MobileAction Features

Ability to input, modify and extract data from the application in bulk through a structured file. This feature was mentioned in 10 MobileAction reviews.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. This feature was mentioned in 10 MobileAction reviews.

Based on 10 MobileAction reviews. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Based on 10 MobileAction reviews. System provides sufficient customization to meet business requirements

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 10 MobileAction reviews.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 10 MobileAction reviews.

Enables users to view and transact business with the same content in multiple languages and currencies. 10 reviewers of MobileAction have provided feedback on this feature.

Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 10 MobileAction reviews.

Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

As reported in 10 MobileAction reviews. Able to create custom reports to cater to specific metrics and key performance indicators.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 10 reviewers of MobileAction have provided feedback on this feature.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 10 MobileAction reviews.

Provides features to allow scaling for large organizations. This feature was mentioned in 10 MobileAction reviews.

As reported in 11 MobileAction reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Alerts marketer of the performance of particular campaigns.

Based on 20 MobileAction reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Able to set custom alerts to notify you of changes to key performance indicators. This feature was mentioned in 22 MobileAction reviews.

Able to customize metrics and other platform features based on personalized needs. 22 reviewers of MobileAction have provided feedback on this feature.

Based on 22 MobileAction reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

As reported in 22 MobileAction reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations. This feature was mentioned in 21 MobileAction reviews.

As reported in 21 MobileAction reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

As reported in 20 MobileAction reviews. Enables users to view and transact business with the same content in multiple languages and currencies.

As reported in 12 MobileAction reviews. Provides users with search tools in order to find the data they need quickly

Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 12 MobileAction reviews.

Allows software to be easily used on multiple mobile devices, including phone and tablet devices 13 reviewers of MobileAction have provided feedback on this feature.

Provides features for email and messaging alerts surrounding contact and company updates This feature was mentioned in 12 MobileAction reviews.

As reported in 12 MobileAction reviews. Allows multiple users to access and collaborate on the platform

Based on 12 MobileAction reviews. Provides features for users to follow domestic and international privacy and data colelction compliance laws

Create and design emails with an editor; manage templates; personalize dynamically

Create targeted lists, schedule and manage bulk email sending.

Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Set up automated nurturing emails based on events, online activities, and lead scores

Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Support mobile-optimized emails, online forms, and landing pages.

Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Data quality consists of deduplication, cleansing, and appending your marketing database.

Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

Sync lead, contact, account, and opportunity information with your CRM system.

Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

Overview of all media purchases and campaigns in a single interface. 13 reviewers of MobileAction have provided feedback on this feature.

Enables marketer to set metrics by which their campaigns are automatically optimized. 12 reviewers of MobileAction have provided feedback on this feature.

Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 12 MobileAction reviews.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time. This feature was mentioned in 12 MobileAction reviews.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 12 MobileAction reviews.

Based on 11 MobileAction reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

As reported in 10 MobileAction reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Based on 11 MobileAction reviews. Allows marketer to set a limit on how many times a consumer sees their ad.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. 12 reviewers of MobileAction have provided feedback on this feature.

As reported in 11 MobileAction reviews. Tools offered for creating and optimizing creative components of campaigns.

Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

Configures and accurately measures an appropriate measure of engagement, such as average session length. This feature was mentioned in 13 MobileAction reviews.

Based on 13 MobileAction reviews. Accurately determines where users close the app during their sessions.

Accurately measures bounce rate. This feature was mentioned in 12 MobileAction reviews.

Tracks user return rates and related metrics. This feature was mentioned in 11 MobileAction reviews.

Tracks what proportion of users convert via a certain action. This feature was mentioned in 11 MobileAction reviews.

Overall product functionality for mobile advertising. 10 reviewers of MobileAction have provided feedback on this feature.

Based on 11 MobileAction reviews. Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates. 10 reviewers of MobileAction have provided feedback on this feature.

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page.

Able to track consumers on their mobile devices where cookies do not apply. 11 reviewers of MobileAction have provided feedback on this feature.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

Helps find the right keywords to drive relevant traffic to your website. This feature was mentioned in 30 MobileAction reviews.

Able to set rules to minimize pay per click cost or maximize conversions from your keywords. 28 reviewers of MobileAction have provided feedback on this feature.

Can manage and bulk upload changes to multiple platforms. 28 reviewers of MobileAction have provided feedback on this feature.

As reported in 28 MobileAction reviews. Automate copy changes by scheduling changes in advance.

Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign. This feature was mentioned in 26 MobileAction reviews.

As reported in 26 MobileAction reviews. Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.

Target customers by options beyond keywords such as location, time of day or week, or by devices. This feature was mentioned in 27 MobileAction reviews.

Based on 21 MobileAction reviews. Able to quickly make bulk changes through a desktop editor.

Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads. This feature was mentioned in 24 MobileAction reviews.

Supports product listing ads, allowing users to edit ads and track PLA performance. 23 reviewers of MobileAction have provided feedback on this feature.

Set a budget plan and automate it’s execution with monitoring capabilities. 26 reviewers of MobileAction have provided feedback on this feature.

As reported in 26 MobileAction reviews. Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.

As reported in 26 MobileAction reviews. Able to track click path of users that come to your site via paid search and if they convert to customers.

Reports created by the user to cater to specific metrics and key performance indicators. 27 reviewers of MobileAction have provided feedback on this feature.

Identifies user demographics like gender or age. 10 reviewers of MobileAction have provided feedback on this feature.

As reported in 10 MobileAction reviews. Enables the view of analytic data based on user segment.

As reported in 10 MobileAction reviews. Identifies users locations.

As reported in 11 MobileAction reviews. Enables you to define custom events for analysis.

