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Compare Demandbase One and N.Rich 
At a Glance
Market Segments
Mid-Market (49.5% of reviews)
Mid-Market (48.5% of reviews)
Entry-Level Pricing
No pricing available
€9,750.00 Per Year
Demandbase One
Star Rating
(1,916)4.4 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneN.Rich
Star Rating
(99)4.7 out of 5
Market Segments
Mid-Market (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
€9,750.00 Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Demandbase One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to N.Rich. Users appreciate its robust user interface and the ability to gather data from various lead platforms, making communication updates seamless.
- Users say that N.Rich shines in providing detailed ABM and sales reports, with many highlighting the excellent support from the team during setup and campaign optimization. This proactive assistance is a strong point for users looking for hands-on support.
- Reviewers mention that Demandbase One offers a wide range of features that feel almost limitless, particularly in automating account-based advertising and retargeting. This flexibility is highly valued by users who need customizable marketing strategies.
- According to verified reviews, N.Rich users appreciate the simplicity of the dashboard and the variety of ad formats available. This ease of use is complemented by the collaborative efforts of the N.Rich team, which enhances the overall user experience.
- G2 reviewers highlight that while Demandbase One has a strong feature set, some users have noted challenges with specific workflows and configurations. This indicates that while the platform is powerful, it may require a learning curve for optimal use.
- Users report that Demandbase One's support team is responsive and effective, addressing issues promptly. This level of support is crucial for users who rely on timely assistance to maximize their marketing efforts, setting it apart from N.Rich in terms of support quality.
Pricing
Entry-Level Pricing
Demandbase One
No pricing availableN.Rich
LITE
€9,750.00
Per Year
For small revenue teams looking to power up their GTM strategy with intent data
- 1 Intent report
- 10 intent topics
- 1 Marketing user seat
Free Trial
Demandbase One
No trial information availableN.Rich
No trial information availableRatings
Meets Requirements
8.5
1,485
9.1
83
Ease of Use
8.5
1,544
9.2
84
Ease of Setup
8.4
699
8.8
60
Ease of Admin
8.5
441
9.1
45
Quality of Support
8.8
1,297
9.7
83
Has the product been a good partner in doing business?
8.9
438
9.5
45
Product Direction (% positive)
8.2
1,422
9.0
79
Features by Category
Data Availability
7.5
616
Not enough data
8.4
634
Not enough data
8.1
596
Not enough data
7.8
85
Not enough data
Data Accuracy
7.2
615
Not enough data
8.0
628
Not enough data
7.8
83
Not enough data
Agentic AI - Sales Intelligence
7.5
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Platform
7.5
180
Not enough data
8.2
223
Not enough data
8.5
246
Not enough data
8.3
179
Not enough data
7.1
153
Not enough data
8.1
172
Not enough data
Features
8.2
479
Not enough data
8.7
514
Not enough data
7.7
440
Not enough data
8.1
472
Not enough data
8.5
601
Not enough data
8.1
518
Not enough data
7.9
480
Not enough data
8.0
418
Not enough data
7.3
316
Not enough data
Channel Functionality
Not enough data
9.2
33
Platform Interoperability
Not enough data
Feature Not Available
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
8.9
30
8.0
39
8.7
29
8.6
38
8.8
28
7.6
33
8.5
27
7.9
32
8.3
26
7.9
33
9.0
26
8.0
31
8.5
24
7.2
28
8.2
21
7.9
30
9.0
24
7.9
35
8.5
25
7.7
27
8.8
24
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Targeting
8.8
37
9.0
32
8.6
35
8.5
28
8.6
35
9.0
27
8.3
33
8.1
25
Platform
8.5
33
8.5
26
8.4
35
8.5
26
8.8
38
9.1
26
8.4
38
9.0
26
8.5
35
8.9
24
8.6
36
8.2
23
8.4
35
8.7
21
7.5
33
8.8
22
8.4
36
8.5
24
Lead Intelligence
8.8
290
|
Verified
9.1
9
8.9
308
9.4
13
8.7
234
9.2
10
Lead Management
8.7
297
9.3
14
8.3
279
9.1
13
8.5
306
9.3
14
Marketing Campaigns
8.5
264
9.2
13
8.2
247
8.2
12
8.4
253
9.3
12
8.4
271
9.2
13
8.5
276
9.3
14
Campaign Execution
8.5
249
8.7
9
8.7
238
9.3
12
8.7
236
9.2
11
8.4
203
8.8
8
Agentic AI - Account Data Management
8.3
39
Not enough data
8.4
38
Not enough data
8.4
37
Not enough data
8.2
37
Not enough data
8.3
37
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
9.1
11
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
9.3
12
Not enough data
9.0
12
Not enough data
8.9
11
Not enough data
9.1
11
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.5
130
Feature Not Available
8.2
140
9.3
20
7.2
86
Feature Not Available
Platform Additional Functionality
8.3
127
9.4
18
7.9
98
9.2
15
7.5
88
9.1
13
8.1
110
9.4
13
8.2
110
9.3
20
Attribution Modeling
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Not enough data
Reporting
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Not enough data
Platform Basics
8.5
75
9.0
5
8.8
74
9.0
5
8.4
71
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
8.3
70
Not enough data
8.1
67
Not enough data
Platform Additional Functionality
8.5
72
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
46
Not enough data
8.1
40
Not enough data
Platform Reporting
8.5
55
Not enough data
8.3
55
Not enough data
Platform Basics
8.4
144
8.6
45
Platform Data
8.4
148
9.0
51
8.1
138
8.4
48
Platform Additional Functionality
7.6
126
8.4
42
8.2
142
8.4
43
Agentic AI - Account-Based Advertising
6.4
6
7.6
7
6.7
6
7.9
7
6.7
6
8.3
7
6.4
6
8.3
6
6.4
6
8.3
6
6.1
6
8.3
6
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
22
Not enough data
8.2
22
Not enough data
8.1
23
Not enough data
8.1
23
Not enough data
7.4
21
Not enough data
Agentic AI - Lead Intelligence
7.8
6
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.8
61
Not enough data
8.3
64
Not enough data
8.0
69
Not enough data
8.4
65
Not enough data
8.4
65
Not enough data
Segment Trending
Feature Not Available
Not enough data
7.9
50
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analysis
8.5
58
Not enough data
8.8
59
Not enough data
8.9
58
Not enough data
Platform
8.3
66
Not enough data
8.6
56
Not enough data
7.9
50
Not enough data
8.3
60
Not enough data
8.5
54
Not enough data
8.8
55
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
8.5
28
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
8.9
30
8.0
39
8.7
29
8.6
38
8.8
28
7.6
33
8.5
27
7.9
32
8.3
26
7.9
33
9.0
26
8.0
31
8.5
24
7.2
28
8.2
21
7.9
30
9.0
24
7.9
35
8.5
25
7.7
27
8.8
24
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Targeting
8.8
37
9.0
32
8.6
35
8.5
28
8.6
35
9.0
27
8.3
33
8.1
25
Demand Side Platforms
7.3
27
Not enough data
8.3
29
Not enough data
8.2
29
Not enough data
Platform
8.5
33
8.5
26
8.4
35
8.5
26
8.8
38
9.1
26
8.4
38
9.0
26
8.5
35
8.9
24
8.6
36
8.2
23
8.4
35
8.7
21
7.5
33
8.8
22
8.4
36
8.5
24
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
11
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
Discovery
7.8
10
Not enough data
8.5
12
Not enough data
8.7
9
Not enough data
Management
8.3
10
Not enough data
8.0
10
Not enough data
Platform
7.8
12
Not enough data
8.3
11
Not enough data
Agentic AI - Marketing Account Intelligence
7.0
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
Lead Intelligence
8.4
237
Not enough data
8.6
241
Not enough data
8.2
207
Not enough data
Lead Management
8.3
214
Not enough data
8.0
109
Not enough data
8.6
238
Not enough data
Marketing Campaigns
8.1
162
Not enough data
7.6
148
Not enough data
7.9
163
Not enough data
8.0
158
Not enough data
8.2
162
Not enough data
Data Availability - Marketing Account Intelligence
7.9
42
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
40
Not enough data
Agentic AI - Account-Based Analytics
7.9
8
8.6
6
7.7
8
8.6
6
7.7
8
8.3
6
7.5
8
8.7
5
7.7
8
8.7
5
Lead Intelligence
8.3
256
8.2
26
8.8
285
9.0
32
8.3
255
8.1
25
Lead Management
8.4
257
9.0
32
8.0
166
8.8
31
8.7
272
8.9
33
Marketing Campaigns
8.3
216
8.9
32
7.2
139
7.8
23
7.8
211
8.6
26
8.0
225
8.9
28
8.2
223
8.6
28
8.4
184
8.4
26
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.7
19
Not enough data
8.3
19
Not enough data
8.4
18
Not enough data
8.3
18
Not enough data
8.8
19
Not enough data
Management
8.8
18
Not enough data
9.0
17
Not enough data
8.3
16
Not enough data
9.0
18
Not enough data
9.0
16
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Demandbase One and N.Rich are categorized as Marketing Account Intelligence, Buyer Intent Data Providers, Account Data Management, Account-Based Advertising, Account-Based Orchestration Platforms, Account-Based Analytics, and Display Advertising
Unique Categories
Demandbase One is categorized as AI Agents For Business Operations, Lead Capture, Customer Journey Analytics, Demand Side Platform (DSP), Market Intelligence, Sales Intelligence, AI Sales Assistant, Account-Based Web and Content Experiences, Visitor Identification, Lead Mining, Audience Intelligence Platforms, Predictive Analytics, Machine Learning, Marketing Analytics, Attribution, Digital Advertising Intelligence, Data Quality, Lead Intelligence, Lead Scoring, and Paid Search Intelligence
N.Rich is categorized as Retargeting
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
N.Rich
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.9%
Information Technology and Services
18.3%
Financial Services
6.9%
Marketing and Advertising
6.3%
Consumer Services
6.0%
Other
35.6%
Computer Software
20.2%
Hospital & Health Care
18.2%
Information Technology and Services
12.1%
Telecommunications
8.1%
Marketing and Advertising
7.1%
Other
34.3%
Alternatives
Discussions
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
InsideView Marketing Module (Pricing and Review)
1 Comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
What does n rich do?
1 Comment
Official Response from N.Rich
N.Rich is an Account-Based GTM platform. It provides B2B marketing and sales teams with easy-to-use solutions to:
- Define best-performing ICPs (ideal...Read more
N.Rich has no more discussions with answers
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