Moz Local Reviews & Product Details

Moz Local is a location management and local SEO tool designed to help businesses ensure their online presence is accurate, consistent, and visible across the most important directories, search engines, and maps. When someone searches for a product or service near them—like “coffee shop near me” or “plumber in [your city]”—Moz Local helps make sure your business appears in those results. It does this by syncing your business information (name, address, phone number, hours, and more) across major online platforms such as Google, Facebook, Apple Maps, Yelp, Bing, and dozens of others. With Moz Local, you no longer need to manually update your listings one by one. You can make changes once in your Moz Local dashboard, and they’ll automatically be distributed to all supported directories. This keeps your business details consistent and helps search engines trust your information—leading to better visibility in local search results. Moz Local also includes tools to monitor and manage your online reputation. You can track customer reviews across multiple sites, respond from within the platform, and get alerts when new reviews are posted. This allows you to stay on top of customer feedback and engage with your community in real time. In addition, the platform provides performance reporting, including metrics like search impressions, listing accuracy, and engagement levels. These insights help you understand how your business is being found and where you may have opportunities to improve. Whether you're managing one location or dozens, Moz Local simplifies the process of maintaining a strong, trustworthy online presence. It’s built specifically for local businesses that want to save time, reduce manual work, and improve their chances of getting found by nearby customers. In short: Moz Local is a tool that helps your business show up—and stand out—in local search results.

Seller

Moz

Discussions

Moz Local Community

Languages Supported

English

Solution Type

Best-of-Breed

Overview by

Miro Mustonen

Pricing

Pricing provided by Moz Local.

Lite

$16.00

Per Month

Preferred

$24.00

Per Month

View More Pricing Information

Top-Rated Alternatives

View All Alternatives

User Insights

Average based on 476 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Per Year

Moz Local Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Moz Local, and what problem is it built to solve?

Moz Local helps businesses manage their local listings by bringing business information together and distributing or monitoring it across directories. This makes it easier to keep details such as a business’s name, address, and phone number consistent online.

What languages does Moz Local support?

Moz Local supports 1 language: English.

What company sizes and industries is Moz Local the best fit for?

Moz Local’s reviewer base is concentrated in small businesses, with agency and multi-location listing work also represented. The most visible company-size and industry segments are:

Small businesses: Organizations with 50 or fewer employees are the clearest size cluster.
Mid-market and enterprise: Both are represented, including teams managing multiple locations.
Marketing and advertising: A prominent industry segment, including agencies managing local listings for clients.
Technology and internet: Information technology, computer software, and internet businesses appear regularly.
Consumer-facing businesses: Retail, consumer services, healthcare, and hospitality are also represented.

How long does it take to implement Moz Local across a team?

Moz Local can be quick to set up, though the time reported to go live varies. The most common reported range is under one day, with under one month also a frequent timeframe; longer waits are reported as well.

Time to go live	Relative frequency
Under one day	Most common
Under one month	Also common
One to three months	Reported less often
Three to six months or longer	Occasional reports

What customer support options does Moz Local provide, and how do users find the overall support experience?

Support is available through email/help desk, chat, FAQs/forum, and a knowledge base, including 24/7 live-representative support. The experience is mixed: users appreciate helpful, knowledgeable responses when they connect with the team, while others describe slow replies, difficulty reaching support, or delays getting an issue resolved.

What is the experience like for teams switching to Moz Local from another tool?

Switching from tools such as Yext, BrightLocal, Localeze, or manual listing workflows has been tied to cost, ease of use, and a desire to manage listings in one place. Moz Local can reduce repetitive work and make listing updates more manageable, while users’ comparisons also point to differences in coverage, control, and how quickly updates appear.

What tools and platforms does Moz Local integrate with, and how do these integrations help users get more value from the product?

Moz Local’s day-to-day listing work connects with business profiles and directories across search, maps, and data-aggregator services. Examples include Google Business Profile and Bing, along with Facebook, Yelp, Apple Maps, and Foursquare:

Search and maps: Google Business Profile, Bing, and Apple Maps.
Social and review platforms: Facebook and Yelp.
Directories and data aggregators: Foursquare and Localeze.

Managing business details centrally can reduce the need to update each service separately, though the timing and completeness of changes can vary by destination.

What features or capabilities could make Moz Local even more useful?

Moz Local could be more useful with clearer visibility into what is happening to listings and more ways to act on issues directly. The recurring improvement requests include:

Clearer progress tracking: Show when submissions are received, published, or delayed, with a clearer history of changes.
Broader directory coverage: Add more listing destinations, including niche and local directories.
Simpler listing fixes: Make it easier to correct information and resolve duplicates without extra manual steps.
Stronger reporting: Add more detailed reports, historical comparisons, and easier export options.
More efficient multi-location workflows: Improve bulk editing and tools for organizing multiple clients or locations.