As reported in 10 MobileAction reviews. Provides real-time reports.

Measures user acquisition analytics. This feature was mentioned in 11 MobileAction reviews.

Based on 11 MobileAction reviews. Provides a holistic summary of your data.

As reported in 10 MobileAction reviews. Displays a users progress throughout specific paths in an application.

Displays a users activity history. 10 reviewers of MobileAction have provided feedback on this feature.

Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Gathers data about the effectiveness, impact, and reach of marketing campaigns

Collects and reports on data relating to customer journeys, preferences, and history

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Includes features for budgeting, forecasting, and managing marketing investments

Offers a white labeling service for agencies or resellers to customize platform branding

Analyzes historical and current marketing campaigns to inform future strategy

Creates reports and dashboards to analyze results of campaigns

Identifies which marketing campaigns resolved in open or closed opportunities

Collects marketing campaign performance data across multiple channels

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Provides A/B testing to optimize screenshots in the Apple App Store and Google App Store to increase conversion rates. This feature was mentioned in 28 MobileAction reviews.

As reported in 31 MobileAction reviews. Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores.

Based on 38 MobileAction reviews. Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more.

Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app. 31 reviewers of MobileAction have provided feedback on this feature.

Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc. This feature was mentioned in 32 MobileAction reviews.

Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks. This feature was mentioned in 17 MobileAction reviews.

Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance. 37 reviewers of MobileAction have provided feedback on this feature.

As reported in 28 MobileAction reviews. Provides reporting around traffic source to analyze app downloads, product page views, and impressions.

Based on 29 MobileAction reviews. Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data.

As reported in 18 MobileAction reviews. Provides a centralized platform for all competitive intelligence for teams to review and analyze.

Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc. 17 reviewers of MobileAction have provided feedback on this feature.

Provides benchmarking around search ads and display creatives against competitors to improve your paid marketing performance 15 reviewers of MobileAction have provided feedback on this feature.

Provide data around competitor's ad copy and can rank by popularity. 14 reviewers of MobileAction have provided feedback on this feature.

Based on 15 MobileAction reviews. Ability to provide data around metrics such as market share, rank, ad spend, clicks, CTR, & CPC across all search engines.

Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals. This feature was mentioned in 17 MobileAction reviews.

Provides competitive intelligence around unfiltered customer feedback and reviews. This feature was mentioned in 17 MobileAction reviews.

As reported in 17 MobileAction reviews. Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels.

As reported in 15 MobileAction reviews. Provides real-time alerts and sends notifications to users in-app or through email, text message or otherwise.

Ability to provide reporting and data exporting around paid search intelligence competitor data. 14 reviewers of MobileAction have provided feedback on this feature.

Ability to track the amount of traffic brought to competitors’ websites through PPC. This feature was mentioned in 13 MobileAction reviews.

Based on 12 MobileAction reviews. Provides data around which subdomains competitors are directing their paid traffic to most often.

Based on 17 MobileAction reviews. Ability to create battlecards to showcase comparison of your products or services against multiple competitors.

Based on 18 MobileAction reviews. Allows users to create a customizable dashboard to curate and highlight specific competitive data.

Based on 18 MobileAction reviews. Provides competitive benchmarking and monitors growth and market share over time.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Based on 13 MobileAction reviews. Provides NLP features for filtering data collection down to specific data points

As reported in 13 MobileAction reviews. Provides a wide selection of data sources for aggregated news and MARKET data

Allows users to make custom data collection queries This feature was mentioned in 12 MobileAction reviews.

As reported in 12 MobileAction reviews. Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy

Based on 12 MobileAction reviews. Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history,

As reported in 12 MobileAction reviews. Provides features for tracking competitors websites including information such as pricing changes or new product features

As reported in 11 MobileAction reviews. Provides features for tracking competitor activity on social media

Allows users to benchmark their product against other competitors in order to understand competitive position in the market 12 reviewers of MobileAction have provided feedback on this feature.

Allows users to know how much financing has flowed to a particular industry with real deal activity visualizations This feature was mentioned in 12 MobileAction reviews.

Allows users to create custom market intellignece dashboards This feature was mentioned in 12 MobileAction reviews.

Based on 13 MobileAction reviews. Allows users to build and export reports for market data

As reported in 13 MobileAction reviews. Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software

Based on 12 MobileAction reviews. Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser.

Ability to showcase where and how advertisers are buying (direct vs. programmatic). This feature was mentioned in 12 MobileAction reviews.

Based on 11 MobileAction reviews. Provides data on which publishers competitors are buying the most traffic from.

As reported in 12 MobileAction reviews. Provides data on ad spend and ranking reports of top competitive ad spenders.

As reported in 11 MobileAction reviews. Provides data on which websites and social channels advertisers are spending the most.

Based on 11 MobileAction reviews. Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile).

As reported in 10 MobileAction reviews. Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc.

Based on 11 MobileAction reviews. Ability to benchmark competitor's ad spend, share of voice, and ad creatives.

Based on 11 MobileAction reviews. Provides alerts, or automated notifications, to when advertisers launch new campaigns.

As reported in 30 MobileAction reviews. Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors.

Ability to identify who is running ads on your top performing organic keywords and compare your ad visibility with your competitors. This feature was mentioned in 30 MobileAction reviews.

Based on 31 MobileAction reviews. Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page.

Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates. This feature was mentioned in 29 MobileAction reviews.

Ability to monitor app downloads over time and compare performance with competitors. 30 reviewers of MobileAction have provided feedback on this feature.

Ability to monitor app's revenue over time and compare performance with competitors. This feature was mentioned in 23 MobileAction reviews.

As reported in 29 MobileAction reviews. Ability to monitor app's category rankings over time and compare performance with competitors.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives