N.Rich Features
Channel Functionality (1)
Display Functionality
Based on 33 N.Rich reviews. Overall product functionality for display advertising.
Campaign Management (11)
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface. 30 reviewers of N.Rich have provided feedback on this feature.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 29 N.Rich reviews.
Reach
Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 28 N.Rich reviews.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 27 reviewers of N.Rich have provided feedback on this feature.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 26 N.Rich reviews.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 26 N.Rich reviews.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites. 24 reviewers of N.Rich have provided feedback on this feature.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad. This feature was mentioned in 21 N.Rich reviews.
Budget Pacing
Based on 24 N.Rich reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 25 N.Rich reviews.
Rich Media Capabilties
As reported in 24 N.Rich reviews. Supports rich media display and video ads that involve user interaction.
Targeting (4)
Targeting
Based on 32 N.Rich reviews. Able to target desired audiences based on demographics and behavior variables.
Retargeting
Based on 28 N.Rich reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). 27 reviewers of N.Rich have provided feedback on this feature.
Contextual Targeting
As reported in 25 N.Rich reviews. Able to match the marketer's ad with specific content on a site or page.
Platform (9)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 26 reviewers of N.Rich have provided feedback on this feature.
Custom Reports
As reported in 26 N.Rich reviews. Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
As reported in 26 N.Rich reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
As reported in 26 N.Rich reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
As reported in 24 N.Rich reviews. Provides features to allow scaling for large organizations.
Customization
Based on 23 N.Rich reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Based on 21 N.Rich reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. 22 reviewers of N.Rich have provided feedback on this feature.
Notifications
Alerts marketer of the performance of particular campaigns. 24 reviewers of N.Rich have provided feedback on this feature.
Lead Intelligence (9)
Market Insights
As reported in 26 N.Rich reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
As reported in 32 N.Rich reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
Prioritizes leads through lead scoring, market insights, account-level insights, etc. 25 reviewers of N.Rich have provided feedback on this feature.
Market Insights
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Market Insights
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 13 N.Rich reviews.
Lead Analysis
As reported in 10 N.Rich reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Lead Management (9)
Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 32 N.Rich reviews.
Predictive Scoring
As reported in 31 N.Rich reviews. Automatically scores prospects based on behavior and engagement levels.
Account Identification
Based on 33 N.Rich reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
Automatically scores prospects based on behavior and engagement levels.
Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Segmentation
As reported in 14 N.Rich reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 13 N.Rich reviews.
Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. This feature was mentioned in 14 N.Rich reviews.
Marketing Campaigns (16)
Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 32 N.Rich reviews.
Revenue Planning
As reported in 23 N.Rich reviews. Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 26 N.Rich reviews.
Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. This feature was mentioned in 28 N.Rich reviews.
Customization
Based on 28 N.Rich reviews. Allows for custom report types to match the goals of a company.
Journey Analytics
Based on 26 N.Rich reviews. Provides tools to analyze every stage of the customer journey to customize an account-based funnel.
Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
Allows for custom report types to match the goals of a company.
Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. 13 reviewers of N.Rich have provided feedback on this feature.
Revenue Planning
As reported in 12 N.Rich reviews. Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
Based on 12 N.Rich reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
Based on 13 N.Rich reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
Based on 14 N.Rich reviews. Allows for custom report types to match the goals of a company.
Campaign Execution (4)
Website Personalization
Provides tools that dynamically serve content, messaging, and calls-to-action.
Prioritized Accounts
As reported in 12 N.Rich reviews. Helps determine which accounts have the highest/lowest opportunity to convert.
Trending Accounts
Based on 11 N.Rich reviews. Helps determine the direction of each individual account and how to engage through specific content.
Email Campaigns
Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.
Retargeting (7)
A/B Testing
Test which ads convert better. This feature was mentioned in 11 N.Rich reviews.
Audience Segmentation
As reported in 12 N.Rich reviews. Deliver certain ads to specific audiences.
Behavioral Targeting
Based on 12 N.Rich reviews. Deliver certain ads based on observed behavior.
Reporting & Analytics
Based on 12 N.Rich reviews. Features to track clicks on conversions on retargeting ads.
Geo Targeting
As reported in 12 N.Rich reviews. Deliver retargeting ads based on the user's location.
Cross-channel Retargeting
Enables users to retarget ads across multiple channels, including web, mobile, and social. This feature was mentioned in 11 N.Rich reviews.
Personalization
Personalize retargeting ads based on items a user has viewed. This feature was mentioned in 11 N.Rich reviews.
Data Availability (1)
Account Data Availability
As reported in 20 N.Rich reviews. Provides aggregated intent data for individual contacts to supply an account-level view of intent
Platform Additional Functionality (7)
Integrations
Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) 18 reviewers of N.Rich have provided feedback on this feature.
Topic Customization
Based on 15 N.Rich reviews. Provides the ability to customize the relevant topics that are tracked
Natural Language Processing (NLP)
Based on 13 N.Rich reviews. Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business)
Alerts
Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.) 13 reviewers of N.Rich have provided feedback on this feature.
Real-time Intent
As reported in 20 N.Rich reviews. Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries)
Multivariate Testing
Ability to test and optimize ad creative and content. This feature was mentioned in 42 N.Rich reviews.
Integrations
Based on 43 N.Rich reviews. Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data.
Platform Basics (6)
Centralization
Brings together ABM audience creation, management, activation, and measurement all in one centralized platform.
Account Identification and Segmentation
Builds, defines, and segments targeted account audiences.
Lead-to-Account Matching
Matches leads to accounts for account-based marketing efforts.
Multichannel Engagement
Coordinates consistent and unified interactions across multiple channels, such as email, social media, website personalization, or direct mail.
Personalized Content and Messaging
Customizes tailored content and offerings that address specific interests or pain points for target accounts.
Retargeting
Ability to retarget the correct buyer personas within targeted accounts from your website. 45 reviewers of N.Rich have provided feedback on this feature.
Platform Data (4)
Measurement
Measure the influence and performance of ABM programs for each targeted audience.
Revenue Analytics
Provides a complete view of how all ABM programs drive revenue.
Campaign Measurement
Based on 51 N.Rich reviews. Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics.
Attribution
Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website. 48 reviewers of N.Rich have provided feedback on this feature.
Platform Additional Functionality (1)
Integrations
Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc.
Data Availability - Marketing Account Intelligence (1)
Technographic Data Availability
Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Data Accuracy - Marketing Account Intelligence (1)
Technographic Data Accuracy
Is this technographic data accurate and up to date?
Agentic AI - Account Data Management (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Marketing Account Intelligence (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Account-Based Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Account-Based Orchestration Platforms (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Account-Based Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Display Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Retargeting (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Artificial Intelligence (2)
AI-Powered Data Analysis
Monitors and analyzes a large amount of data points, such as buyer intent and engagement signals to help identify priority accounts or leads.
AI Personalization
Uses AI to automatically generate personalized emails, content, or messaging based on account intelligence and signals.
Technology Glossary Features
View definitions of the features and discover new technology terms.
Retargeting plays a vital role in online advertising by attracting and re-engaging bounced traffic. Learn more about retargeting, its benefits, and different retargeting strategies businesses can adopt for effective marketing.
Audience segmentation separates an audience into small groups sharing similar characteristics. Discover the types and learn why it’s important.