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Levi C.

ceo director

Small-Business (50 or fewer emp.)

2/10/2021

"Easy to use for keyword traffic"

4.5/5

What do you like best about Moz Local?

I've been trusting the Moz brand now for over 1 year at work. I find their products and Whiteboard Fridays with Ran to be very useful when conducting keyword research and doing local citation building. I am a current ongoing customer of Moz Local and use it to help boost citations and local listings for my clients. In the past year, they recently made changes to their dashboard and how you upload your business information. The portal used to be very confusing and had minimal fields to fill out and submit. What I like now about Moz Local is being able to track my clients' updated local SEO scores and find NAP inconsistencies across well-known aggregators and other trusted listing sites. They now have better options to upload images, content, and reporting tools within ML to help track their progress. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

I find Yext local white label for agencies with a big budget to be much better than ML however since MOZ focuses more on SEO and is known in the industry to be a good source of content, I stick to Moz local to help boost my local citations for my clients. Switched From: Yext Review collected by and hosted on G2.com.

Fred T.

SEO Specialist

Enterprise (> 1000 emp.)

Originally submitted 9/28/2019

"A very affordable way of getting better visibility and consistency across store listing"

4.5/5

What do you like best about Moz Local?

What I like the most is the clean UX, how competitive the price is, the webinars it offers and the on point page recommendations. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

There's really not a lot that I dislike given that it is indeed a very good platform but if I had to mention something it would be its lengthy and regular updates, which can be a bit unnerving at times. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Local:

don't hesitate, you won't regret it. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

We've been able to assess our local visibility better than we ever did. By doing so we were able to identify several opportunities, present more consistent information across several listing websites in which we weren't before, and reap the rewards. Review collected by and hosted on G2.com.

Response from Miro Mustonen of Moz Local

edit

Hey Fred! Great to hear that you're able to measure local visibility better than ever before with Moz Local. Also, exciting to know that you're able to identify several opportunities and present more consistent information across several directories in which your organization wasn't showing before. We also appreciate the call out for the Moz Local interface and how easy it is to use. Thank you!

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/12/2021

"Easily Update NAPs"

5/5

What do you like best about Moz Local?

I like how fast name address phone listing can update. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

I wish the integration with Bing was more efficient. Review collected by and hosted on G2.com.

Response from Miro Mustonen of Moz Local

edit

Hey there! Thanks for your great review! We've shared your feedback on the Bing integration with the team.

Trisha S.

Mid-Market (51-1000 emp.)

6/24/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Best tool for business data management"

5/5

What do you like best about Moz Local?

Its user interface is very intuitive and easy to understand. It easily deletes the duplicate lists. It keeps our business data accurate and updated. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

It is a little bit difficult to understand for new users. Some tools are complicated to use. I think it provides more integration with other tools. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Local:

Its customer support is very good and has a 24/7 online service. It is easily affordable by all and easy to use. It has lots of tools for manages customer profiles. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

It is very helpful to monitor our business lists. It is very helpful for enhancing SEO ranking. It easily finds errors, variability, and duplicate. It is easily integrated with deep Google and Facebook. Review collected by and hosted on G2.com.

Response from Miro Mustonen of Moz Local

edit

Hey Trisha! Thanks so much for the positive review. We're happy to know you enjoy the tools and are happy with our support team! If you need any help with Moz Local, feel free to reach out at help@moz.com - we're always happy to help.

Brandon S.

Director of eCommerce

Small-Business (50 or fewer emp.)

4/2/2020

"Moz Local Review Simple and Easy To Use"

4.5/5

What do you like best about Moz Local?

Simplistic dashboard and ease of use. Weekly reports are very beneficial. Customer service is top notch and they respond almost immediately to any inquiry. Not to mention the follow up from the team is impeccable. The dashboard displays results in a very visual way which eliminates the need to deep complex reading and understanding. During setup it will ask you a series of questions and by doing this it makes it super easy to get started. Once you enter in the information the dashboard does the work for you. After the initial setup it is more about just keeping an eye on the status update of each network and then troubleshooting as you go. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Some sources within the network never get updated. While this isn't an issue per say with the software, I would recommend Moz to dig deeper into their relationships to work on improving this. Getting started with this takes some time. Some of the networks update immediately and others can take weeks if not longer. In rare cases I have some take months before they update. Some networks never update. Updating local directories is critical. It would nice to see the networks to be expanded as another competitor is larger than what Moz's product is. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

Moz Local pushes our updates to their directory network automatically. This saves me a ton of time as I don't have to manually update these sites on an individual basis. It allows for mass updating with automation. Once the update has completed for each network there isn't any further work to do. Even if your business changes names or address, it is a very simple update to make this change. In a sense it resets your work but once the updates push through there isn't anything else for you to worry about. Review collected by and hosted on G2.com.

