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Compare BrightLocal and Moz Local 
Featured Products
At a Glance
Market Segments
Small-Business (86.6% of reviews)
Small-Business (78.6% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
$16.00 Per Month
BrightLocal
Star Rating
(227)4.6 out of 5
Market Segments
Small-Business (86.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansMoz Local
Star Rating
(475)4.2 out of 5
Market Segments
Small-Business (78.6% of reviews)
Pros & Cons
Entry-Level Pricing
$16.00 Per Month
Browse all 3 pricing plansBrightLocal vs Moz Local
When assessing the two solutions, reviewers found BrightLocal easier to use and do business with overall. Reviewers felt that the products are equally easy to set up and administer.
- Reviewers felt that BrightLocal meets the needs of their business better than Moz Local.
- When comparing quality of ongoing product support, reviewers felt that BrightLocal is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of BrightLocal over Moz Local.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Moz Local
Lite
$16.00
Per Month
Lite Local SEO Tools: Get listed, monitor review alerts, track your local presence, and get 24-hour support.
Add-ons:
GeoRank Local map pack ranking
90+ Listing directories
Review Monitoring
Data Health analytics
Google Q&A included
- Directory Management
- GeoRank
- Review Monitoring (all networks)
Free Trial
BrightLocal
Free Trial is available
Moz Local
No trial information availableRatings
Meets Requirements
8.9
169
8.4
435
Ease of Use
8.8
171
8.6
433
Ease of Setup
8.7
124
8.7
301
Ease of Admin
8.8
116
8.8
300
Quality of Support
9.2
164
8.3
366
Has the product been a good partner in doing business?
9.1
112
8.9
294
Product Direction (% positive)
8.9
151
8.2
430
Features by Category
Listing Management
8.9
44
|
Verified
8.6
14
|
Verified
8.7
47
|
Verified
8.6
14
|
Verified
8.8
48
|
Verified
8.5
13
|
Verified
8.7
40
8.7
13
Performance
8.4
45
|
Verified
7.9
14
|
Verified
8.7
49
|
Verified
8.5
14
|
Verified
Local Search Optimization
9.3
57
|
Verified
Feature Not Available
9.3
56
8.5
14
|
Verified
9.3
49
8.3
13
9.1
48
|
Verified
7.4
12
|
Verified
8.0
35
7.1
13
|
Verified
9.2
58
|
Verified
8.5
14
|
Verified
Consumer Intelligence
9.6
21
|
Verified
Not enough data
9.5
25
|
Verified
Not enough data
9.3
20
|
Verified
Not enough data
Reporting
7.1
13
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
9.3
32
|
Verified
Not enough data
Media Monitoring
8.6
20
Not enough data
8.7
14
Not enough data
9.0
13
Not enough data
In-House Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Moz Local are categorized as Local Listing Management and Local SEO
Unique Categories
BrightLocal is categorized as Online Reputation Management and Multi-Location Marketing Platforms
Moz Local has no unique categories
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moz Local
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
56.0%
Internet
5.6%
Health, Wellness and Fitness
2.8%
Consumer Services
2.8%
Construction
2.3%
Other
30.6%
Marketing and Advertising
35.6%
Internet
11.2%
Information Technology and Services
5.6%
Health, Wellness and Fitness
3.2%
Real Estate
2.8%
Other
41.5%
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 Comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 Comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 Comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
Moz Local has no discussions with answers
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