# best software for marketing insights and analytics

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi everyone! I’m looking for recommendations on <a class="a a--md" elv="true" href="https://www.g2.com/categories/marketing-analytics">marketing analytics platform</a>s that provide deep, actionable insights without requiring a data science degree to use. Our team needs a tool that can unify data from multiple channels, visualize performance trends, and help us measure ROI effectively. Bonus points if it supports real-time reporting, integrates with our CRM, and scales well as campaigns grow.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Here are a few tools I’m considering based on G2 reviews:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/google-analytics/reviews"><strong>Google Analytics 4 (GA4)</strong></a>: The industry standard for tracking website and app engagement. For those who’ve used it, how easy is it to set up advanced event tracking and connect it to other marketing platforms?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-marketing-hub/reviews"><strong>HubSpot Marketing Hub</strong></a>: Offers built-in analytics tied directly to CRM data. Does the reporting feel comprehensive enough for multi-channel campaigns, or do you still need supplemental BI tools?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/tableau/reviews"><strong>Tableau</strong></a>: Known for its powerful data visualization capabilities. If you’re using Tableau for marketing analytics, how well does it handle large datasets and real-time updates from multiple sources?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adobe-analytics/reviews"><strong>Adobe Analytics</strong></a>: A robust enterprise-level tool with advanced segmentation and attribution modeling. Is the learning curve worth the insights you gain?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/domo/reviews"><strong>Domo</strong></a>: Combines data from multiple platforms into real-time dashboards. For those using it, how flexible are the dashboard customizations for marketing-specific KPIs?</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If your team has implemented any of these, or switched between them, I’d love to know what influenced your choice. What features ended up being the most valuable, and what would you have done differently in the selection process?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Thanks in advance for sharing your experiences!</p>

##### Post Metadata
- Posted at: 11 months ago
- Author title: Industry Analyst
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;What do you think that I should add Semrush to the list? https://www.g2.com/products/semrush/reviews&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: 11 months ago
- Author title: Industry Analyst





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