Response from Miro Mustonen of Moz Local

edit

Thanks for the review, Brandon! Good to know you're liking the dashboard and find Moz Local easy to use. Amazing that you also like the reports and support, we love hearing that. I've shared your feedback about directory updates with our team.

Zach D.

Accounts Director

Small-Business (50 or fewer emp.)

11/5/2020

"Top Local SEO Tool in the Industry"

5/5

What do you like best about Moz Local?

I love how easy it is to manage our NAP listings Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

I wish the delay wasn't so long. I wish the changes we make were instant. Review collected by and hosted on G2.com.

Response from Miro Mustonen of Moz Local

edit

Thanks for your review, Zach! I've shared your feedback on listings update with the team.

Siddharth S.

Pre-Sales Business Analyst

Small-Business (50 or fewer emp.)

7/22/2020

"Best SEO Tool for local businesses"

4/5

What do you like best about Moz Local?

Overall idea to Search engine optimization of a local business with offline store or shop

Free evaluation

Easy to enter the info in website to check my score

Easy UI to check my score

Option to share

Option to download score in PDF

Detailed analysis Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Prices seem higher for a first timer. Maybe a freemium service would have been better because offline businesses sometimes take time to believe how online SEO tools can help them Review collected by and hosted on G2.com.

Response from Miro Mustonen of Moz Local

edit

Hi Siddhart - thanks for the great review! Exciting to see that you are liking the tool! I've shared your pricing feedback with the team.

James C.

Director of Advertising Operations

Small-Business (50 or fewer emp.)

4/2/2020

"Excellent product for local SEO"

4.5/5

What do you like best about Moz Local?

it's the easiest way to update addresses and info. i first heard about it when the company i was working for was moving and a friend told me about it. the program worked like a charm in updating our new business info across the web. it also helped us update metadata and imagery across existing listings, which definitely helped us see a bit of a spike in local traffic. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

There were a handful of sites where the updates weren't in place immediately, which was frustrating. But on the whole, for our project, it was definitely the right fit. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Local:

just make sure you have all your logins for company's online presence like Google, Yelp, Glassdoor, etc in advance so you don't miss anything at the start Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

Anyone who moves their office location should absolutely use it. If you have a new storefront, it's also invaluable for getting that info out there in a consistent manner. you don't want people showing up to the wrong location and this very clearly solves this problem. Review collected by and hosted on G2.com.

Response from Miro Mustonen of Moz Local

edit

Hey James, thank you so much for the review! We appreciate it and are happy to know Moz Local worked like a charm when you updated your business listings. We'll take notes on the listings update time to our team.

Verified User in Cosmetics

Small-Business (50 or fewer emp.)

6/23/2020

"Moz as always does a good job at anything SEO"

4/5

What do you like best about Moz Local?

The customer service is very good, they respond quickly and with good solutions. The dashboards are easy to use and present useful data in a smart way. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Data update from external networks can take time. Some update immediately while others might take weeks, its a bit confusing to look at data this way. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Local:

If you are looking to improve search visibility of a local operating business this is for sure a great tool to use, but be ready to put in the work it takes to improve your rankings. Data alone wont do the trick. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

Easy to use dashboard and good insights to rankings and visibility. I managed to discover many ranking opportunities for my clients and achieve great results in traffic and bringing in new customers to their business by improving their local visibility. Review collected by and hosted on G2.com.

Response from Miro Mustonen of Moz Local

edit

Thanks for your review! Great to know that you've been successful in increasing your clients' local visibility!

Anthony D.

CIO

Small-Business (50 or fewer emp.)

6/1/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Excellent service for consolidating and updating local listings."

4.5/5

What do you like best about Moz Local?

Being able to see at a glance where our listings have been updated has been very helpful. Also the suggestions as to what can make the local listing perform better. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Newest version make support a little harder (no longer able to chat) and it doesn't catch duplicate names as the older version said it did. Billing interface is sometimes flaky and leaves something to be desired. Wish there was an API to access for listing management. Review collected by and hosted on G2.com.

Response from Miro Mustonen of Moz Local

edit

Thanks for your review, Anthony! Good to know that you've been able to save time by using Moz Local! I've shared your feedback on the tools with the team.