Hospital & Health Care:** 3.6%
- **Market Research:** 2.9%
- **Management Consulting:** 2.2%
- **Non-Profit Organization Management:** 2.2%
- **Medical Practice:** 1.4%
- **Government Administration:** 1.4%
- **Primary/Secondary Education:** 1.4%
- **Other:** 13.8%

---
## Alternatives

### Alternatives to ATLAS.ti

- [MAXQDA](https://www.g2.com/products/maxqda/reviews) — 4.5/5 stars (38 reviews)
- [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) — 4.6/5 stars (532 reviews)
- [Data Studio](https://www.g2.com/products/data-studio/reviews) — 4.4/5 stars (476 reviews)
- [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (620 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7700 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1091 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1653 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (461 reviews)
- [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (908 reviews)

### Alternatives to NVivo

- [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) — 4.6/5 stars (532 reviews)
- [MAXQDA](https://www.g2.com/products/maxqda/reviews) — 4.5/5 stars (38 reviews)
- [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (620 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1653 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7700 reviews)
- [Data Studio](https://www.g2.com/products/data-studio/reviews) — 4.4/5 stars (476 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1091 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Visme](https://www.g2.com/products/visme/reviews) — 4.5/5 stars (510 reviews)

---
## Top Discussions

### ATLAS.ti

- Title: [How do I make the process of coding easier?](https://www.g2.com/discussions/30122-how-do-i-make-the-process-of-coding-easier) — 2 comments, 1 upvote
  > **Top comment:** "Extremely easy to use, it has various shortcuts and possibilities. From quick shortcuts, right-clicking, or dragging the code to the selected area,"

### NVivo

- Title: [What is NVivo used for?](https://www.g2.com/discussions/what-is-nvivo-used-for) — 1 comment
  > **Top comment:** "NVivo is used for qualitative data analysis, helping researchers organize, analyze, and visualize unstructured data such as interviews, surveys, focus..."
- Title: [What is NVivo software used for?](https://www.g2.com/discussions/what-is-nvivo-software-used-for) — 1 comment
  > **Top comment:** "Qualitative interviews coding"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/atlas-ti-vs-nvivo)