Moz Local Reviews & Product Details

Moz Local is a location management and local SEO tool designed to help businesses ensure their online presence is accurate, consistent, and visible across the most important directories, search engines, and maps. When someone searches for a product or service near them—like “coffee shop near me” or “plumber in [your city]”—Moz Local helps make sure your business appears in those results. It does this by syncing your business information (name, address, phone number, hours, and more) across major online platforms such as Google, Facebook, Apple Maps, Yelp, Bing, and dozens of others. With Moz Local, you no longer need to manually update your listings one by one. You can make changes once in your Moz Local dashboard, and they’ll automatically be distributed to all supported directories. This keeps your business details consistent and helps search engines trust your information—leading to better visibility in local search results. Moz Local also includes tools to monitor and manage your online reputation. You can track customer reviews across multiple sites, respond from within the platform, and get alerts when new reviews are posted. This allows you to stay on top of customer feedback and engage with your community in real time. In addition, the platform provides performance reporting, including metrics like search impressions, listing accuracy, and engagement levels. These insights help you understand how your business is being found and where you may have opportunities to improve. Whether you're managing one location or dozens, Moz Local simplifies the process of maintaining a strong, trustworthy online presence. It’s built specifically for local businesses that want to save time, reduce manual work, and improve their chances of getting found by nearby customers. In short: Moz Local is a tool that helps your business show up—and stand out—in local search results.

Seller

Moz

Discussions

Moz Local Community

Languages Supported

English

Solution Type

Best-of-Breed

Overview by

Miro Mustonen

Pricing

Pricing provided by Moz Local.

Lite

$16.00

Per Month

Preferred

$24.00

Per Month

View More Pricing Information

Top-Rated Alternatives

View All Alternatives

User Insights

Average based on 476 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Per Year

Moz Local Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Moz Local, and what problem is it built to solve?

Moz Local helps businesses manage their local listings by bringing business information together and distributing or monitoring it across directories. This makes it easier to keep details such as a business’s name, address, and phone number consistent online.

What languages does Moz Local support?

Moz Local supports 1 language: English.

What company sizes and industries is Moz Local the best fit for?

Moz Local’s reviewer base is concentrated in small businesses, with agency and multi-location listing work also represented. The most visible company-size and industry segments are:

Small businesses: Organizations with 50 or fewer employees are the clearest size cluster.
Mid-market and enterprise: Both are represented, including teams managing multiple locations.
Marketing and advertising: A prominent industry segment, including agencies managing local listings for clients.
Technology and internet: Information technology, computer software, and internet businesses appear regularly.
Consumer-facing businesses: Retail, consumer services, healthcare, and hospitality are also represented.

How long does it take to implement Moz Local across a team?

Moz Local can be quick to set up, though the time reported to go live varies. The most common reported range is under one day, with under one month also a frequent timeframe; longer waits are reported as well.

Time to go live	Relative frequency
Under one day	Most common
Under one month	Also common
One to three months	Reported less often
Three to six months or longer	Occasional reports

What customer support options does Moz Local provide, and how do users find the overall support experience?

Support is available through email/help desk, chat, FAQs/forum, and a knowledge base, including 24/7 live-representative support. The experience is mixed: users appreciate helpful, knowledgeable responses when they connect with the team, while others describe slow replies, difficulty reaching support, or delays getting an issue resolved.

What is the experience like for teams switching to Moz Local from another tool?

Switching from tools such as Yext, BrightLocal, Localeze, or manual listing workflows has been tied to cost, ease of use, and a desire to manage listings in one place. Moz Local can reduce repetitive work and make listing updates more manageable, while users’ comparisons also point to differences in coverage, control, and how quickly updates appear.

What tools and platforms does Moz Local integrate with, and how do these integrations help users get more value from the product?

Moz Local’s day-to-day listing work connects with business profiles and directories across search, maps, and data-aggregator services. Examples include Google Business Profile and Bing, along with Facebook, Yelp, Apple Maps, and Foursquare:

Search and maps: Google Business Profile, Bing, and Apple Maps.
Social and review platforms: Facebook and Yelp.
Directories and data aggregators: Foursquare and Localeze.

Managing business details centrally can reduce the need to update each service separately, though the timing and completeness of changes can vary by destination.

What features or capabilities could make Moz Local even more useful?

Moz Local could be more useful with clearer visibility into what is happening to listings and more ways to act on issues directly. The recurring improvement requests include:

Clearer progress tracking: Show when submissions are received, published, or delayed, with a clearer history of changes.
Broader directory coverage: Add more listing destinations, including niche and local directories.
Simpler listing fixes: Make it easier to correct information and resolve duplicates without extra manual steps.
Stronger reporting: Add more detailed reports, historical comparisons, and easier export options.
More efficient multi-location workflows: Improve bulk editing and tools for organizing multiple clients or locations.

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Rachel S.

CASA Volunteer Coordinator

Mid-Market (51-1000 emp.)

7/23/2019

"Affordable & solid"

3.5/5

What do you like best about Moz Local?

It shows you the score of your SEO which is nice & I am a fan of the aesthetics of the software. I also think it saves me some time scouring the web which is nice because I have better things to do. It helps keeps things organized as well which it makes it easy to pull data from. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

I have had some trouble updating citations & had to reach out to customer support but they were generally helpful. Most of the time all of my problems have been user error. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

3/31/2020

"Moz is great to work with."

4.5/5

What do you like best about Moz Local?

Ease of use, compatibility, cost-effective pricing. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Not much to dislike, we really enjoy using Moz Local. Review collected by and hosted on G2.com.

Response from Miro Mustonen of Moz Local

edit

Thanks for the stellar review! We appreciate it!

Sandeep R.

Front Desk

Small-Business (50 or fewer emp.)

5/25/2019

"Best tool for local business"

4.5/5

What do you like best about Moz Local?

It is the best tool to navigate your local business and easy to manage. It helps to save your lot of time to keep your business information. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

I got everything that I want to use this tool for my business work. So, I don't see any fault in this tool. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Local:

It is the best tool to use for local SEO strategy to increase the growth of your business, especially for small businesses. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

Moz local help us to publish our business in online directories. It shows an accurate result to increase the chance of getting no. 1 position in search engine. Review collected by and hosted on G2.com.

David H.

CEO

Small-Business (50 or fewer emp.)

12/12/2018

"Great citation tool for SEO beginners"

4/5

What do you like best about Moz Local?

It's incredibly easy to use and fairly fast in the submission process. Overall, it's a great tool for citation beginners. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

It seems like some of the submissions will simply not work with the directories they manage. The connection to Neustar Localeze, for example, is consistently broken and MOZ Local does not offer anything other than topical replies when asking for a fix. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Local:

Do not rely on one tool alone, use many tools and sources. There's no silver bullet to how your citations management should be completed - it's a mix of everything that will win in the end. MOZ themselves will also tell you this. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

Time savings for directory submissions plus data accuracy on the web. Review collected by and hosted on G2.com.

Verified User in Media Production

Mid-Market (51-1000 emp.)

Originally submitted 6/15/2016

Business partner of the seller or seller's competitor, not included in G2 scores.

"Local listing time saver"

4/5

What do you like best about Moz Local?

I love that I can correct all my business listings and track them in one place. Major time saver for me. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Getting listings submitted to some services take a long time months even. But it's still better than having to do it myself. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Local:

Moz local really helps with the many disparate listings a business can potentially have. With very little effort you can take control of the quality of your listing across the internet, making sure your customers are finding the correct contact and location informations about your company. We have found this tool to be very helpful and time saving. Moz Local has allowed us to spend more time working on other areas of optimization rather than spending so much time sifting through online directories and listings. The price is very affordable considering the product and time that is saved by using it. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

Solved a lot of duplicate listings from old office addresses that were still floating around on the web. Review collected by and hosted on G2.com.

Verified User in Hospitality

Enterprise (> 1000 emp.)

4/2/2019

"Perfect for auditing UNAP"

5/5

What do you like best about Moz Local?

I like how easily I can review not only my own business listing but also other business’ listings to use as a benchmark or to assess potential partnerships. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Besides the business listing audit tool, I find the software limited for other functionalities. Review collected by and hosted on G2.com.

Verified User in Real Estate

Small-Business (50 or fewer emp.)

12/19/2018

"Did not work for me."

0/5

What do you like best about Moz Local?

The UI looks great and I trusted the Moz name. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Updates take weeks/months and my citations weren't being updated, yet would show being correct in the UI. For some, I could not find my citation organically online at all (hotfrog, botw, bing), yet showed 100% complete. I ended up emailing support and got what I felt was the runaround. I feel like they are selling something they are unable to deliver on. Review collected by and hosted on G2.com.

Claude M.

Southern Seasons Heating & Air Conditioning

Consumer Services

Small-Business (50 or fewer emp.)

2/5/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

"highly not recommended this company"

0/5

What do you like best about Moz Local?

I paid for a 1 year subscription and had it for 2 months Lisa, Jo.don't go with this company they will screw you out of your money... Go to Yext they will treat you fairly Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Had a 1 year subscription and had it for 2 months and Lisa, Jo wouldn't let me do any change to my Dash Board and they cancel my product Review collected by and hosted on G2.com.

Ivan B.

Chief Executive Officer

Small-Business (50 or fewer emp.)

11/16/2018

"Improvements in local SEO indicators"

5/5

What do you like best about Moz Local?

The possibility of validating your location on Google Maps from Google My Business. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

The number of errors it generates for some locations. Many times we try to use the tool and it does not allow us to conduct searches for some locations. Review collected by and hosted on G2.com.

Jennifer R.

Ecommerce Analyst

Retail

Mid-Market (51-1000 emp.)

7/13/2018

"Okay Tool"

3/5

What do you like best about Moz Local?

The best part of Moz Local is being able to clean up your local NAP information across the many, many local sites across the Internet. The task is virtually impossible without using a local aggregate. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Moz Local needs to provide better training on how to use the tool. There are many aspects that are confusing and their help guide provides very little answers. I would also like some sort of reporting. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Local:

It's fairly cheap and quick to get your correct information out. It doesn't do much more than that. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

The benefits are having the correct and up-to-date store information posted across the internet. We've also found many duplicate or fake pages that we did not know about and can work towards getting them removed. Review collected by and hosted on G2.com.